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    Author: Emeric Ernoult

    5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

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    Do you use Facebook ads to promote your business?

    Are you looking to increase your ROI?

    Online advertising can be the best way to scale the growth of your business.

    The most important step is to figure out your best targeting options, and the way to do that is through testing.

    In this article I'll explain what I've learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

    Why Use Split Tests?
    If you've ever

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    How to Stop Facebook Contest Fraud and Deter Prize Hunters

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    Did you know that some Facebook contest entries are fake?

    Have you thought about how fake entries can hurt your campaign?

    Left unchecked, phony entries can negatively impact your contest and drag down your page's reach and credibility.

    In this article you'll discover how people cheat, and more importantly, how you can guard against prize hunters.
    The Ugly Truth About Facebook Contest Fraud
    With Facebook's recent changes to its news feed algorithm, it's harder to reach your audience organically. If you can't reach your audience, you

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    Guide to Facebook Reach: What Marketers Need to Know

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    Have you seen a drop in your Facebook performance?

    Do you want more fans to see your Facebook updates?

    If so, you need to understand Facebook reach.

    In this article, you'll find out what Facebook reach is, why some pages have more visibility than others and how to improve your own Facebook page reach.
    What Is Facebook Reach?
    Facebook is always rolling out new features in an effort to give users a more seamless and useful experience. Unfortunately, that doesn't always work in your favor when it comes to reaching as many people as

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    How to Improve Your Facebook Marketing Using Facebook Insights

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    Do you manage a Facebook page?

    Are you overwhelmed by the amount of statistics you have access to in Facebook Insights?

    Would you like to know the statistics you need to track to help you boost your growth and visibility?

    In this article, I'll show you six ways to improve your Facebook page performance with statistic comparisons.
    Getting Started
    I've already shared with you the 6 Facebook metrics that you need to focus on to better understand your Facebook page performance. But understanding how you're performing is only the first

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    How to Run a Facebook Timeline Promotion: 6 Tips for Success

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    Are you thinking of running a Facebook contest or promotion without using an app?

    Would you like to run a contest or sweepstakes on your Facebook page timeline?

    On August 27, Facebook made a major change to its promotion guidelines.

    Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest.

    In this article you'll discover six things to consider before setting up a contest on your Facebook timeline.
    #1: Know How

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    How to Choose the Right Type of Facebook Contest

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    Are you thinking of launching a Facebook contest or giveaway?

    Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your existing fan base?

    How can you be sure the type of contest you choose fits your Page and your goals?

    Choosing the right type of contest to run on Facebook can be a challenge.

    To help you decide what will work best for your goals, here are six types of contests you can run on Facebook.
    #1: Sweepstakes Campaigns
    A sweepstakes is a great vehicle for collecting email addresses from

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    How to Ensure Your Facebook Contests Attract Genuine Fans

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    Are you thinking of running a contest on Facebook?

    Have you run a contest and had little success with retaining fans past the award date?

    One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain.

    In this article you’ll discover five tips to help ensure that your contests attract genuine fans.
    #1: Award Appropriate Prizes
    Don’t offer attractive prizes that have nothing to do with your brand.

    Everyone

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    6 Facebook Metrics Marketers Should Be Measuring

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    Do you track your Facebook marketing?

    Do you feel lost when you’re looking at your Facebook Page statistics?

    Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.

    As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance.

    What statistics should you measure on your Facebook Page?

    First you’ll want to focus on your Facebook post metrics. These are the

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    How to Triple Your YouTube Video Views With Facebook

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    Do you want more people to watch your YouTube videos?

    Are you looking for an easy way to improve the quality of the content you share on Facebook?

    All you need is some great content and a cool Facebook technique that I recently discovered.
    A Quick Overview
    This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website.

    By leveraging Facebook's Open Graph and using this technique, I've seen phenomenal results!

    I shared this tactic with a brand operating in

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    How to Use the New Facebook WordPress Plugin: A Complete Guide

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    Do you blog?

    Facebook has released a highly comprehensive plugin for WordPress.

    With the new plugin, you can perform sophisticated auto-publishing to your Timeline and add many Facebook features to your self-hosted WordPress blog. (This plugin does not work on blogs hosted on WordPress.com.)

    This makes advanced Facebook social sharing features accessible to everyone.

    This detailed article tells you how to install and use this powerful plugin.
    #1: Install the Facebook Plugin on Your Blog
    From inside your WordPress admin dashboard,

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