How to Create Your Personal Social Media Brand
By Michael Stelzner
Published January 28, 2011 
In this video I interview Mari Smith, author of Facebook Marketing: An Hour a Day. Mari talks about the Brand of You and how to monetize your personality on social media.
You’ll discover the steps needed to build your own brand equity with social media, along with some great tips for both the self-employed and people who work for large companies.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
- Why you need to carve out your position and brand equity
- How to start branding yourself on social media if you don’t have any brand equity online
- Why you need to use your name on social media
- How to brand yourself on your Facebook business page
- How Mari brands herself and what she does to craft the brand she represents
Connect with Mari on Twitter @MariSmith, on her Facebook page and check out her blog.
What do you do to build your brand equity? How has your branding helped you? Please leave your comments below.
Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »
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