social media expert interviewIn this video I interview Mari Smith, author of Facebook Marketing: An Hour a Day. Mari talks about the Brand of You and how to monetize your personality on social media.

You’ll discover the steps needed to build your own brand equity with social media, along with some great tips for both the self-employed and people who work for large companies.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Why you need to carve out your position and brand equity
  • How to start branding yourself on social media if you don’t have any brand equity online
  • Why you need to use your name on social media
  • How to brand yourself on your Facebook business page
  • How Mari brands herself and what she does to craft the brand she represents

Connect with Mari on Twitter @MariSmith, on her Facebook page and check out her blog.

What do you do to build your brand equity?  How has your branding helped you? Please leave your comments below.

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  • pearcat

    I really like the connection that Mari makes between personal brandING and reputation management – the idea that you have to protect your online reputation fiercely. The reason I say that is because often I see people with FB profiles AND pages who do and say all the right things on their PAGE, but on their profiles they don’t seem to worry about the things they say to their friends. It’s like they haven’t made the connection b/w personal branding and reputation.

  • Hi Patricia – thanks for your comment. Yes, verrrry true about that distinction – well said! 🙂

  • Great post, Michael and Mari. This is a crucial aspect of branding. Even in niches with high competition, you can approach topics in a way that no one else might have before. It “humanizes” your product, even if that product is just you. People tend to respond to confidence, and building a personality into your brand is a sure-fire way to attract others to your cause.

  • Great explanation and vid, Mari and Mike! Brand Equity built over time via offering value through a consistent experience to a connected world. (lol – remembering that FB Land Rush…)

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  • Thank you kindly, Becky! 🙂

  • Thanks, David! So true. I met a fellow social media specialist/speaker at a tweetup last night and we talked about our respective niches. Social media in itself as an industry is so vast, so comprehensive, it’s important to be a specialist and have a niche within a niche vs. being a generalist who knows something about everything. Same goes for any industry, really. Specializing + great branding pays off! 🙂

  • Calena M

    I’m from Chicago and we have what I consider this one “twitter celeb” that I think has been utilizing his social networks really well: Billy Dec. He’s an entrepreneur, restaurant owner, and CEO of an event/marketing company and has basically been the face of the company BECAUSE of his interaction with his customers and followers on his social networks. Related to what you said, David, this guy “humanizes” his product, which is not only his company but even him. He’s even having a birthday party for his social media and, kinda going with the brand equity and keeping with your reputation, makes fun of himself with the things he’s made fun of because of what he tweets and such (he got really creative with it and approached it “in a way that no one else might have before”; it’s actually really interesting how he did it! Here’s a link to a blog post about what he did:

    As Mari talks about, I think he’s done amazing with his personal branding. I know a few Twitter people that just don’t know how to use their social media effectively in both a professional and fun, casual way; sure, you wanna showcase that you have a fun personality but at the same time, you don’t want people seeing you tweet things about bodily fluids or that you think this person sucks or sometimes super irrelevant tweets (as you can tell, I’ve had experience with that). For people who share their Twitter profile publicly and are trying to get a job within a certain field, you really have to monitor how you brand yourself via your tweets while still, like I said, kinda showcasing your personality.

  • Great video Mari! I’d love to see a followup with more info about the type of information you suggest putting out there. For instance, on a personal website, do you suggest keeping content very work-related, or do you think sprinkling in some personal info can make the site more appealing?

  • Mari, fantastic interview. Just when I think I’m doing all the right things to brand myself, you put out a Facebook post or a video and I hang my head in shame. 🙂 Seriously, I needed that today!

  • Mari, thanks for the video! You made me realize I must open a Twitter account, even though I will have to read day and night for a while to get up to speed on Twitter!
    Yes, your outgoing personality is so encouraging and it is easy to see why you are so successful!
    Thanks again!

  • Thanks for the great video. I really enjoyed your welcome tab on your Facebook page too!

  • Glad you liked it Brosix!

  • Great Video and great topic gives some food for thoguht.

  • AD

    As always SME presented this great video in short time I got to know how should I present myself socially.

  • Thanks Atul

  • Thanks Helen, we’re always glad to feed the mind

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  • This is great information! I am on a refocusing mission. There were so many things that I did wrong when I started that I simply just didn’t understand. For example, when I first started using Facebook I secured my name for my Facebook profile page but did not know about the fan page. I later added a fan page and did not know how to switch the two names. So today I am stuck with “Donald Payne” as my profile page and “Mr Donald Payne” (Which is the name of my website) for my Fan Page. My brand equity is coming along but the more I learn from great sights like this the more I realize that this is an ongoing process.

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  • Great Video and informative topic

  • OBVAVirtualAssistant


    Great video on social media Thank you for Mari for giving such a wonderful video.Hope to improve my fan page with the tips.


  • Branding has always be a big issue with online businesses and personalities. It requires a solid plan behind it, as well as a commitment to consistency.

  • David

    Mari, Great video! Thank you for sharing. Here is something that could help out with social media. Check out a social media press kit,

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  • Jeff Krause, VP

    Good stuff. But I woud temper folks just a bit to remember that if you own an LLP, LLC or Corporation
    you must still remember to ALWAYS use your ‘title’ (Pres/VP, etc.) in all company-backed
    correspondence to maintain that legal separation between your personal assets and your
    company’s assets. Otherwise you can be unknowingly chipping away at your own corporate veil.

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