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social media how toDo you want to generate leads from Instagram?

Have you considered reaching out to influencers?

An influencer campaign is an effective way to promote your business and generate leads by leveraging the audience of another Instagram account.

In this article you’ll discover how to run an influencer campaign on Instagram.

run an instagram influencer campaign

Discover how to run an Instagram influencer campaign.

Listen to this article:

#1: Reach Out to the Right Influencers

The first thing to do is to identify potential Instagram influencers and reach out to them.

Identify Influencers

Take your time exploring Instagram pages that are related to your business and whose followers align with your target audience. You can simply go to the Explore tab and search by keyword to find potential candidates.

Once you’ve found an interesting account, look at the suggested accounts that appear next to the account’s Follow button.

suggested instagram accounts

Find influencer prospects by looking at the Suggest accounts for any user.

Make a list of at least 10 accounts you want to target, focusing on ones with more than 100,000 followers. The more substantial the account’s follower base, the more successful your campaign is likely to be.

However, don’t look only at the number of followers that an account has, because that doesn’t tell the whole story. Look at the posts’ engagement (the number of likes and comments) and make sure there’s a good balance.

Contact Influencers

After you’ve compiled a list of influencers, it’s time to reach out to them. You want to ask if they would consider adding a link to your landing page to their bio.

Instagram pages that are open to advertising opportunities typically make it easy for you to contact them. In their bios they will provide an email address and often a Kik contact name as well. (Kik is a messaging app commonly used by the Instagram community.)

instagram profile with contact info

Influencers who are open to advertising opportunities include contact info in their profile. Reach out to these influencers to see if they’re open to advertising your product or service.

Once you have their contact information, it’s time to craft the message you’re going to send to influencers. Explain that you’re looking to promote your Instagram account and business, and want to know if they’re open to advertising opportunities. If they are, you’d like them to send you a quote.

You’ll get different types of quotes, based on the number of followers for the account, its engagement and the industry. Prices may also vary depending on whether the account is personal or branded.

Try to negotiate on pricing. You’re not dealing with Instagram directly, so pricing can be tailored based on your profile and situation. Some Instagram accounts earn over $10,000 a month, so don’t be shy about negotiating on prices.

Keep in mind that if you’re a small business, you may want to reach out to smaller accounts first. Then if you see a nice return, you can move on to larger accounts for future influencer campaigns.

If you contact a personal Instagram account with over 500,000 followers, the account owner might not be the one who replies to you. Instead, you may hear from an agency or a manager who is acting on their behalf.

#2: Set Up a Landing Page

After you have a list of influencers who’ve agreed to work with you, you need to create a landing page for your campaign. The landing page should be a simple web page and include an opt-in form. You want to drive traffic from Instagram to your landing page and invite visitors to provide their contact information. To do that, you’ll need to provide a free offer to incentivize them.

instagram campaign landing page

On your landing page, offer users an incentive to give you their contact information.

The offer can be a free guide, report, lesson, ebook or webinar in exchange for something from users. Because you want to generate leads, ask your visitors to provide their email address. Remember that the more valuable the information you offer, the more likely people will appreciate and remember your business.

The goal of your landing page is not to sell but to attract new leads. To catch the attention of Instagram users, the page needs to be clear, concise and engaging. It’s also important that the page is responsive since most of your traffic will come from mobile devices.

#3: Launch Your Campaign

After you choose an influencer, you’ll need to deliver your promotional materials for the campaign.

Because your goal is to drive traffic to your landing page, here are the materials you’ll need to send to the account promoting your business:

  • Provide a caption with a strong call to action. Invite the influencer’s followers to check out your link in the influencer’s bio.
  • Submit a picture of the product or a quote. (You can use a call to action here.)
  • Share the link to your landing page. Edit the link with a link tracker so you can monitor the clicks and the return on investment (ROI) of each influencer campaign you run.
instagram campaign image

Give your partners everything they need to promote your link.

After you provide these three elements, the influencer will publish your post and add your link to their bio. The account’s followers can then start engaging with your ad.

Paid Mentions

Another way to leverage your relationship with influencers on Instagram is the paid shout out (or mention).

In exchange for a fee, influencers will mention you to drive their followers to your account.

When your Instagram account is on target with the accounts that mention you, you’ll attract more followers, and ultimately get more traffic to the landing page you link to in your bio.

Conclusion

Instagram now has over 300 million users, many of them Millennials. If you want to generate new leads from the platform, you don’t need to have tons of followers or even have an Instagram account. With an Instagram influencer campaign, all you need is a simple landing page and a minimal budget to invest.

What do you think? Have you reached out to Instagram influencers to promote your business? Which influencers have you worked with? What were the results of your campaigns? Please share your thoughts in the comments below.

how to run an instagram influencer campaign

Tips for running an Instagram influencer campaign.

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  • Thanks for sharing your insights Stefano.

    In my experience, most organisations are not looking to drive leads through lead capture when collaborating with influencers as you reference in point 2. In the main the brands I work with and and also follow tend to collaborate with influencers in partnership perhaps providing product for the influencer to test (perhaps with a visit to their properties or an event they are hosting), a discount code for them to share with their followers or give away – or a combination of all three.

    I would recommend that if you do want to do a lead capture with several influencers then have a different landing page for each influencer to enable you to track the campaigns.

    An important issue to also address is that of disclosures – there is a legal requirement to do this in a number of countries – for example the FTC guidelines in the US.

  • Thanks for sharing your insights Stefano.

    In my experience, most organisations are not looking to drive leads through lead capture when collaborating with influencers as you reference in point 2. In the main the brands I work with and and also follow tend to collaborate with influencers in partnership perhaps providing product for the influencer to test (perhaps with a visit to their properties or an event they are hosting), a discount code for them to share with their followers or give away – or a combination of all three.

    I would recommend that if you do want to do a lead capture with several influencers then have a different landing page for each influencer to enable you to track the campaigns.

    An important issue to also address is that of disclosures – there is a legal requirement to do this in a number of countries – for example the FTC guidelines in the US.

  • Thomas

    Great article! One way we have leveraged Instagram is by reaching out to accounts that have products in the same niche and cross promote giveaways. Our niche market is photographers and we specialize in marketing and branding templates and reach out to packaging or photography strap companies to promote their products. Contest consists of tagging 2 friends in photo of the product and following both pages for a one day span. There are many industries this approach can work for. Having others post your products is a great way to get more leads and will now give this approach a try.

  • Thomas

    Great article! One way we have leveraged Instagram is by reaching out to accounts that have products in the same niche and cross promote giveaways. Our niche market is photographers and we specialize in marketing and branding templates and reach out to packaging or photography strap companies to promote their products. Contest consists of tagging 2 friends in photo of the product and following both pages for a one day span. There are many industries this approach can work for. Having others post your products is a great way to get more leads and will now give this approach a try.

  • Awesome Article. I just started using Instagram 2 weeks ago as a lead funnel so this info definitely comes in handy

  • Awesome Article. I just started using Instagram 2 weeks ago as a lead funnel so this info definitely comes in handy

  • Francesco A.

    Great! Careful analysis and effective strategies on social most exciting of recent years

  • Francesco A.

    Great! Careful analysis and effective strategies on social most exciting of recent years

  • Lou

    Great article! I’ve had problems with the reaching out part since contact info is hard to find in many cases, so I actually recently launched a new website called Hypemarket! We help connect brands with Instagram influencers! The advice about creating a landing page is especially helpful to brands who sign up on our site as well. It’s important to have clear goals, especially when you’re doing paid campaigns.

  • I guess you could say that I am an influencer (although I don’t quite have the numbers mentioned here, I have around 43,000 followers right now). I offer paid mentions (for a specific type of business niche) as you referenced at the end. And while some people might be open to price negotiations, I am definitely not. To me it seems like an insult. I don’t ask for a discount from my web designer, hosting company, or my doctor for the same reason. My price is my price, and if you don’t like it, you can find someone else to feature your business. I also don’t feature just anyone. They have to apply and be approved as a good fit for my feed.

    That said, if someone has a (fairly) equal influence and a non-competing but complimentary target market, I would be open to cross-promoting or other ways we can help each other grow, with no money involved at all. So, in a case like that where is can be mutually beneficial, I wouldn’t hesitate to reach out and see what someone might say.

  • I guess you could say that I am an influencer (although I don’t quite have the numbers mentioned here, I have around 43,000 followers right now). I offer paid mentions (for a specific type of business niche) as you referenced at the end. And while some people might be open to price negotiations, I am definitely not. To me it seems like an insult. I don’t ask for a discount from my web designer, hosting company, or my doctor for the same reason. My price is my price, and if you don’t like it, you can find someone else to feature your business. I also don’t feature just anyone. They have to apply and be approved as a good fit for my feed.

    That said, if someone has a (fairly) equal influence and a non-competing but complimentary target market, I would be open to cross-promoting or other ways we can help each other grow, with no money involved at all. So, in a case like that where is can be mutually beneficial, I wouldn’t hesitate to reach out and see what someone might say.

  • Yes! I tried several times and the return was really good. You also need to be careful and choose the right partners.

  • Glad it helped! 🙂

  • Yes! I tried several times and the return was really good. You also need to be careful and choose the right partners.

  • Glad it helped! 🙂

  • Hi Jules! Yes what I mean is that there’s not a bid cost as it happens when you run regular social media campaign. Also, the price depends on the industry and sometimes some people ask really too much for a shout just because there’s not a defined price.

  • Hi Jules! Yes what I mean is that there’s not a bid cost as it happens when you run regular social media campaign. Also, the price depends on the industry and sometimes some people ask really too much for a shout just because there’s not a defined price.

  • Ah! Yes! Agreed.

    And thanks for the reply. 🙂

  • Ah! Yes! Agreed.

    And thanks for the reply. 🙂

  • Agree with you Jules. If I feel like giving a discount to a brand than I mention that in the initial communication. But my rates are not negotiable. Because there is a reason I charge $X and not $Z, i.e. amount of time invested in creating content and/or number of followers.

  • Agree with you Jules. If I feel like giving a discount to a brand than I mention that in the initial communication. But my rates are not negotiable. Because there is a reason I charge $X and not $Z, i.e. amount of time invested in creating content and/or number of followers.

  • Stefano
    Interesting – can you give me an idea as to what you would think an Instagram influencer would charge?
    Chris

  • Stefano
    Interesting – can you give me an idea as to what you would think an Instagram influencer would charge?
    Chris

  • Hi Chris,
    It really depends on the type of page or influencer you are reaching out.
    It also depends on the industry and the number of followers.
    Anyway, you can reach out to me if you want to have more info! 🙂

  • Hi Chris,
    It really depends on the type of page or influencer you are reaching out.
    It also depends on the industry and the number of followers.
    Anyway, you can reach out to me if you want to have more info! 🙂

  • Great tips here Stefano. I’m looking forward to using these ideas. Thanks and have a wonderful Wednesday! 🙂

  • Great tips here Stefano. I’m looking forward to using these ideas. Thanks and have a wonderful Wednesday! 🙂

  • Here is how it’s possible to receive ninty-five bucks every hour… After being without work for half-a-year , I started making money over this web-site and today I possibly could not be more satisfied. After 3 months on my new job my income is around 5000 bucks/per month If this interests you: 1)go to the website in description

  • terrisproul

    do you know a way to handle more then one acct on instagram

  • Tirzha Vive la Vida que Ama

    Hi Stefano, I was approached by a Luxury Hotel to be an influencer for their Spa so they can attract local clientele. But I have no Idea what to charge them. Have tried to find info about rates and so but haven’t been successful. Any help will be appreciated.
    thanks

  • Curious if you ever got a response to this question! Thanks 🙂

  • Hey! Sorry I’ve just seen the comment. Well it really depends on how many followers you have, the engagement and if you are just posting a picture or going on site to take pictures and create the content.
    Most of the times hotels just pay back with an experience, which means they give you a beautiful suite and extra benefits (food and drink)
    Hope it helped!