social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Analytics Releases Social Reports: These new Google Analytics reports “bridge the gap between social media and the business metrics you care about—allowing you to better measure the full value of the social channel for your business.”

google analytics social overview report

The Social Overview report shows your social performance at a glance and its impact on conversions.

Facebook Provides More Data on Referral Traffic From Mobile Apps: Facebook launches “a new Mobile Referrals dashboard to help you understand the traffic your app receives from Facebook mobile sources.”  To view the information, visit the main Insights dashboard or access Insights within your app settings. Click on Traffic and then Mobile.

facebook mobile referrals

You must be an admin, developer or Insights user of the app in order to view this Mobile Referrals dashboard.

Facebook Makes it Easier to Add Friends to Your Acquaintances List: Friends on your Acquaintances list do not show up in your Facebook feed and leave space to hear from the people you’re more interested in on your Close Friends list. Now Facebook suggests friends to add to your Acquaintance list and makes it easier to manage all of your friends.

facebook acquaintance list suggestions

The new Facebook Acquaintances list manager makes it easier to manage your feed.

Pinterest Rolls Out New Profiles: “The biggest change is next to your basic profile information: It’s a card called ‘Repins From.’ As the name indicates, this card shows you 3 people you frequently repin from. It’s a great way to discover new people to follow.”

new pinterest profile

The new Pinterest profile aims to make it easier for users to discover interesting things and people.

Groupon Offers Small Businesses Free Version of Groupon Scheduler:  Groupon Scheduler is Groupon’s new online appointment booking and staffing management tool. Groupon now offers a free beta version of Groupon Scheduler to all appointment-based small businesses in the U.S. and Canada (excluding Quebec).

groupon scheduler

Groupon Scheduler makes it easier for small businesses to manage the appointment process.

Twitter Turns Six: Today there are more than 140 million active users and 340 million tweets a day.

twitter founder first tweet

Twitter founder Jack Dorsey's first tweet six years ago.

Google’s Pending Algorithm Update to Penalize Over-optimized Content: For best search engine results on Google, business bloggers are asked to optimize content for their audience and not engage in excessive optimization for search engines.

Here are some social media tools worth noting:

Bliss Control:  A directory of links to manage your social media settings. The tool helps you easily access links to any settings page on the top social networks.

bliss control

Bliss Control makes it easier to manage your bio, profile photos and more across multiple social media platforms.

Facebook Ads Toolbox: A tool to help Facebook PPC advertisers create ads that are more effective.

HashTip: A tool to save, organize and search your friends’ tips to access them anytime and anywhere. You can either add a tip directly on HashTip or post it as your Facebook status or Twitter message and add the text “#tip” to it.

Likify: A tool to put a Like, Share, Attend, Friend, Tweet, Follow, Retweet and Reply button on your offline products.


Check out this mobile service to bring the popular social media actions to your products.

OBCIDIO: “A supercharged social enterprise platform that is changing the way both organizations and individuals communicate, connect and interact with their entire business network through real-time social collaboration tools.”


Check out OBCIDIO to "communicate more efficiently, increase transparency, drive decision making, share content, shorten product development cycles and leverage customer-generated feedback."

Fancy:  A new ecommerce site to discover and shop the coolest stuff on the web through a social filter. Fancy is the new evolution of Amazon, where people can shop for nearly anything on the web.

the fancy

Fancy, a fully functional marketplace, allows users to reserve hotels, buy clothes or score tickets to an event without ever leaving the site. And merchants can manage inventory, calculate shipping, print labels, etc., all right from the site.

And don’t miss this:

Social Media Examiner presents Social Media Success Summit 2012! (online conference).

Join 27 social media experts at Social Media Examiner’s big online conference! Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

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  • Ali R. Rodriguez

    Thank you Cindy, for your fabulous weekend wrap-up.  As usual, I very much appreciate YOU.!

  • Cindy King

    Ahhh, thank you Ali! That is so kind!  We are simply happy you enjoy them and hope they provide value.  

  • Ben Lang

    Thanks for mentioning!

  • Vikas Singal

    Oh Cindy, Thats really Cool and awesome stuff out there. I got stuck to likify …..Not sure if I can use it for my business or not..but that looked super site to me…you added value for this weekend…!!

  • Ali R. Rodriguez

     They are very valuable Cindy, and you are just a joy.  Have a fabulous weekend. :)

  • Nick Messenger

    Hi Cindy,

    Thank you for another great social update.

    Personally I find with so much to choose from in the social media market it is so difficult to know what to use & what not to use!

    What is your social media strategy?

  • Rohit Vashisht

    Thanks for covering us [HashTip] in this report. We are a young social commerce startup and look forward to feedback from our users. We will be glad to answer any questions and provide more information.-Rohit

  • Ben Lang

    Thanks Cindy!

  • Cindy King

    Hi Nick, there is lots of keep up with in social media, isn’t there! The essential thing is to understand why your business is using social media. Start with one simple goal. Spend a little time finding the tools you need to achieve your goal, (and the ones that suit your personal style) and then learn how to make it all work for you. Although it’s interesting to look at the new stuff, you don’t want to continually get side-tracked. 

    When you know what you are doing on social media and how to interact with your audience, then things get easier. It’s easier to evaluate which new tool might be interesting to try out and how to leverage any changes in the social media platforms you are already using.

  • Cindy King

    You’re welcome, Rohit!

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  • Kendra Fowler

    This is a treasure trove of information!  There are so many new social media stuff that are springing up frequently that it is really difficult to keep track of them. you have given a neat write- up! Thanks for it!

  • Cindy King

    You’re welcome, Ben!

  • Cindy King

    Happy you find this useful, Kendra!

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  • Dissertation Writing Services

    I think the new Google Analytics “Social Media Reports” is great feature and you can easily know what’s working for your and what’s not. This would also help you to decide your future strategy as well.

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  • Jeffwarmont

    Well Done Cindy! I love the Content in this post. I’ve already found it very helpful and I’ve passed it on. Keep up the great posts. 

  • rc jets

    Facebook is just doing awesome work as it is so social also as well as it be used more for the business profit also. But can we assume that in next google analytics social report, we can see more results containing google plus?

  • Chiropractor Hayward

    It was a really nice article, it was interesting to know that google is measuring social media in analytics!
    I should go and check to see how it works