Printer-Friendly

social media how toAre you using Google+?

Have you optimized your profile and page so your message reaches the most people?

It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach.

In this article I’ll share three tips for optimizing your Google+ profile and business page to make your business more visible.

use g+ profiles and pages for visibility

Find out how to use Google+ profiles and pages for better visibility.

How Google+ Profiles and Pages Differ

In today’s increasingly social world, more and more entrepreneurs and small business owners are using their personal social media profiles as extensions of their brand channels to further market their product, service and business.

By optimizing both your Google+ profile and business page, you open up a new, more visible avenue for cross-promotion. Before we get started with that optimization, I want to go over the fundamental differences between a Google+ business page and a Google+ profile.

g+ profile page badges

There differences between Google+ profiles and pages.

Google+ business pages generally represent entities like brands, businesses or companies and have their own set of benefits and constraints.

A page can have multiple administrators, which is helpful if you want to co-manage the page with a team. However, a business page cannot +1 another page, can’t +1 content on the wider web and cannot add people to circles (unless users mention the page or add it to their circles first).

Google+ profiles represent individuals, have one administrator and let you add people and pages to your circles, +1 other pages and +1 content across the web.

With that out of the way, read on to see how you can optimize your Google+ profile and page to ultimately enhance your brand.

#1: Claim a Custom URL

Finally! Google+ has done away with the long, nondescript, ugly URL strands that were impossible to remember. Those meaningless URLs made it hard to tell people where to find you on Google+ and they certainly didn’t do your business card any favors!

g+ custom url example

Example of a Google+ profile custom URL.

Google+ now offers easy-to-remember custom URLs (plus.google.com/+username) so it’s much easier to find and connect with others and promote your content. Custom URLs are available for both Google+ profiles and pages and are very easy to set up.

#2: Optimize for Search

There are lots of opportunities to optimize your Google+ presence for search and reinforce your branding on both your profile and page.

The About page basics (for both profiles and pages) are easy to ignore, but they are an important part of your optimization process. Make sure you take the time to complete each section.

Whether you’re looking at your profile or your page, I suggest you start with the About section—tagline, introduction, contact information, links, etc.

Your tagline is what shows up in search, so it’s important to put some consideration into what it says. Make your tagline clear and concise and include keywords where it makes sense.

g+ profile tagline example

Optimize your Google+ profile tagline with keywords for SEO.

Your Google+ introduction is your opportunity to tell others about yourself and your company, so make sure it provides a clear description of who you are and the value you offer.

Link to your website(s) and profiles, pages and channels on other social networks—make it as easy as possible for people to learn more about your business. Don’t forget to include these links on your personal profile as well. Personal profiles are an often-overlooked opportunity to promote your business.

g+ page intro example

Write a compelling introduction on your Google+ page.

Keep in mind that when you include your address, your About page is automatically populated with a Google map. I suggest you use your company’s address to make your Google+ page a one-stop destination for information about your business.

g+ local example

Claim your business’s Google+ Local page to give customers even more information about your company.

Don’t forget to claim your Google+ Local page. If you’re a brick-and-mortar business, claiming your Local page is an excellent way to ensure that your business ranks high in search results for your business category. In addition, Google Local offers businesses a chance to really shine with maps, user reviews and Zagat reviews.

#3: Leverage Personal Audiences

When you optimize both your personal profile and page, you can use them together to cross-promote and amplify your industry content—whether that content is your own blog post or other related news you’ve found throughout the web.

By cross-promoting company or industry news on your personal profile, you can easily tap into existing personal relationships and interests to create a strong emotional connection with your audience. You can carry that connection over to your business.

g+ page personal post example

Personal posts on Google+ make you more approachable and create a stronger connection with those in your circles.

You don’t want to oversell, but your circles will likely expect at least some of your posts to relate to your business. As an ambassador for your brand, you can naturally integrate some of your brand content into your personal updates to see higher receptivity and engagement rates.

Be careful, though. Strive to maintain a healthy balance of personal and brand posts for optimal response. Your personal Google+ profile should enhance, not replace, your Google+ brand page. Make sure your personal stream isn’t overflowing with product, service and company information.

Wrapping Up

Don’t be afraid to use your personal Google+ profile for business. When leveraged well, it’s a powerful tool!

With your Google+ page and profile optimized, you’re well-positioned to consistently build and engage your audiences over time. Actively participating and sharing content on Google+ is key to long-term success, so make sure your posts stand out from the crowd by maximizing engagement.

What do you think? How have you optimized your Google+ profile and page? Do you have more advice for optimizing a Google+ presence? Share your experiences and advice with us in the comments below.

Tags: , , , , , ,

Get Social Media Examiner’s Future Articles in Your Inbox!

Join 465,000+ of your peers! Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (53 pages, 80+ charts)!

More info...
  • jrfent

    Good points Megan. I’m still not sold on Google+ and I keep trying to find value in it – so your article was worth investing time into reading. I will try to use your tips to see if it starts paying off for me. What other subjects do you write on?

  • Nice high-level overview Megan. I think on Google+, profiles are really the way to go when you’re first starting out.

    This way you can start building a base by participating in other conversations and gain better visibility and trust with others.

    Then when it’s time to roll out a Google+ Page, it will be easier to leverage the connections you’ve built to get it off the ground.

  • @jrfent:disqus, search placement from Google+ is going to be a big one.

  • Pingback: Marketing Day: Mobile & Social 2014 Ad Revenues, Getting Content Marketing Buy-In & Snapchat Ads()

  • Alicia Henderson

    I have started to become more active on Google plus. I’m cross promoting my brand. I’m looking forward to see how much exposure this gives my brand.

  • As we know Google+ is a Platform which shares the third place amongst the top position of Social Media platforms, there is no doubt that it can bring good results for your business if you optimize & manage it properly. From my point of view, if you are a business firm then going with a Brand page is more recommended rather than a Profile. Also, joining in different relevant communities and sharing your content updates with them will surely help you to increase the audience and get more engagement.

  • Thanks for the tips Megan. I’m sure I’m not alone in saying that I find Google+ very confusing; particularly when one maintains a personal profile and a business page.
    So I’m still unsure on the mechanics of cross-promotion. Do I post first to my personal profile; share with my circles and communities; and then to my business page … or vice-versa?
    Also, while you are seemingly correct when you say that Business pages can’t add people to circles, G+ does prompt my business page to add people to circles but then apparently only designates them as being followed!?
    So should my business page also “follow” the people in my personal profile circles?
    Ugh!!

  • Google+ is a great platform.

    I must say, I am confused by your wording here: “a business page cannot +1 another page, can’t +1 content on the wider web and cannot add people to circles (unless users mention the page or add it to their circles first).” What do you mean by this exactly?

    Also, it is important to point out that auto-schedulers cannot post to a G+ profile, but can post to a page. This makes a difference for someone looking to streamline some of their sharing options.

    Thanks for the info.

  • Great post Megan! Another push to be more brave on Google+, both with my personal and our business profile!

  • Ashley

    Google+ pages CAN +1 other pages and add people to circles. You can create a password for your page and when you login through this unique user id and password you can act as the page.

  • yourfittrip

    Quick question for Megan and/or group. if I have a gmail account set up for my brand/blog should I use the Google+ profile associated with the email address or should I create the page as an add-on to my personal profile?

    Thanks!

  • Craig Anthony

    i would love to know the answer to this.
    Would anyone be kind enough to email me the answer.
    I’m sure I’m not alone in saying that I find Google+ very confusing; particularly when one maintains a personal profile and a business page.
    So I’m still unsure on the mechanics of cross-promotion. Do I post first to my personal profile; share with my circles and communities; and then to my business page … or vice-versa?

  • Palka Singh

    Hello @socialmediaexaminer, can you please help in knowing, which is better either google+ page or profile to use for google search point of view

  • First I was surprised that there was no mention of the SEO value you get from G+ posts, which are all indexed as individual pages, and I recently was told these should be at least 250 words?

    Like other comments, I’m unclear how to leverage my profile (18,000+) to build out my business page which I’m just starting. I’ve delayed this in part to having several business pages & not sure which is the “real” one.

  • Same here jrfent I agree, very informative read Megan it inspires me now to make more use of the social media tool for business. People are heavily reliant on Facebook and Twitter and need to engage with other sharing tools for promoting content.

  • that is great

  • I want to follow communities on google plus.
    do i have to use both page and my profile for sharing my blog