social media how toWhat matters to most potential customers is not what you say about your business, but what your existing customers have to say.

Here’s a simple strategy to help you convince prospects to become customers. And it’s done by embedding Twitter testimonials on your website.

Why Testimonials Matter

When potential customers check out your business online, they want to see proof that you deliver what you promise. It’s important that you provide evidence that you have happy customers.

Testimonials are powerful because they come straight from your customers in their own words. It’s important you add testimonials to your site. You can easily tap into tweets from people who say great things about your business.

Why Tweets Make Good Testimonials

Tweets make great testimonials for several reasons:

  • They’re short, so they get to the point quickly.
  • People write them in a moment of enthusiasm, so they’re filled with praise and excitement.
  • They’re written for public review, so you don’t need to ask permission to use a tweet as a testimonial.

What kinds of tweets make great customer testimonials? Those whose entire content is about your business, your product or your service.

good testimonial

An example of a customer testimonial written as a tweet.

Use Twitter Favorites to Display Testimonials

Twitter makes it easy for your business to capture and display tweets when you mark them as Favorites. To make this strategy work, you must use Favorites exclusively for testimonials.

To Favorite a tweet, hover your mouse over the tweet. Twitter displays a list of commands that are not visible until you hover on the tweet. Locate the Favorite (star) option and click it. Twitter adds this tweet to your list of Favorite tweets.

tweet from someone else

An example of a tweet showing the Favorite option while hovering the mouse over it.

Twitter allows you to display your most recent Favorite tweets on your website or blog using a widget. Every time you mark a new Favorite tweet, Twitter adds it to your customer testimonials automatically.

finished twitter widget

An example of a Twitter widget displaying customer testimonials.

How to Create Your Testimonials Twitter Widget

Before you start creating your Twitter Favorites widget, you need this information:

  • The size of the spot for your Twitter widget on your site in pixels (height and width).
  • Optional: The hex code (for example: #d34e01) for colors used on your site to customize the widget.

You may also need technical assistance to insert the HTML code into your blog or website.

To create and customize your widget:

#1: The Twitter Widgets page

Choose widgets for your website on the Twitter Widgets page.

Click My Website.

widget website

Click "My Website" to display the widgets available for your website.

Click Faves Widget.

widget faves

The Faves Widget contains a list of tweets you mark as favorites.

Make sure you have Favorited some tweets.

#2: Customize your widget heading

To customize your widget:

  • Change the Title to What People Are Saying About (or something similar).
  • Change the Caption to your business name (if necessary).
faves widget settings

The Customize Your Faves Widget Settings page.

Click Test Settings to see your changes take effect (if necessary). On the right, Twitter displays your widget with your favorites and your settings.

#3: Customize your widget preferences

Click Preferences. Twitter displays the Customize Your Faves Widget Preferences page. This page allows you to customize how your widget works. Choose the options that you want for your widget.

  • Poll for New Results keeps checking for new tweets marked as a Favorite.
  • Include Scrollbar lets you add more tweets than fit into the widget display area.
  • To make your list scroll through your tweets, choose Timed Interval and Loop Results.
  • To remove the date, uncheck Show Timestamps. (Leave this checked if you want to display the customer testimonial dates.)
widget preferences

The Customize Your Faves Widget Preferences page showing common preference options.

To see the effect of your options, click Test Settings. Experiment until the widget works the way you want it to work on your site.

#4: Customize your widget to your site and brand colors

Click Appearance. Twitter displays the Customize Your Faves Widget Appearance page.

This page allows you to change the colors used in your widget. Use the hex codes for your site colors to exactly match your Twitter widget to your site.

To change a widget color:

Click the color box next to the color you want to change. Twitter displays a color picker window.

widget appearance before

The Customize Your Faves Widget Appearance page showing the five color options you can customize to match your website or blog branding.

Type the hex code for the desired color.

widget appeance colorpicker

The Customize Your Faves Widget Appearance page showing a color picker window for one color option.

Click Done. Twitter updates the color box and the widget example.

widget appearance done

An example of the Customize Your Faves Widget Appearance page showing a color picker after typing the hex code for a new color choice.

Click Test Settings to see your colors (if necessary).

#5: Customize your widget to fit the space on your site

Click Dimensions. Twitter displays the Customize Your Faves Widget Dimensions page.

Type the height and width of your finished widget in pixels.

widget dimensions

The Customize Your Faves Widget Dimensions page showing the Widget Dimensions boxes.

#6: Finish your Twitter Faves Widget

When you have finished customizing your Twitter Faves Widget, click Finish & Grab Code.

widget complete

The Customize Your Faves Widget Dimensions page showing the Finish & Grab Code button.

Twitter displays the code in a text box in the middle of the page. Copy and paste this code into a text file for storage, or directly into your website.

widget code box

The Customize Your Faves Widget page showing the HTML code box.

Tip: When you leave this page, your customization settings are lost. Save this code permanently by storing it in a text file, Microsoft Word document or other location.

Your website uses this code to display your Twitter widget. You insert the code into your website at the location where you want the Twitter widget to appear. Common places for Twitter widgets include:

  • The front page of your website. Put your customer testimonials where new visitors can easily find them.
  • In your blog sidebar. If your website gets traffic landing directly on blog posts, consider adding your Twitter widget in the blog sidebar.
  • In your website footer. You can adjust the height of the Twitter widget to fit your footer height.

When you install the code, the Twitter widget appears immediately and displays your current favorite tweets. As you mark new tweets as favorites, they appear in the widget, also.

finished twitter widget

An example Twitter widget using favorites as testimonials.

It’s Your Turn

What do you think? Have you used tweets as testimonials on your site? Have you tried the Twitter Favorites Widget? What testimonial strategy works well for your business? Leave your comments in the box below.

Tags: , , , , , , ,

Get Social Media Examiner’s Future Articles in Your Inbox!

Join 480,000+ of your peers! Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (56 pages, 90 charts)!

More info...
  • Hello Charlene, thank you SO much!!

    I’ve always been a big fan of Social Media Examiner, I really have a lot of admiration for the quality articles that you all consistently provide. The fact that people like Michael, Cindy and others also respond to comments is what social media is all about as far as I’m concerned. You guys lead the way!

    BUT, to me, today Charlene, you have totally excelled with this post, it is INSPIRED, brilliantly presented and explained and exactly what I needed! Great stuff!

    Firstly I put the Twitter widget on my blog, took just a few minutes with your great guidance (love WordPress) and then I Tweeted the news, put it on Facebook, Delicious, StumbleUpon (my favorite) and Digg.  Great social media!!

    Thanks very much, a terrific job, best regards Peter!

  • Peter – Thanks for the kind words and glad this is working for you!

  • Jan Wong

    Awesome post, Charlene. To be honest, I’ve always wondered why would anyone display their tweet stream on their websites / blogs. This post woke me up to see that there is a ‘higher’ usage than just displaying the usual tweet streams. I did not realize that it can be combined with the favorite function which is equally underused. 
    Thanks for the ah-ha moment! 🙂

  • Twitter your able to get real people saying real things. They are not just someone looking for a headline, because people don’t want to waste time on people they don’t have a relationship with.

    “Black Seo Guy “Signing Off”

  • Excellent tip Charlene.

    We all know the importance of testimonials for a business growth, but we often over looked it. But with this tip any one can almost automate the process of capturing testimonials.

    Thanks for sharing.

  • Very interesting blog post! We’ve been supporting this strategy of “twestimonials” for about 2 months with our software as a service, dialogfeed. 

    Bringing key testimonials from your social networks to your website is a smart way to add value to your website. We did write a white paper on the why and how to do so effectively:

    The key advantages of dialogfeed over social plugins as the one of twitter, is that it aggregates content from various social networks, and you can have multiple widgets per account on which you highlight the messages which are relavant to you page per page.

    Quick example on an e-commerce website in: on the homepage you add twestimonials on general use, some funny quotes to animate your visitors. On the product pages on the other hand, you highlight the twestimonials which add clear value to convert your visitors to the cart. In other words, highlighting happy customers on quick delivery, the quality of the products etc.
    We have a betaversion you can try for free right now:
    Feel free to write us a tweet @dialogfeed:disqus 

    Happy to discuss!

  • This is a pretty cool feature to have.  I’ve found out the hard way though that most folks don’t like to edit any sort of code.  Personally I like having a customizable option.  Thanks for sharing!

  • Great tip, Charlene! This could be very helpful to many of our clients, especially in the salon industry!

  • jfwhite

    Great idea, this is a fantastic feature for a lot of small businesses. Way to make it easy.

  • I’m excited that you have already taken action on my post, Peter. That’s the best feedback any writer can receive.

    Social Media Examiner is a wonderful site, and I’m happy to be part of it. Keep coming back every day to hear what some of the finest social media writers share from their own experiences.

  • Pingback: How to Embed Twitter Testimonials on Your Website |

  • You are welcome, Jan. I agree with you that just displaying a tweet stream isn’t always the strongest move for a business. People landing on the site see tweets out of context, which can be confusing for visitors. There are many other smart ways to use the favorites, too.

  • Great tip! Curation tools like Keepstream ( and Storify ( are also very effective for hand-picking certain tweets to then display on your website via a widget. 🙂

  • You captured the power of Twitter, “real people saying real things.” 

  • I’m glad this idea brings a little simplicity into your business operations, Rana. 

  • Great article this would be the custom way to do it I guess. I just use Tweet-stimonials which is a Plug-In for Word Press. It uses the favorites function on Twitter as well, but it makes the process much easier. Thanks for this post if I did not know about the Twee-stimonials plug in I would have done it your way. has done it again!

  • Twitter has done a great job with their widget creation process. The live demo of your widget shows the impact of each option and setting, so you can see what you are getting. My best advice to people is to just jump in and start experimenting with the options until you get the widget you want. 

  • I’m glad this is useful, Jason. My salon isn’t on Twitter yet (in spite of having me as a client). 

  • That’s my goal, easy and simple. Glad you liked it.

  • It is a very good idea. We, the Ecwid team, actually use it as the main way to collect testimonials of our product and have added a new “Testimonials” tab with them on our FB page:

  • Thanks for sharing those tools, Tim. There are several ways to accomplish this strategy.

  • Thanks for mentioning other ways to accomplish this. 

  • Thanks for sharing, Eugene. It’s always good when people reading the article can see that the commenters are using the tactic. Testimonials are an important way to build trust. Glad to see you are using them effectively.

  • Perfect. How to overcome the disappearing tweets after 2 weeks that are found by twitter search and added bonus of controlling what is shown.

  • Thanks for your post on customer testimonials, Charlene. Nicely done, and very practical. The comments have also been helpful in sharing additional ways to get testimonials embedded on a website.

    I appreciate the fact that you took the time to respond to comments. It proves that Social Media Examiner has done a good job of selecting great bloggers to contribute relevant and practical content.Now, you just need to get these testimonials from your blog embedded on your website. 🙂

  • Great article. I’m using the favorite function of twitter and the rss-feed function on WordPress to get basically the same result.
    @Mr. Chichester thanks for the tip about Tweet-stimonials plugin for WordPress. I will definitely have a go with this one.

  • I’m glad to help you solve problems, Mark. I think of favorited tweets as sticky tweets.

  • Thanks, Michael. I’ve been writing for Social Media Examiner for four months now, and I can tell you, everyone I’ve encountered on the inside are truly outstanding. It’s a great organization.

    Like everything else about running a business, it’s about adding on layers. I am connecting with the commenters on Twitter now. Getting these comments to my site is a future layer. It’s always something.

  •  You are very welcome. Thanks for the post. Many people will benefit from this.

  • We’re using a very similar idea on the front page of our website – The scope is expanded by also adding fun and interesting tweets about the university as well testimonials. It was not the intention but there has been a very interesting side effect. Some people are now vying to make it on the front page of the website by posting tweets that might qualify but thankfully it doesn’t seem to have taken away from the authenticity. They are still tweeting about things they think and feel about the institution but making it on the front page makes them all the more likely to take the time to put out that tweet.

  • That’s a great way to do it, Henk. I do love that people are sharing alternative tactics to get the same result. It gives the readers even more ways to accomplish this. Thanks for sharing!

  • That is such a smart way to engage your community! That’s an idea that the readers of this article could use as a springboard for their own sites. Thanks for sharing that idea.

  • That’s a fantastic post, Charlene :). It’s a like a breath of fresh air in the midst of all the Google+ craze! 

    I love the idea and how you intelligently leveraged an existing Twitter feature and tailored it to meet your goals. Twitter is awesome and it definitely sparks innovation.

    The only remark I have on this approach is that there’s no automation since you have  to favorite every testimonial tweet as a prerequisite to appearing on your site. It’s a smart move even if you’re doing for pure Twitter marketing purposes.

    However, you inspired me to come up with another idea that would serve the same purpose: I see websites showing tweets filtered on a certain hashtag. What if you agree with your clients that if they wanna send you a testimonial on Twitter they would use a hashtag like #Happy2WorkWithCharlene 🙂

    Then, you would filter your tweets to only display these hashtags. I am certain that this functionality exists since I saw it some sites but they are probably using the help of external tools. (The Twitter built-in profile widget does NOT support hashtag filtration as I far as I know).

    Anyway, I will dig more into how exactly to do it. I guess your terrific post aroused  my curiosity. Thanks a lot for taking the time to share these valuable tips. Your post was a joy to read :).

  • Pingback: Twitter Testimonials | Eagle Dreams Blog()

  • Jon Worth

    Thanks to prompting from Charlene on Twitter, and an initial link from @jaybaer:twitter here’s an additional tip:

    If you use WordPress to run your site (this applies to self-installed WordPress from you can create Twitter testimonials even more speedily using the excellent TweetiePie plugin – details of this here:
    This simple plugin gives you a fast and elegant way to drop tweets into Posts or Pages in WordPress – be that on testimonials pages or elsewhere. It gives you an alternative way to accomplish the same essential goal explained by Charlene’s original post.

    (BTW I’m in no way involved in the development of TweetiePie – I just think it’s a good plugin!)

  • You are welcome! You might try using an RSS feed from a search based on the hashtag. Some of the tools mentioned in the comments may do exactly what you want, also. Come back and share your results here. I’m sure others will be curious.

  • Thanks for sharing, Jon!

  • Charlene,

    This is great! Thank you so much.

    There are so many ways we can tweak tools and I love when some shares such a simple solution.

    Have a great day!

  • Great tip. I will use this. however, we get most of our testimonials on FaceBook. Is there a similar functionality there we could utilize?

  • Thanks, Theresa. That’s the power of collaboration. 

  • I don’t know of a way to pull things from Facebook, Sam. Maybe someone else reading this article can give you some advice about that. You might also post it as a question on the Social Media Examiner site. Andrea is quite an expert on Facebook.

  • This is great tool to have. Thanks for the tips!  And, tanks, Jon, for the tip on WordPress as I have WordPress. 

  • This is a great tip.  I really appreciate the step by step guide to actually implement your advice.  Well done!

  • Glad it’s helpful.

  • You are welcome!

  • One of our main goals is to create a unified feeling between all of a client’s individual platforms, with a focus on using Twitter to drive fans to Facebook (and to their website, of course). I love this tutorial as a means to use Twitter as an engagement platform on a whole new level. Thanks for the post!

  • ravibusti

    Thank you for the infos….

  • Michael Currey

    I’ve been  using our Favorites for testimonials but haven’t thought to embed them in our site, thanks for the idea 🙂 I was wondering though if it might not be better to manually retweet posts and then add a unique hashtag… then filter on that. There are other posts I want to list as Favorites but right now testimonials are monopolizing that space 🙁 

    What do you think, too much trouble? 

  • You are welcome. Twitter is a powerful tool and quite useful for many goals.

  • You are most welcome. Thanks for adding a comment here.

  • The more you can automate and simplify things, the easier they are to use long term. There are alternative ways to get tweeted testimonials displayed on your site. Check the comments here for the names of tools others are use. Or, think about what else you might want to use the favorites features to capture. Perhaps there is another way to accomplish that and leave favorites for testimonials. 

    In the end, it needs to be something that works for you. It’s always good to try new things. What you discover in the process might be a real gem that you would miss if you hadn’t experimented.

  • Pingback: How to Embed Twitter Testimonials on Your Website « Tisanas()

  • What a great idea, especially as I wasn’t effectively using my Twitter faves. Thanks Charlene!

  • Twitter is a great social media tool and  Thanks Charlene for giving us one more tool which we can explore.

  • You are welcome, Mike!

  • I’m glad you enjoyed it. There are many great features hidden in Twitter.

  • Hi,
    This is an excellent article and something I intend to action for my company once we’ve got over our initial twitter phobia!

    We are however on Linkedin and have a number of customer endorsements on there that it woul be great to display on our websites homepage. From my searching this morning though it looks as though neither Linkedin nor a 3rd party developer have produced an app that could help? Is this right or can anyone point be in the direction of something that would work?

    Cheers and thanks for the inspirational post Charlene.

  • Thanks for a great testimonial. I think the screen captures are really helpful and help us understand it a lot better. 

  • You know, Charlene when I gave the matter more thought, I realized it’s best to take care of Twitter testimonials manually. If I leave it entirely up to the customer, I might end up with a mediocre testimonial that I wouldn’t prefer to display on my site. So, I would go for
    your intelligent techniques with testimonials in particular.

    On the other hand, filtering hashtags can be used for promotions, special events, contests, breaking news and so forth.

    I love how your post got me thinking in new and exciting directions. Thank you so much for that. I am hooked! You’ve got yourself a new loyal fan and avid reader. Keep up the good work 🙂

  • Hi James. I’ve not found a tool that pulls recommendations from LinkedIn. However, I have used LinkedIn testimonials on my own site. (Click on my name to visit my site). The site runs on WordPress, and my theme allows for sliders (moving boxes of images or text). I manually pulled the testimonials one at a time from LinkedIn and put them into my WordPress theme. I don’t get new testimonials on LinkedIn nearly as often as I get testimonial tweets on Twitter, so the slow, manual process works for me.

  • I’m glad the screen captures are helpful, Ana. As I said above, I think the Twitter widget options are a little hard to understand. But being able to see the impact live really helps you figure out what’s possible and what you want. Just click things and try them out. You can’t break it, and you might find a feature you really like.

  • Thanks, Aaron. And thanks for sharing your thought process here. Who knows how many people you have helped think through their own situations. Good stuff!

  • madeline gutierrez

    -I just love twitter!  But have found that many of the folks I offer Social Media advice to still can’t wrap their heads around its value.  What you and Social Media Examiner have shared is a very tangible reason for most anyone to see the value in a twitter account.  It validates the time taken in creating an active following.

    And I have to add – as so many did – thanks for the how to’s.  So often I read about a great idea – and then fall into the time warp of implementation.

    I have just created a group on Linkedin – called “Persuasive Presentations” for anyone and everyone to share great ideas on presenting information and invite you – and everyone reading this – to join.

  • Thanks for sharing this post.  It’s extremely important to share testimonies.  Twitter is a great platform for finding this.  

  • thank you for the fantastic information.

    VERY helpful and superbly written!

    Businesses on the web that understand the power of social media understand that testimonials are ultimately, the best form of [interactive] advertising, barn one!

  • I have a somewhat basic question…in the new Twitter layout, where ARE the favorites? I must be daft but I can’t see them!!

  • Thanks, Madeline. Because Twitter is unlike any other communication form, many people do have a hard time wrapping their head around it. Especially if they listen to the criticisms offered by people who haven’t used Twitter or haven’t figured it out.

  • You are welcome. Twitter is where I spend more time than any other social media tool because I find it very useful for my business.

  • Thank you, Rabbi. Testimonials are truly powerful advertising.

  • You are not daft, Terri. They are somewhat hidden in the new Twitter. Click on Profile. In the left pane, Favorites is the second tab. I have no idea why you can’t get to the favorites from the Home page. If Twitter had asked me, I would have suggested that change. 

  • madeline gutierrez

    Oh you are on target about Twitter naysayers – some folks think you are talking about something as valuable as Angry Birds – just some silly trend.  Or that most tweeters are 14 and talking about the lunch and every minute mundane trivial detail of their teenage angst.  (Okay there are a few – but heck – it’s their friends following them – not me.)

    Twitter is a great sieve to sort through a sea of information.

  • How do you think Twitter marketing is different/better than other platforms. Why the exclusivity? Just curious.

  • Pingback: How to Embed Twitter Testimonials on Your Website | Social Media Examiner - Christopher Pollard - Integrated Media Consultant, Futurist()

  • Ah, Thank you Charlene! They are definitely well-hidden, as I looked for awhile and didn’t see them there!

  • Thank you, Charlene, for reminding me that the Twitter widget can be used for more than just a current Twitter feed.  The screen shots are also immensely helpful for those of us who are visual.

    For archiving and embedding tweets, though, I love Storify (  It could work for testimonials, grouped by subject or event, and also works for writing full stories (I’ve posted a few at which are mirrored on  Storify can pull from Twitter, Facebook, YouTube, Flickr or embed content from a URL (I use this for Tumblr photos, in particular).  Text can be inserted in between items as well.

    🙂 Gretchen

  • Thanks for sharing your experience with Storify. I’ve explored it, but haven’t yet put it to work with my content. I’m sure other visitors to this article will appreciate hearing about it, too.

  • Pingback: The Social Media Manifesto for Customer Success | Unbounce()

  • Pingback: How To Build Relationships With Tweets and Blog Comments | Garious Blog()

  • Couldn’t agree more! Twitter testimonials are such a great way to provide positive social proof.
    They are perfect: Customers are literally handing you over their name, picture, and testimonial right to your doorstep.
    All written in a short, easy to read testimonial with backlinks.
    What more could you want!?

  • And I couldn’t agree more! Thanks for chiming in, David. 

  • CathyN.

    Charlene: I read this article on Monday and by Wednesday we had it live on our home page!  We’re using it not only for testimonials but to also “push” out information on the nonprofits we work with as well as tweets about philanthropy in general.  I had subscribed (paid!) to a newsfeed for six years that was basically crap and I’ve now discontinued the subscription!

    Regarding Social Media Examiner – of all the social media resources I turn to it’s always Social Media Examiner that hits a home run.  Just like your article, SME breaks everything down into bite-size chunks so those of us over a certain age don’t feel intimidated.  Thanks to you and SME!  Keep up the great work.

    You can check out our Twitter feed at  Cathy

  • W00t! That’s exactly the kind of comment a writer lives to hear, Cathy. You’ve done a great job taking this idea and adapting it for your specific situation and challenges. Great job. And thanks for sharing your success here.

    Social Media Examiner is a great resource, and I’m proud to be one of the contributing bloggers. 

  • Pingback: Use Twitter Testimonials on Your Subscription Site « Paywall Times()

  • Pingback: Week Of July 11, 2011 Top Social Media Stories « Social Media Notepad()

  • Hi Charlene,

    Just wanted to pop by and say thanks for these easy to follow instructions. I just got this going on my blog and I love it! Plus, it really was a breeze to set up. Appreciate the tip 🙂

  • Pingback: Twitter Testimonials - Adding Them To Your Website()

  • Pingback: Sharing Personal Accomplishments: Make Self-Promotion Easier | Career Management and Workplace Culture Blog |

  • You are welcome, Martina. Happy to hear about your quick results.

  • Great article.  If you want a ‘jazzier’ implementation of Tweet Testimonials on your sites, try using TweetRaves:


  • Great post, Is there any way to achieve the same thing other than favorite? I have alot of Tweets I’ve favorited more as a “bookmark”, I guess I could save them all to my Evernote and unfavorite. But I thought I’d ask first.

  • Thanks for sharing your service.

  • There are lots of ways to get testimonials on your site, but this Twitter favorites with the widget is one of the easiest. I understand your dilemma. If you would decide to go this direction, you don’t have to clear out your entire favorites history. Instead, just stop using favorites for other reasons and start using them for testimonials. You can set how many show, for example, 5. It only shows the 5 most recent. So as soon as you have 5 favorited that are testimonials, you can install the widget. 

    Does that help?   

  • Pingback: How to Embed Twitter Testimonials on Your Website |

  • Pingback: Embed your Twitter testimonials into your website |()

  • Pingback: How To Create A High Converting Landing Page | Robert Salatino Design, Branding, Advertsing and Marketing()

  • Pingback: How To Create A High Converting Landing Page | MediaStreet News & Opinions()

  •  hi nice

  • Pingback: Sharing Accomplishments: Make Self-Promotion Easier()

  • Pingback: ESCOs – Opportunties With Social Media()

  • Pingback: Do you make it easy for people to love you? Work those testimonials! * Small Business Bliss()

  • Pingback: Using social media INSIDE your business in the weekly roundup()

  • Pingback: Twitter testimonials – how to embed your favourite tweets on your blog or website * Small Business Bliss()