How Content Can Spur Change for Businesses

social media expert interviewIn this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image.

Mitch shares insights into how content has changed the way we do business.

He also gives you insights into the questions to ask to find the right marketing strategy for your business today.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • What questions you need to ask to get results from your social media strategy
  • The ultimate question to define your business model
  • How to build your strategy around the “why”
  • How businesses can use a blog to reach a wider audience
  • Why your blog needs to be driven with a journalistic framework
  • The connection between social media and sales
  • How to make your content as findable and shareable as possible
  • How video has changed and how it can help your business

Connect with Mitch on Twitter @mitchjoel and find him on Twist Image.

What do you think? What tips do you have to share about using content for your business today? Please leave them below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • http://intesols.com.au/ Moin Shaikh

    Thanks michael for sharing insightful thoughts, thanks mitch for so useful words. Content has really been playing critical role in empowering digital presence and since the rise of social media, especially since the era  of user generated content started, it has immensely impacted the whole social media strategy for any organization. Especially, with video content becoming extremely popular mean of social marketing people are getting connected with companies in a much quicker and faster way then earlier. But personally speaking, i still feel that small business unlike the global brands, find it really very tough to convert social media mates into genuine business leads. Big question is how to convert those funky men into genuine leads. If this how is answered, social media will really replace whole marketing chains for small businesses.

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  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi here you Al!  Glad you liked the video

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  • http://mailVU.com/ Kamilla Gary Wyatt

    ‘Journalistic imperative vs. marketing initiative’ I like this and it’s an approach I strive for since I am a former journo:)

    (Loved Mitch’s thoughts on video too!)

  • Brad

    Hi Micheal, 
    Yes, good job on the interview. Mitch is very insightful and I look forward to hearing more from him. All the best to you and yours. – Brad

  • Geneene Thornton

    I haven’t started blogging yet but plan to VERY SOON! This video left me with one main thing that stands out. It must be shareable and findable. Now it really makes sense!
    Wish me Luck and Happy Blogging!Geneene Thornton/OwnerCelebrations EVENT Planning &Waterfront WeddingsSan Diego, Ca. Celebrating 20 Years in Business!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Kamilla!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks much Brad.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Geneene!  You nailed it, now get underway

  • http://www.seodiddy.de/ Seodiddy

    Nice! Ive figured out 3 years ago that mixing social and search turns out a really good recipe… but anyone who followed googles plan has come up with that idea by now…..

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  • http://cleakstar.com/ Cleakstar

    Thats very true mate. Thanks for sharing.

  • http://just4utoday.com/ martin allen

    hi my  name is martin allen, i am CEO of JUST4UTODAY.COM it a brand new site that sells general
    merchantdise to the public.i’m surprised and sometimes overcome by the sheere volunm of information
    out there.however i do find social media helpful in that,the way they give the info to you.i am not a good writer
    but i do hope to gain knowledge to use in my business, i thank social media for their insights.

  • http://www.dararyan.com/ Dara Ryan

     I enjoyed MItch’s insight.  I agree that business blogs should be seen as a journalistic imperative rather than a campaign.  I also think that your interp of social media being more about being findable and sharable rather than a conversation and engagement is a very interesting view. Great interview!

  • http://www.i95dev.com/ecommerce-magento Henry Louis

     Completely agree with your ideas.

  • davidwesson

    wow freaky to see Mitch Joel in the flesh after listening to the podcasts for so long great info as always :)

  • http://Forexsig.com/ ForexSig

    Content can really have a huge affect on your business, and really help you grow your business and maximize your results, great video =)

  • http://WhereToBorrowMoney.com/ Danny

    Social media, search, blogging, articles, videos & much more, firing on all cylinders for success for your website and/or business is an amazing recipe =)







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