How Intel Connects With Consumers Using Social Media
By Michael Stelzner
Published July 19, 2010 
In this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital). Michael shares how Intel uses Twitter and video to connect with consumers.
You’ll learn Michael’s unique technique of leveraging his personal and company Twitter accounts.
Be sure to see the other takeaways below.
Here are some key takeaways:
- Intel was an early adopter on Twitter.
- Intel’s Social Media Center of Excellence filters Twitter chatter and dispatches tweets to the right experts within Intel.
- Following the viral success of the Ajay Bhatt (co-inventer of the USB) “Our rockstars aren’t like your rockstars” YouTube video, Intel made up some special Ajay Bhatt T-shirts to give away in a contest. And this helped Intel’s Twitter account grow.
Finally, Michael recommends you spend time to listen to the social web, take it slow to see where your audience is, but you will need a strategic plan at some point.
Be sure to check out Michael’s blog Britopian and also his private Twitter account @Britopian.
Please share your thoughts and comments below.
Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »
