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social media how toDo you use Facebook ads?

Have you considering adding video to your ads?

If you want to drive Facebook users to your website, videos on Facebook are worth a look.

In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor.

create facebook video ads

Discover how to create Facebook video ads.

Create Video Ads With the Live Interface

The Facebook ad live interface process is relatively straightforward and it allows you to create video advertising campaigns in no time.

1. Log into your advertising manager. Click on Create Ad on the top right corner of the screen.

clicking create ad button

To create a video ad with Facebook ads live interface, log into your advertising manager and click Create Ad.

2. Next, select Get Video Views.

get video views campaign objective

On the next screen, click on Get Video Views.

3. Facebook will then ask you to choose which page you want to use to promote the video.

choosing facebook page

Select the page for which you want to do the video ad.

4. Now, set up the campaign. Insert the campaign name and then select your target audience demographics (location, age, gender), interests and behaviors. Finally choose your bidding strategy and budget.

video ad targeting

Set up the campaign for your video ad.

5. Once the campaign is set up, upload your video. The format required for the videos is .MOV files. Upload files up to 1 GB with resolution of at least 720p and an aspect ratio of at least 16:9.

upload video

Upload a new video or select a video already on your page.

6. After you successfully upload the video, set up the text and a call to action for the ad.

This is an extremely important step because you only will be able to set up a landing page if you pick one of the eligible calls to action. The call to action will show up while the video is playing and you won’t be able to see it in the preview.

video call to action

Once the video is uploaded, add text and set up a call to action.

Create Video Ads With Power Editor

Creating a video campaign within the Facebook Power Editor might seem more complex. However, it’s the easier option if you want to create several variations of your ads for testing purposes.

1. To start, enter your Facebook ad manager and click on Power Editor.

power editor menu link

Click on Power Editor in your Facebook ad manager.

2. Download your advertising account in Power Editor before you start the campaign-creation process.

download to power editor

Click on the Download to Power Editor button at the top of your screen.

3. First, sort your data by campaign. Then, create a new one.

create a campaign

Sort your data by campaign and then click on the Create Campaign button.

4. Insert the name of the campaign, the ad buying type and objective. To drive traffic to the site, you need to select Video Views as the objective.

video view objective

To create the campaign, name it and then select buying type and objective. Your objective needs to be Video Views.

5. Next, switch to the ad set view within the Campaign tab and create a new ad set for your video ads.

An ad set is group of ads targeting a specific group of people. Each target group needs its own ad set. Segment your ad sets as much as possible in order to analyze the results of your campaigns at the target group level.

creating a new ad set

Create a new ad set for your video ad so you can better analyze the results of your campaign.

Set up the targeting method, budgets, placements and the bidding model at the ad set level, as is now required by Facebook.

Here’s how to set up the ideal viewer profile for your video ad.

6. Switch from the campaign view to the ad set view in the vertical menu of Power Editor. Select the ad set you just created and then click on the Ads tab at the top of your screen. You will now be able to create a new ad.

ad set view

To create your ad, switch to the ad set view in the vertical menu of Power Editor. Select your new ad set and click on the Ads tab.

7. Name the ad and then customize it.

First, select the page you will use to promote it. Then insert the text, upload the video you want to use and select a call to action to insert your landing page URL.

ad set view

To create your video ad, name the ad, select the right Facebook business page, insert the text, upload the video, choose a call to action and insert your landing page URL.

The nice part about Facebook Power Editor is that once it’s set up, you can duplicate ads to quickly create new split tests. You can also duplicate ad sets to target other groups.

ad set view

Easily duplicate ads for split tests and to target different groups.

Live Interface vs. Power Editor: Advantages and Disadvantages

The live interface is a more user-friendly approach to video advertising than Power Editor, since you follow a guided process that ends with the creation of the whole ad. However, this method has its disadvantages. It’s slower in creating split tests and requires more time to create multiple ad sets.The Facebook Power Editor allows you to scale your campaigns quickly. Even though it’s a bit more complex to learn, it has many long-term advantages.

With Power Editor you can work in a non-live environment and only publish changes when you’re happy with the final results. Also you can quickly review the settings of your campaigns and spot potential improvements and fixes, modify the content of existing ads in a few clicks and change targeting methods and bidding strategies in multiple ad sets without having to navigate across several screens.

If Power Editor is not perfectly aligned with your live account, you may run into errors. To avoid this, download the account you want to work on every time you enter Power Editor to make sure the version you’re working on aligns with the online account version. Also don’t make changes in the live account while working in Power Editor and only publish a few changes at a time. Too much data might cause your browser to crash and you could lose some of your work.

Conclusion

Video advertising represents great opportunities for your business. Test it in your Facebook ads account. You may also want to split test video ads against standard posts in your Facebook marketing.

While it’s easy to set up video ads in the live account, it might be limiting when it comes to optimizing and scaling. Become familiar with Power Editor and unlock the functionality that comes with it.

Video ads will bring your marketing efforts to the next level!

What do you think? Have you tried videos in your Facebook ads? Do you use the live interface or Power Editor? What has been your experience? Please leave your comments below.

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  • I wonder what conversion rates video ads get compared to other ads?

  • Rocco Alberto Baldassarre

    It really varies on who sees your ads. Usually the conversion rate is quite high on remarketing related audiences and it is lower for clients that are seeing you for the first time. They will be more likely to convert later on in time compared to other advertising means.

  • abdullah

    very nice article ,I am also searching for the same type of article thanks rocco

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  • kkcoolj

    Are the videos clickable through to the advertised landing page?

  • Rocco Alberto Baldassarre

    Yes it is! You can set up a call to action and send people to a landing page!

  • Pingback: How to Create Facebook Video Ads | Hogan Multimedia()

  • One thing I don’t understand…I want to use a vid instead of an image (and compare the two in an adset)….and I want the goal to be website conversions. I can’t add a video unless the campaign is set up with vid views as the objective! Any ideas????

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  • Matt Baker

    Hi, I have the same question.. Have been trying to get answers on another blog too. From the post here, it seems Rocco is saying that by selecting ‘Video Views’, people can still click on to your website, but my results when going this way have been very poor so not sure what im doing wrong. Hope we can nail this one!

  • Jack Paxton

    Does anyone know if video ads loose their views, likes, comments or shares when updated? (changing targeting or copy of the ad?)

  • Thanx for a great article. found in Google Plus, and shared further there.

    appreciated as suits my target audience well.

    enjoy the rst of the week…

  • jasmine

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    Hello i am miss Jasmine, i found you after my prayers for friendship, contact me on this mail (leticiajas@outlook.com) i wait to read from you so i can send pictures,

  • I have noticed that if an existing video on facebook is used, then the ad runs with its own view count, comment and shares and does not add consolidate on the main video. If the objective of a page is to maximise the views on a particular video then this is pointless.

  • Ziga

    kuram, I just wanted to ask this. So you also cannot have this ad video on your page, right? I wanted to achieve more video views, but the video posted on my page stay the same. Do you know for some solution regarding this?

  • Tony Blum

    Are you saying that mp4 videos won’t work with video ads as that is the format most videos are?

  • Cyndie Wilhelm Phillippe

    Instead of using Video Views, I have been using Post Engagement or Clicks to Website with a video. My CPC still comes out lower than a conventional graphic or post when using a video, and my results have been good.

  • Cyndie Wilhelm Phillippe

    I’m a little confused by your question. Here’s what I think you are asking. If your ad is tied to a post, your post will not lose any of those items. They are connected to the post and not to the ad. If your ad is a dark post, I would believe the same thing goes. It is not as noticeable since it isn’t on your fb page, and I think it would be harder to test. Bottom line, I don’t think that targeting and copy changes affect likes, views, comments or shares. The best thing to do is test it and see what happens.

  • Cyndie Wilhelm Phillippe

    Why not just promote the post where you originally added your video to your page?

  • Glen Hooke

    What is the ‘ideal’ length to make video ads?

  • What are the average click through rates on video ads in Facebook and what are some better/great examples of CTR’s? Does anyone have some significant data to show or share?

  • Lance Miller

    I wouldn’t focus on length but rather how quickly you can get the message across. I just listened to a podcast and they suggested this 5 step formula: 1. Get attention (question, promise, call-out) 2. Identify the problem without being too negative 3. Give solution 4. Paint the picture of “a better tomorrow” once they use the solution 5. Call-to-Action. Nail these points in a concise manner and you’ll get your length.

  • Zee Hassan

    How can you have same ad campaign but different videos?