Printer-Friendly

social media how toDo you want to attract more readers to your blog?

Looking for ways to keep visitors coming back for more?

Creating great blog posts won’t get you results unless you have an audience that reads and engages with them.

In this article I’ll share six ways to grow your blog audience and turn first-time visitors into devoted readers.

six ways to grow your blog audience

Discover six ways to grow your blog audience.

Listen to this article:

#1: Promote Your Content

The best way to grow your blog audience is to promote your content. Promote every post you publish as much as possible. For example, instead of just sharing your post on social media, pin the shares of your post to the top of your Twitter profile and Facebook page.

hubspot pinned post

Keep your latest posts at the top of your Twitter profile.

You can use social media advertising to promote shares of your blog posts on Pinterest, Facebook, LinkedIn and Twitter.

promoted pin options

Promote your posts with social advertising like promoted pins.

You can also use promotion strategies such as emailing your list and reaching out to influencers in your niche when you publish great content. This helps you extend the content’s reach and hopefully generate new readers for your blog.

#2: Publish on a Consistent Schedule

You know you need to publish quality content on your blog. But it’s also important to publish quality content on a consistent schedule. You don’t necessarily need to post something every day, but you should publish a new blog post at least once a week.

If readers expect a new blog post at a certain time, that will keep them on the lookout for it. They’ll know that if they go to your blog once a week, they’ll be greeted with new content. If they go back to your blog and never see new content, they probably won’t return.

#3: Offer Multiple Ways to Subscribe

You’ve likely read that growing your email list is the most important thing you can do for your business. While that’s true, email shouldn’t be the only subscription option that you offer. Not everyone wants to receive more email in their inbox, and if visitors can only subscribe via email, they likely won’t.

The Digital Photography School blog offers their visitors clear and easy subscription options. Everyone should be able to find at least one option (email, RSS, Facebook, Twitter and so on) that suits his or her preferences.

subscription options

Give visitors multiple options for subscribing to your blog.

It may also be helpful to create a specific page on your blog that explains your subscription options. While people in the marketing industry tend to be tech-savvy, beginners might need a better explanation of the benefits of subscribing by email, RSS or a social network.

If you aren’t averse to pop-ups, you can also employ exit-intent technology to display a pop-up asking for visitors to subscribe before they leave your blog. Dan Zarrella found that employing a pop-up on his website doubled subscriptions without significantly affecting the bounce rate on his site.

#4: Show Off More of Your Content

Visitors who enter your blog through your homepage should see lots of content options. While it may seem overwhelming, showcasing lots of content means readers will more likely find something of interest.

The Daily Dot has a homepage that highlights their trending articles plus top articles in multiple categories.

multiple content listings on home page

Showcase a variety of content on your blog homepage.

Make sure that visitors to individual post pages get to see related content and are encouraged to read more posts. Mental Floss does this with popular posts listed in the sidebar and a large Next Post button at the end of each post.

content click through call to action

Get visitors to click through to another post.

Ideally, you want to have a list of related posts next to and at the end of each blog post. That way, someone interested in reading more about Facebook will automatically see more of your Facebook-related content.

If your blog has a minimalist design, simply refer to related blog posts using text links throughout your content. These links should compel visitors to click through to more of your content since it relates to the current blog post.

#5: Get Content Ideas From Visitors

Want to know how to get visitors to keep coming back to your blog? Let them know that you want to create content just for them. You can do this by adding a quick survey feature to your blog, like this one from Qeryz.

reader input survey

Ask visitors what they want to read about next.

A survey not only helps you learn more about what your visitors want, but also ensures that you won’t run out of blog post ideas. And once visitors submit a topic idea, hopefully they’ll subscribe to your blog so they can see if you use their suggestion for new content.

#6: Allow Comments

There has been a trend lately to turn off comments on blogs in favor of social media engagement. Or, in some cases, blog owners do it to reduce the amount of moderation required because of spam.

However, allowing visitors to leave comments on your blog turns a site with informational articles into a community. Visitors will know they can ask the author questions and interact with other readers, making them more likely to return.

blog comment thread

Create a community with blog comments.

To encourage visitors to become loyal readers and members of your community, be sure to reply to comments on your blog for at least two weeks after a post has been published. After that, look for questions that you can answer in future blog posts.

Conclusion

By following the above tips and creating quality content, your blog audience should continue to grow. The key is to think of more ways to keep new visitors on your blog longer and get them to subscribe before they go.

What do you think? What tactics do you use to grow your blog audience? Please share your thoughts in the comments!

Tags: , , , , , , , ,

Get Social Media Examinerโ€™s Future Articles in Your Inbox!

Join 465,000+ of your peers! Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (53 pages, 80+ charts)!

More info...
  • Sue Anne Dunlevie

    Hi, Kristi,

    Wonderful article!

    I teach every new client this way to build their blog, so I’m a believer.

    Thanks,
    Sue

  • Thomas

    Great article. I have been incorporating more informational posts about related products in our niche (wedding photography marketing and branding) featuring other vendors. I know that the effort will pay off. I just have to start being consistent.

  • Thanks, Kristi! I love the examples you give. However, my question would be- At what point does a blog really become useful in the timeline of a business? To me, it seems like one of the last things I would dive into, but maybe I’m underestimating the possibilities.

  • Thanks Sue! ๐Ÿ™‚

  • That’s great Thomas! ๐Ÿ™‚

  • Hi Emily! If you are writing about topics your customers would be interested in, and can make the flow of the post go from informational to “Hey, you might be interested in my product / service” then you can make it useful for your business.

    For example, if this post were on my blog and I had a service I offered for promoting content, I could end this post with something like “Want help promoting your content? Learn more about my content promotion services.” and link it to a landing page.

  • Thank you for the response!

  • Kristi, your content rocks as always. =)

  • I really like #5 get content ideas from visitors – by adding a survey. I will have to put some thought into this…THANKS!

  • Kristina Hughes

    Such a useful tips for the bloggers to grow their audience.. I recommend you to share more original and quality content that gets attraction of your readers that they happily post on their social media profiles.. This is the great and simplest way to make yourself popular in your industry!
    Try to win your visitors heart by showing your writing skills,knowledge and experience..

  • Great article like always.

    It took a while for my site to generate a decent amount of daily traffic and always looking for news ways on improving.

    The cold hard reality is that consistent and pure effort will bring traffic in. This isn’t a bad thing if you love what you do!

    Giuliano

  • Thanks Steve! ๐Ÿ™‚

  • It works great – I use it on my main blog and get tons of ideas that I know people are interested in. ๐Ÿ™‚

  • Thanks Kristina! ๐Ÿ™‚

  • Exactly Giuliano. It’s the consistency that pays off in the end. Doing it just one day isn’t going to make a huge impact in the long run.

  • Tamara NanaYaa

    Thank you for this article. We are just about to start a blog and we got some useful tips ๐Ÿ™‚

  • Hello Kristi,

    I loved it!

    I so liked #4 and #5 the most and rest of the things are must-to-do. The little snippets of the posts on homepage may really grab the attention of most visitors.

    And asking for content ideas from visitors is just apt!

    Thanks for the awesome read!

    ~ Adeel

  • Some good information here. I generally write on evergreen topics for our blog but if something newsworthy comes up thats relevant to the niche I am in and I can add value – those posts tend to attract the most attention and shares.

  • treb072410

    Thanks for sharing Kristi, very useful information you shared here..

  • NancyRStokes

    =โš”โš”โš”=———-.ยฝยฝยฝยฝยฝ birthmovies < http://www.NetCash9.Com ………..

  • Hey Kristi thanks for a great article. I guess new challenge for all new blogs is getting the interaction and audience. I did Guy Kawasaki short course about promoting your blog and one of his suggestions was to take your blog and post this to LinkedIn as well which I thought was a good tip. He also mentioned to retweet your posts of twitter at different intervals during the day. With regard to the lenght of a blog post I hear a lot of top bloggers mentioned not to get hung up on the word count. Do you agree? Or have a suggestion on the article/blog lenght. Thanks Kim

  • honey789

    โœŒโœŒโœŒโœŒโ˜šโ˜šโ˜šโ˜šโ˜šโ˜š———-.โœŒโœŒโœŒโœŒโœŒโ˜š you best examiner < http://www.NetCash9.Com ______________

  • Hitesh Kumar Singh

    Interesting Article !
    Could you guide me how to send the Linkedin blog to the pinterest.

    Thanks
    Hitesh
    @hiteshkrsingh

  • Nice work on this. I’ve read a couple of your articles and I think they’re all good.

    Anyway, I like the tips you gave. Our company follows a certain system that’s similar to this. I can vouch for a lot of the points you said. haha. Cheers Kristi! ๐Ÿ™‚

  • Promoting hosting reviews would be different but easy. I would set up searches for people talking about hosting companies on Twitter, Quora, and forums. Lots of people ask what their followers think about X or Y hosting company. If you have reviews for both, you could share both to answer them.

  • You’re welcome Tamara!

  • Thanks Adeel! ๐Ÿ™‚

  • Trending topics are great for an initial boost in traffic and shares. A post I wrote on Google Reader Alternatives is still one of my highest (in one day) trafficked posts.

  • There’s a study out (http://www.huffingtonpost.com/noah-kagan/why-content-goes-viral-wh_b_5492767.html) that shows your social shares increase with your word count. The theory is that people will assume there is a ton of value the longer the article is, even if they don’t read it all.

    For example, if you saw a 600 word post on how to start a garden and a 3,000 word post on the same topic, which one do you think would have more valuable information? Even if you don’t know the exact word count, just scrolling up and down the article will likely make you think the longer one would be more informative.

    That said, not everyone wants to read a huge blog post, so you have to decide if you just want to be an informative resource or if you want to create the kind of content your customers will love. If your customers like getting their information in short posts, and you’re writing novels, they’ll go elsewhere. So you might be getting lots of shares, but losing your customers. I hope that makes sense. ๐Ÿ™‚

  • That’s great to hear! Thanks. ๐Ÿ™‚

  • You can pin images from a LinkedIn blog post just like you do any other post, if that’s what you mean. ๐Ÿ™‚

  • Thanks a ton..

    I never thought about doing this.

    It’s my turn to bring some profit now. ๐Ÿ™‚

  • Hello Kristi, thanks for sharing this tips to grow our audience.

    Going to start taking some action ๐Ÿ˜€

  • Hi Kristi, Awesome post as always. I think I’m on the right track then because I’m doing all of this thing on my personal blog ๐Ÿ™‚

  • Hi Kristi,
    I appreciate your way to describe the things in an easy manner. As, here I found great idea to build my audience. Thanks for sharing such a nice post.
    -Nitin

  • May Pierce

    hey Kristi,
    was starting my blog set up soon so needed these tips alot…. thanks

  • Hey, Kristi, I have just seen this on Facebook and I thought it was posted today but realized it was posted on 28th. You are living what you preach. I have been busy building an email list and forgot about building my Social Media networks, You just reminded me of the importance. Thanks

  • Simple and great content. Thanks

  • Natchi Lazarus

    Thanks Kristi! Useful information.

  • Mohinder Paul Verma

    This is a wonderful post and all the points are amazing. If one is following these points with utmost care then I don’t think that there is anything in blogging one can not achieve.

    Thanks for sharing this wonderful and helpful post.

  • Romon Fab

    Good advice, thank you!

    For myself, I realized that writing good content is only half of a good blog. The second half of this content distribution.

  • Capitanul Hook

    Thanks! Is very usefull article.

  • maven18

    Great ideas.. Thank you. Howard

  • Scott Dennistoun

    Very helpful article will be implementing them straight away, Thank you

  • This was an awesome read. This is great info for people looking easy ways to grow their blog audience.

    I’ll be trying a few of these methods out soon

  • Finley Gipson

    Crazy Bulk Australia 100% Safe and Legal Steroids

    Crazy Bulk is 100% safe and legal alternate steroids available in market right now. With 100% success rate and excellent muscle building effects from day 1

  • I agree with all of these methods and I have seen my traffic increase as well as reader engagement improve since using these very tips! I even put a subscribe form at the end of each post

  • Tracey Mathis Jr.

    Thanks for the tips ๐Ÿ™‚