social media how toReady to host a Twitter chat?

Do you want to improve your chances of success?

Making sure you have a few basic building blocks in place will help you start your Twitter chat off with an audience that’s ready to participate.

In this article you’ll discover four tips to help you start a successful Twitter chat.

twitter chat tips and tools

Discover four tips for successfully creating your first Twitter chat.

Listen to this article:

#1: Choose Your Time Slot With Care

If you want lots of people to show up, you need to schedule your Twitter chat at the optimal time for your audience. The more people who are available to chat, the greater your chances for engagement.

Use a tool like Followerwonk to figure out when your followers are most active, so you’ll know the best time to host your chat.

After you log in, click on the Analyze tab, enter your Twitter handle and click Do It.

followerwonk analyze tab

Enter your Twitter handle and click Do It to see an analysis of your followers.

You’ll see an hourly breakdown of when your followers are most active.

active hours for followers

Find out when your followers are most active on Twitter.

Look at the chart to discover the optimal times to host your Twitter chat and get the most engagement from your audience. There’s no point in hosting a chat when the majority of your followers aren’t online.

Reduce Scheduling Conflicts

In addition to knowing when your Twitter followers are most active, you’ll also want to take into account the times during which other popular chats are scheduled.

To reduce scheduling conflicts, be sure to consult the Twitter chat schedule from TweetReports. This is a helpful resource which shows the times and days other popular Twitter chats are scheduled to take place. Checking this document will help you avoid scheduling your chat during the same time as another chat your audience (or you) might be interested in attending.

list of tweet chats

Go to TweetReports to see when other popular Twitter chats are scheduled.

You might also want to review the Twitter chat schedule from Twubs. It shows you an active list of upcoming Twitter chats.

twubs twitter chat schedule

Look at a list of upcoming Twitter chats at Twubs.

By consulting the schedules of other popular Twitter chats, you’ll ensure that your chat doesn’t conflict with them. That way you don’t run the risk of people not attending yours. If you’re just starting out, this can be very beneficial.

#2: Invite Relevant Guests and Influencers to Participate

To maximize your reach and overall engagement, make a point to invite special guests and relevant people to participate in your chat. For example, SEMrush invites special guests to their Twitter chats and sends direct tweets to influential people inviting them to participate.

semrush chat invite

Invite special guests, experts and other relevant people to participate in your chat.

You can identify influential people using Followerwonk. It allows you to find and connect with influencers in your niche, making it the perfect tool for finding relevant guests to join your Twitter chat.

To identify influencers, click the Search Bios tab.

search bios

Click the Search Bios tab to get started.

Next, you will want to search for a keyword that is relevant to your niche or the topic of your chat. Enter your search term and select Search Twitter Profiles from the pop-up menu. If needed, click the More Options button to see more filtering options like location and minimum followers. Then click Do It.

search keywords in twitter profiles

Followerwonk searches the profiles of other Twitter users for your keyword.

Followerwonk shows you a list of relevant people for your topic of choice.

influencers from followerwonk

View the results of your keyword search for influencers.

All you have to do is decide which people you want to target from the list, and invite them to be special guests or ask them to participate in your chat.

#3: Incorporate Eye-Catching Visuals

When you promote and run your own Twitter chat, you’ll want to get as much engagement as you can. Visual content might provide the extra boost you need to connect with your audience.

There are several ways you can incorporate visuals into your Twitter chats. You can use images to promote your upcoming chats, ask questions during the chat and recap answers to all of the questions that people asked during the chat.

upcoming chat visual

Promote your upcoming Twitter chat with eye-catching visuals.

Here are a few tips to help you design more appealing images for your Twitter chats:

  • Pick an attractive color palette using a site like COLOURlovers.
  • Ensure there’s adequate contrast between the background and text in your images. If you need help identifying contrasting colors, consult the Adobe Color Wheel.
  • Use only one or two fonts per design.

#4: Streamline Engagement With a Management Tool

After you’ve laid the groundwork for your chat, it’s time to run it. While it’s possible to manage the chat by following the chat hashtag, that’s not the ideal approach. Instead, you’ll want to use a dedicated tool like TweetChat to manage your chat.

TweetChat will add the hashtag of the chat to every reply for you. This saves you time and ensures you don’t forget to include the hashtag. This tool also automatically updates with the latest tweets in the conversation so you don’t have to keep refreshing your Twitter feed to follow along.

To get started with TweetChat, enter your chat hashtag in the search box and click Go.

tweetchat home

Enter your chat hashtag on the TweetChat homepage.

Once you’ve connected your Twitter account with TweetChat, you can easily manage your chat and follow the conversation.

tweetchat room

Manage your chat quickly and effectively with TweetChat.

A tool like TweetChat makes it easy to manage your chat and lets you to stay on top of the conversation, engaging more users in real-time.


Twitter chats are a great way to engage with your audience and grow your business. By using the steps outlined in this post, you’ll be on your way to hosting a successful chat, week in and week out.

What do you think? Have you hosted a Twitter chat? If so, what tips can you offer? Please leave your thoughts in the comments below.

create successful twitter chat

Tips to create a successful Twitter chat.

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  • I never think about this means engaging conversation through twitter chats. But I feel these tools are really helpful and I am going to track my audience from their.

  • Olga Andrienko

    Chris, what an amazing post! and thank you so much for including some of our techniques, we’re honored to be featured! What I’d also recommend doing in Followerwonk is exporting the list of your followers to Excel and then filtering their bio by the keyword you have in the Twitter chat topic. You could also export people you follow and who don’t follow you back and try to engage with them that way. That’s a paid feature and you can try doing that with SocialBro, for example.

  • Dewi Jones

    I co-run #yagym Welsh language chat. We using Hashtracking for hashtag analytics to show potential reach and to find influencers.

  • I’m thinking more and more on hosting Twitter chat. So far I was a part of few, and it really increased engagement, plus I learned new things. You wrote this article with so many info, that it looks easy for me to make a chat now.

  • Hi Olga, great additional tips! I think everyone can learn a lot from the way you guys do your chats 🙂

  • Glad the article helped Dan 🙂

  • Thanks for the tip!

  • Whit Wiggins

    How would this translate for brands that are just starting out who do not have large followings yet? Is it just a matter of finding the right influencers or using the right keywords?

  • Hi Christopher,

    I never tried twitter chat. Looks like its a great way. Let me try that right away. Thanks for sharing the great idea.

  • Hi Whit, I would recommend they first participate in Twitter chats that are related to their industry. It’s a great way to get acquainted with chats and meet key players. This can go a long way in starting your own chat.

  • Whit Wiggins

    Thank you. We’ll give it a shot

  • Excellent advice Christopher! I’ve been hosting Twitter chats for over four years now and I have to say it’s one of the best ways to connect with your audience. All the items you covered are spot on. I would add to this that #1 should be to first research the hashtag you’d like to use for your chat. I founded a popular Twitter chat for musicians called #ggchat back in 2011. The “gg” stands for GoGirlsMusic. Because it’s generic, plenty of companies and organizations have attempted to use it without first researching to see that yes, it’s been in use for a very long time. I contact them explaining that we use it consistently for our chat. Most times they are embarrassed because they didn’t think to research first. As we all know, you cannot own a hashtag but you can certainly stake claim to one. I always recommend to my clients that you research first. Before even diving into starting a Twitter chat, it’s best to spend time participating in a variety of them. Get to know all the nuances and have fun!

  • Awesome advice!

  • Katie Tovey-Grindlay

    I have hosted a Twitter chat hour every Wednesday (#woofwoofwednesday) and celebrated our second birthday just a couple of weeks ago. Before I started my Twitter chat hour I was just a dog walker who loved social media. Now, two years later, I help pet business owners with their social media and how to get the best from it. So I have a lot to be thankful for from Twitter Chats. Most weeks we are trending and the participate love it when I gives that the facts and figures when I track the hashtag. I would like to point out that hosting a Twitter chat week in and week out can be hard going but I have met the most amazing and like minded people through #woofwoofwednesday