Hot Social Media News: What You Need to Know

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

MeetUp Launches Perks Feature for Small Businesses: MeetUp makes it easy for people to get together, and now with MeetUp Perks, businesses can “easily offer membership Perks to MeetUp groups in a simple, self-serve way” and become their sponsors.   “MeetUp Perks is not a daily deal or a coupon service.” They hope to help businesses “find local community they can support for a long time.”  Find out more here.  This looks interesting.  What do you think?

meetup perks

MeetUp Perks costs $5 per month for each MeetUp group you sponsor and you only pay for groups that accept your Perks.

Twitter Announces Services in Korean: Twitter is now available in 7  languages (English, French, German, Italian, Spanish, Japanese and Korean) and continues to develop its services to its large international audience.

twitter in korean

With 70% of its users outside the U.S., Twitter needs to adapt its services for other markets too.

Eyeka Launches in the U.S., so Big Brands Can Crowd-source Creative Feedback:  Eyeka is a consumer engagement community for brands and agencies. What do you think about Eyeka?

On Eyeka, consumers give feedback for free to brands and agencies.

Here are two recent studies to note:

eMarketer Predicts U.S. Marketers Will Spend $3.08 billion on Social Media Advertising This Year: This follows the trend as Facebook ad revenues more than doubled last year.  This is something marketers should be aware of this year.

facebook ad revenue

MarketsandMarkets Says World Mobile Applications Market Worth $25 Billion (U.S.) by 2015: The mobile app market continues to grow. Does your business have a mobile marketing plan?

Here’s one more new social media tool worth a look:

Urtak: This is a simple tool to ask your audience Yes/No questions. It’s easy to add to your website to learn more about your audience and you can also use it on Facebook. Try it out here: Social Media News

And don’t miss this:

Social Media Examiner’s Blogging Success Summit 2011: Starting February 1, this online mega-conference will help you use your blog for business and profit.

What social media news caught your interest? What do you think of the other news items this week? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




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