social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Rolls Out Custom URLs for Profiles and Pages: Google+ is “introducing custom URLs to a limited number of verified profiles and pages.” Custom URLs will be made available to others in the future, but Google has not said when.

google+ custom url

Google+ will be rolling out custom URLs like this one for Hugo Boss.

Klout Gets a Major Update: Klout has made changes to the way they calculate Klout scores to increase accuracy, give more transparency and improve website design. There’s also a new feature called Moments, which displays the content and ideas that have been most influential across all of your networks. With these recent changes, Klout helps “everyone to gain a clearer, more accurate understanding of how they influence other people through the ideas they share.”

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

Pinterest Introduces Android, iPad and iPhone Apps: Pinterest makes it “easier to take your inspirations with you by providing new apps for Android, iPad and iPhone. The apps are now available for download at”

pinterest apps

Pinterest apps allow you to pin, discover and access your account from wherever you choose.

LinkedIn Joins the New Office App Store: LinkedIn is a featured partner in Microsoft’s new app store with a new LinkedIn for Outlook app. The new LinkedIn for Outlook app offers a few new features that allow professionals to immediately see rich insights right where they need them most—in email and calendar.

linkedin outlook app

LinkedIn features are accessible directly within Outlook.

Facebook Sponsored Stories Get Performance Metrics: Inside Facebook reports that “Facebook is now offering advertisers new metrics about how their Sponsored Stories perform in the news feed, including the average position within the feed where the story was inserted.”

facebook sponsored stories metrics

These metrics give advertisers insights into how well their Sponsored Stories ads are working.

Facebook Streamlines Ad Creation Process: The new Facebook Ad creation process strives to help businesses create ads and Sponsored Stories in alignment with their goals. Find out more here.

facebook ad creation process

The new Facebook Ad creation process helps businesses determine the right mix to build their campaigns.

Facebook Gives Developers the Ability to Publish More Prominent Stories: Facebook made a few improvements to Open Graph and introduces “explicitly shared actions” to let apps notify them when a user wants to prominently share something like they would through posting it directly on Facebook.

facebook explicitly shared actions

The new Open Graph options will allow developers to get the content users share through their apps to appear on Facebook as users expect.

Google Maps Now Has More Than One Million Public Transit SchedulesToday, Google Maps has public transportation schedules for more than one million transit stops worldwide in nearly 500 cities including New York, London, Tokyo and Sydney. There’s also a useful update to the Google Maps for Android app.

google maps

On Google Maps, the public transport station pages now show you departure times, lines serving the station and the distance to nearby stations.

Google Updates Search Algorithm to Punish Copyright Violators:  Popular business blogs often find their content republished on other websites without their consent. Google is now taking into account a new signal in their rankings: the number of valid copyright removal notices they receive for any given site. Sites with high numbers of removal notices may appear lower in Google search results.

Here’s a useful social media tool worth noting:

Bitrix24: a social intranet tool, free for small businesses.


Check out Bitrix24 to create your own social intranet.

And don’t miss this:

Social Media Examiner presents Facebook Success Summit 2012 (online conference).

Facebook Success Summit 2012

Join 20 Facebook experts at Social Media Examiner’s big online conference! Go here to learn more.

What do you think? Please share your comments below.

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  • These weekly posts are simply too good.

  • Tony N

    Very GOOD and Pertinents informations on social media management. Thank’s !

  • Is it possible to subscribe to JUST the ‘this week in social media’ posts via email?

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  • Email . Are you sure

  • Hi Cindy,


    Great weekly wrap up – Especially on the first topic on
    Google and their custom URL’s. This is one of most important news and updates
    that Google has brought the whole month. Thanks for sharing the links and

  • I can’t believe it took Google+ over a year to roll out vanity URLs. But hey, better late than never!

  • Great job. Didn’t know they had vanity URLs. Will find out more.

  • Great news!  Now a user can set own custom url for g+ pages.

  • Dominic Amal

    The posts are really useful

  • Guest

    You guys just rock with these!

    Love it, Love it!!

  • Klout needed a decent update. Not long ago it seemed to be all anyone was talking about, now with other tools out there that do similar things they’ve pushed on. Competition is healthy!

  • And for now it’s only for a selection of big brands :S

  • Glad you like them, Dominic!

  • It’ll be great when this rolls out to everyone!

  • You’re welcome Anton.  I’m eagerly looking forward to the custom URLs too. 

  • Monalisha

     Hey Cindy! I like this weekly social media updates & its quite useful too. But i have one suggestion that you can also include upcoming webinars & events related to social media all over the world. So that nobody will miss the chance to attend them and learn more about social media.


  • I was already wondering since Google has launched G+ that they are not launching customized url. I hope soon they will make it for common users.

  • How can I improve my friends on Google + with a natural way of promoting?

  • Hello Cindy,

    This time, I read an article of yours again. this is second time around. Just like the first one about updating linkedin your making sense and posting informative article again. thanks for the info and upadte us about this google+ this is kind of good news again.


  • Thanks for the great article. I’ll be following you.

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