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  • AI Business SocietyYour Trusted Community for Training & ResultsBEGIN YOUR JOURNEY NOW

    How to Create Your Personal Social Media Brand

    by Michael Stelzner / January 28, 2011

    social media expert interviewIn this video I interview Mari Smith, author of Facebook Marketing: An Hour a Day. Mari talks about the Brand of You and how to monetize your personality on social media.

    You'll discover the steps needed to build your own brand equity with social media, along with some great tips for both the self-employed and people who work for large companies.

    Be sure to check out the takeaways below after you watch the video.

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    [vimeo clip_id="18855155" width="480" height="271"]

    Here are some of the things you'll learn in this video:

    • Why you need to carve out your position and brand equity
    • How to start branding yourself on social media if you don't have any brand equity online
    • Why you need to use your name on social media
    • How to brand yourself on your Facebook business page
    • How Mari brands herself and what she does to craft the brand she represents

    Connect with Mari on Twitter @MariSmith, on her Facebook page and check out her blog.

    What do you do to build your brand equity?  How has your branding helped you? Please leave your comments below.

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    Tags: Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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