by 
In this video I interview Amber Naslund, co-author of the new book The Now Revolution and VP of social strategy at Radian6.
Amber shares why social media monitoring is so important and what you need to monitor to get the most value out of your social media activities.
You'll find out why social media is the new phone and what this means to your business. Be sure to check out the takeaways below after you watch the video.
[vimeo clip_id="17266093" width="480" height="271"]
Here are some of the things you'll learn in this video:
Want to Unlock AI Marketing Breakthroughs?
If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—from your friends at Social Media Examiner.The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.
I'M READY TO BECOME AN AI-POWERED MARKETER- How to find out what people are saying, what your competition is doing and what's happening in your industry
- How to tie your monitoring back to metrics to measure social media results to improve awareness, sales and loyalty
- What the Red Cross does right in social media
- How blogging and social media impact your metrics
- Whether controversy is a good idea on your blog
- Where to learn how to integrate social media into your business
Read the book Amber co-authored with Jay Baer, The Now Revolution, to find out how to be a social company and how to engineer social from the inside out. And connect with Amber on Twitter @ambercadabra, at Radian6 and on her blog, Brass Tack Thinking.
How do you measure your social media activities? What tips do you have to share on creating a social business? Please leave them below.
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
