How Google Analytics Is Impacting Business

social media expert interviewIn this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0.

Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.

He explains how your social media activity influences the behavior of your business audience to help you improve your results.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • What you should monitor on Google Analytics and why
  • How to quickly identify bad landing pages
  • What “bounce rates” are and the problems they highlight
  • How to define outcomes and conversions
  • How to monitor people for different purposes
  • What the connection is between Google and social media
  • How Google Analytics can help you understand your social media results
  • What metrics businesses need to follow on social media
  • How to quantify your social media efforts to improve your results
  • Why you should monitor the wave of retweets instead of individual retweets

Connect with Avinash on Twitter @avinash and check out his blog.

Do you use Google Analytics? What tips do you have to share on monitoring Analytics? Please leave them below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • Chik Quintans

    That was an outstanding interview! Great questions, Michael. You read my mind. Avinash sure makes analytics sound sexy.

  • Shane

    Great Video.

  • http://www.facebook.com/tommy.hobin Tommy Hobin

    Great job and you probably couldn’t find a better speaker about why to use analytics. It’s amazing that companies are still not utilizing this free tool. Analytics are one of my main differentiators when it comes to selling Digital Marketing (that really shouldn’t be).

  • http://www.facebook.com/angela.hausman Angela Hausman

    And now analytics are even more powerful with the inclusion of webmaster tools in your Analytics platform.  Very cool.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Chik :)   Not sure about the analytics sexy thing though :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks! And yes, Avinash is “the” man

  • http://twitter.com/bonniejeffers Bonnie Jeffers

    SUPER interview! Very insightful. Lots of value. Can’t wait to implement these ideas. Thank you Michael and Avinash!

  • http://www.ebook-site.com Bryan Quinn

    Great video. It’s a +1 from me.

  • http://www.pubfish.com pubfish, inc

    Thanks Michael for this video. Its been “stacked”! http://delicious.com/stacks/pubfish

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  • http://billquiseng.me/ Bill Quiseng

    This is truly one of those “priceless” vids. Truly great content that has huge practical value for us non-techies. Thanks Michael for a great interview.

  • http://remarkablogger.com Michael Martine

    Impacted:

    Adjective:Pressed firmly together, in particular.(of a tooth) Wedged between another tooth and the jaw.

    How Google Analytics is Affecting Business

    There, fixed that for ya. ;)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Michael – I have made that mistake a lot…

  • joanne Griffin

    Great Video I am a newbie to analytic’s and I see google have a new version
    Could social media examiner put together some practical how to’ s on using google analytic’s and social media ?

  • http://twitter.com/R8chel_Marie Rachel Howe

    Let’s face it, Google is awesome. To me, there is no reason to go with any other analytics tool. It’s free. It’s robust. And it combines data from most of it’s other products (GWMT, Adwords, etc.) to give you awesome reports.

  • Alan

    As an Online Marketer I love the way Google is protecting those of us who work damned hard to send good content and interesting articles to the Internet public

  • http://twitter.com/Netmediaonline Netmediauk Limited

    I do use Google for the webmaster tools but I find some of their analytics of traffic a bit harsh I take my server stats and add them to Google’s stats of my website and half it a little bit of a crude way of getting an idea of who is visiting me but it kind of works for me!

  • vgraham

    Fantastic interview-it would be really awesome to know which social media tactics & measurements are good for which main industries- just to get pointed in the right direction for when we start monitoring the effects of our social media through analytics. Also does sprout social/klout or any of these other tools help us from within google analytics?

  • http://1dollar-corner.com Rammesh Perumal

    Great video, Google analytic and Google webmaster tool are the best free tools check site performance and improving our site. And I don’t really put much attention to those stuff until watch this video. Thank you for the great content Mr.Michael.

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  • http://twitter.com/GayeCrispin Gaye Crispin

    A great interview Michael. Thank you. I’m just learning about Google Analytics and this certainly helped. A keeper. :)  

  • http://mommylace.com/ Lace Llanora

    Fantastic explanation on bounce rates, I always thought that was about time spent on a page. Another smashing episode from SME that encourage us to learn and experiment more :)

  • http://www.socialnetworkingsandiego.com/ justinrfrench

    Great interview here Mike, one of my favorites for sure!  loved how you asked the tough questions too. Enjoy your week- JF

  • Dgenis

    Stop, stop, stop with the plaudits for Analytics. They’ll just start charging for it ;-)

  • http://ifyouhadfaith.com Faith

    I haven’t really known how to use Analytics that much for social media, more of how to use it with results I’ve generated from the search engines…I’ve learned some good useful stuff I can apply here today, thanks!

  • http://www.facebook.com/people/Buzz-Quotient/100002077281159 Buzz Quotient

    Very informative interview about Google Analytic tool. Google and Yahoo Analytics tools are great for measuring your site performance by directly understanding how users view and use your sites. 

  • http://www.facebook.com/people/Buzz-Quotient/100002077281159 Buzz Quotient

    Very informative interview about Google Analytic tool. Google and Yahoo Analytics tools are great for measuring your site performance by directly understanding how users view and use your sites. 

  • http://twitter.com/seojay Jay Rawat SEOPREVIEW

    Thank you Avinash.
    Now i am going with my Google Analytic :)

  • http://twitter.com/seojay Jay Rawat SEOPREVIEW

    Thank you Avinash.
    Now i am going with my Google Analytic :)

  • http://twitter.com/seojay Jay Rawat SEOPREVIEW

    Hi Avinash You are very good public speaker just like Matt Cutts. thanks for your great video about SMM and Analytics.

  • http://twitter.com/seojay Jay Rawat SEOPREVIEW

    Hi Avinash You are very good public speaker just like Matt Cutts. thanks for your great video about SMM and Analytics.

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  • http://twitter.com/buzzquotient buzzquotient

    Very informative interview about Google Analytic tool. Google and Yahoo Analytics tools are great for measuring your site performance by directly understanding how users view and use your sites. 

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