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  • AI Business SocietyYour Trusted Community for Training & ResultsBEGIN YOUR JOURNEY NOW

    How Content Can Spur Change for Businesses

    by Michael Stelzner / March 9, 2012

    social media expert interviewIn this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image.

    Mitch shares insights into how content has changed the way we do business.

    He also gives you insights into the questions to ask to find the right marketing strategy for your business today.

    Be sure to check out the takeaways below after you watch the video.

    [vimeo clip_id="37744297" width="480" height="271"]

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    Here are some of the things you'll learn in this video:

    • What questions you need to ask to get results from your social media strategy
    • The ultimate question to define your business model
    • How to build your strategy around the “why”
    • How businesses can use a blog to reach a wider audience
    • Why your blog needs to be driven with a journalistic framework
    • The connection between social media and sales
    • How to make your content as findable and shareable as possible
    • How video has changed and how it can help your business

    Connect with Mitch on Twitter @mitchjoel and find him on Twist Image.

    What do you think? What tips do you have to share about using content for your business today? Please leave them below.

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    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

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    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

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    Tags: Blogging, Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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