How Intel Connects With Consumers Using Social Media

social media expert interviewIn this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital).  Michael shares how Intel uses Twitter and video to connect with consumers.

You’ll learn Michael’s unique technique of leveraging his personal and company Twitter accounts.

Be sure to see the other takeaways below.

Here are some key takeaways:

Finally, Michael recommends you spend  time to listen to the social web, take it slow to see where your audience is, but you will need a strategic plan at some point.

Be sure to check out Michael’s blog Britopian and also his private Twitter account @Britopian.

Please share your thoughts and comments below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored the books Launch and Writing White Papers. Other posts by »

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  • Dr. Scott Simmerman

    Wow – The Intro Video volume knocked all the paper off my desk! And I had to turn it up to hear the interview. Just like real TV!

  • Michael Brito

    thanks for posting this Mike. Geez, I look terrible on video. ; (

  • Wilson Usman

    Really great insights that people and businesses need to start doing more often. I agree with the 80-20 rule I think that something that we here a lot about but it really does work.

    Thanks Michael!

  • Carla Clayton

    Enjoyed hearing that Intel has a strategic plan and meets regularly to discuss topics to post about and get everyone on the same page.

  • Michael A. Stelzner

    Michael, you looked and sounded great!!

  • Kgavzer

    Same problem with the volume – music & intro too loud but when the actual interview began, I couldn’t hear it! Frustrating sound quality.

  • channelofabundance

    Thanks for Tweetdeck and 80-20 rule on personal and business twitter account ! I am going to implement this right away. Excellent Video interview.

  • Bev McCrostie

    Michael, I like your idea of listening to the social media, trying out ideas, measuring results, and refining to develop a strategic plan.

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