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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Rooms: Rooms is “a new app that lets you create places for the things you’re into, and invite others who are into them too. Check out the Rooms blog to learn more.”

facebook rooms

“Not only are rooms dedicated to whatever you want, room creators can also control almost everything else about them.”

Facebook Makes It Easier to Comment as a Page on Other Pages: This new feature makes it easier for Facebook admins to switch between commenting as a profile or a page.

ck-facebook-comment-choice

A new toggle feature for Facebook admin comments rolled out this week.

Tumblr Introduces First Desktop App for Mac: “It lets you post to Tumblr from almost anywhere on your Mac.”

tumblr for mac

“It’s also a browser that goes to Tumblr and only to Tumblr.”

Snapchat Starts to Run Ads: “An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like stories.”

Groupon Announces Pages: “The launch of more than 7 million new listings for merchants called Pages—making Groupon the first place to go for ratings, tips, money-saving opportunities and other useful information for local businesses in the United States.”

groupon page

“Businesses interested in learning more about Pages and how to claim their page can visit https://www.grouponworks.com/pages.”

Facebook Updates Paper App: “It’s fully optimized for the iPhone 6 and iPhone 6 Plus.”

paper app iphone6

“Get the update on the App Store and check it out on these big beautiful screens.”

Vine Updates iOS App: “This release is packed with updates that help you find great Vines to watch, take advantage of iOS 8 extensions and improve Vine for iPhone 6 and iPhone 6 Plus.”

vine ios8 update

You can now follow channels. “Tap the new ‘+’ button at the top of any Vine channel to get select featured posts from that channel right in your home feed!”

Here’s more interesting news worth following:

Twitter Introduces Fabric for App Developers: Wired reports this as “Twitter’s Audacious Plan to Infiltrate All Your Apps.

twitter fabric

Twitter gives app developers new tools.

A couple of cool social media tools worth checking out:

Needls: “Scours Twitter and Facebook to deliver real-time sales leads.”

Spot.IM: “Host live conversations on your site.”

spotim

“Retain users on your site by giving them a great platform to talk to each other.
It takes less than 5 minutes.”

Here are some recent studies worth noting:

Forrester Research Social Media Forecast, 2014 to 2019 (US), Q3 2014 Update:
Forrester expects social media spending in the US to reach $18.7 billion by 2019, up from $8.2 billion in 2014—growing at a five-year compound annual growth rate (CAGR) of 17.9%. This forecast was revised upward by 15% from their previous update due to the faster-than-expected advertising revenue growth of US social media companies.

Not Surprisingly, Brands’ Organic Reach Down, Paid Reach Up on Facebook: A 3Q 2014 report from Adobe Digital found that impressions for organic Facebook posts by brands are down 50% in 2014 compared with 2013. Meanwhile, paid impressions are up 5% during the same time period and are expected to grow by 10-20% during the upcoming holiday shopping season.

Marketers Increasingly Opting for Facebook Video Over YouTube: According to a study published by Socialbakers, the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube.

Hootsuite Announces Social Business Benchmark: The Social Business Benchmark 2014, a survey conducted on behalf of Hootsuite by Harris Poll, revealed common social media benefits and challenges for businesses. One key finding is that 88% of organizations recognize that social media is a valuable source of competitive and industry-specific business intelligence. However, only 40% actually use the data generated by social media to inform business decisions.

Combine Email Marketing With Facebook Ads: The study conducted by Facebook and Salesforce Marketing Cloud revealed that customers of an unnamed retailer who were exposed a combination of email marketing and Facebook ads were 22% more likely to purchase than those who were only exposed to one or the other.

Consumers Reach Peak Engagement Within 24 Hours of an Event: A report by social data and sharing tool provider ShareThis shows that Facebook dominates overall social sharing of major events, but Twitter and Reddit activity ramps up the closer you get to the event. Facebook accounts for 85% of the sharing activity, but Twitter engagement jumps by a factor of 3 within 2-3 days of the event.

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  • Fantastic roundup, as always, Cindy and team. Kudos!! I’m down a few rabbit holes now. LOL!

  • I hope the rabbit holes lead to some fun places, Mari 🙂

  • sunoob sha

    ohh, really outstanding, it will be helpful for everyone,

  • gmppr

    Hi Cindy – this is an incredible update report with some very interesting new developments. I particularly like the opportunities to monetise! Thank you & all the best 🙂

  • treb072410

    Another great share here Cindy.. Thanks for sharing!

  • Facebook is clearly running out of ideas – Facebook rooms are like chat rooms we used in the eighties but with pictures – anyone remember 2400 baud modems & 90 lb amber screen monitors? – retro baby

  • Bill Green

    Hi Cindy – Rather than get a facebook room can I not just still do all I need to do in a facebook group?

  • You can obviously do what fits your needs and how you and the others around you like to use Facebook. Remember, Facebook Rooms is an app.

  • Tracy Wisneski

    I’m with Bill. I’d like to know the difference between Rooms and Groups. I get that Rooms is an app, but groups can still be accessed using the FB app. I don’t get it.

  • Darwin

    My impression is that Rooms allows for anonymity, which I believe can have many positive applications.

    But please correct me if I’m wrong about that.

    Would my room be linked to my FB profile? Would my FB friends see the rooms I create? I guess there’s only one way to find out… 🙂

  • It can be totally anonymous and rooms are invite only if you turn of discoverability. You choose a username, create a room or use an invite you have had to a room. You can have different nicknames for each room.

  • It doesnt look like its even linked to my facebook account. I signed up with a different email account and dont recall even seeing a facebook logo whilst using it. I think the only way to get your friends into your rooms would be to post an invite your facebook wall.

  • Darwin

    Thanks for that, Christopher. I will check it out. I’m definitely intrigued.

  • Let’s see how people use them today.

  • Let’s see how people use them today.

  • Thanks for sharing, Christopher!

  • Nisa

    Thanks for the share, loved the NeedIs site as we’re always looking for new business at Payport SA, will definitely give it a go