social media expert interviewIn this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0.

Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.

He explains how your social media activity influences the behavior of your business audience to help you improve your results.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • What you should monitor on Google Analytics and why
  • How to quickly identify bad landing pages
  • What “bounce rates” are and the problems they highlight
  • How to define outcomes and conversions
  • How to monitor people for different purposes
  • What the connection is between Google and social media
  • How Google Analytics can help you understand your social media results
  • What metrics businesses need to follow on social media
  • How to quantify your social media efforts to improve your results
  • Why you should monitor the wave of retweets instead of individual retweets

Connect with Avinash on Twitter @avinash and check out his blog.

Do you use Google Analytics? What tips do you have to share on monitoring Analytics? Please leave them below.

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