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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Updates News Feed by Showing More Timely Stories From Friends and Pages: With this new change, “when a friend or page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in news feed, so you can see it sooner.”

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“Early testing of a small percentage of posts has shown that this update on average leads to a more than 6% increase in people engaging with these stories (e.g., more people share, comment, like or click).”

SlideShare Introduces Animated GIF Feature: “GifDeck, a new tool developed by one of [their] Delhi-based engineers, Jai Pandya, will convert your SlideShare into an animated GIF.”

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To get your SlideShare animated GIF, “go to GifDeck.in, paste in a SlideShare URL, and out comes an animated version of that deck. You can then embed the GIF in an email, blog post or post it to Twitter.”

Facebook Quietly Pulls Personal Promoted Posts From Profiles: “Facebook silently pulled a controversial feature, which allowed users to pay to get their posts more visibility in the news feed.”

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Facebook first announced personal promoted posts back in October 2012.

Facebook Tailors Ad Delivery Based on Feedback: Facebook will now take into account the specific reason why you didn’t want to see a particular ad, and use that as a signal to inform whether they show the ad to other people. Facebook is also “going to pay more attention to feedback from people who don’t often hide ads so that when they do give us feedback, we take it as a stronger signal.”

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Facebook will use the feedback as a signal to inform whether they show the ad to other people.

Facebook Introduces Facebook Media: “To highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.”

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“With Facebook Media, you can learn more about how [Facebook’s] products can help meet your goals.”

Twitter Updates iPhone App: This is Twitter’s biggest update to profiles to date, “featuring a fresh design, the updated profiles focus on your bio, tweets and photos, making it easy for you to get a glimpse into the people you care about on Twitter.”

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The new profiles will be available for everyone using iOS 7 or above.

App Annie Advertising Analytics Supports Facebook: “The addition of Facebook as a supported ad platform now lets you track all your Facebook advertising data alongside your app’s download and revenue metrics in a matter of seconds.”

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“With just a few clicks, you can track all your Facebook advertising data and visualize your Facebook spend, impressions, clicks, conversions, eCPI and more.”

A cool social media tool worth checking out:

Convo: “All new mobile chat—Make plans on the go in private or group conversations.”

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This new version of Convo’s app is rolling out for iOS and Android.

Social Media Success Summit 2014 is a special online conference designed to help you master social media marketing (brought to you by Social Media Examiner).

social media success summitInstructors include Jay Baer (author, Youtility), Mari Smith (co-author, Facebook Marketing), Michael Stelzner (author, Launch), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies), Mark Schaefer (author, Social Media Explained), Nichole Kelly (author, How to Measure Social Media), Bryan Kramer (author, Human to Human), Neal Schaffer (author, Maximize Your Social), Lee Odden (author, Optimize), Viveka von Rosen (author, LinkedIn Marketing), Lynette Young (author, Google+ for Small Businesses), Stanford Smith (co-author, Born to Blog), Andrea Vahl (co-author, Facebook Marketing All-in-One for Dummies), Melonie Dodaro (author, The LinkedIn Code), Joe Pulizzi (author, Epic Content Marketing), Todd Wheatland (author, The Marketer’s Guide to SlideShare), John Lee Dumas (author, Podcast Launch), Jessica Gioglio (co-author, The Power of Visual Storytelling)—just to mention a few. Fully online. Click here to learn more.

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