How Small Businesses Should Adapt to Social Media

social media expert interviewIn this video I interview John Jantsch, founder of Duct Tape Marketing and author of the books Duct Tape Marketing and The Referral Engine.

John shares great tips for small businesses to get more out of social media. He also identifies the key social media trends to focus on to make your marketing simple and effective in bringing in more money.

Be sure to check out the takeaways below after you watch the video. Also keep reading to learn how you can win private coaching with John.

Here are some of the things you’ll learn in this video:

  • How social media has impacted small business marketing
  • How to more quickly build deeper relationships with prospects
  • How to increase your referrals
  • Why you need to create the expectation of referrals
  • How to get your small business to show up in search results at the early discovery stage
  • How to drive customers to your business
  • Why it has never been easier or cheaper to start a small business
  • Why you need to embrace today’s online tools

Connect with John on Twitter @ducttape and check out John’s website: Duct Tape Marketing.

Want FREE private coaching with John Jantsch?

Check out our Small Biz Dream Contest.

Do you have a small business? If so, how do you use social media to market your business? Please leave your comments below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • http://www.IfSimply.com/ Keith Griffis

    John is a great guy and Duct tape Marketing is a good read. I like the tip about setting the expectation of referral with customers early.

    It does two things, it makes them aware that you are confident in your product or service value and it makes them pay attention. Many times when we use a service and it performs as expected, we go about our business and think nothing of it. However, when we are made aware of the expectation of high quality service or product, we pay attention more to the details.

    If you can deliver on that promise you will impress them and it will make them feel like an insider. People want to feel important, knowledgeable, and in the know. Referrals to an excellent product or service allows them to demonstrate their knowledge and show off for their colleagues and friends This is especially true via social media!

    Thanks,
    Keith
    http://www.SimpleMediaMarketing.com

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Keith – Yes I agree and think that expectation concept is rather unique

  • invpartnership

    @mikestelzner:disqus , thank you for doing this interview. John’s insight is such a great reminder of the ‘power’ behind social media: integration.
    Much of our social media marketing has been fueled by the ‘offline’ clients we’ve interacted with face-to-face (some for years). And, with the help of professional-grade social sites like LinkedIn and less formal platforms like Twitter, Facebook and Google Plus, it’s enabled us to take these relationships to greater levels.

  • GFerrell

    Great interview !  What is puzzling (and a huge opportunity) is how many small businesses, due to thin staffing and tight budgets perhaps, have not moved ahead with social media.  I mean — small businesses, by definition, have no large recognizable brand to pull their “marketing wagon.”  Social media should actually be an entire team of horses for them :)

  • Universal_Mind

    What is this discuss   bar    “widget” you got posted here ?
     

  • http://In-The-Flow-Marketing.com/ Jim Campbell

    Nice interview from two companies that understand and share. Thank you for that!! If there’s a place where businesses miss out on social media and marketing in general, it’s in the area of what they’re saying (content), who they’re being (relationships) and what they’re providing (client experiences). In my opinion, that’s where the make/break factors reside.  

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    DISQUS is a comment system.  We love it

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Jim.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glenn – I hear you.  People need to start small and see rewards

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Louise – It is always good to be reminded about the offline connection

  • http://www.ryanhanley.com/ Ryan Hanley

    John Jantsch kills it… Great interview!

  • Trade Alerts

    Hey Jim, 
    I worked with a couple of small local businesses and I found that they just don’t get the point of online/mobile marketing. For some reason they’re acting like cavemen :)
    Great interview! Keep ‘em comin’!

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  • http://www.extremejohn.com Extreme John

    Awesome interview you have there, Jim! It really shows how much the social media affect small businesses. I think this post is very interesting and full of great infos. It’s great to read from your site. Keep it up!

  • http://twitter.com/PeteMoring Pete Moring

    For some reason your videos aren’t showing up in either my Firefox or IE browsers.
    Is there a problem??

    Pete

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Pete – Must be something odd with Vimeo. Try http://vimeo.com/32944154

  • Socialhit

    Small businesses must have facebook pages. But because of they are small, customer numbers also small.
    So their facebook pages also small. When you see their pages have a little bit likes, then you don`t want to like their pages. 
    For this result we open a page for getting likes for their facebook pages. When company pages have thousands of likes customers also like. When their page have 10.000 likes customer like and also share.
    We have thousands of members in our system. 
    If you want to grow in social media faster come and visit our like system easy and fast http://socialhit.uzmanasor.org

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  • Ross44k

    I found this very informative.  I am in school for my marketing management degree and social media seems to be a tool that is becoming one of the most beneficial tools to marketing right now.  It provides numerous tools from PR, free advertising, and direct contact with customers.  It has made it much easier to hear what issues customers may have with a certain product or company and it is easier to take corrective actions faster, making a much higher business/customer relationship.  It enables companies to get a faster word of mouth referral which is one of the best referrals a company can get. 

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  • http://www.i95dev.com/ecommerce-magento Henry Louis

    Now-a-days social media plays very important role in improving our business. I hope John has suggested very valuable points in this video. Nice informative post.

  • Tammy Kahn Fennell

    I agree, great post. The social media business space is absolutely exploding right now.

    ~Tammy, CEO @MarketMeSuite:twitter 

  • jam smith

    Hi Guys,
    Its really informative News about online Dealership Loyalty Program ,And Very helpful articles for dealership and Pre paid Maintenance.I like it. 
    Thanks for sharing wonderful articles regarding online business.

  • Ann Brauert

    Loved the concept of referrals–I must try to figure out how to add that to my marketing efforts. Thanks. I agree that social media can be so important even if I eventually need to have the customer come into my gallery–in part I am selling the story behind my quilts.

  • Erica Conroy

    I have read the Duct Tape Marketing Books and so have all of the others in our offices! We really love the book and the to-the-point marketing tips they provide for small businesses. 

  • small business

      I loved this article, I have a established brick and mortar business but my website is very new and was built after clients
    literally begged me to have one. I like your list of white hat tactics, things I can do without jeopardizing the good reputation I have
    already. thank you

  • Caleb Tennenbaum

    great post, thanks!

  • small business

    This is very good stuff, and it is good for those person who would like to open for his/er small business. Thanks for such a post.

  • http://www.smallbusinessgrants.net/work-from-home-ideas/ Home Business

    As a small business owner you need to manage your time. Social media can
    be an awesome tool for both marketing and collecting information but it
    can be a huge time sink as well. Here are some tools that help you
    manage your time on the social Web well. Entrepreneur

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  • opinionmaven

    Hey Keith. This is what I’ve bene telling clients for sooo long. Also, lots of people want to have something of value to GIVE their friends, and a helpful recommendation falls into that category. 

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