social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Introduces Google+ Events: Google+ Events are “for all the moments that matter—before, during and after.” Google+ Events will sync with Calendar integration. You can also share photos in real time with Party Mode, and after the event you can see everyone’s pictures in one place in chronological order and with comments.

New Apple Podcasts App Available: The Podcasts app is the easiest way to discover, subscribe to and play your favorite podcasts on Apple mobile devices.

apple podcasts app

Explore free audio and video podcasts from the Podcasts Catalog, and play the most popular podcasts, organized for you by topic, with the new Top Stations feature.

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

Google +1 Recommendations Launch Across the Web: Google+ is “rolling out a new feature of the +1 button in platform preview: when users hover over a +1 button, they will see recommendations for other great content on your site.”

google+ recommendations

"See related apps and recommendations from friends."

It’s Easier for Facebook Admins to Change Page URLs: Facebook page admins used to have to submit a request to change their Facebook page username (, but page admins can now change usernames themselves.

facebook username

It's easy to change your Facebook page username now.

Hookflash Brings Video Calling to Your LinkedIn Network: Hookflash for iPad is integrated with LinkedIn. “Hookflash helps professionals communicate effectively with their peers and colleagues with video, voice and messaging on the iPad.”

hookflash for linkedin

"Simply tap the LinkedIn contact you want to reach on Hookflash and instantly chat with them (video, voice and text)."

Here are a couple of useful social media tools worth noting:

Gripevine: a simple platform where annoyed customers can post their gripes on the site.


An automated system immediately informs the targeted company that a gripe exists to offer them a chance to solve the problem.

Wishpond Social Offers: a self-serve application that puts businesses in total control of their own limited-time offers on Facebook and their website.

wishpond social offer by yyoga

YYoga used Wishpond Social Offers and generated 1000 participants in their offer in less than 48 hours.

And don’t miss this:

Want to start a business blog? Blogging Fundamentals For BusinessStarting July 10! Social Media Examiner presents Blogging Fundamentals for Business (an online business-building workshop). Join Michael Stelzner for Social Media Examiner’s online workshop! Go here to learn more.

What do you think? Please share your comments below.

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  • Pingback: New Google+ Events Feature Brings the Social Network a New Level « Wheeler Blogs.()

  • Thanks for the post! We are podcasting and LOVE it. I was really surprised when I saw how many new people we have been able to reach. We average about 1,000 downloads every 4 days with our episodes, and it HAS to be coming from iTunes because the blog post shares etc. do not reflect that…but come check out our show and let us know what you think!

    Also, in regards to Google+ Events, we scheduled a test and ran it and it did not go well in the way that all the people who denied to attend, it STILL was added to their Google calendars. Was not a good thing. Many TOP people on G+ complained to Google and they responded so hopefully they get these issues resolved soon! I think the format is GREAT however and look for it to really be a great platform.

  • Thanks for the mention Cindy. We have had a great response to the launch of Social Offers, with hundreds of businesses creating and running offers over the past week. We would love to hear feedback from any SME readers that give it a try – we are always looking for ways to improve our products. 

    Duncan Blair
    Director of Marketing

  • I strongly think Google+ will disappear like Google Buzz. 

  • I personally don’t see google plus going away. It’s here to stay. This is their first successful attempt. Buzz never took off. Google plus has. I really like it and now that they’ve integrated into search and gmail, they’re too vested to have it not stick around. Once they take the integration deeper into YouTube as well it’s game on. 🙂

  • I love Google+ events specially On Air Events 🙂

  • Actually Google plus is not bad, its getting better and better. 

  • Thanks for sharing, David! Love hearing about your podcast experience! I’ve also heard a number of people complain about the experience of Google+ Events, so I’d expect Google to tweak this soon. 

  • You’re welcome, Duncan.

  • Hi David, it’s definitely fun to see how Google is moving forward with Google+ integration. 

  • Thanks for sharing, Shalu. 

  • Hi Rahul, yes, they are great!  Do you use On Air events for business, or for personal events?

  • Google+ already has the name behind it so it is only a matter of time before more and more people start using it. I think it is a neat idea but it will be hard to persuade all of the loyal Facebook and Twitter followers.

  • These weekly posts are a highlight in my inbox reading. Thanks! 

    Have you ever written a post about your process of collecting and deciding what to publish? 

  • You’re welcome, Andrew!  No, I haven’t written a post on the process, but it’s fairly simple. 

    I have a special folder in my Google Reader specifically for social media news. I add relevant feeds in there: all of the social media platform blogs and top social media news sources. This allows me to cross-reference stories and usually ensures that I pick up all of the important news. Fairly quickly I’m able to get a good picture of what’s relevant. 

    And when I choose the news pieces, I put on my marketing manager’s hat and only choose things relevant to a very busy social media marketer. So I drop all of the news that’s more for the water cooler conversations and try to stick to social media news that impacts the tasks a marketer does while doing his job. And of course I make sure to stick to social media news and nothing else.

  • Ada

    Having a Google + is promising.But why I share something(interesting, useful) but no one comments it?
    Who can tell me . 

  • Ada

    Having a Google + is promising.But why I share something(interesting, useful) but no one comments it?
    Who can tell me . 

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