Social Sharing Habits: New Research Reveals What People Like to Share


social media reviewsAre you curious about which type of social content gets the most shares?

Are social shares part of how you measure social marketing return on investment (ROI)?

Do you wonder which social channels’ users share most frequently?

In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.

social sharing research

Discover new research on what people like to share.

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New Research Reveals Instagram Users Like to Shop


social media researchIs Instagram part of your social marketing mix?

Are your customers on Instagram?

Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities on this fast-growing platform.

In this article you’ll discover the most recent findings about Instagram users and how this could impact your social media marketing.

instagram research shows users are shoppers

Discover new research that shows Instagram users are shoppers.

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Twitter Experiencing Massive Growth: New Research


social media researchIs Twitter part of your social marketing mix?

Are you wondering about Twitter’s growth potential?

Twitter’s foothold with television audiences and Millennial consumers suggest there are some marketing opportunities.

In this article you’ll discover findings from studies to help you determine how much to invest in marketing and customer service through Twitter.

research on twitter growth

Discover new research insights into Twitter’s massive growth.

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Research Shows Metrics Marketers Think Matter Most


social media newsHow are you measuring social media in 2015?

Do you know which metrics to watch?

Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception.

In this article you’ll discover findings from studies to help you determine which metrics to use to evaluate your social media efforts.

social media metric research

Research shows the metrics marketers value most.

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New Social Media Research Shows What People Expect From Brands


social media researchAre you wondering what consumers expect from brands when it comes to social media?

A series of new reports answers this very question.

Consumers have strong expectations for how brands use social channels.

In this article, you’ll discover findings from studies to help you determine what consumers want to see from you on social media.

research on customer expectations for brands on social media

Check out new research to find out what customers want from brands on social media.

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Facebook to Overtake YouTube: 5 New Research Findings


social media researchDo you want to know why it’s important to maintain a Facebook presence?

Have you seen the latest research on Facebook?

Knowing how Facebook affects online marketing can improve your own efforts.

These five studies reveal how Facebook impacts online marketing and why it’s here to stay.

facebook research findings

Find key insights from five new Facebook studies.

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How to Achieve Content Marketing Success: New Research


social media researchAre you trying to improve your content marketing?

Wondering how to connect the dots between content and customers?

In this article you’ll find important best practices, backed by research, to help improve your social media marketing.

Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems.

Here’s our take on the research.

#1: Have a Documented Strategy

Fifty-four percent of the most effective B2B marketers have a documented content strategy and most of them follow it “very closely.” Furthermore, 60% of those with a written strategy consider their organization to be effective in content marketing, compared to 32% with only a verbal strategy.

One of the biggest differences between effective content marketers and those who fail is a documented strategy.

new content marketing research

Find out what new research shows about achieving success with content marketing.

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5 Ways You Can Influence Consumer Purchasing Decisions: New Research


social media researchAre you wondering whether social media has any real impact on consumer purchasing decisions? 

Do you sometimes question the potential of social media marketing?

Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out.

In this article I’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions.

consumer purchasing research

Find 5 ways to influence consumer purchasing decisions.

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New Research Shows Social Media Word-of-Mouth Rising


social media research

Do you want people to tell their friends about your business?

Are you getting positive word of mouth?

New research shows that word-of-mouth marketing has grown exponentially on social media.

In this article you’ll discover three ways you can encourage customers to tell their friends about you.

#1: Customer Service Tips the Scales

Mention.com analyzed 1 billion brand mentions in a recent study. What they found is somewhat surprising: 76% of brand mentions on the web and social media are neither positive nor negative.

capitalize on word of mouth

Find out to capitalize on social media word on mouth mentions.

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