How to Grow Social Media Leads: New Research

social media researchHave you wondered, “How often should I post articles on my blog?” or “How does my social media reach impact lead generation and traffic?”

Two brand-new studies by HubSpot and Edison Research provide fresh insights on these important questions. Consider these five findings as you enhance your social media and blogging strategies.

#1: More frequent blog posts bring greater traffic and leads

C.C. Chapman and Ann Handley like to say that starting a blog is like having a baby. You can’t put it back and you have to keep feeding it. The question is how often do you need to feed your blog to get real results?

HubSpot found in their 2011 State of Inbound Marketing report that a vast majority of bloggers post once per week, with a significant 29% only posting monthly or less.

frequency

No matter how nutritious the food is, no doctor would recommend feeding a baby weekly or less. Mike Stelzner acknowledges that most content only has a shelf life of around 72 hours. Read about this in his new book Launch.

As it turns out, businesses seeing significant growth have also discovered they need to feed their blogs more frequently.

There’s a strong correlation between how frequently a blog posts and the amount of traffic generated. In fact, businesses that post daily will generate 5 times more traffic than those that post weekly or less.

blogging traffic

The likelihood of acquiring a customer through your blog increases significantly the more frequently you post. Note that posting multiple times per day gets 15% greater results than just posting daily. Of course, you need to understand your audience’s appetite for content before you start posting multiple times per day.

frequency vs acquisition

While getting one customer through your blog is great, it will be far better when you start seeing consistent leads. HubSpot found blogs that post daily generate 4 times more leads than those that post weekly or less.

blogging leads

Key takeaway: While it may not be realistic for your business to post high-quality content on a daily basis, post as frequently as feasible. You’ll outpace the competition and see improved results.

#2: A steady library of blog posts grew leads and traffic better

Over time, a well-fed blog will outperform other blogs. This is evidenced by the impact of blog size on traffic and lead generation. (Note: By blog size, I don’t mean the size of the company, but the number of blog posts accumulated over time.)

HubSpot found that blogs that have accumulated at least 51 posts see 53% more traffic than blogs with 20 to 50 posts. Additionally, blogs with more than 100 posts see 3 times the traffic, while those with over 200 posts see nearly 4.5 times the results. (Special thanks to Melissa Miller of HubSpot for this exclusive graphic.)

blog posts traffic

The size of your blog will also affect your monthly leads. Your business will profoundly benefit if you accumulate at least 52 blog posts.

blog size

Key takeaway: Keep growing your blog by feeding it regularly—at least 2 to 3 times per week. It may take 6 to 12 months to start seeing strong results, but don’t give up. For some ideas on generating quality blog content, see this article by Denise Wakeman.

#3: More Twitter followers = more leads

As Elijah Young reminded us last month, all Twitter followers aren’t created equal. So, if you have 1,000 spam accounts following you, there won’t be much measurable benefit to your business. But don’t let that excuse you from trying to grow your following. You may be missing out on some real results!

HubSpot found that businesses with over 1,000 followers saw 6 times more traffic than businesses with 25 or fewer followers.

facebook reach and traffic

Additionally, those businesses with over 1,000 followers saw 5 times more leads than those with 1 to 25 followers.

twitter reach and leads

You may have questions about the value of a Twitter strategy, but know that 20 million Americans are on Twitter (half between the ages of 18 and 34, according to Edison Research) and these are the people more likely to influence public opinion about your brand than the other 90% of the population.

Key takeaway: Proactively seek to grow your Twitter following. Check out Cindy King‘s article on how to grow a quality Twitter following.

#4: Bigger Facebook fanbases mean better results

Edison Research recently found that Facebook is the one social media site that people allow to influence their buying decisions, with 24% listing it as their first choice. Of course, it’s not Facebook itself but the people on Facebook who influence those decisions. That’s why it’s so important to grow a strong and active fanbase.

HubSpot found that the size of your Facebook reach has significant impact on your traffic and leads. For instance, businesses able to grow a fanbase of 501 to 1,000 fans have 3.5 times more traffic than those with 1 to 25 fans. Moreover, businesses with over 1,000 fans had 22 times more traffic.

facebook reach and traffic

Additionally, the size of your Facebook fanbase will dramatically impact how many leads you receive. Businesses with 501 to 1,000 fans saw 4 times as many leads as those with 1 to 25 fans and businesses with over 1,000 fans saw 12 times more leads.

facebook reach and leads

Key takeaway: Growing your fanbase isn’t just an ego booster; it will boost your bottom line. For tips on growing your Facebook fanbase, see this popular article by Mari Smith called 21 Creative Ways to Increase Your Facebook Fanbase.

#5: Social demographics are growing

Tom Webster of Edison Research recently published a study that gives some fresh insight into how Americans are using social media.

In the Social Media Marketing Industry Report, we made the claim that social media has gone mainstream. Edison’s report proves it. They discovered that 52% of Americans over the age of 12 have at least one social media account and 51% of all Americans are on Facebook.

edison profile

What’s more significant is that 46 million Americans are on social media sites multiple times per day. These are the influencers and potential clients we all want to reach.

use social networking times per day

These habitual social networkers tend to be young and female. In fact, 68% of these active networkers are between the ages of 12 and 34. Depending on your product or service, this information could help you better target your customers online.

habitual young and female

The last thing to note about frequent social networkers is that they’re nearly twice as likely to be using mobile devices. Make sure to see what it’s like for your customers to engage you on their mobile devices.

smartphones

Habitual social networkers are also 50% more likely to access social networks via their mobile phones.

social via mobile

Go generate some leads!

In many ways, this research confirms what many experts have been saying, but now you can see the reasons in black and white. If you want to generate leads through social media, try blogging more frequently and growing your reach—all with an understanding of your target audience.

For some great ideas on how to generate leads through social media, refer to Debbie Hemley’s article, 26 Ways to Use Social Media to Generate Leads.

What do you think? I’d love to hear what you think about this research. Leave your comments in the box below.

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About the Author, Phil Mershon

Phil Mershon is the director of events for Social Media Examiner. He has worked nearly 25 years in corporate training and management. Phil is also a professional jazz and church musician. Other posts by »




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  • http://ideagirlmedia.com/ Keri at Idea Girl Media

    Phil,

    Excellent article!  I’m lovin’ the graphs & charts with such great data.  (I’m going to have to come back and really take a look with a fine tooth comb).

    The one thing that jumped off the page to me was blog “feeding” frequency.  Tested and true: I’ve posted less frequently lately, and seen decline in all things groovy across the board – website visits, twitter clicks & re-tweets, and….klout.

    Thank you for the information,

    ~Keri

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  • http://www.ranashahbaz.com/ Rana Shahbaz

    Phil,

    Thanks for sharing really useful data.

    I think posting daily or at least 2 to 3 times a week is really important until you get sufficient amount of followers and blog readers. More you post the more quickly you can generate regular traffic. Posting more blog posts should not affect the quality of the information.

    Thanks

    Rana 

  • http://www.ivantemelkov.com Ivan Temelkov

    Some amazing statistics here.  I’ve always been a true believer of the saying “More content increases traffic”.  Maybe it’s because i’ve been involved in SEO for quite some time, not quite sure.  Regardless of that I have to agree with the data provided.

  • PhilMershon

    Thanks for the comment Keri. I know what you mean. I was advising a client yesterday. They balked at the idea of posting more than 1x/week. The analogy of feeding a baby is quite helpful at that point. I also find Mike Stelzner’s 72-hour shelf life of primary fuel.

  • PhilMershon

    Thanks, Rana!

  • PhilMershon

    Thanks, Ivan. Like I mentioned, this confirms some common sense truths for those of us who’ve been around social media for a while. But it provides some very valuable data for talking to reluctant business owners or executives.

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Phil, nice job on aggregating the evidence! It’s really great to see that blogging frequently does matter. Each time I post something new, opportunities open up! 

  • PhilMershon

    Thanks, Stephanie. The more I’m around this I’m starting to realize blogging is like running a marathon–it requires steady plodding and good planning!

  • Gail Mullard

    Great to see this data and as someone involved in helping companies set up and measure their social media success there are fantastic stats in there

  • PhilMershon

    Thanks, Gail. I think your clients will find this information compelling as they seek to stand out.

  • John

    I have a question:  What about client’s that just don’t have that much to say?  Many of my clients are plumbing, heating and air conditioning companies.  You can only talk about dripping faucets and high humidity so many times before people just don’t care.  Should there be information speak on there?  Cooking tips?  Gardening ideas?  Vacation suggestions?  Thanks! John in Minneapolis

  • Dave Hennessy

    Great article Phil! So many great statistics!

  • PhilMershon

    That’s a good question, John. I’m sure some others will have ideas. My comment would be your clients need to find a topic for blogging that is broader than plumbing or heating and air conditioning. The blog platform should be broad enough that you have no problem coming up with 50 titles for blog posts in one sitting. Denise Wakeman’s article that I mentioned gives some ideas for how to come up with these articles. Keep in mind that you could make some of your articles about “how-tos”. Your clients shouldn’t be afraid to give away their knowledge so that they become a trusted resource when crisis occur.

  • PhilMershon

    Thanks, Dave. The hard part about this article was deciding what not to include. All the articles I mentioned have some great stats.

  • John

    Phil,  Great information.  We have about 100 clients in this category and it’s a constant struggle to come up with interesting ideas for Twitter, Facebook and their blogs.

  • http://twitter.com/CAAdvertising C.A Advert Solutions

    Hi John–
    Just my take on it, but it seems like when you’re working with,
    as you said, plumbing, H/AC companies, and so forth, you have to expand
    beyond the faucets and high humidity.I think the cooking tips, gardening ideas and vacation suggestions are interesting and likely to keep the fan base interested and engaged.
    For plumbing specifically, you could even get in to local water issues–is there a drought? What’s the water quality like? What types of pipes have been used over the years and why? If there is a specific pipe that’s responsible for holding the whole house together, talk about it as the “Secret Hero of Plumbing”.
    “A History of______” always tends to go over well, too.
    Anyway, hope that gives you a couple of additional ideas.

    Phil,

    Excellent article! I really appreciate the feeding the baby analogy. It’s something that we hear so often, but many people (myself included) still have a hard time grasping and acting on. Also, glad to see mobile use being mentioned more and more. Thanks for your time!

    Lacey, Social Media Manager at C.A Advertising Solutions

  • http://www.facebook.com/steve.spencer2 Steve Spencer

    Some great points and insight, but I think it needs to be consumed carefully.  The underlying points (IMHO) are: 
    - If you say things people will (hopefully) listen
    - Thus, if you say things more often, people will be listening to you (reading you) more often.
    - Brands that a lot of people like, see a lot of activity and leads.

    I think that last point is especially important.  If people like you it means you will get a lot of followers.  Geting a lot of followers DOES NOT mean that people will like you (or purchase from you.)  

    I guess what I’m really trying to say here is that value is value, and garbage is garbage.  Contrived methods to build followers will not general more sales just because you now have followers.  Similarly, those blogs that consistently and often have intelligent things to say are blogs that people read (a lot.)  But just feeling like you need to pound out crappy posts as fast as you can, simply to get your volume up is a different animal. 

    Although, I must admit that having a sufficient number of blog posts (even crappy ones) with sufficient usage of appropriate phrases and keywords will drive SEO.

  • http://www.facebook.com/people/Jonathan-Thompson/1348513934 Jonathan Thompson

    Thank you very much for this excellent post! Being a data analyst, I loved the treasure trove of data! As always, great write up!

  • http://paynelessadvice.com/ Donald Payne

    The numbers don’t lie. This is great information that I can use to become better and understand where the majority of my efforts should go. Thanks for sharing.

  • Maureen

    Phil: I have a question. With regard to the research, can you tell me anything about the industry specifics? In other words, of the industries polled, did one industry (retail, for example) “outperform” others? I am curious to learn if social media, in general, has proven to be more helpful in generating leads within certain industries. Thanks.

  • Joanie

    Great post Michael. Thank you

  • Kim

    Hi! Thank you for this post and the tandem articles from which to learn. We are relatively new to blogging and I appreciate the nudge to write more! Nice blend of data, text, good comments for feedback. I look forward to more encouragement to get our names our there: Global Horizons and BeWUCA!

  • Jennifer H

    Wow, this is really making me rethink how often I need to post on my blog! Thank you so much for the great information!

  • http://saoproductions.com Steve Overstreet

    I loved this information as well but having to do for others most of my day, be it for clients or family I am finding the challenge is coming up with that much content that would be relevent without dedicating a very large chunk of my time. I don’t have a staff to delegate this to, “it’s all me baby!”

  • http://twitter.com/Drawamap Pam Ward

    Am I reading the stats wrong or are the number of leads and traffic for blog posts directly proportional to the number of blogs?
    4 blogs = 100 traffic
    20 blogs = 400 traffic
    which would mean that posting 4 blogs gives you a return of 25 traffic per blog and posting 20 blogs gives you a return of 20 traffic per blog.  Of course posting more brings greater return proportionally, was there ever really any doubt about this?  If I am reading the stats wrong and the numbers represent leads & traffic per blog now that would be something HUGE to report. 

    Nothing drives me crazier than statistics that aren’t clear -would love to have more information on the scales for these graphs.

    I love this site and all the blogs, keep up the great work.

  • http://www.diademagency.com Amanda

    Maureen,

    I was thinking the same thing. I consult with any different industries and it would be nice to know the details.

    Thanks for the great info Phil!

  • PhilMershon

    Good clarification, Steve. These research studies didn’t have a way to define the quality of the posts. Quality matters in at least two ways: 1) SEO – are you writing for the search engines; 2) Good writing that is readable, interesting and relevant to your target audience. I do think “crappy” writing will work against you on the second point, even if you do #1 correctly.

  • PhilMershon

    Thanks, Jonathan. It’s fun to dig into the data and see what it tells us.

  • http://webylife.com Nikunj Tamboli

    Great Article! It could also be an infograrphics :)

  • PhilMershon

    You’re welcome. Thanks for reading it!

  • PhilMershon

    Maureen, I’d have to go back and look at the data and see if they analyzed by industry. My recollection is that they did not for this particular study. Send me an email at phil (at) socialmediaexaminer (dot) com

    Thanks for the questions

  • PhilMershon

    Glad it was timely for you. I met with a client yesterday for whom this is also very timely.

  • Morgan

    These are fantastic stats (and I love the full PDF of the Hubspot report) and they truly are telling us that inbound marketing is really where it’s at Blogging is so huge (I mean, just look at SME!) and when you combine your blog with Twitter and Facebook, it’s an even greater effect! I love that you mentioned that the Twitter followers must be targeted in order to actually have an effect on your authority. But in the end, more followers/fans does make a difference.

    One thing to keep in mind about blogging, is that sometimes people just don’t comment. And just because people aren’t commenting, it doesn’t mean the blog isn’t helping your SEO and it doesn’t mean the blog isn’t being read. It just means you need to track your blog very closely to find out if it’s even being read or not. And if it’s not, then try different keywords to bring in the traffic you want. 

    Great reports!!

  • PhilMershon

    It’s nice to have some benchmarks to shoot for. At the same time, you have to figure out what makes sense for your business and audience. I also am a strong believer in starting small and then growing larger as you’re able. 

  • PhilMershon

    I get that. I’m working nearly full-time for SME and am finding it tough to have my own blog. One thing that was shared at Blogging Success Summit was helpful: chunkify your work. In other words, create a block of time where you crank out 2-3 blog posts. It’s also helpful to develop a plan for your next 25-50 blog posts. That way when you have free time you’re not trying to be creative.

  • PhilMershon

    Hubspot created that traffic scale. 100 is a measure of parity or normalcy. It’s their way of comparing the traffic between all the different blogs evaluated. They are saying that the site with 20 blog posts will have 4x as much traffic as the blog with 4 posts (using your example numbers). Hope that helps.

  • PhilMershon

    Thanks, Nikunj! Glad you liked it!

  • PhilMershon

    That’s a great point, Morgan. Thanks!

  • PhilMershon

    Hey everyone, I just checked my email and saw that Hubspot released a study today of 99 tools that will help with lead generation. That could help some of you! Go here: http://www.hubspot.com/free-ebook-99-tools-to-generate-leads-with-social-media/?source=20110714-email-l-99-tools-ebook

  • http://twitter.com/Flashbay Peter Cardin

    You don’t necessary have to come up with interesting ideas. Just make it relevant and useful to your target audience.

    You can blog about the issues in your industry, the different applications of your products/services, how to tips, video demos, interviews with experts, top 10 tips, case studies, etc. It’s endless. It just takes time and effort.

    Peter, flashbay.com

  • Mamie

    Phil, thanks for a very helpful article! I’ve already sent to link to 3 other people, advising them to read it. (And of course I Tweeted it!)

  • Linda

    Similar to one of the previous comments about individual industries, I was wondering if these findings apply equally across business sizes – med/small local biz/regional, vs large national/international.  In my experience, local businesses are more hesitant to start blogging and other social media endeavors due to the amount of time required to do it right.  So is this data valid for this size business?  This dovetails into my next question: Any advice re: presenting the idea of increasing postings (ie investing time) to small local businesses so as to make it feasible and cost efficient for them?  (Obviously if this info is valid/pertinent to them,  then theres a good beginning!)  Thanks for the great article!

  • PhilMershon

    Thanks, Mamie. Very kind of you! ;)

  • PhilMershon

    Linda,
    I’ve asked Hubspot to help me clarify these industry-related questions I don’t have access to their original data.

    As for local businesses, you need to help them figure out where their customers are. The data suggests that at least half of them are online, but that may not be equally true for all products. If you decide your customers are online, then you need to figure out how to best engage them. The good news about blogging is that it helps with building a long-term SEO presence. In all these cases, it’s important that your clients have a commitment to sticking with their plan (which is why starting slow is advisable).

    As for time involvement, your clients need to evaluate the importance of having engaged/repeat customers.

    Drop me an email at phil@socialmediaexaminer.com about the research questions and I’ll get back to you after Hubspot responds.

  • http://www.denisewakeman.com DeniseWakeman

    These stats are great, Phil, and truly support my ongoing advice that to set yourself up for success with a blog, you must be constant and consistent. Thanks for laying it out so clearly. (and thanks for the shout out and link to my previous post on creating content – appreciate it!).  Blog on!

  • http://www.facebook.com/profile.php?id=757538008 Edwin Ivanauskas

    Great read but I’m having some big issues with the data.  It seems like all there is is correlation between frequency and traffic.  While I don’t doubt posting often is good, it in itself does not lead to these types of outcomes.  Sites that update more often and have more content tend to be more established and already have a name for themselves.

    Likewise, bigger sites hire more writers and have bigger budgets to create great content and run promotions, hence have more content.

    There is no direct causation between more frequent blog posts (and other stats) with increased traffic.

  • http://twitter.com/NikiTorkative Niki Torkington

    Great content. Thanks. We read that the big numbers are all about ego, so it is refreshing to see them related to positive outcomes.

  • http://homeremediesmd.com Home Remedies MD

    I think creating posts in Q&A style form will lead to a lot of social media leads because most people now search in questions

  • http://www.linkedin.com/in/mdyoder Michael D. Yoder

    Thanks for pulling all this information together to create such an informative and helpful blog post, Phil. Much appreciated, and will be put to good use in some upcoming meetings with clients and prospects who need some additional convincing.

  • http://theforwardjourney.com Michael Vaughn

    Phil, thanks for this helpful data and analysis. I’m a new blogger and my initial experience matches up well with the findings you’ve provided. I get more views when I post more often. Thanks again!

  • PhilMershon

    Thanks, Denise. Your writing and sessions have certainly laid a foundation in my thinking about blogging. I’m getting ready to start a new non-profit blog soon and I’ll be referencing your articles often. 

  • PhilMershon

    Edwin,
    Thanks for raising these issues. I can’t speak to Hubspot’s methodology, but I know they only publish data that has a statistically significant correlation. I also know they are aware of the impact of a company’s size and resource.

    I think what they are saying is that if you matched a large company’s blog and a small company’s blog that each have 50 blog posts, they each would see a similar percent increase in traffic (relative to prior traffic). This neutralizes the effect of a large brand having more name recognition and other advantages a better resourced company might have.

    You do highlight the fact that there are no guarantees when you blog more, but smart companies will pay attention to these stats.

    Thanks!

  • PhilMershon

    So true. Thanks Niki!

  • PhilMershon

    That’s an interesting point. I wouldn’t rely on that style exclusively, but certainly having some key questions in your post will increase engagement.

  • PhilMershon

    Thanks, Michael! Hope it helps.

  • PhilMershon

    You’re welcome. All my best!

  • http://rozkwalker.com Roz K Walker

    Phil, this post was very timely for me.  I was just wondering how often I needed to post on my blog in order to generate more traffic (and not be annoying to my subscribers).  Your tip #1 gave me all the information I needed to make a sound decision.  It can be challenging balancing running a small business and writing, but I can see, now, how it can definitely pay off to post more frequently.  Thanks for sharing your knowledge!

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Hi Phil,
    Great post! I have to agree, especially with the first trait you mentioned. It’s a bias on my part. Thanks for the share…

  • http://www.foodassault.com/ Trent Carpenter

    Great article Phil!  A challenge for me though at times when trying to create quality content blogging on a consistent basis and not just create an article just to put something on the blog.

  • Ankur Nigam

    Hey Phil,

    Great article.

    As I can see ROI by writing blogs, I am interested in it.

    However, the big question for me is what to write in my blog. Shortly, I’ll be opening up a photo sharing and collaboration website (very much like Picasa or Flickr but with few additional functionality.)
    Post launch, for most of the time, the developement teamI would either be writing code for some more functionality or fixing some bug & customer engagement team responding to queries.

    So, I am not sure what could probably be put into the blogs, any directions about what we may put?

    - Ankur

  • Ankur Nigam

    To my understanding, we can’t go ahead and tell that today we been trying to fix that bug or this is the new feature that we are working on and will be introduced soon (nobody wants to disclose their business strategy) or can I?
    What else may be posted in blog?

  • http://www.facebook.com/juliamitchell13 Julia Mitchell

    Like many comments before me, Thank You for some great information, it certainly has opened my eyes and taught me a lesson.  Thanks again.

  • http://twitter.com/socialmedmodels SocialMediaModels

    Allright. 5 very obvious findings from the research reports, but still quite interesting to read and to use it along the way!

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  • PhilMershon

    Roz, glad it helped and was timely. Thanks!

  • PhilMershon

    Thanks!

  • PhilMershon

    I understand. It helps me to create a regular routine for the things that are important (be that daily or weekly).

  • PhilMershon

    I would check out the article by Denise Wakeman that I mentioned. You should also do a search on “blogging” here on SME. There are a number of articles that would be helpful in coming up with topics for blogging. You might just need a creative spark to get you going. Mike Stelzner’s new book also has a number of ideas for the types of articles you can write and create (don’t limit yourself to just a traditional article, include videos, interviews, research, etc…)

  • PhilMershon

    Figure out something to talk about in your blog that is related to your business that will have a bigger life than just your product. You want people to start seeing you as a reliable source of valuable information. You’ll have to figure out what your niche is. If you don’t know, you might start with a survey of your audience.

  • PhilMershon

    Thanks, Julie!

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  • http://www.facebook.com/elias.shams Elias Shams

    Here is my 2cents on all of them. It’s all about the Pee Pee :-)  

    Twitter: I need to pee pee!
    Facebook: I pee peed!
    Foursquare: I’m pee peeing here!
    Quora: Why am I pee peeing?
    Youtube: Watch this pee pee!
    LinkedIn: I pee pee well
    New myspace: let’s dance while pee peeing!
    Google+: Let’s all pee pee in a circle
    http://awesomize.me : HOW AWESOME DO I PEE PEE on Twitter, FB, Foursquare, Quora, youtube, LinkedIn,myspace and Google+

  • http://twitter.com/EclecticVerve Cindy Musil

    Although I agree that regular blog posting is very important, I think too many people post just to post.  Personally, I’d rather see a weekly post that is worth my time to read vs. slogging thru a lot of chaff for 6 days to get to that wheat berry of an awesome blog on the 7th day.

  • http://twitter.com/Leonthetrainer Leon Thomas

    Phil,

    Right on and Rock on man!!

    Thanks for the great information.

  • http://www.facebook.com/profile.php?id=757538008 Edwin Ivanauskas

    Thanks for the response Phil.  It can be tough to evaluate these things without being able to see their methodology.  Stil though, a bigger brand does have an  advantage.  Even if the percent increase is similar, the bigger brand increasing by 10% from a larger starting point will have more.  I think reality also holds up to that, all things being equal big brands already have an advantage in customer base.

  • http://pulse.yahoo.com/_UMIDQF5N4AZFO5VCC7CLZSCVQQ Jason Stuart

    Thanks, Phil! Great post and good to see the data laid out so clearly like this. We know it works but always nice to have good hard data to back it up!

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  • Yauline_13

    Great Information, I will definitely help me when I start blogging. I have been hesitating on blogging but love writing my ideas and thoughts. Soon! :) Thank You for the tips! 

  • Yauline_13

    I agree, numbers never lie. 

  • Yauline_13

    That is good to know, I want to start blogging for the company I am starting up but want to do it right. 

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  • PhilMershon

    I agree that you should only post as frequently as you can produce quality content that people will value. Weekly is better than not at all. It will just take longer to get some of the fringe benefits, but you’ll be happy with what you did.

    I also know many don’t have time for more than weekly. Don’t let this data beat you up. Do what you can and include this as part of your overall marketing plan!

  • PhilMershon

    Too funny! You might take this to your urologist! :)

  • http://www.facebook.com/faiez.hussain Faiez Hussain

    I have a question here. How it will effect my blog if I re-post/re-share other blog’s content? Will it increase my blog following?  

  • Tricia

    Great article! I am new to Twitter and blogging and I was just starting to get discouraged. Thanks for the motivation!

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  • propagandahouse

    Nice article Phil – all seems pretty obvious and logical, but with the amount of people questioning the value of Social Media activities it serves as a good reminder.

    Cheers
    Dan

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  • S McAuliffe

     I have a question about the scale of the graphs, as well.  Some of them scale the number of posts by increasing increments (e.g. 1-25, 26-50, 51-100, 101-300, 301-500, 501-1000, 1000-??). In other words, the post numbers represented for each of these graph points is 25, 25, 50, 200, 200, 500, ??. The volumes represented by these increments would naturally increase as the number measured increases, correct? It would be interesting to scale the graph by equal increments (let’s say 100) so we could see to what degree the traffic increases for each additional 100 posts.

  • http://twitter.com/cartwheelit Cartwheel

    Hi Rana,
    While I do think consistent frequency is good, I wonder what the cut off is until you start becoming burdensome and your emails are overkill. What is the breaking point that consumers start to feel you are sending too many emails, posts, etc.?

    Thoughts anyone?
    Georgia
    http://www.cartwheelit.com
    http://blog.cartwheelit.com

  • http://www.ranashahbaz.com/ Rana Shahbaz

    Georgia,

    For this you got to try and test best mix according to your resources and your audience’s requirements. Regardless of the frequency if you can maintain the quality, people would love to receive e-mails from you. For example Social Media Examiner send their blog post to their subscribers daily and you can see they are doing great because they are providing quality to their readers.

    I hope this will help.

    Regards

    Rana   

  • http://jeffkorhan.com Jeff Korhan

    Nicely done Phil.  Missed this previously.  What I always laugh at is those who refer to themselves as popular bloggers and they publish monthly at best. Naturally, the traffic reflects that.  

    If you push yourself a little – you get better and the audience is better served.

  • http://www.facebook.com/tela.andrews Tela Andrews

    The social media numbers look to be highly correlated, but the way this article positions the data implies a connection, without any research, data or other information on whether a connection actually exists. It is just as easy (and potentially valid) to say that sites that score over 2000 on the traffic index are more likely to have 1000+ FB followers. This could be because these sites have more resources for publication, outreach, etc.

    Good data, I am just saying the relationships need to be taken with a grain of salt.

  • Author Rich Nilsen

    No surprises here but good info and data, nonetheless.

    Thank you

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  • http://twitter.com/donald555 donald ukponu

    This articles will be helpful to social media compaigners

  • http://www.trustemedia.com Tracy Terry

    Thanks for posting.  I’ve had these charts in my reports for a long time. Maybe over year (the Hubspot one’s anyway) and according to my personal use, the numbers show true as well.  When I get busy, like this last month, and can’t get on to blog, everything slows.  I have a lot of free downloaded content on my website as well, but haven’t made a new piece in a while and leads have slowed as well.  I’m interested to see if leads pick up when blogging picks up as well as when new content is promoted.

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  • http://www.adunate.com/blog Di

    Interesting article, although I would have liked to see more data on the ROI. As a graphic designer/copywriter, I blog to promote my business. There’s a fine line between blogging enough to gain customers and spending too much time blogging/not enough time doing quality work for customers. And then, there’s the question of how many customers I gain because of my blog? Interestingly, my last three new customers found me in, heavens, can you image, the phone book. Hard copy.

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  • http://highrankers.com Cortney

    This is FANTASTIC. The graphs are EXACTLY what I needed to show my clients about consistency, volume, etc. Trying to explain with words is like teaching a monkey to drive a stick…yeah he can probably sort of kind of do it, but it will all likely end badly. LOL Thanks for this!

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  • http://twitter.com/LandraLJacobs Landra Lynn Jacobs

    Excellent information! I plan on sharing with my followers later this week! Thanks!

  • http://gamechangerdnadan.com/ Game Changer DNA

    it makes me think of the idea that with more effort may come more reward. I think that posting regularly is one think that may require planning.

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  • http://www.salesproblog.com/ Johnny Bravo

    Great article. I wish I had come across it earlier. I recently started my own blog and am struggling with how often I want to post. But it looks like I’m doing ok (2-3 per week for now). Thanks again for the great post.  

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  • http://www.screenskinz.net/acne-no-more-review/ Ronald

    I am new blogger.. Had much confusion .. Reading this post helped me a lot

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  • Yvonne Lezama

    I have only started to blog today, and your articles are fantastic, I am definitely going to post more than once a week.







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