Author: Emeric Ernoult

5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

by Emeric Ernoult / September 29, 2014

Do you use Facebook ads to promote your business?

Are you looking to increase your ROI?

Online advertising can be the best way to scale the growth of your business.

The most important step is to figure out your best targeting options, and the way to do that is through testing.

In this article I'll explain what I've learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

Why Use Split Tests?
If you've ever

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How to Stop Facebook Contest Fraud and Deter Prize Hunters

by Emeric Ernoult / May 12, 2014

Did you know that some Facebook contest entries are fake?

Have you thought about how fake entries can hurt your campaign?

Left unchecked, phony entries can negatively impact your contest and drag down your page's reach and credibility.

In this article you'll discover how people cheat, and more importantly, how you can guard against prize hunters.
The Ugly Truth About Facebook Contest Fraud
With Facebook's recent changes to its news feed algorithm, it's harder to reach your audience organically. If you can't reach your audience, you

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Guide to Facebook Reach: What Marketers Need to Know

by Emeric Ernoult / March 3, 2014

Have you seen a drop in your Facebook performance?

Do you want more fans to see your Facebook updates?

If so, you need to understand Facebook reach.

In this article, you'll find out what Facebook reach is, why some pages have more visibility than others and how to improve your own Facebook page reach.
What Is Facebook Reach?
Facebook is always rolling out new features in an effort to give users a more seamless and useful experience. Unfortunately, that doesn't always work in your favor when it comes to reaching as many people as

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How to Improve Your Facebook Marketing Using Facebook Insights

by Emeric Ernoult / November 11, 2013

Do you manage a Facebook page?

Are you overwhelmed by the amount of statistics you have access to in Facebook Insights?

Would you like to know the statistics you need to track to help you boost your growth and visibility?

In this article, I'll show you six ways to improve your Facebook page performance with statistic comparisons.
Getting Started
I've already shared with you the 6 Facebook metrics that you need to focus on to better understand your Facebook page performance. But understanding how you're performing is only the first

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How to Run a Facebook Timeline Promotion: 6 Tips for Success

by Emeric Ernoult / October 14, 2013

Are you thinking of running a Facebook contest or promotion without using an app?

Would you like to run a contest or sweepstakes on your Facebook page timeline?

On August 27, Facebook made a major change to its promotion guidelines.

Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest.

In this article you'll discover six things to consider before setting up a contest on your Facebook timeline.
#1: Know How

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