How to Draw People to Your Facebook Page Again and Again

social media how to Are you looking for creative ways to bring people to your Facebook page?

Does your business use Facebook to connect with people?

Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page.

In this article you’ll learn how 6 types of Facebook apps keep your fans coming back to your Facebook page again and again.

#1: “Contact Us” Apps

The easier you make it for people to get in touch with you, the better. Use a contact app to let your fans/customers send email requests to specific departments within your company for more information.

For example, you can use an app to streamline the contact process and send fans straight to whoever handles sales, customer support or press inquiries, without them ever leaving your Facebook page.

att contact us app

In just one click, customers can reach the right department from your contact app.

In this image, AT&T allows fans to contact their entire customer service staff through a custom app.

Link to your contact app whenever someone comments on a post and asks for more information, and they can get the help they need right from your Facebook page.

#2: Event Apps

If you frequently host events, an event app lets you easily promote what’s happening now and what you have going on down the road.

Facebook offers a default version of an events app within the status update box that you can use to create events, but you’re limited to a generic look.

northstar events

Facebook’s built-in Events app doesn’t allow for much customization.

Here, Northstar California Resort uses the default Facebook Events app to inform fans of upcoming events.

Use a third-party provider’s app to create events so you can customize the look of the event invite announcement to complement your Facebook page and/or website. This helps ensure that your fans/friends don’t view the alert as spam.

dead letter circus event app

Dead Letter Circus used a third-party app for the release of their new album in August 2013. They allowed fans to sign up for exclusive video footage, music, news and other content for their event,

A third-party event app lets you customize the look of your event listing.

#3: Fan Reward Apps

When your fans are interested in your brand enough to like your page, rewarding them says you appreciate and value their attention.

It’s easy to reward your loyal fans and customers with access to special deals with a Facebook Exclusive or Coupon app that keeps your brand top of mind.

This is especially helpful if you are an e-tailer. Link fans from the app to your website where they can buy the deal and the conversion process is simplified.

storm shelter release app

Exclusive offers can drive conversions, too.

GFS Storm Shelters offers an exclusive coupon to people who like their Facebook page.

Create offers regularly and your fans will get into the habit of checking your page to see if there are offers available only to them.

#4: RSS Feed Apps

Does your business have a blog? It’s always smart to reach out to your fans/customers where they are, and installing an RSS feed app to bring your blog to your Facebook page is an easy way to do this.

After you install the RSS feed app, pin the RSS app to the top of your page to show off your latest content, then post status updates with a “Click here to see what’s new” message that links to the RSS feed app.

hubspot rss app

This RSS feed app shares new jobs as they are added.

HubSpot lists available jobs through a custom RSS feed app.

With every RSS feed status update you post, your fans will click over to the app on your page to read the full article—a great way to boost page visits and keep your brand in fans’ thoughts.

#5: Countdown Apps

If your company is close to hitting a milestone or goal, let your fans share in the excitement.

Build an app that lets them count down to the goal along with you, or create a calendar and allow people to vote on which day they think the goal will be met.

smith brothers countdown app

Apps can build anticipation for a popular product release.

Smith Brothers recently let their fans in on the countdown to eggnog being back for purchase on October 14.

Give your fans a way to participate in building the anticipation for a celebration or a special release and they’ll keep returning to your page to make sure they don’t miss anything.

#6: Giveaway and Contest Apps

Apps for hosting contests and giveaways are the most popular apps you’ll find on Facebook.

And with good reason: promotions drive traffic and significantly increase engagement—but only if you do them right. Lots of factors go into running a successful contest, but there are three things you must do:

  • Follow Facebook’s terms of service.
  • Keep the entrance requirements simple.
  • Offer a prize that’s relevant to your business.

Everyone loves the chance to win something special and the process doesn’t have to be elaborate. Build a giveaway app that invites fans to sign up for a chance to win a gift from your brand each month.

the marc giveaway app

Use a giveaway app to drive traffic to your Facebook page.

The Marc Restaurant offers an ongoing promotion for dinner for two on their Facebook page.

Photo contests are popular because people love taking, looking at and sharing photos. Build a photo contest app that lets fans upload their photos. As photos are added, open the voting and encourage those who entered to reach out to their friends to vote on their submission.

pit bulls contest app

Photo contests are perfect for increasing awareness of your page.

Pit Bulls and Parolees asks fans to submit photos of their pit bulls for a contest and offers extra points when participants include text that dispels pit bull myths and educates users.

It doesn’t matter what type of contest you run. If the end goal of your contest is page visits, be sure to include a component—like monthly entries or a vote system—that nudges fans and their friends to return to your page and use your app more than once.

Conclusion

All of these apps can be built with most third-party app providers.

Using Facebook apps that provide customer service, share event details, offer news and include your fans in celebrations is a great way to enliven your Facebook page. Keep your apps updated consistently and your fans will keep coming back for more.

What do you think? How do you use apps to drive traffic to your Facebook page? What app can your page not do without? Please let me know by leaving a comment below!

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About the Author, Jim Belosic

Jim Belosic is the CEO of ShortStack, a self-service software that allows businesses to create engaging campaigns for social, web and mobile. Other posts by »




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  • Amanda Shaw

    Thanks for the great ideas! I’m definitely going to try the 1st and 4th suggestions.

  • http://www.christiankonline.com Christian Karasiewicz

    Nice tips Jim. Love all of the examples you provided to help reinforce the idea of using Facebook apps.

  • nheltman

    Since few Facebook fans ever go directly to your page after they Like you (and maybe they didn’t even go then), don’t you have to push the app with newsfeed content? In my experience you can’t access tabs on mobile devices so isn’t that a problem too since more users access FB that way?

  • @DryBabe

    Can you recommend a countdown app? We are coming out with a new product and this would be perfect. Many thanks.

  • http://www.shortstack.com/ Jim Belosic

    Hi @nheltman:disqus, there are some third party platforms, such as ShortStack, that have mobile capabilities so that your apps are accessible from mobile devices. I always recommend promoting your apps on the newsfeed as well since you are correct that not all fans are always going to go directly to your Timeline Page. Running ads against your apps and talking about them on your newsfeed will help drive traffic to them!

  • http://www.it-sales-leads.com/ Barbara Mckinney

    Great list.Thanks for sharing this Jim.In order to stay relevant on Facebook, you need to continually update your Page and use the site. The more actions you take, the more you appear in a fan’s News Feed. This keeps you in their mind, and in their friend’s Feeds when they interact with you.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Great post Jim! Love the suggestions here. It’s really amazing what we can do on Facebook to engage with our fans and followers. We recently ran a giveaway on Facebook, and as a result got over 1,000 new Likes on our page. More importantly, we continue to see the engagement on our page increase every day, which is really great!

  • Arun Mittal

    Jim – Thank you for the valuable insights.

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    Great coverage of ways to use Facebook apps to drive traffic. Like you said, I think the key here is to change it up to keep fans coming back. These ideas are really great for showing your community a deeper look at the company’s ideals and goals!

  • http://www.shortstack.com/ Jim Belosic

    Hi @drybabe:disqus, ShortStack has a holiday calendar template you can check out. Here’s the YouTube video that shows you how it works: http://www.youtube.com/watch?v=9ROrtOMt9b4

  • http://www.shortstack.com/ Jim Belosic

    That’s great to hear! Glad to see businesses having success with Facebook contests.

  • Stephen Olson

    Thank you for mentioning GFS storm shelters.

  • http://steadystrength.com/ Adam Pegg

    These are some great suggestions. I need to run a few tests to see how they fare on the SteadyStrength page.

  • Pingback: Keep Your Customers Coming Back to Your Facebook Page | iBlogalicious!







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