social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Timeline for Business Image Changes: On April 26, Facebook will be updating the display size of the profile picture/avatar on all Facebook pages. If you have a tightly integrated design, you should be aware of this change. Be ready to update your profile picture on April 26. The new profile picture will be 160 x 160 pixels and will sit at 23 pixels from the left and 210 pixels from the top of the page.

Facebook Syncs Email Addresses: “With your email address, people can email you using any traditional email system (e.g., Hotmail, Yahoo! or Gmail), and the emails will be delivered to your Facebook Messages.” Facebook now syncs your email address with your Facebook name.

Facebook emails

"Now, the address people use to get to your timeline and send you email on Facebook will be the same."

Discussion from our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

Facebook Announces the New Preferred Marketing Developer Program:   The goal of this program is “to bring developers to the right clients and make it possible for any brand or company to find consultants who can work with them to build comprehensive Facebook campaigns and presences.”

facebook preferred marketing developer program

The Preferred Marketing Developer Program makes it easier for businesses to find the service providers they need.

Klout Testing Brand Pages:  Klout is testing brand pages (known a ‘squads’) with their exclusive brand partner Red Bull.  Brand Squads, “currently in beta, are Klout’s way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.”

klout redbull page

"As part of this beta launch, Red Bull has offered Perks that will roll out to their top influencers over the next few weeks."

Dashboard Ads Coming to Tumblr: “Advertisers will be able to buy ad units on the ‘Featured’ section of Tumblr’s dashboard, which gets approximately 120,000 impressions a day.”

Pinterest Third Most Popular Social Media Site, Study Show: The 2012 Digital Marketer: Benchmark and Trend Report from Experian confirms the rise in popularity of Pinterest.

Here are a few social media tools worth noting:

DivvyHQ: A spreadsheet-free editorial calendar application.

Springpad: A tool to create notebooks of things that matter to you, together with friends, family and co-workers. It’s a bit like Pinterest with more features.

Sociabell: A browser add-on for Facebook users to use the Facebook search box to search Google, YouTube and more, with only one click.

DealsJoy: A new deal-based commerce site which gives the power directly to business owners.


"Create, launch and manage your special offers and deals directly to your fan base through the easy to use DealsJoy platform."

And don’t miss this:

Social Media Examiner presents Social Media Success Summit 2012! (online conference)

Join 27 social media experts at Social Media Examiner’s big online conference! Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

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  • John

    Thanks for informing us of the coming changes of emails.

    I’m not sure I like the idea of Facebook synchronizing all of my gmail, hotmail &/or yahoo! emails with @facebook. Thank God I have my own URL and since several months ago, added an additional email system which singles out emails coming from FB’ers including this new timeline feature. In other words, I have an email address

    Gosh Gee, where are things going with this? Your friend sends you something you accept in private, but which could be embarrassing on FB. No way!

  • Thanks for the updates. I was aware of the FaceBook changes, but not the others. I’m always open to new tools, so thank you for those too, I will have to check them out.

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  • Hi cindy, thanks for the updates. I admit, like most of fellow guys, i was too aware of fb image updates but again just like other fellow guys, i had know idea about other updates you mentioned except about klout (as i regularly login to klout!). One thing for sure, gone are days when marketers used to make a one time or a long time policy or strategy and keep working on it. Now it seems that this is gone. With facebook keeping to roll out new changes every week or other, marketers can’t take rest by designing long time strategy. I mean at least not when it comes to designing the design strategy of a brand page etc. Wait for a while, and facebook will bring some thing even newer in the category!!

    Happy Weekend 😉

  • Hi John! I agree, the choice in emails and the changes in email etiquette are making us think about how we choose to set up and use emails.  

  • Thanks for the feedback, Kathy!

  • Hi Moin! It’s true that there are always changes in social media platforms!  I like to focus on learning how social media can help my business. When I have a strong understanding of this, then it’s easier to adapt to the changes on the different platforms. 

  • Hi Cindy,

    As usual, you help us make sense of social media changes that at times, are difficult to figure out on one’s own. 

    Thank you for you week-in-review and for your dedication to helping the rest of us make use of the latest SM updates.



  • Susan

    I must say that Facebook image sizing is driving me mad already! Now that I have worked on a few integrated profile with cover images, for them to change the size better be for a good reason.
    Not a happy camper right now.

  • JustHoldYourHorses

    Thanks for the FB updates.  The best tip I’ve ever learned from you was to use Lujure for tab pages.  What a cool service they offer. It’s too costly to have their branding removed ($300.00 a month), but even with the branding, it’s pretty cool.

    Hey- if you’ll start a campaign to get FB to allow businesses to post tabs all the way across pages- maybe even in a double row, instead of the large area they set aside for the description, I’ll ride out front and carry the flag!

  • In India just like elsewhere various agencies have cropped up which help increase the number of subscribers to your FB page – its become a money-making business coz the engagement is very poor. Am curious to know if such agencies exist in other countries as well. Some FB pages have more than 2 million subscribers with just about 8 people acutally engaged in the conversation whether its a product or service. 

  • Hey, Facebook is free… so why complain?  

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  • Cindy, this is really great information! Like the SpringPad idea. Got it bookmarked. However, I don’t like the new Facebook Fan Page cover changes. Just got done re-designing all of my husband’s stuff. Now I have to start over? Arrrgg! I wish they would just leave it alone for a while. Thanks nevertheless! ~ Ilka

  • its a good source

  • Cindy:

    I love the tools tips.  Just wanted you to know our company, That’s Biz has been offering Faceook Fan Only deals for over a year with our Like Us Love Us application.  You can choose to restrict by individual and total users and when the offer is redeemed using QR codes on the coupon they disappear from view.  You can also choose to only require a “Like” to see the offers if you don’t want to restrict the offer.  We also give franchise companies the ability to distribute content across multiple pages instantly. You can see it on our Facebook page /thatsbiz.
    Dave Gonynor, CEO, That’s Biz

  • Jeffmorgan

    Trying to keep up is a blast. Thanks for the help…

  • Thanks for the updates. If Facebook changes the sizing of the profile picture to 160 x 160 pixels, yes it might affect some images. Not sure why they are doing this. I am also trying to understand what their logic is by sending all email formats into the messaging system of Facebook. This may be an issue if the messages become readable on a wall or if in-adequate filtering is a problem. Thanks again for your updates.

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  • Very helpful as always thank you.

  • There is  a change in Facebook’s profile images, which now measure 166 x 160 pixels. While this makes the image more prominent, it also takes up more of a user’s Timeline Cover, which will impact those that have uploaded a custom Cover that incorporates the profile image into it.


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  • Hi Cindy, thanks for the updates! Do you mind if I ask what your source is for the profile image changes? I can’t find mention of it on the other Facebook blogs I follow. Thanks!

  • Hi Brittany, our Facebook page owner got a message from Facebook. 

  • Thanks for sharing, Dave!

  • Hi IIka, I think all Facebook marketers go through phases of frustration with the frequent changes imposed by Facebook!  On the one hand it can be challenging to keep up and on the other hand it forces us to focus on building the best strategy for our needs.

  • You’re welcome, Ali!

  • Great, thanks for the reply @CindyKing:disqus 

  • Wow, first time I heard about the Timeline change for businesses. You guys are on top of it! Thanks!

  • As always another great post

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  • Jen

    Quick question…  I just readjusted my template that I simultaneously design my banner and profile images and 210 pixels from the top and 23 pixels from the side will either put the profile image in the middle of the banner image, or the banner image will reduce in size.  Is the size of the banner image changing?  Thank you!

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  • It seems that the profile picture must be 180 pixels to upload, so Facebook may have changed something in their redesign since this article was posted. Just a heads up for others who are designing profile pics integrated with the cover photo.

  • Ganeshan Nadarajan

    The article on social media examiner was useful , thanks

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  • Stephanie’s right. The new avatar size is 180px X 180px. Anyway, I really love the  Facebook Sync Email Address features but there’s also new features facebook offers and that’s the ” Facebook Messenger”. You can open messages from facebook without logging on your preferred browser(chrome, opera, mozilla) pretty cool right?

  • hello cindy really great article on Facebook timeline
    i agree with your all points
    thanx for this post