How Intel Connects With Consumers Using Social Media
In this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital). Michael shares how Intel uses Twitter and video to connect with consumers.
You’ll learn Michael’s unique technique of leveraging his personal and company Twitter accounts.
Be sure to see the other takeaways below.
Here are some key takeaways:
- Intel was an early adopter on Twitter.
- Intel’s Social Media Center of Excellence filters Twitter chatter and dispatches tweets to the right experts within Intel.
- Following the viral success of the Ajay Bhatt (co-inventer of the USB) “Our rockstars aren’t like your rockstars” YouTube video, Intel made up some special Ajay Bhatt T-shirts to give away in a contest. And this helped Intel’s Twitter account grow.
Finally, Michael recommends you spend time to listen to the social web, take it slow to see where your audience is, but you will need a strategic plan at some point.
Be sure to check out Michael’s blog Britopian and also his private Twitter account @Britopian.
Please share your thoughts and comments below.
Michael Stelzner is the executive editor of Social Media Examiner, author of the Social Media Marketing Industry Report, and author of the book, Writing White Papers. Other posts by Michael Stelzner »
11 Comments
Wow – The Intro Video volume knocked all the paper off my desk! And I had to turn it up to hear the interview. Just like real TV!
thanks for posting this Mike. Geez, I look terrible on video. ; (
Social Media offer businesses a venue to make their presence known and market their brand/products. They also provide a way for you to create and maintain a connection with your audience/market/fans. Clearly, Social Media can be a very useful tool in boosting your business – when used properly and in the right context. Accessing social media sites though puts a company's network at risk. To help you understand the issues surrounding social media sites in the workplace (should you block social media sites or not? how do you safely enable social media sites? etc) check out: “To Block or Not. Is that the question?” here: http://bit.ly/d2NZRp
Really great insights that people and businesses need to start doing more often. I agree with the 80-20 rule I think that something that we here a lot about but it really does work.
Thanks Michael!
Enjoyed hearing that Intel has a strategic plan and meets regularly to discuss topics to post about and get everyone on the same page.
Michael, you looked and sounded great!!
Same problem with the volume – music & intro too loud but when the actual interview began, I couldn't hear it! Frustrating sound quality.
Thanks for Tweetdeck and 80-20 rule on personal and business twitter account ! I am going to implement this right away. Excellent Video interview.
Michael, I like your idea of listening to the social media, trying out ideas, measuring results, and refining to develop a strategic plan.
Michael, I like your idea of listening to the social media, trying out ideas, measuring results, and refining to develop a strategic plan.
[...] No matter what the case, Social Media Examiner has posts about how to better utilize Facebook, connecting with consumers, or even plan your entire social media [...]