social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Launches Google+ Business Pages: Google+ users can now create pages for their brands and businesses.  Check out these tips before heading over to create your own Google+ Business Page.

Google+ Begins Offering Badges for Google+ Pages: “The Google+ badge helps you grow your audience on Google+ and show more recommendations in Google search by letting people add you to their circles and +1 your page, all without leaving your site.” At the moment, Google is only offering these badges through the Google+ platform preview group which is easy to join. NOTE: Badges are only shows to others who are registered for the preview group.

google+ badge

Google+ badges "make it easy for your audience to subscribe to your posts and endorse and share your site."

LinkedIn Brings Analytics To Groups: You can now check out a variety of statistics on all LinkedIn Groups: demographics, growth, activity. The news Group Statistics dashboard is on the right of all Group profiles. Use these stats to identify the best groups for you.

linkedin group stats

Check out the demographics for our private LinkedIn group for participants of the upcoming Small Business Success Summit.

LinkedIn Updates Events Feature:  LinkedIn Events now makes it easier to find the right events to attend and gives you an “easy way to find and connect with the right folks attending those events.”

linkedin events

LinkedIn Events includes a feature called “Attendees you may want to meet.”

Think Insights With Google Rolls Out of Beta: Think Insights is a one-stop shop for consumer trends, marketing insights and industry research. Check out Google’s new information and resource hub for marketers and follow the conversations about it here.


"With just a few clicks you can spot emerging trends and gain valuable consumer insights, all in real time."

HootSuite Releases New App Directory in Advance for Pro Members: HootSuite Pro members can now share, manage and upload content with the YouTube, Flickr, Tumblr and Get Satisfaction apps. HootSuite basic users will have access to the social content in the near future as well.

hootsuite app directory

It’s quick and easy to install apps and add them as streams to your dash.

Buffer Adds Facebook Integration: Buffer has upgraded its easy-to-use dashboard. “You can now post the same update to both Facebook and Twitter, or have them posted to either network only.”


Now Buffer users can schedule updates on both Facebook and Twitter. Google+ and LinkedIn are coming soon.

Groupon Introduces Deal Types and Places:  When you log on to, you now have a Personalization Bar to define your favorite Deal Types and Deal Places.  This makes it easy to find the deals you want.

Here’s a social media presentation worth noting:


And don’t miss this:

sbss12Social Media Examiner presents Small Business Success Summit 2011! (online conference) Join 25 experts, including including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, “The Rise to the Top” and author, Faster, Smarter, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses) and Lewis Howes (co-author, LinkedWorking)—just to mention a few (scroll down to see full list)! Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

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  • Printing all this out. I’ve noticed I can focus better on articles like this when I have hard copy. Anybody else experience this?

    Cindy I think I somehow accidentally made two seperate G+ pages. any idea of how to combine them without deleting them?

    BLOG ON!
    PS- I’m pleasantly surprised to see you feature a “trackback URL” – most of the A-list bloggers have dropped the feature!

  • Thanks for your comments Dave!  You know I used to like having hard copies too and then I traveled a fair bit last year which made me rely more on digital.  And I’m going to try to stay that way as much as possible. What’s essential for me now is to have a good bookmarking/follow up process to take actions on the important stuff I read.

    I haven’t heard of anything yet on merging 2 G+ pages. If I do I’ll circle back hear to let you know.

  • Hi Cindy! I am regularly following your posts. You are providing very valuable information through these posts.Thanks for sharing. Keep updating the posts.

  • Google+ Business Page has been trying to be at par with Facebook Fanpage. Social media is becoming a powerful tool to promote businesses around the globe. I believe in that presentation shown above that big social media companies will become bigger and bigger while small social media companies will become smaller and smaller. Look what Google’s done to social media arena.

  • I know that Google is working on some migration tools, but specifics about how they will work and what they apply to are as secret as business pages were up till their release.

  • Hi Cindy.  Such a great article and I love the snapshots.  I saw this use of google+ biz pages being used for negativity and I turned it into something that is fun and positive.  

    “It is the edgy existence within me that compels me to go further.” 
    If this sounds like you, follow these instructions exactly:

    1) Copy and paste this into a comment on google+ “@?109840991306502508525”
    2) Remove the ? and quotation marks.
    3) Press “Post Comment”
    4) Now watch what happens.

    I’m curious all the ways the pages are going to start being used! Should be fun to see.
    -Tara Husband, Edgy Social Media

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  • Tim

    And why do you want us to send you a comment? That is all that will happen, right?

  • Nouf

    Hi Cindy , thank for provide us this information .In fact it’s very useful for me.

  • I happened to run across the LinkedIn feature for group analytics, it was perfect because I was looking for a group comprising local folks for a local event I had a question about. Thanks for the insights!

  • Interesting article! Right now the focus to measure social media success is the number of fans and followers one has. But overtime, like you said with maturity, people will realize that the real ROI lies with the quality of fans and followers and what tangible returns we gain from them. 

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