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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Adds “What You’re Doing” Status Updates: Facebook users “can express what they’re watching, reading, listening to, eating, drinking or how they’re feeling in status updates.”  These new updates are rolling out in the U.S. in the coming weeks.

facebook update

"These updates, and the stories added to your timeline, respect the privacy settings you choose for your post."

Facebook Limits Event Invites: Facebook has made changes on how many Event invites Page owners can send out. If you send out too many invites to people who are not interested, your Facebook account could be blocked temporarily.

facebook events

This new measure is an effort to limit spam and unwanted invitations.

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

Facebook Introduces Home: Facebook Home is “a new way to turn your Android phone into a great, living, social phone.”

facebook home

"Home is a whole new experience for your phone. It's software that turns your Android phone into a great, living, social phone."

LinkedIn Recruiter Page Gets an Update: The improved LinkedIn Recruiter page now looks similar to LinkedIn’s main homepage.

linkedin recruiter

This update includes LinkedIn's latest search features.

Foursquare Rolls Out the 6.0 Release: The goal of the new Foursquare is to “reveal more of the world around you the moment you open up the app, and help you find exactly what you’re craving.”

foursquare 6.0

Foursquare gets a new upgrade.

Here’s some interesting news to follow:

ICANN to Roll Out Chinese Top-Level Domains Later This Year: The Internet Corporation for Assigned Names and Numbers (ICANN) is “the private body that oversees the basic design of the Internet.” ICANN will “roll out Chinese character options for top-level domains in the second half of 2013.”

Here are the top takeaways from Social Media Marketing World 2013:

Meltwater shares key insights from Social Media Marketing World 13:

smmw13

What do you think? Please share your comments below.

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  • Rohan Mod

    good one

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  • Interesting post Cindy!

    Thanks God finally there will be a limit to the Facebook Event’s invite a person can send. After a while they are very annoying.

  • Louise Julig

    Props to whoever created that info graphic from #SMMW13 — is it available somewhere as a separate post/graphic to share?

  • Gaurav Sharma

    I like Google Plus and i think Facebook feel inferiority by Google Plus new updates… So good luck Facebook , your time is gone soon….

  • What it might do is split the two platforms demographically….maybe Google Plus for 12 to 34’s and the 35 to 64’s will likely stay where there Friends are…on FB.

  • My favorite takeaway from the infographic is the quote from Dave Kerpen, “Transparency breeds trust. Trust breeds business.”

  • StaciB

    I don’t think that the article referencing Facebook emoticons is a full disclosure. It’s a crooked marketing ploy to have FB assign your interests to paid marketers. Disappointed in Cindy’s article to say the least .

  • TimothyW

    StaciB — “privacy is the enemy of marketing” — and marketing is where money comes from. Successful marketing and privacy are inversely proportional. If FB wants to make money (and they do), they must increase marketing possibilities. That happens more whenever they reduce privacy. It’s a simple, predictable formula. Knowing it, gives you x-ray vision.

  • StaciB

    Sure at TimW FB can do all it wants. But I thought this Blog was about helping us steer through successful social media for our businesses, not helping FB ‘s bottom line. Perhaps this article should be marked Paid for Advertising.. or maybe I should just unsubscribe because this blog isn’t honest about its intentions.

  • Yes, this should be welcomed by many Facebook users.

  • Hi Staci, yes, Social Media Examiner focuses on helping marketing professionals and business owners on how to use social media for their business… and many of these people do buy advertising on social platforms 🙂

    I don’t understand what you’re reference to “full disclosure” is about. I simply read the news with my marketing hat on and share the news here.

  • Hi Louise, Meltwater made the infographic 🙂

  • Ann JM

    Why does nobody ever reference the over 64s? There are enough of us to be a “statistic” – albeit a slightly lower statistic. But we are the “growingest” group on social media!

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  • My favorite quote is Michael Brito’s, but the date is 2012! This must be a typo!

  • simon

    Spotted that also – but also my fav quote. We must transform ourselves to become a media company.

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  • troublesometots

    What is the 411 rule and how ashamed should I be that I don’t know what it is already?

  • StaciB

    Thanks for the response Cindy.

    Were you aware how the emoticons were intended to be used going forward? I am interested in marketing both my business and my not-for-profit, but I also believe in marketing that is honest and forth-coming. For instance, when I started my FB page on my NFP, and people ‘liked’ it, they knew what they were ‘liking’… a community pizza oven. I wasn’t trying to pretend that we were actually the NIKE of the agriculture, trying to deceive them into ‘liking’ some random GM flour in the guise of a community build.

    The blowback if I did try that would be huge and certainly not worth risking my project. People do not like to have their ‘likes’ misinterpreted, or used to further the plot of subliminal messaging- and this is the full intention of what the emoticons will become going forward. Just as we are all finding out how marketers/spammers are using the ‘like’ button on random pictures on the web to harvest names of everyone without them knowing. Again dishonest. I can tell you now that this behavior will be the death of them eventually. Look at the blowback on the Instagram issue with for just ‘one day’ IG said they were going to use people photos for their own use, that they didn’t actually own them, remember that crazy?

    I guess what I am surprised about is that this blog, I thought was supposed to navigate me through how to increase my presence on the web and find more followers using creativity as my tool –

  • What is the point of the “Feeling Actions”? After all, this is something that users could write themselves already, right? Am I missing something here?

    Summary infographic is FANTASTIC. Thank you

  • Scott

    I really like how Facebook is limiting the amount of events page owners can send out. As someone who manages large lists for email campaigns, I understand how important it is to constantly monitor complaint rates. Those who receive emails should only do so if they have subscribed to the emailing list. This should be the same for FB events. I am glad that Facebook is taking the proper steps to monitor spammy pages on their social platform.

  • Last week really was full of news. Facebook Feelings, Facebook Home, new major Foursquare redesign, it was surely a busy week. @CindyKing:disqus, thanks for the nice recap, always a pleasure reading these.

  • The new facebook update looks more interesting as it may create more opportunities for facebook graph users.

  • Anybody can let me know what’s the 4-1-1 rule?

  • Limiting the Invitees to a Facebook event is helpful to avoid stampedes like the Love Parade in Duisburg in Germany before. That’s a wise move.

  • Hi Staci, I understand your concerns.

    This post is a recap of the weekly social media news which should be of interest to marketers and business owners, and the links here usually go back to the original news release.

    At this stage, this is all that I can share with you: http://newsroom.fb.com/News/600/Adding-What-You-re-Doing-to-Status-Updates

  • The ‘Feeling Actions’ were only announced last week. Let’s see how this plays out.

  • Yes! We’ve updated the infographic 🙂

  • You’re welcome!

  • Yes, this is great news!

  • Dara Khajavi

    I was excited to see the new addition to Facebook. It could be an interesting opportunity for brands to convey emotions.

  • Joey Greenwald

    Thanks Louise! Data for this infographic was collected by Meltwater Buzz social
    media marketing software & intelligence suite. We’re working on a separate blog post shortly on the conference that we will share.

  • I know, but what I mean is: people still could simply write the same thing manually on their status updates. This is what confuses me: what is the extra benefit of this function? Speeding up the posting process? I’m keen to see how this works…

  • Daniel Glickman

    drug companies do!

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  • Hi Staci – Thanks for your comments here. I don’t think anyone knows how Facebook will use the emotions in Facebook updates, including you. We are simply reporting here what Facebook is doing as the largest social platform in the world. What remains to be seen is the impact it will have on marketers, etc as it is brand new. If you want a deeper dive into how to use Facebook for your business, click on our getting started guide on the top of the page.

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  • tideman

    Hi Cindy,
    Currenlty I am facing an issue regarding buidling facebook pages for the company I work for.
    We have a services part and a product part. Shoudl we have 2 facebook pages, 1 for each part of just one completly integrated?

  • Great infographic from #SMMW13! Does anyone know what rule #9 means? “Obey the 4-1-1 Rule”?

  • This is nice Facebook Rocks

  • Jhon Richard

    🙂

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  • This is what I found on the 4-1-1 Rule: The 4-1-1 Rule, which explains how often a brand should balance stock and flow content on social media.

    The rule states that for every one self-serving tweet, post, or update, a brand should share four new pieces of content and one re-share, explains Business Insider. By following this, a brand’s goal is to keep a conversation informative without being pushy.

    What do you think?

    The term was coined by Andrew Davis of Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and Content Marketing Institute, and Contently Content Marketer of The Year Winner.

  • Aisha

    Why I cant add feelings in mine Status ????????

  • Enn Deligero

    Please also in android..hope we have same like this!!samsung especially

  • never want to use it ….