3 Facebook Timeline Marketing Tips for Success

social media how toAre you wondering how to best use the Facebook Timeline features?

The right steps can capture the attention of your fans and potential customers.

What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically change the number of people who interact with your content.

Think of these features as digital megaphones, broadcasting your content just a little louder to ensure you are seen and heard by those who really matter to your business.

To supercharge your content on Facebook, consider implementing these three new Facebook Timeline features for your page.

#1: Pin a Post

What’s a Pinned Post?

A pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.

What You Need to Know

  • A pinned post is located at the top of your Timeline in the left column.
  • You can only pin one post at a time.
  • A pinned post will stay at the top of your Timeline for 7 days, unless you unpin it before the 7 days is up.
  • To pin a post, click on the edit pencil icon in the upper-right corner of a status update. A drop-down menu will appear, choose “Pin To Top.”
  • To unpin a post, click on the edit pencil icon in the upper-right corner of the pinned post and you will see the option to unpin the post in the drop-down menu.

Smart Pinning Strategies

Here are a few simple ideas to help you decide on the best pinning strategies for your business.

You can use a pinned post to build your fan base and/or your email list. Offer something of value in exchange for the Like or a fan’s name and email.

On Facebook, the company Scribbler promises “50 Calligraphy Tips” in exchange for a Like. To encourage people to check out their offer, they created a pinned post, as seen in the example below.

scribblers call to action

Think in terms of a call to action with a pinned post. What action do you want your fans to take when they see your post?

You can also pin something on your page that you want first-time visitors to see first. Because the default landing tab is no longer an option, a pinned post can act as a welcome mat for first-time visitors.

Consider creating a welcome video and then posting it on your page as a status update, with a message such as, “Welcome! If you’re new to our page, take a minute to watch this short video.” Once you post it on your page, pin it so it stands out to all first-time visitors.

If you don’t have a welcome video, keep it simple with a welcome image, as seen in the example below.  Here Donna of Socially Sorted used a pinned post.

welcome pinned post

Use pinned posts to get visitors to become fans.

Images stand out on Facebook more than any other media, so consider adding an image to your pinned post. The ideal size for pinned images is 404 x 404 pixels.

The next time you are promoting a webinar, teleclass or any online or offline event, use an image as your promotional banner and pin it to your page.

webinar pinned post

For my most recent free training, I created images to encourage my fans to sign up for the webinar. For weeks leading up to the webinar, I pinned different posts to remind fans to sign up for it.

#2: Highlight a Post

What’s a Highlighted Post?

A highlighted post is a status update that you have selected to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page.

What You Need to Know

  • Pinned posts will likely get more visibility vs. highlighted posts because pinned posts are at the top of the page. (But that does not mean highlighted posts are not valuable!)
  • Unlike pinned posts, there are no time limitations for a highlighted post.
  • You cannot pin and highlight a post at the same time. It’s one or the other.
  • To highlight a post, put your cursor over the upper-right corner of a post. A star icon will appear. Click the star to highlight a post and unclick the star to unhighlight the post.
  • Unlike pinned posts, highlighted posts do not stay at the top of your Timeline. Instead, they remain in chronological order and are pushed down the Timeline with every new status update created.

Smart Highlighting Strategies

Here are a few smart strategies to help you make the most of your highlighted posts.

Highlight your customer testimonials. Each time you have a customer who raves about you, either turn that post into an image (as mentioned above) or include the testimonial and an image of your customer in a status update and then highlight it to make it stand out even more.

Since you can have more than one highlighted post on your page, consider a strategy with your highlighted posts. Perhaps you want to make it a rule that you always highlight Facebook posts that promote your blog posts.

Or if you create videos, you might want to make it a rule that all video posts are highlighted. When you create a strategy like this, you are more likely to use these features more consistently.

Use highlighted posts to explain a new service or program to your fans and create multiple images to roll out over a designated period of time to grab your fans’ attention. That is exactly what the Australia-based business Find a Midwife did for their new program, Circle of Care.

highlighted post

The post with the red box is the highlighted post. Notice how it stands out more because it takes up both Timeline columns, as opposed to the posts above and below it in the blue boxes.

#3: Create Milestones

What Are Milestones?

Milestones are a great way to tell the story of your business through words and images. They can appear anywhere on your Timeline, depending on the date you designate.

What You Need to Know

  • To create a milestone, click on the “Event, Milestones +” option in the status update bar.
  • Milestones are automatically highlighted, meaning they will stretch across the entire width of your Timeline.
  • You can create multiple milestones on your Timeline.
  • You can create a milestone for the current date or go back as far as needed in history to create milestones of experiences and events that happened before today.

Smart Milestone Strategies

Many businesses add milestones to their page, but fail to look at milestones as marketing channels. The more strategic you get with your milestones, the more traction you see. Here are a couple of examples to make the most out of your milestones.

Always include an engaging image in your milestone. This will ensure your milestone will stand out and capture attention.

Also make sure to include a call to action with a link to more information in your milestone. You don’t just want to tell people about your milestone—you want them to take action and learn more.

By adding a link in your milestone, and encouraging your fans to find out more, you can build a stronger relationship with your fans and potentially sell more programs, products and services. That’s just what I did in my milestone below.

image and call to action

By adding an image and a call to action with a link to more information, you can turn a static milestone into an actionable one.

Can’t think of milestones for your business? Here are a few ideas to get your creative juices flowing.

If you are a brick-and-mortar, create a milestone for the first day you opened your doors. Include a fun picture from that time. That’s exactly what Ben & Jerry‘s did with a milestone on their Timeline.

ben and jerrys

People love nostalgic photos. Take your fans back in time to tell the story of how you began.

You can also use milestones to highlight team members’ accomplishments. What great things have your team members contributed over the span of your business? Recognize their accomplishments in milestones.

Did you recently launch a new product, service or event? Create a milestone around your launch date and encourage your fans to click on a link to learn more about your new promotion. You can do this for new experiences and old ones too, as seen in the Macy‘s example below.

macys

Macy's used a milestone to show the kickoff of their annual 4th of July fireworks extravaganza in 1976. They now do the show every year. Also notice how the timeline on a page expands when milestones from the past are added to a page.

As you can see, there are many possibilities with pinning, highlighting and milestones. These features are great ways to call attention to your most important content.

Now it’s your turn! Have you used any of these features to gain exposure for your content? Tell us about it! Leave your questions and comments in the box below.

Tags: , , , , , , , , ,

About the Author, Amy Porterfield

Amy is the co-author of Facebook Marketing All-In-In One for Dummies and a social media trainer and speaker. Check out her latest webinar, 7 Simple Strategies to Profit From Facebook. check. Other posts by »




More Info
  • $44796859

    Great simple and effective tips for Facebook marketing; thanks for sharing, Amy! :D

  • http://www.ryanhanley.com/ Ryan Hanley

    Amy, 

    Love the idea of pinning a Welcome video to the top of your Timeline… Thanks for that!

    Ryan H.

  • http://www.jamienorthrup.com Jamie Northrup

    Awesome tips Amy, I knew about highlighting but never tried pinning or milestones before, but will definitely give it a try. Pinning will be extremely useful for me since I have my tweets going automatically to my page, I can pin my latest blog post so it doesn’t get drowned in the tweets.

  • Pingback: CRM Update – Jun 19 : 2:38 pm

  • http://twitter.com/octadyne Octadyne Systems

    Great tips! I was in need of some inspiration to jazz up our Facebook page since I was stuck in a rut of just posting content from our websites and other various ones. I love the idea of creating a “welcome mat” for new visitors. I’m looking forward to more helpful blog posts!

  • http://ImpartialGeek.com David Foster

    Hey Amy…have you done any testing to see how many people are actually going back on the timeline and looking at milestones etc? I personally do not know anyone who has done so, so my question is, am I wasting time putting so much into this feature? I set our page to show our launch date, but do not know of anyone who has gone back to look…

    I think I am going to do a survey to see if anyone has. But it would be nice to know if there was a way to track. In my experience it seems people stick pretty much to the newsfeed and don’t go directly to the pages…what are your thoughts on this?

    Thanks for the post!

  • Scott Linklater

    Um, I think you might have an issue with your link to Scribblers but I’m pretty sure Scribbles will be stoked with the traffic they are picking up! 

  • Pingback: 3 Facebook Timeline Marketing Tips for Success | MarketingHits.com

  • Becky

    Thank you soooooo much for all your tips!

  • http://www.lochnessretreats.co.uk/ Heather Johnstone

    Love the idea of a welcome video -  I’m going to try that right away. 

  • http://www.get10000subscribers.com/ Howie Nguyen

    I have milestones for the number of email subscribers my blog has in my “Get 10,000 Subscribers in Six Months Challenge.” I never thought about adding a link in the milestone itself. Cool!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hey, Ryan!  Thanks for stoping by – so glad you liked that tip!

  • http://www.AmyPorterfield.com Amy Porterfield

    Perfect, Jamie!  Good stuff :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    It’s easy to get stuck in a rut – so happy you found some useful tips here!

  • http://www.dianegracely.com/ Diane Gracely

    Thanks for the tips! I do agree with David Foster, I do not think too many people look at your milestones. Many people just read the news feeds and do not go directly to your page. There are a few people that do go directly to my page but NOT very many.

  • http://www.AmyPorterfield.com Amy Porterfield

    Yikes!  Thanks for the great tip – we will get that fixed asap!  Thanks for the heads up :-)

  • http://www.aquatrogallery.com/ AquatroGallery

    These are really good basics + examples to get the wheels turning, especially for SMB who need this kind of help/separation.

  • http://twitter.com/JenniLathrop Jenni Lathrop

    I don’t know how many people go back and look at our milestones out of the blue, but when I post milestones (always with images, buildings for example) for our institution, we get a lot of interaction (likes, comments and shares). We are a graduate school which does bring along with it a desire for nostalgia that other businesses may not have, though.

    Also, Milestones are the only way to add pictures to the time line that are before 1905 if you want to include a date of the image.

  • http://www.facebook.com/profile.php?id=523490850 Lynda Rowann Huseby

    do you have any tips on how to get people to actually SEE your posts? the highest ive had since FB implemented that thing to make us pay to get people to see each post is 17%. 17% is not good enough, and im not paying for each individual post.

  • Jennipher

    Thanks Amy – how often do people refer to the milestones section. Curious. Thanks for the tips!

  • myspalmer

    Always top notch content from your team! I  like Ryan, L-O-V-E the pinning a post tip. It gives a simple actionable solution to the welcome tab dilemma. Very Nice!   

  • Alice

    Thanks for these tips! I’m going to be adding a welcome video.

  • http://www.AmyPorterfield.com Amy Porterfield

    Hey, David!  I do agree with you that Milestones are not going to be seen as much as your daily posts – but I think it’s important to include some on your page.  For those fans most interested in your company (your best potential clients) it’s a nice touch to tell your story through your milestones.  But again, I agree with you that most will stick to your news feed, therefore I would not take up too many hours or valuable resources in this one area :-)

  • Pingback: Facebook Marketing Tips For Success

  • Debbi

    As always, wonderful tips. I will certainly keep this one to refer back to until I get in the “habit” of using these wonderful tools on a regular basis.

  • Pingback: 3 Quick Ways to Think About the Value of Social Media (in this case Facebook) | Writeology

  • Pingback: 3 Facebook Timeline Marketing Tips for Success | Social Media … | | Maxfolio - L'annuaire webMaxfolio – L'annuaire web

  • http://www.facebook.com/jeffspringer.storyteller Jeff Springer

    Great tips, as always, Amy – especially a welcome video. Just to let you and others know, our welcome app, along with either our free or professional desktop software enables anyone to easily author, edit, and post true rich media presentations. Our welcome app also supports like gating so you can deliver custom presentations depending upon whether your visitor has already liked your page. There’s more info at app bistro: http://appbistro.com/facebook-business-app/products/impression-page-tab-green

    Jeff

  • Pingback: 3 Facebook Timeline Marketing Tips for Success | Social Media ... | idées | sur Maxfolio.fr

  • http://www.facebook.com/wanna.be.with.you.forever Devesh Verma

    Great Post @amyporterfield:disqus All three points are good but Explanation in 1st Point is Superb. Love the Idea Of Welcome Video for New Visitors….Amy You Rock ;)

  • http://www.web-team.co.il/ Niru

    Great things. I love tiny tips with great importance.
    Tnx

  • http://dynamitemarketingonline.com/ Joe Karl

    Cool information!!  Thanks!! I tried to pin a post on my personal face book account but can not? I take it pinning a post is only for pages?

  • http://www.facebook.com/wanna.be.with.you.forever Devesh Verma

    @dynamitemarketingonline:disqus  Yes You can’t pin a post on a Facebook Profile… Facility is available only fr Fb Pages

  • http://dynamitemarketingonline.com/ Joe Karl

    I don’t have a pin option on my personal FB account, just my pages do

  • http://www.facebook.com/wanna.be.with.you.forever Devesh Verma

    @dynamitemarketingonline:disqus  yes same thing..:D

  • fcaballo

    I also like the idea of pinning of welcome tab. But when it comes to milestones, it doesn’t seem like most users actually navigate down the timeline. Do you have any thoughts on that?

  • http://thinkupnewmedia.com/about Mike Macey | ThinkUp New Media

    I like the marketing ideas you have presented Amy.  More ideas to print and add to my notes from Facebook Marketing for Dummies written by you, Andrea, and Phyllis.  With Lujure, Facebook is becoming a powerful marketing hub.

  • Pingback: Facebook for Business | Cavern Retail Consulting

  • http://www.facebook.com/profile.php?id=100001301476729 Jennifer Olivarez

    These are great tips! But I have one question. When you post your “Welcome mat,” how do you keep it from being immediately transmitted to the newsfeeds of all your fans? Wouldn’t that be awkward to re-welcome fans that have been around for years?

  • Shawn Petley

    Great info – thanks

  • http://www.antoniocalero.com/ Antonio Calero

    Hi Amy, you never stop surprising me with the simplicity and usefulness of your posts. Thank you !

    In this case, I already knew about the highlighted and pinned posts…but had no idea about the milestones. Besides, even in the first two cases, I only knew what they were and how to use them (technically speaking), but your suggestions on how to apply these as a strategic tool have also been very useful.

    Looking forward to reading your next posts. I’m sure there will also be some new information…

  • http://www.antoniocalero.com/ Antonio Calero

    It is indeed a great idea that I have not considered before. I totally agree

  • http://www.antoniocalero.com/ Antonio Calero

    David has a fair point here. And I wonder, can you pin a milestone? I know you cannot pin and highlight the same post simultaneously, and from your post I understand Facebook highlights the milestone for you, but as this is not an user-driven action, I wonder if you could highlight these posts

    Alternatively, when the milestone has “disappeared” in the wall, would it be effective to make a comment on it, so Facebook will place it again on the top?

  • http://www.facebook.com/profile.php?id=1529671 Monique Olan

    This was a fantastic article. I am working on developing new social media ideas for my new company, and as I read each feature and example new ideas were just popping up in my head! I had to start taking notes while I was reading!

  • Marisa

    When you pin or highlight or create a milestone does it show up in your fans news feed as a “new” post or as recent activity?

  • http://www.facebook.com/akcranker Cory Jones

    I use pin and highlight often on my pages.  Dunno if it’s helped much yet.  But I think it makes my own page look nice when I can highlight a great picture or achievement.

    Concerning Milestones.  I haven’t used them yet but reading the comments here about Milestones I was thinking if you want to try and get people to check Milestones more maybe you can do the following:

    1. Fill your page with a bunch of milestones
    2. Promote a post about a hidden message or have a “treasure hunt” concerning your milestones.
    3. Award the winner for finding the hidden message or content etc.

    This gets people to go through and read all your milestones and learn more about your company.  They possibly read other past content and become a more engaged user of your page.

  • http://bigrockinvestments.com/ Michael Borger

    Yes, pinning a welcome or general service video to the top is a wonderful idea.

  • Fiona Brown

    I tried to pin a post but the drop down menu does not have that option? Any idea why? Thanks 

  • http://www.covershub.net/ Hammad Baig

    All the tips are really good basics + examples to get the wheels turning, especially for SMB who need this kind of help/separation.I really enjoyed this post thanks for this article

  • Celebrating Christmas

    Ok this was one of the most useful posts I have ever read from you guys. Going to spend the next couple of hours implementing this. Ta

  • http://twitter.com/elavator Kavin Paulson

    Thanks Amy, great tips. Practical and implementable. 

  • http://www.facebook.com/akcranker Cory Jones

    Marisa – in my experience I have not seen a pin or highlight show up on a newsfeed for the fan to see.  It just helps you highlight what you want them to see.  As for the milestones I don’t know the answer to that one.

  • Lydia Mediavilla

    I absolutely love the treasure hunt idea to encourage users to scroll through the milestones! I’ll have to try that. 

  • Laureenq

    Amy: Thanks for a great article. I think sometimes it is easy to get overwhelmed and ignore all the marketing tools we have available to us with regard to Facebook. 

    I’ve used the pin and the highlight before.  Your article encouraged me to think about how to use the timeline to create a history of a business. In my experience, people who hire a service like to know the company has been in business for awhile and this is a great and fun way to share that information with potential clients. 

    Thanks! Lq

  • Pingback: Issue #32 | Freelancing Weekly

  • Pingback: Pin, Highlight, & Create Milestones | Whale of a Blog!

  • KGLevine

    Thank you, but sadly when I tried to pin my status no matter what I did the pencil icon you said would would do the trick doesn’t show. Any suggestions.  Highlighting worked, so thank you for that. 

  • Peter Veazey

     Hi, Thanks for sharing the tips. I never tried pinning
    a post. Maybe, I will do it now also and I appreciate the steps on how doing
    this thing.

  • MargaretKasten

    great tips! I’ll try to do this..

  • Pingback: 75 Essential Social Media Resources You Need To Get Ahead

  • Pingback: 75가지 소셜미디어 마케터를 위한 필수 리소스 | FBML.co.kr

  • Pingback: Using Visual Marketing to Achieve High Facebook Engagement - Case Study | Socially Sorted

  • Maria Goldfarb

    Amy,

    How can I pin a post to stay on the top of
    the timeline when there is no such option in my drop-down menu on the
    upper-right corner of the status update? Do I need to update my FB? :) I tried editing the date of the post: FB disallows changing the date to a more recent one…Thank you!Maria

  • Maria Goldfarb

    Fiona,

    Apparently we have the same problem:) If you were able to find the solution please contact me via FB.

    Wishing All joy and abundance in 2013!
    Maria Goldfarb

  • http://twitter.com/UsaAdsOnline Tanya Green

     Wonderful informative post. Thank you.

  • Pingback: 3 Ways to Connect With Teens on Social Media, Tips From Sharpie | Social Media Examiner

  • Pingback: Laughingbird Software Top 5 Visual Content Marketing Tips for Small Businesses

  • Edmund Pelgen

    Amy, Really love the approach to using the pinned posts. I’m also loving the podcast by the way. Great stuff.







Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report

Get Your FREE Copy of the 2014 Social Media Marketing Industry Report

Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.