Facebook and Twitter User Behavior Changes: New Research

social media researchIs your business on Facebook and Twitter?

Have you considered sharing news with your audience?

Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.

In this article you’ll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.

twitter and facebook user behavior research

Discover how changes in user behavior on Facebook and Twitter affect marketers.



Instagram Ad Rollout Will Make It the Top Media Buy: New Research

social media research Are you using Instagram for your business?

Have you thought about advertising on the platform?

Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.

In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.

Evolution of Instagram Ads

In December 2014, Instagram reported its user base hit 300 million, 64.2 million from the U.S. alone. More exciting to brands and marketers than strict user numbers, however, was the engagement rate. Instagram users like, comment and re-gram at a rate of between 3.1% (Socialbakers research) to 4.2% (Forrester research). Comparably, Twitter and Facebook posts have engagement rates of .07% and below.

top media buy reasearch

Discover what research shows about Instagram’s ad rollout.



The Future of Google+, What New Research Reveals

social media researchAre you interested in Google+ marketing?

Wondering where the platform is headed?

Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.

In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.

Google+ in Recent History

When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized social channel. By all accounts, Google leadership designed Google+ as a social media platform, a direct competitor to Facebook.

At first, the hype didn’t seem hyped enough. Just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts.

google+ research

Discover research about the future of Google+.



Small Businesses Struggle to Prove Facebook ROI: New Research

social media researchAre you using Facebook to acquire customers for your small business?

Do you struggle to measure the return on your social media marketing investment?

Despite a lack of concrete proof of sales, small businesses are devoting time and dollars to Facebook marketing.

In this article you’ll discover findings from recent studies focused on Facebook marketing.

facebook roi research

Discover new research on how small businesses struggle with Facebook ROI.



12 Social Media Marketing Trends for Small Business

social media researchCurious about how other small businesses are using social media to get more sales?

Wondering which platforms work best for small businesses?

Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some surprising stalls.

social media marketing trends for small businesses

Discover twelve social media marketing trends for small businesses.



Social Media Marketing Trends Gaining Traction in 2015: New Research

social media researchDo you track social media marketing trends?

Are you wondering whether predictions for 2015 are proving true?

In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track.

social media marketing trends research

Discover new research on social media marketing trends.



2015 Social Media Marketing Industry Report

social media researchDo you wonder how your peers are using social media?

Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting?

In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities.

This industry report also shows you which social tactics are most effective and how content plays a role with social media marketing.

2015 social media marketing report



Pinterest Set to Surge in 2016: New Research

social media researchIs Pinterest part of your social marketing mix?

Are your customers on Pinterest?

Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.

In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform.

pinterest research

Discover how recent research shows Pinterest is set to surge in 2016.



Marketers Embrace Influencer Marketing: New Research

social media researchHave you considered reaching out to social influencers to win more credibility and sales?

Do you want research to help make the case that influencer marketing works?

In this article you’ll discover the most recent findings about marketers’ perception of influencer marketing and its ability to boost social media marketing efforts.

Influencer Marketing Defined

Quickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social media stardom. These influencers have proven credibility among and even sales to a specific target audience. Examples include fashionista Chiara Feragni (3 million Twitter followers), YouTube makeup video blogger Michelle Phan (7,600,000 subscribers) and John Lee Dumas of the Entrepreneur on Fire Podcast (923,000 unique listens in December 2014).

influencer marketing research

Discover new research on influencer marketing.



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