Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    Author: Emeric Ernoult

    5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

    Do you use Facebook ads to promote your business?

    Are you looking to increase your ROI?

    Online advertising can be the best way to scale the growth of your business.

    The most important step is to figure out your best targeting options, and the way to do that is through testing.

    In this article I'll explain what I've learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

    Why Use Split Tests?
    If you've ever

    Continue Reading about 5 Facebook Ad Split Tests to Cut Lead Acquisition Costs →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How to Stop Facebook Contest Fraud and Deter Prize Hunters

    Did you know that some Facebook contest entries are fake?

    Have you thought about how fake entries can hurt your campaign?

    Left unchecked, phony entries can negatively impact your contest and drag down your page's reach and credibility.

    In this article you'll discover how people cheat, and more importantly, how you can guard against prize hunters.
    The Ugly Truth About Facebook Contest Fraud
    With Facebook's recent changes to its news feed algorithm, it's harder to reach your audience organically. If you can't reach your audience, you

    Continue Reading about How to Stop Facebook Contest Fraud and Deter Prize Hunters →

    Guide to Facebook Reach: What Marketers Need to Know

    Have you seen a drop in your Facebook performance?

    Do you want more fans to see your Facebook updates?

    If so, you need to understand Facebook reach.

    In this article, you'll find out what Facebook reach is, why some pages have more visibility than others and how to improve your own Facebook page reach.
    What Is Facebook Reach?
    Facebook is always rolling out new features in an effort to give users a more seamless and useful experience. Unfortunately, that doesn't always work in your favor when it comes to reaching as many people as

    Continue Reading about Guide to Facebook Reach: What Marketers Need to Know →

    How to Improve Your Facebook Marketing Using Facebook Insights

    Do you manage a Facebook page?

    Are you overwhelmed by the amount of statistics you have access to in Facebook Insights?

    Would you like to know the statistics you need to track to help you boost your growth and visibility?

    In this article, I'll show you six ways to improve your Facebook page performance with statistic comparisons.
    Getting Started
    I've already shared with you the 6 Facebook metrics that you need to focus on to better understand your Facebook page performance. But understanding how you're performing is only the first

    Continue Reading about How to Improve Your Facebook Marketing Using Facebook Insights →

    How to Run a Facebook Timeline Promotion: 6 Tips for Success

    Are you thinking of running a Facebook contest or promotion without using an app?

    Would you like to run a contest or sweepstakes on your Facebook page timeline?

    On August 27, Facebook made a major change to its promotion guidelines.

    Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest.

    In this article you'll discover six things to consider before setting up a contest on your Facebook timeline.
    #1: Know How

    Continue Reading about How to Run a Facebook Timeline Promotion: 6 Tips for Success →

    Social Media Marketing World
    Social Media Marketing Podcast
    Social Media Marketing Talk Show

    How to Choose the Right Type of Facebook Contest

    Are you thinking of launching a Facebook contest or giveaway?

    Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your existing fan base?

    How can you be sure the type of contest you choose fits your Page and your goals?

    Choosing the right type of contest to run on Facebook can be a challenge.

    To help you decide what will work best for your goals, here are six types of contests you can run on Facebook.
    #1: Sweepstakes Campaigns
    A sweepstakes is a great vehicle for collecting email addresses from

    Continue Reading about How to Choose the Right Type of Facebook Contest →

    How to Ensure Your Facebook Contests Attract Genuine Fans

    Are you thinking of running a contest on Facebook?

    Have you run a contest and had little success with retaining fans past the award date?

    One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain.

    In this article you’ll discover five tips to help ensure that your contests attract genuine fans.
    #1: Award Appropriate Prizes
    Don’t offer attractive prizes that have nothing to do with your brand.

    Everyone

    Continue Reading about How to Ensure Your Facebook Contests Attract Genuine Fans →

    6 Facebook Metrics Marketers Should Be Measuring

    Do you track your Facebook marketing?

    Do you feel lost when you’re looking at your Facebook Page statistics?

    Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.

    As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance.

    What statistics should you measure on your Facebook Page?

    First you’ll want to focus on your Facebook post metrics. These are the

    Continue Reading about 6 Facebook Metrics Marketers Should Be Measuring →

    How to Triple Your YouTube Video Views With Facebook

    Do you want more people to watch your YouTube videos?

    Are you looking for an easy way to improve the quality of the content you share on Facebook?

    All you need is some great content and a cool Facebook technique that I recently discovered.
    A Quick Overview
    This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website.

    By leveraging Facebook's Open Graph and using this technique, I've seen phenomenal results!

    I shared this tactic with a brand operating in

    Continue Reading about How to Triple Your YouTube Video Views With Facebook →

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don’t wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report: