social media how toDo you want to find new customers for your business?

Have you considered searching for them on Twitter?

Thanks to public updates, searchable bios and a plethora of third-party tools, you can find customers on Twitter easier than you can on any other network.

In this article I’ll show you how to find your current and future customers on Twitter, without advertising.

#1: Start With a Strong Profile

Before you start looking for potential customers on Twitter, you need to make sure that any potential customers who visit your profile know who you are and what you do.

find more customers with twitter

Discover how to find more customers with Twitter.

Listen to this article:

Start by visiting your Twitter profile and reading your bio. Make sure that any products, services and qualifications are clearly listed in your bio, along with your website link and location. If they’re not, click Edit Profile and add them.

twitter bio example

Update your profile to entice potential customers to click through to your website.

Once you’re finished, save your changes. To complete your profile, make sure that you pin a tweet at the top that highlights your business, products, services, free ebook, top case study or anything else you want to promote to potential customers.

You can create a new tweet for this or use one you’ve recently tweeted. Click on the three dots beneath your tweet to pin it to the top of your profile.

pinning a tweet example

Pin a tweet to your profile that potential customers will be interested in.

Pinning the tweet ensures that potential customers don’t miss the message you’re trying to send them. Once your profile is set, you can start searching for potential customers on Twitter.

#2: Search for Potential Customers Using Their Bios

Can you identify potential customers by keywords they use to define themselves and by their location? If so, you can use Followerwonk to discover them. This Twitter search engine allows you to search for people using the criteria shown here.

followerwonk bio search

Preview the Followerwonk search options.

You then get the following search results.

followerwonk bio search results

Review the results of your Twitter bio search in Followerwonk.

As a free user of Followerwonk, you need to click through to the person’s profile to follow or add him or her to a Twitter list. If you want to do the latter, start by going to your Twitter profile and clicking on the Lists tab (to the left of the Edit Profile button). Scroll down to find the Create New List button.

twitter lists on a profile

Click the Create New List button to create a list.

Give your list a name that you’ll recognize, add a description and set the list to Private. If it’s set to Public, each user you add to this list will be notified.

creating a new twitter list

Create a private Twitter list to follow potential customers.

When you visit the profile of a potential customer, you can follow that person and/or add him or her to your newly created list. To add someone to a list, click the Settings wheel icon to the left of the Follow button.

add people to twitter list

Add potential customers to your private Twitter list.

Now go to your Twitter list and see the news feed of updates from the potential customers you’ve added to your list.

tweets from people on a twitter list

Monitor the latest updates from potential customers.

Use this list to start engaging with your potential customers.

#3: Get Specific Tweets Delivered to Your Inbox

Do you know your potential customers’ needs or pain points? Do they share them on Twitter? If they do, you can get potential customers, primed to buy, delivered directly to your inbox.

Start by using Twitter search to query a few things you think your potential customers might talk about on Twitter in relation to your products or services.

For example, if you have a web hosting company, you might want to search for recommend web hosting ? -http -link to find people looking for recommendations for web hosting. The -http -linkยญ part will remove a majority of the results that contain links, which usually won’t be tweets from potential customers.

twitter search results

Review your Twitter search results for potential customers.

Once you find a few good searches, head over to IFTTT, sign up for a free account and create a new recipe. Start by selecting Twitter as the trigger channel.

creating ifttt trigger

Choose Twitter as your trigger channel.

Next, choose New Tweet from Search as the trigger.

choosing an ifttt trigger

Choose the New Tweet from Search option as the trigger.

Paste in your Twitter keyword search that generated some potential customers.

completing an ifttt trigger

Enter your search query for potential customer tweets.

Then select your choice of an instant email, email digest or Gmail notification as the action. The best option is an instant email or Gmail, as you want to be the first person to respond.

choose an ifttt action channel

Choose your email alert options.

Now customize the email you want to receive. Use the icon in the top right of the Body field to customize the information you want to include from Twitter in your email.

completing an ifttt action channel

Craft an email to alert you to a new potential customer tweet.

You can customize the subject line as shown above or include the actual tweet text in the subject line so you don’t have to open the email if it’s not applicable. Once you’re finished, name your IFTTT recipe and activate it. You can then continue to create similar recipes for additional searches.

#4: Segment Potential Customers Into a Twitter List

Twitter lists are a great way to organize potential customers you find on Twitter and monitor your discussions. You can automate the process by using a tool like SocialBro.

First, you need a private Twitter list. (For directions on how to create a Twitter list, see the earlier section about searching for potential customers using Twitter bios.)

Use the Rule Builder in SocialBro to create a rule for potential customers who follow you and then click the Next Step button.

socialbro rule builder

Create a new rule for potential customers who follow you.

Next, add criteria for your potential customers, such as entering a keyword in their bio, location, audience size or activity level.

socialbro rule builder search criteria

Refine criteria for your potential customers.

Or switch to the other tab and enter criteria based on time zones, language, location, URL and more.

socialbro rule builder search criteria

Continue to refine criteria for your potential customers.

Once you’re finished defining your potential customers, click the Next Step button to have them automatically added to the list you just created.

add prospects to twitter list in socialbro

Add potential customers to a specific Twitter list.

Click the Apply This Rule button to save it. Then repeat these steps for potential customers who mention, retweet, favorite and add you to a Twitter list. Visit this list regularly to interact with potential customers who’ve already shown an interest in you on Twitter.

#5: Combine Bio and Tweet Searches

The most powerful way to find customers on Twitter is to combine searches for keywords in tweets and keywords in Twitter bios. This allows you to find your ideal potential customers who are looking to make a purchase.

Socedo is a premium tool that allows you to create searches for multiple keyword phrases in tweets and Twitter bios.

socedo prospect search criteria

Potential customer search options within Socedo.

Once you’ve set your criteria, you can apply some automation to your discoveries, including favoriting tweets that match your criteria and following the user who sent the tweet. You can also automate messaging, but I suggest personalizing that part of the process.

socedo automation options

Automation options for potential customer search results.

Once you’ve set up your prospect search, you get a list of matching results that you can approve or deny. If your results don’t fit your needs, click the Edit Criteria link at the top to go back and refine your prospect search criteria.

socedo prospect results

Potential customer results from Socedo search.

You can try this tool for free for 14 days to see if you can find some great potential customers on Twitter. If you like the outcome, sign up for one of Socedo’s plans starting at $300 per month to receive up to 250 results daily.


As you can see, there are several easy ways to find potential customers on Twitter. Once you figure out who your ideal customers are and what they talk about, the rest is simple!

What do you think? How do you find customers on Twitter? Please share your favorite tips and tools in the comments!

how to improve twitter marketing

Tips for improving your Twitter marketing.

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  • justonemore

    Wow a lot of information to take in! Cannot wait to get started and see what the outcome is!

  • Excellent article Kristi!!! The tools and way that you have mentioned to search the potential customer seems pretty effective. I must try them. Thanks for providing such a brilliant information.

  • Thanks! I hope it brings good results. ๐Ÿ™‚

  • You’re welcome NavNeet! ๐Ÿ™‚

  • Got few ideas from your post @kikolani:disqus. Hope your guide will rock ๐Ÿ™‚

  • Hi Kristi ๐Ÿ™‚ that’s been an amazing post! A lot more informative and really gleaning these wonderful informations all together and rendering in a meaningful pattern is commendable! I am definitely aware of some tools but others too are perhaps going to be very productive. Since I am twitterholic :).

  • Lots of good stuff here. Will take a while to go through it all but I think it will be worth it. Twitter moves so quickly, it’s good to have a map to guide one through and cut down on time. Thanks for sharing.

  • Thanks for such a great rundown of possibilities! I’m still learning how to better use Twitter for my freelance work, so this will be a great help.

  • Vivian Eisenecher

    This article is better than some of the hour long #Twitter webinars that I’ve paid for! Thanks Social Media Examiner!

  • Todd Davis

    Thanks Kristi. You’re always on point with your info. Loved the tools you shared.

  • Thanks Mohan! ๐Ÿ™‚

  • Thanks Nikhil! ๐Ÿ™‚

  • You’re welcome Laurie! ๐Ÿ™‚

  • You’re welcome Leigh! ๐Ÿ™‚

  • Thanks Vivian! ๐Ÿ™‚

  • I’m glad you liked it Todd! ๐Ÿ™‚

  • Wow! Wow! This is an incredible tool that I am trying out a soon as I finish this comment. This is more of a personalized kind of advertising any E eCommerce retailer can use. Find potential customers and send the updates. I bet you I am going for this immediately.

    Thanks a million times for sharing this information.

  • It is quite refreshing to read an article that includes the art of conversation rather than just produce and post content.

  • drburt

    Pretty impressive post. I thought I had it all under control on twitter. I guess I was wrong. Great tips to add to a virtual toolbox.

  • Glad you like it! ๐Ÿ™‚

  • Thanks Paul! ๐Ÿ™‚

  • Thanks Dr. Burt! ๐Ÿ™‚

  • Momentum 18 Design

    This is a really great post. It’s been a day of visiting marketing and social media tips sites. Thank you for actually delivering some substance and in-depth step by step processes, unlike 99% of the other websites. And mostly thank you for telling us something we didn’t know.

  • Peggy

    If you would like extra money on the side with average of 50 dollars to 300 dollars on daily basis for doing work over internet from comfort of your house for several hours each day then read more here…

  • treb072410

    Very informative Kristi.. Thanks for sharing, very helpful..

  • Rita Sun

    This is awesome, thanks for compiling it.

  • Thank you regarding this kind of fantastic explanation regarding opportunities!
    Now i’m nonetheless studying the way to far better utilize Twitting regarding my
    own freelance perform, thus this will be a fantastic aid.

  • Thanks, a lot of points that I will implement and start using ๐Ÿ™‚

  • Matthew Davison

    This is one of those few posts that is gold. Thank you for this!! ๐Ÿ™‚

  • So much from twitter :O okay will try one by one …

  • Elizabeth Hall

    I’m a huge fan for finding specific audience niches on Twitter. This is an awesome article.

  • Great tips Kristi! Building a strong profile in your twitter account is very helpful to get more customers. Your details must be up to date. Have a good bio. People want to know a little bit about you, your bio helps them to do that without having to read through your old posts and pictures.

  • Syed Farhan Raza

    Great post. I would like to add a 100 times proven strategy here:

    In the profile creation stage you may also want to add a killer Twitter header that converts with a line or two with question your buyer have in mind.

    Know your target audience like Kristi said and think of the keywords they might be using in their tweet. For example for a client of mind who help people convert their hobbies into their business. So the target was anyone who have a hobby.

    I find the keyword “My hobby”. There are 46000 tweets per month generated having “my hobby” in it. There are many tools to see the number of tweets for a keywords. I use topsy.

    Another way to find where your prospect live on Twitter could be thinking of the influencers, tools, blogs, website or anything they might follow and targetting their followers. Eg: If SEO experts are the target. Followers of Ahref, MajesticSEO, Search Engine Land, Search Engine Journal would work. No?

    This is IMPORTANT:

    Once you have the list of your prospects on Twitter and the keywords with lots of tweets from your prospects. You can go ahead and start Following, Favoriting, Replying, Retweeting them. Please note that Twitter do have an anti spam policy and there is an upper limit on all of that. You can search on Google to see the daily limit.

    Once you Favorite, Follow, Reply, Retweet your prospect they get notified with your profile and would most probably check out who is engaging with them. They will land on your profile, If they find your profile interesting (Bio, Pinned Post, Header) should do the damage here.

    Any question?

  • ูƒุฑูŠุง ุชูˆูุง

    ู…ู‚ุงู„ ู…ู…ุชุงุฒ ุฌุฏุง ูˆุงูƒุซุฑ ู…ู† ุฑุงุฆุน ุนู† ุงู„ุณูˆุดูŠุงู„ ู…ูŠุฏูŠุง ูˆุงู„ููŠุฏูŠูˆ ุงู„ุชุณูˆูŠู‚ู‰

  • Auto Body Shop TO

    Very detailed.Big help for guys like me

  • Social Media is always the best way to get more traffic and exposure. You have explained it elaborately. I will be working on it to get some good Customers.

  • That’s a great tip Syed – I hope you have a full blog post for this somewhere. Gold! ๐Ÿ™‚

  • Thanks! ๐Ÿ™‚

  • Thanks Elizabeth! ๐Ÿ™‚

  • You’re welcome Shahid! ๐Ÿ™‚

  • Thanks! ๐Ÿ™‚

  • Tadhg Crowley

    Very detailed.Big help for guys like me

  • connie.ocasi


  • drburt

    You Are Welcome

  • Sreenatha Reddy K R

    Wow. nice article. Thanks for sharing

  • Dana Georgescu

    Thanks Kristi!Excellent guide for a newbie ๐Ÿ™‚

  • This sounds complicated at first, but really isn’t that much. Besides, advanced tactics and methods you use make you a more advanced marketer!

  • Niki Turi

    I think we really tend to forget this sometimes “Listen to your customers. Ask questions. Then tailor your products and services to what they really need.”.

    I use facebook marketing mainly but I have been using this technique lately that has giving me hundreds of clients everyday and AMAZING results.I think this technique will go viral in 2016 and you should act really really quickly before it gets too saturated.I discovered it actually last week here:

    Niki Turi