social media how to

Are you looking for fun ways to get your Facebook fans engaged?

Wondering how other pages are developing their posts to increase likes, shares and comments?

In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page.

#1: Solve Problems With Photos

Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.

Whole Foods uses this post tactic to encourage fan discussions about product-related solutions to common problems.

whole foods lifestyle tips

Whole Foods boosts engagement by sharing lifestyle tips.

Tips for posting images to Facebook:

  • Larger images tend to get more likes, shares and comments. Use the Upload Photos/Video function to publish photo files directly into your post instead of posting a link that shows a thumbnail.
  • Optimize images for the 403 x 403 pixel display in the timeline. Larger images display from the center of the image, and some of the edges may not appear in the news feed unless a user clicks through.

Find a great selection of socially recommended how-to’s on Snapguide or Reddit’s Life Pro Tips.

#2: Give a Shout-out to Your Customers

People love to see their content and their friends’ content shared by brands.

Use your fans’ content instead of your own to give your post a viral push through specific communities that are close to the content creator.

Starbucks showcased a talented customer’s drawing as their cover photo, then provided a shout-out to this dedicated customer by including a link to the artist’s Instagram profile in the image description.

starbucks customer cover photo

Starbucks uses customers' art in their cover photo.

Every few weeks, Walmart creates a new seasonal cover image with photos of real people from their fan base.

Check out a recent one below:

walmart fan photos

Walmart using fan photos for its cover photo.

Tips for customer shout-outs:

  • Cross-promote your Facebook shout-outs with Instagram and Twitter to extend your reach and impact.
  • Call attention to fans who show off your products or promote your brand.
  • Capitalize on brand-related content from clubs and teams with many members to boost your shout-out exposure.

#3: Involve Customers With a Question

Every customer wants to be heard and questions let them use their voice in the form of comments.

Ask your fans to share about consumer preferences, help you name a product or describe memories and moments associated with your brand.

When Skittles asked fans to describe the moment they opened a pack of the candy, the post received over 5,000 interactions.

skittle asks questions

Skittles asks questions to engage their Facebook fans.

London Drugs asks their fans to weigh in on either/or questions.

london drugs photo

London Drugs' "Crafty or Tacky" photo.

Tips for asking questions on Facebook:

  • Keep your questions simple.
  • Relate questions to specific consumer lifestyles, such as where or how they use your product.
  • Monitor your customer feedback on Facebook posts and comments, Twitter mentions and emails to find question topic ideas.

#4: Let Them Fill in the Blank

Use a short sentence with one word missing to generate a significant amount of comments, likes and shares.

Pringles used a fill-in-the-blank post to connect their chips with a relaxing summer holiday. A bonus of this tactic is that Pringles got a snapshot of their fans’ product preferences by monitoring the comments.

pringles fill in the blank

Pringles markets using fill-in-the-blank posts.

Tips for fill-in-the-blank posts on Facebook:

  • Use fill-in-the-blank posts as a two-pronged engagement tactic: interact with your online community and get to know them better for future marketing campaigns.
  • Use the post tactic in conjunction with a specific event, such as a summer holiday or a family ski trip.
  • Awkward or funny situations get people to engage on a more personal level.

#5: Crowdsource Photo Captions

Photo caption posts combine the allure of photos with people’s love of interacting with brands they identify with.

Think about the emotion you want to trigger and choose an image that makes participating irresistible. Upload your image and write a short description that invites fans to provide a caption.

In keeping with their core 125-year-old brand, National Geographic posts the world’s best photos from experts and amateurs alike. They interact with their Facebook fans by asking for captions. This one post had over 250,000 interactions.

national geographic invitation

National Geographic invites us to do what we've always dreamed ofโ€”contribute to its photos.

Tips for photo captions on Facebook:

#6: Share Quotes

Quotes are great for engaging people’s “Me, too!” feelings. On Facebook this is especially powerful as the Like button makes it easy for fans to express that feeling. A quote can associate your brand with good feelings and create a deeper connection with your market on Facebook.

Just like Apple used imagery of iconic 20th-century personalities in its “Think Different” campaign, you can use quotes from icons to reinforce your company’s brand.

Disney uses quotes from their feature films to inspire, relate to and create funny moments with their audience. Each quote is posted with a full image to increase engagement.

disney shares a quote

Disney shares a classic quote to connect emotionally with their audience.

Tips for quotes on Facebook:

  • Tie your brand to quotes that support your campaign goals.
  • Use visuals and memes with your quotes to increase shareabilityโ€”a few good sites to create memes are Quickmeme, Imgflip and Memecrunch.
  • Find quotes on and The Quotations Page, or use a #quote hashtag search on Facebook or Twitter.

#7: Gather Votes With Like vs. Share

Ask your fans to like a post to vote for option A, or share the post to vote for option B. Because vote counts are visible, fans are motivated to participate.

Walmart frequently uses the like vs. share post with a mashup of two competing images and a small graphic overlay of a like vs. share icon. They post the full image with a brief description that tells fans how to participate.

walmart asks for likes and shares

Walmart directly asks for likes and shares by giving their fans a face-off.

Tips for like vs. share posts on Facebook:

  • Use controversial choices that evoke strong emotions within your community.
  • Integrate your product or brand in the posts.
  • Use digital image editing applications like Photoshop, Photofiltre or to create your image with a graphic overlay that shares simple participation instructions.

#8: Use Hashtags

A relatively new addition to Facebook, hashtags use categorized terms behind a # symbol to increase brand, product and campaign awareness to wider audiences.

Sephora uses the hashtag “#OneQuickQuestion” to open up engagement for a campaign beyond the reach of their current fans.

sephora uses hashtags

Sephora spreads its reach with #hashtags.

Tips for #hashtags on Facebook:

  • Use tags to create awareness and engagement for specific marketing campaigns such as contests or product sales.
  • Use common terms such as #socialmedia in your hashtags to increase post dialogue and visibility.
  • Search for hashtags being used by your customers, competitors and partners to find keywords and conversations you can participate in.

Your Turn

These are just a few examples of posts that can be adapted to help you connect with your customers and drive engagement on your Facebook page. Incorporate them to help you build long-lasting relationships, extend your post visibility and learn more about your customers’ preferences.

What do you think? How do you intentionally create interactive posts on your Facebook page? What successes have you had? Share your thoughts in the comments section below.

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  • Really love the solve the problem with a photo tip. It shows how any piece of content can be in a storytelling format where it solves a problem.

  • Good points here Krista, thanks for sharing. Would be interested to know how you are finding the use of Hashtags a recent study by edgerankchecker has revealed these to have little benefit for pages using them. Although this does not mean it won’t work for everyone. I would also add video to the list. Hold a Q & A via video answering your fans most challenging questions each week. This will not only help build engagement but also trust and a stronger relationship with your audience.

  • The “Like vs. Share” idea is being penalized now.

  • Krista, good examples. Piggybacking on the question from @ravishukle:disqus, In the Sephora example, was it really the hashtag or the fact that they have an extremely loyal fanbase that helped boost their engagement? Do you have any stats you can provide on how much using the hashtag helped to grow their overall engagement?

    For #5, crowdsource photos, another way to find good photos is to use Facebook Graph Search and enter the following query – Photos taken at “business name” to locate photos posted by fans.


  • Costa Brava Apartime

    I can’t find the source but I have read that hashtags are not as
    effective on Facebook as other social networks. Maybe because they are a
    relatively new addition. Do you find yourself ever clicking on hashtags
    in Facebook? Personally, not so much, but it may just be that it needs
    time to catch on.

    That being said, it doesn’t seem as though
    Facebook made any big efforts to launch this new addition. I heard of it
    through sites like this. Maybe they are waiting on some results

  • Laurens

    Because it’s a horrible and cheap way to get engagement.

  • LOL – I agree, but it can (or used to) work. I guess we all need social media “standards.”

  • Colleen Fischer

    Have heard the same about # on Facebook. My theory is that it makes posts appear less authentic and more “salesy” causing decreased engagement.

  • Guest

    think the use of Hashtags on Facebook has definitely helped drive
    people to engage more with fan pages – great tip. In fact, these are all
    great tips Krista! Thank you!

  • Brilliant post Krista. Thank you for sharing your valuable thoughts. About Facebook hashtag I don’t think they are helpful anymore. I did not see any improvement in engagement on Facebook.

  • Thanks Patrick. Yes, solving problems can bring your community together – particularly with storytelling and images.

  • I think the use of Hashtags on Facebook has definitely helped drive
    people to engage more with fan pages – great tip. In fact, these are all
    great tips Krista! Thank you!

  • Thanks for the comments Ravi. Good points. I think hashtags on Facebook are still in their infancy. Now that they’ve been out for a few months, we’re seeing many ways they could be improved… I’d still suggest trying them out for a few of your posts and monitor your results. If they work, keep up the practise. If not, keep hashtags to other sites like Twitter and Instagram.

    Love the interactive video Q&A suggestion! This also works really well with Google+ hangouts! They’re a very cool way to connect face-to-face with consumers all over the world!

  • Thanks John!

  • EdgeRank recently posted a study about hashtags on Facebook: As you say, hashtags are still new on Facebook. (Personally, I do click on hashtags a lot – but mostly for writing research purposes! ๐Ÿ™‚ ) Has your business tried them? What results have you seen?

  • Thanks for the comment, Colleen. There is certainly debate about how effective hashtags are on Facebook. I think if you don’t ‘spam’ your updates with #’s, and you actually create interactive ‘chats’ around #’s, they can be a great way to connect with your market and not be ‘salesy’. (my two cents)

  • Thanks! Great to hear of your success with hashtags on Facebook!

  • Thanks for your comments NavNeet! The debate about hashtags on Facebook continues! ๐Ÿ™‚

  • Colleen Fischer

    Thanks for the response @kristabunskoek:disqus! I love how Sephora has created an “interactive chat” with the #OneQuickQuestion throughout all social platforms (and totally see the success on Twitter). I am still trying to grasp who is generally searching #OneQuickQuestion on Facebook and ends up connecting. I feel like I am missing something as a Marketer on the actual reach of it on Facebook. I am certainly giving it a try especially for clients new to Facebook- I had high hopes that when hashtags were introduced it would help the initial push when growing a Facebook community, as this is always a social strategy struggle.

    -Still hoping but confused ๐Ÿ™‚

  • veritas

    This was a great article. Focused and to the point! I love posting quotes – Also, any time I post a picture of one of my dogs – engagement galore!

  • Rebekah

    You can like vs comment but I believe FB is still banning asking people to share content (at least it’s banned as a way to enter a contest or sweepstakes)

  • Hi Travis. Thanks for the comment. It’s certainly been rumoured that Facebook is penalizing posts that ask for a ‘like’. I have seen studies (such as a recent one by EdgeRank that dispute this).

    If you’re seeing lower engagement rates with “like vs. share” posts, you could also use rival images to spur engagement with your Fans by asking questions about preferences, or even run vote contests (on Facebook directly or through a third party app), to generate interaction.

    Anyone else want to weigh in? Are your “like vs. share” posts being penalized?

  • It’s not rumored, it’s true.

    Here’s the post from the Facebook News Room:

    Point number four to determine if the post is high quality states:

    “Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)”

    This doesn’t mean you shouldn’t use this post type. It just means it’s getting penalized. How much are these posts getting penalized? No one knows. I don’t think there’s enough data yet to determine how much the penalty is compared to a normal post.

  • Thanks Christian Karasiewicz. Good point about Sephora and their loyal fan base. They use the #OneQuickQuestion across all of their social platforms – doing a quick analysis, they seem to get the most # engagement through Instagram. Data on Facebook hashtags still seems rather in its infancy stages… Have you found good methods to get these Facebook metrics?

    Great post on Facebook Graph Search! Thanks for the tip!

  • Thanks veritas! Love the dog (and cat) photos! ๐Ÿ™‚

  • Thanks @colleenfischer:disqus . You’re not alone – I had high hopes too. I love the engagement and reach hashtags can provide. We’ll see how they progress on Facebook!

  • @costabravaapartime:disqus, here’s the link you’re referring to on Facebook hashtags.

    Personally, I think it’s going to take some time for people to get accustomed to clicking them.

  • @kristabunskoek:disqus, not yet. I suspect that they will be integrated into Facebook Insights at some point.

    Instead of using hashtags to boost engagement, maybe another tip to add is to build a loyal fan base.

    The more loyal your fan base is, the more likely they are to share anything and everything a page posts on Facebook, which should then lead to a boost in Facebook fan engagement.

    Examples include: Starbucks, Sephora, etc.

  • AmandahBlackwell

    I too like tip #1 Solve problems with a photo. I’ll test it out.

    I give shout outs and Thank Yous to donors (animal shelter-nonprofit) and adopters. I also post Happy Endings + Happy Beginnings.

    As far as quotes go, I think they’re overused, unless you wrote the quote. Anyone can copy and paste from BrainyQuote and other quote websites. I try to stay away from this.

    Thanks for this post! You’ve reminded me that I haven’t posted a “fill in the blank” in a while.

  • Thanks Christian. Yes, a loyal, engaged fan base is key in social media marketing. The more you interact with your consumers, the more likely they will see your posts, and the more likely they will share them too.

    I’m biased, but I’ve also seen a lot of small businesses using incentivized contents and sweepstakes to develop engaged – and loyal – fans. People love to win, and get stuff for free!

    I’m hopeful hashtags will become a better engagement tool on Facebook soon!

  • Thanks Amanda!

  • Elyse Salpeter

    Another super helpful post, as always. Thank you for doing this!

  • ๐Ÿ™‚ Thanks Elyse!

  • @kristabunskoek:disqus, I think Facebook hashtags will catch-on. Right now, there’s just so many spammers on them that people who are trying to use them for good don’t want their brand associated within that grouping.

  • Hi Krista
    Thankyou for a great article ๐Ÿ™‚
    Is there an easy way to find out what are the popular hashtags on Instagram for particular categories using the application itself? Or is there a website with that information?
    Also I am running the FB page for a nutrition/dietetics business and I’m noticing far more engagement on longer posts (around 200 words) with no image/links, as opposed to shorter or same length posts with an accompanying image. Is that normal?
    I was always lead to believe photos get more attention and resonate more with audiences…

  • You really covered a lot of possibilities, Krista! I think marketers need to always think of the likelihood of making content interactive, especially when posting on Facebook.

    I’m not sold on some of these tactics, such as the like vs. share or the fill in the blank, but I do see these big brands using them and getting a lot of interaction. To me, they kind of seem like shortcuts. I think catching someone’s attention with a photo is one of the most “fair” ways to get a lot of engagement.

  • Hi @joeleech:disqus Thanks for the comments, and questions. There are some good websites that give you popular/ trending Instagram hashtags. Try out sites like statigram, tagstagram, or nitrogram. (Or use the trending tags on Twitter, as these can be similar.)

    It’s interesting that your longer posts with no images or links are getting the most engagement. It could be that your market is looking for more informative posts. Have you tried putting a blog post “teaser”, with a link to your website for fans to read the rest of your article?

  • Yes perhaps that’s the reason! Also I think because with no image, the text get’s a larger preview before the “read more” button, so perhaps that’s advantageous for attracting more to read the full Post?
    I haven’t used a “teaser” because the website actually doesn’t have an active blog. I guess the client just wants to get their brand more exposure (it’s just a local business providing in-person services).

  • Thanks @sarahmordis:disqus! Interactive content is key when engaging on Facebook (or any social site).

    Photos are some of the most responded to posts on the platform – but to motivate, stats show that including a clear CTA with your images gets results. Providing an ask such as a question, opinion or even a contest entry gives Fans a clear action to take. People are more likely to respond when you ask them to.

    What do you think?

  • You might also want to try posting images, with a link to an outside source of nutrition/ diabetic info…. Use Mari Smith’s sage advice on the 80/20 rule – post 80% information/ other people’s content, and 20% selling your services… ๐Ÿ™‚

  • Great point, Krista. I think a clear CTA is definitely necessary and asking a question is a great route to take, but I still think big brands can be more creative than the “Like or Share” post.

  • ๐Ÿ™‚

  • Aleisha Theisen

    Fantastic tips! Thanks for these great ideas. It’s cool to see some things other businesses are doing to find ways to freshen up our social media approaches.

  • Sarah Bauer

    Calling on Fans to offer up ideas for new product names and feedback is a powerful way to nurture brand advocates. The trick is in the follow-up. If customers can see that you’re really listening and putting their input into action, they’re going to be much more encouraged to be loyal to your brand.

  • Leslie Corona

    Krista, wondering if you consider this information can be applied to a fashion blog. I’ve seen this techniques in many clothing websites and community fashion websites, but not in personal fashion blogs. Do you think it would be a good idea to implement them?

  • Thanks Aleisha!

  • Great advice @sarah_bauer:disqus ! If you say you’re going to do something based on customer input, your company needs to actually do it! ๐Ÿ™‚

  • Hi Leslie! Great question. Definitely, most of these tactics can be applied to a personal fashion blog. These tips are all about creating engagement with your customers (or perhaps in your case – readers).

    You could, for example:
    – get your readers to solve common problems by asking what they would wear to a particular event;
    – post two images of great new Fall boots and ask your readers to vote on their fav;
    – ask your readers to caption a fashion photo

    All the best with your blog!

  • Leslie Corona

    Thank you for your response, can’t wait to see the outcome!

  • Angel Camacho Paulino

    Great tips you have here Krista! The first reference to using images to solve a problem is so effective. I think people can relate to things better if a visual is provided. This approach works perfect for those in the professional services industry where marketing the people and the capabilities of the organization sets firms apart from their competitors.

  • Good pointers but very important for businesses to pick the right ones for their audience and size of network. If you have under 100 followers, posing a question where nobody replies can be embarrassing and discourage followers from engaging. Call it the ‘silent tutorial’ effect if you will.

  • Great article Krista!Thanks for sharing this list.I agree with them all especially with tip #3.Questions are a great way to spark dialogue with fans. It is probably the easiest way and one of the best methods to get people to respond to your posts.

  • Thanks for the suggestions! Facebook Pages has improved over the years to make it more practical for analysts and marketers, but what impresses me is the customization of our quick link thumbnails.

  • Chris Picanzo

    Thanks Krista for the helpful tips! Getting fans to engage can be a daunting task. Especially when you have under 1k fans and facebook pretty much only let’s about 20% of that audience see a posts. I have pages with just under 500 fans mostly local businesses and if a post doesn’t get a like or comment the reach is only about 30 to 50 people. That is quite disappointing. They really do corner you so that you will use the promoted posts. It’s a tough battle and I’d say not so free anymore lol

  • Great article, Krista, took notes like crazy and tips were invaluable.

  • Udo Engel

    Mh, I wonder, if these meme generators cannot be a trap for any kind of copyright issues, when posting this as a company. Any experience with that?

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  • Amazing tips Krista. Insightful post to enhance the fans engagement and conversation. All the tips you have shared here are very useful.

  • Thanks Angel! For sure, creating a personable image for your brand on social media can go a long way to develop trust and relationships with your clients! ๐Ÿ™‚

  • Thanks William. Great advice!

  • Thanks Ava. Questions are a great way to start conversations. Does anyone else agree? ๐Ÿ˜‰

  • Thanks for your insightful comments Belinda! Being able to customize your thumbnails is a great feature, for sure.

  • Thanks for the insightful comments, Chris. Getting your fan base engaged is key, as this gets your posts seen more frequently. Have you tried geo-targeting your posts? (by adding your location, for example)

  • ๐Ÿ™‚ Aw, thanks Kay! Glad to share!

  • Thanks Swapan! Glad to share! ๐Ÿ™‚

  • Good comment, Udo. Most of the meme generators mentioned in the post have terms of service – including copyright. Has anyone else run into copyright issues from memes with their business?

  • Jen Picard

    I really love #2 – give a shoutout to your users! Not only does it encourage your users to provide UGC, it also encourages them to interact with it once it’s up. This almost sounds TOO easy – double whammy!

    You may want to update your first tip, though. The day before you posted this, Facebook announced that they were making previews bigger and they now recommend using images that are at least 1200×630 pixels: Fun stuff!

  • Adam Brown

    And make sure you generally don’t use more than 2 #’s in a Facebook post or your Reach significantly decreases. It’s not like an Instagram platform.

  • Very cool. Thanks for the update, Jen!

  • Krista this is a great post. I would like to add that we can also use mobile apps to create our own memes. I use Over for iPhone and it is great. I use it to create picture quotes that are specific to my niche.

    I usually ask questions within the photos as well and engagement has increased. I will start cross promoting with Instagram.

  • Why you people always take example for big brands and Big businesses, They already have million and billion audience, why you not talk about small and less audience brads and business. IF big brand put anything random without above tips they also receive likes and comments along with shares.

  • A good guide rather a tutorial for beginners. It highlight’s some of the useful and very helpful tricks which can be used for engagement but at the same time it felt incomplete. It felt like this is just the tip of an iceberg as majority of the tricks and tips shared are very common and are known by almost every one.

  • Yesterday i ask a question that “Why you people always take example of Big Brand pages ?” and Why you remove my comment ? if you can’t explain Miss Krista do not write this type of article.
    Help small pages and small brands.

  • Johnny

    This is one of the best tips i ever found. It is really cool and explained the simple steps of engaging people in the most convenient and easy way. Good Job Krista and thanks a lot cuz it helped ๐Ÿ™‚

  • Thanks for the tips, Praverb!

  • Sumit, thanks for the comment. The tactics used by these bigger businesses are easy to transfer to small business too. I’ve seen so many small, and even new start-ups, successfully use these engagement tactics to get their Facebook posts Liked, shared and commented on. These all help to get your posts seen in Fans’ News Feeds – regardless of the size of your business or your Fan base.

    Check out these articles too, with examples specifically from small business:

  • Thanks for the comment, Dave. What more advanced tips do you have for increasing engagement on Facebook?

  • Thanks Johnny! Glad you found the tips easy and simple. All the best with putting them into action!

  • No problem Krista.

  • I am going to do all of these starting tomorrow. Thank you!

  • Mohan Krishna

    Good Post. It had covered most of the important things. Adding posts which are health beneficial would also generate more engagement from fans

  • Jake Wheat

    Thank you for sharing the optimized dimensions of the feed photos! Love you!

  • lol, thanks Jake! ๐Ÿ™‚

  • Great to hear Elliot! How are your new tactics working?

  • Thanks Mohan. Good tip about healthy benefits. Talking about lifestyle tips your customers are interested in is a great way to develop your Fan community!

  • They’re going great! My Facebook engagement is better than it’s ever been!

  • Fantastic! Congrats!

  • Khozem Sahiwala

    Superb article. I lIked it and informative..

  • Khozem Sahiwala

    Images and Graphics are more powerful and eye catching rather than long contents and descriptions and it enhances more visibility when pics have some questions or addressing some common problems.

  • Khozem Sahiwala

    While reading this article, I have come across a new thing the use of the hashtags in the facebook…

  • Khozem Sahiwala

    Is it? I don’t know rather # are more familiar with the twitter and google plus.

  • Mohammad Asad

    Superb post i like it ๐Ÿ™‚

  • Well done Krista. This tactics can definitely bring more audience and increase engagement.

  • It is no surprise the Walmart’s and Starbuck’s of the world would experience these results on Facebook. Is this information designed for large corporate brands or would you expect smaller entities to benefit from this information as well

  • Hector Stewart

    Now I have a better understanding of fb ads! Great help!

  • I think the 7 tips are very helpful! Thanks a lot!

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  • Thanks Khozem!

  • Thanks Mohammad! Do you have a favourite tip?

  • Thanks Sawaram!

  • Thanks Troy. These tactics work incredibly well for small businesses too. In social media, it’s not just about the numbers – it’s about how engaged your market is with you.

    These tips (such as solving customer problems, asking questions and captioning photos) all work towards creating a customer hub and increasing your consumer’s loyalty – regardless if you are a large multinational brand, a single store local retailer or anything in between. Have you tried any of these tips? Have they been effective for you?

  • Thanks LeeRit. Glad you found the tips helpful!

  • Hi Krista, I’ve done all of these things. However, I did see more engagement from Facebook in the past. Lately, despite a continuously growing fan base and I think an improvement in the type of posts, engagement is dropping. I have been able offset the decrease in engagement with promoted posts. But my goal ultimate goal is not to increase engagement on Facebook; I want to increase engagement on my website. Also, after years of analysis, I see only a small percentage of those who engage me on Facebook ultimately visit the website.

    But even for the mega-brands you highlighted, what is the value of a Walmart getting 8K likes on a wall post? Considering Walmart has over 11K stores globally; this does not seem like very much engagement.

    In the final analysis, I find that the time, energy and money devoted to increasing engagement on Facebook is best spent on generating content for my website and utilizing more traditional tools like my newsletter and networking with others is a much more efficient use of my time.

  • I tested these a few times there was no positive impact — indeed there may have been a negative reaction. I rarely see hashtag on facebook unless it is an automated post coming from Twitter

  • Hi Troy, The keys in today’s business messaging is to get your market engaged, and to make it easy for your prospects to share it. The benefit of being on Facebook is just that – you’re engaging your market where they likely spend a lot of their time. It’s easy for those people to share your content with their friends (i.e. word of mouth marketing), and to engage directly with you and your business. (You may find your niche on other social sites like Twitter, Pinterest, G+ too)

    That engagement factor is the benefit to big brands. They can connect with their market on a more personal level than say on a TV commercial or a newspaper flyer – developing a more loyal customer base.

    To drive traffic back to your website:
    – post links to specific landing pages
    – host contests or coupons on your website and promote in on Facebook
    – ask questions in your blog and pose those on your Facebook wall with a link to that blog post.

    Email leads are very valuable too. Emails generate sales conversions, and can deepen a customer relationship. They can be very personal and personalized.

    To generate leads from Facebook, you could:
    – make a newsletter sign up tab
    – post email gated content (such as a free ebook, or free ebook preview)
    – post exclusive email-gated discounts, etc.

    Don’t give up on Facebook, particularly if you’ve already spent the time and effort to build up an engaged Fan base.

    Have you tried targeting your Facebook ads with lookalikes, WCA (Website Custom Audiences) or WCA lookalikes?

  • Wow Krista, you are truly a wealth of information thanks for taking the time to share so much nformation with me and your visitors.

    My opinions do not come lightly. I’ve invested a great deal of time in Facebook and the other social media platforms you mentioned. Actually, of the platforms, Twitter, Pinterest, Google+, I’ve been most successful utilizing Facebook in driving traffic back to me site. Again, in the end, my opinion is the same; the investment resources is not worth the return. Initially the tradeoff was offset by the fun I used to have, but now Facebook is a chore which offers diminishing returns.

    I have also noticed, based upon my data and observations of the posts of others, that engagement is lower on Facebook when you include a link. I have to believe Facebook is showing posts with off-site links less frequently than posts without hyper-links–unless of course it is promoted via a payment.

    I often post questions on Facebook with a link back to my Blog or discussion forum but people respond on Facebook — not my website when I do this. This just creates two places when I have to respond to folks–my site and Facebook. Facebook is a very sticky website.

    My Newsletter is actually entering a growth phase after a couple of years of stagnation. Indeed I’m redirecting my energy from social media to my eNewsletter. i will use social to notify people on the Newsletter when a new newsletter has been published.

    I did setup an newsletter tab on Facebook but virtually no one has used it. I’ve been using a service called that has increased my newsletter subscriber signup dramatically.

    I have not tried WCA. I’m not really interested Again, I believe my best hope for growing engagement on my site is not by growing my engagement on Facebook. There are other tools available to help me retarget previous visitors than yet another Facebook tool.

    With so much focus on social media I think people forget there so many other tools available to use. Consider the software we are using now, Disqus. I would never have taken the time to interact with you like this on Facebook. With Disqus the content and traffic (revenue) belongs to this site. The related link even generate revenue!. Disqus supports and enables websites.

    Thanks again.

  • Thanks Troy. You are certainly a wealth of information too. Social marketing keeps changing. Good for you for keeping track of what’s working for you, and what’s not – and taking action to get the best results! All the best!

  • Krista, Thanks for the article. Just wandering if anyone has come across great affordable apps for running surveys and quiz’s etc through Facebook?

  • This was a great post on engagement. Thank you.

  • Tochukwu

    Thanks for the tips Krista. quite educating…cheers

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  • Sudhir Mantena

    Posting a link on FB page gets more page vists. But posting an image on FB posts gets more engagement. So if your goal is just page vists, post links. But eventually your reach will drastically reduce and die. So post links and images alternatively so that overall reach of page stays afloat while also driving traffic to links.

  • Thanks Krista. 8 great tips for improving engagement using Facebook. Love the one about asking a question, how simple but often overlooked. Thanks for sharing.

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  • me

    I think “#7: Gather Votes With Like vs. Share” Is not reccomend at the moment to reach…. you’ve got penalized in this case

  • Kia

    Nice article!! Thanks!

  • Jessica Roberts

    Are you not concerned that by asking individuals to like or share a post to vote that the post will be hidden from a lot of News Feeds by Facebook for “like-baiting”?

  • fegd

    Not meaning to be critical but those are all iconic brands – people already have an emotional investment in them and will connect with them regardless.

    It’s much more difficult to engage people with a quality product that is not yet well-known, I wonder if there are techniques optimized for that?

  • fegd

    This is more in line with what I was looking for and relates to my comment as well. Thanks!!

  • fegd

    It’s impressive how responsive you are to your commenters, you just won a new subscriber!

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  • ๐Ÿ™‚ thanks!


    This is really great! I look forward to the challenge of using each of these suggestions! Thank you!

  • Dayan Chinthana

    This is very helpful Krista… Got lot of Crystal Clear Points.. Thank you

  • Great tips, social media is now such an important tool in lead generation! In fact, the main tool for engaging users!