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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools allow you “to target posts, remove posts that are no longer relevant and identify popular links that you haven’t shared.”

facebook new tools and insights for publishers

“This is now available to all pages that have enabled the Targeting and Privacy setting, and is currently only accessible on desktop.”

Facebook Makes Improvements to Insights: These include improvements “to Domain Insights to show how pages and social plugins drive traffic to websites.”

facebook insights top url section

Facebook has “added a new Top URLs section, which displays URL-level reporting and shows when other pages and influencers share a post you’ve made to Facebook.”

Facebook Updates Search: Now it’s “easier to find the posts that have been shared with you.”

facebook search updates

“With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read or photos from your friend’s wedding last summer.”

Facebook Brings Trending to Mobile: Now “making it easy for people to explore stories from different sources.”

facebook trending update

“Now, when you tap on a topic in Trending, you’ll see conversations organized in up to five different sections.”

Twitter Introduces Tailored Audiences From Mobile Apps: “A new way for advertisers to create targetable audience segments based on mobile app actions such as an install, purchase or sign-up.”

twitter tailored audiences mobile apps

“In app engagement campaigns, you can use tailored audiences from mobile apps to connect with users at specific stages of your app marketing funnel.”

SlideShare Releases Analytics to all Users: As a SlideShare user, you can get “deeper insight into the effectiveness of your content through the release of SlideShare Analytics.”

Google Updates Hangouts App for Android: To “make it easier to express yourself, and have more fun along the way.”

google hangouts android update

“Try all the new features by updating the Hangouts app on your Android device.”

YouTube Adds New Feature to Help When Choosing a Track: “You can search the YouTube Audio Library to determine how using a particular track in your video will affect it on YouTube; specifically if it will stay live on YouTube or if any restrictions apply.”

youtube upload video with music

When you search for a particular song in the Audio Library, it will tell you what will happen if you upload a video with that song.

Tumblr Introduces New Explore Button: “It’s kind of like search, but for when you can’t think of anything.”

tumblr explore button

“Trippy new button at the top of your dashboard: Explore.”

Google+ Supports a Number of Ways to Express Gender Identity: “Now, the gender field on your profile will contain four entries, ‘Male,’ ‘Female,’ ‘Decline to state’ and ‘Custom.'”

google plus gender

“Google+ will support an infinite number of ways to express gender identity by giving you the option to customize the way your gender is represented on your profile.”

Facebook Revamps Slingshot: “A simpler, cleaner, more fun Slingshot.”

new slingshot

“Now with just two taps, you can share fullscreen photos and looping videos.”

Foursquare Unveils the All-New Foursquare for Windows Desktop/Tablet: “It’s got an all-new look and feel to help lead you to places you’ll love.”

foursquare all new for windows

They’ve “also added some Windows tablet-only features, like calendar integration for planning events without leaving the app and local follow suggestions to make it easy to see tips from experts and top publications in your area.”

Here are some interesting studies to note:

The Top 14 Social Media Metrics Tracked by Marketers
A recent study from McKinsey & Company and Duke University’s Fuqua School of Business reveals 6 in 10 U.S. marketers track hits, visits and page views when evaluating the success of their social media campaigns. Other markers prefer web mentions, online reviews, consumer sentiment and brand affinity. This indicates a move away from evaluating social media’s value solely in terms of profit or revenue per customer and looking at it as contributing to other goals such as branding, engagement and customer service.

40% of Facebook Accounts That Represent Fortune 100 Brands Are Unauthorized
On average, about 40% of Facebook accounts claiming to represent Fortune 100 brands are unauthorized, according to new research from security-as-a-service provider Proofpoint. Twenty percent of Twitter accounts claiming to represent Fortune 100 brands are unauthorized. The effect of these compromises are loss of money, attacked or their audiences attacked and damage to their brand and authorized social media accounts.

PlayBuzz Tops Publishers on Facebook in Shares for November
Technology company NewsWhip ranked the most-shared publishers on Facebook in November 2014. For the first time since NewsWhip began compiling its rankings in August 2013, neither the Huffington Post nor BuzzFeed occupied first place. Both publishers were outpaced by quiz site PlayBuzz. Although total shares are down for many publishers, PlayBuzz seemed to surge ahead with its stream of quizzes.

Here’s a cool social media tool worth checking out:

Workflow: “Your personal automation tool, enabling you to drag and drop any combination of actions to create powerful workflows.”

workflow app

“Workflow includes over 100 actions, including those for Contacts, Calendar, Maps, Music, Photos, Camera, Reminders, Safari, AirDrop, Twitter, Facebook, Dropbox, Evernote and iCloud Documents, to name a few.”

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Click here to learn more about Social Media Marketing World.

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