social media expert interviewIn this video I interview Scott McIlnay, commander in the US Navy and Director of Emerging Media Integration. Scott shares how the US Navy uses social media at the enterprise level.

You’ll hear how they grew their Facebook page rapidly to over 70,000 fans. And Scott also highlights how the US Navy uses each of their social media platforms for a different purpose. Be sure to check out the other takeaways below.

You’ll also hear how:

  • Social media is a relatively new initiative for the US Navy at a departmental level.
  • But they used what they had learned from previous decentralized social media activities to integrate social media on a larger scale.
  • You need to have a social media presence up now. Sooner rather than later.

Here are the other places where you can find the US Navy

  • Website: for most of their content can be found.
  • Twitter: @NavyNews: for interesting stories and to provide information when topical events occur.
  • YouTube:  for pre-packaged video content produced by their internal branch, and also for a lot of imagery from the Navy video news channel.
  • Flickr: for still imagery.
  • SlideShare: for analysis and resources to others in the Navy and the general public.

What does this inspire for you?  Please leave your comments below.

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  • Last year USS Nimitz invited bloggers to visit onboard and freely blog and videoblog about it. I was amazed of how they let all those bloggers explore their vessel

  • Awesome! Checked out their tweet stream and see that they are active and sharing great info & encouragement. Love that.

    Social media is everywhere. I would imagine the military has a strict usage policy – which is something all corporations and businesses should implement to clearly state what is and is not allowed to be shared on social media.

  • debbiehemley

    To follow-up on what Frank mentioned above, Charlene Li uses the Navy and the USS Nimitz as an example in her new book, Open Leadership: How Technology Can Transform the Way You Lead.

    As she writes, “Is the navy open? The crew of the USS Nimitz have a very little decision making discretion about their jobs, yet they understand that this is essential to their accomplishing their shared mission and goals. At the same time, the navy service members are very, very open to sharing and communicating their experiences, hiding little, and they are very forthcoming about themselves and their feelings. So the navy is open in some ways and not at all in others.”

    Charlene goes on to discuss ten “open elements” broken into two categories: 1) Information sharing and 2) Decision Making.

    Information sharing comprises: explaining, updating, conversing, open mic, crowdsourcing, platforms.
    Decision making involves: centralized, democratic, self-managing and distributed

    Charlene’s book offers great insights into leadership and social technology. I recommend it.

  • Wow, this chap doesn’t interview well… Heheh, he’ll learn 🙂
    I absolutely love seeing the ‘levelling’ effects of social media. Whether a big company, small company or even the services in this case, we’re all on the same level in terms of understanding and compitence. I’m glad to see the Services around the globe beginning to open up a point of engagement for the public. It’s very much a sign of the times!

  • Yes I agree this is a sign of the times, and I think Scott makes a great point that businesses need to get social media started now so they have it when a crisis hits.

  • Excellent! I’ve been putting off creating other social media accounts, such as Flickr or Slideshare, because I’ve been bogged down. However, this is motivation to take full advantage of more social media platforms. Thank you!


  • ow great you have interviewed person from US Navy to get their disciplinary way to get most out of the Social media scene. We being an institute must focus our online presence seriously.

  • Matthieu

    The french version is here:
    A great adventure for a team of newbie on a french carrier.

  • Wow, what a great example to follow. Given I’m relatively new to social media, too…it shows what can happen to exposure using social media and how we should be out there to share with others what we do and how we help them. I’m definitely going to work more on this exposure method.

    Carla J Gardiner

  • hey, this is very interesting. I have read thousands of articles making refference to the use of social media sites by individuals, business of many kinds, the government, etc. But the army or the navy never came to mind and now that you have illuminated me with this article, as usual :), I understand how useful it is for them as well and how many uses, beyond the ones we know about, can be given to social media sites.

  • This is really awesome! I’m glad to see our government making such great use of these tools.

  • Americans want to know first-hand what is going on on the other side of the world, where our troops are stationed and representing us. We have a right, as well as our soldiers, to know what is going on over there. I feel very strongly about the military easing up on their “rules” for social media.

  • The Navy Flickr site is awesome. All the photos are of great quality, and capture a lot of different events that go on every day with the U.S. Navy. A few years ago the website was rather disappointing with the lack of information, content, and multimedia. It is light years beyond that old version, and having it connected to all the major social media networks improves it that much more. Twitter also gives a fresh perspective on some of the news going on with the Navy, which you don’t get on the website. So each social media network gives a different perspective which is useful for recruiters, military families, and anyone interested in military operations.