How can you find a targeted audience and encourage them to join your list?
The answer is to leverage the people who already like you: your Facebook fans.
This article shows you three ways brands are using Facebook apps to grab their fans’ attentions and encourage them to subscribe to their list.
Why Use Facebook to Find Email Subscribers?
Email converts new customers more effectively than any other digital medium. The key is having the right people on your list—the ones who want to hear what you have to say and are most likely to buy from you. That’s where Facebook comes in.
Your Facebook fans are probably fans because they already like your products or services. That’s a great start to finding a narrowly targeted audience that’s likely to buy from you.
A simple lead funnel gives context to the process. By engaging with your Facebook fans, you build trust. From there, you can ask your fans to sign up for emails that share information they’re interested in. With strong email and marketing tactics, you end up with sales and long-term customers.
Do you use LinkedIn marketing tactics to generate more leads?
Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach.
In this article you’ll find the latest LinkedIn features and how you can use them to your benefit.
#1: Stay In Touch On The Contacts Page
Think of your Contacts page as your control center. It’s where you keep track of your long list of connections, but it also offers alerts and tags. These features, along with helpful filtering options, keep everything organized and easily accessible.
Alerts are in the boxes at the top of the page. They let you know when your contacts have a significant event happening, like a job change, work anniversary or birthday. Use these alerts to your advantage and send a quick note to acknowledge their success. They’ll appreciate the gesture and it’s a great way to keep in touch (and top of mind).
Are you ready to take the plunge and use content to connect with your audience on social media?
If you shift your thinking and perception about what makes your brand successful, you can tease out great content that will undoubtedly catch the attention of potential customers.
In this article, I’ll show you how to start building an engaging presence on social media in four easy steps.
#1: Build a Targeted Community
The first step is to build a community of people who care about what your brand has to offer.
It doesn’t matter if you have a Facebook, Twitter, LinkedIn or Google+ page or all of the above. As long as you have a starting point, you can start building your audience on social media.
Haphazardly trying to build a large community won’t be very helpful. Your best bet will be to build a targeted community. How do you build targeted communities? Generally speaking, there are two ways.
To build a community through organic means, you must provide share-worthy and useful content that’s relevant specifically to the audience you want to reach. The more your content (on any social network) gets shared, the more eyes see it.
Are you looking for tools to create better visual content?
Creating compelling visuals for your social media marketing can be challenging.
In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms.
The Big Picture
Visual content has become extremely important to marketers’ social tactics. That’s because of a growing consumer interest in images as evidenced by popular sites like Pinterest, Instagram and Snapchat.
People connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.
That means brands using visual social media content to drive a stronger message to their audience will naturally cut through the noise and rise to the top.
Here’s a lot of important stuff you need to know about visual content for social media marketing.
#1: Making the Case for Visual Content in Social Media
The use of visual content in social media has exploded, partly because it’s so easy to create and share images and video with a smartphone, and partly because images are more persuasive than text content. Here are some important reasons why you should include visual stories in your social marketing tactics.
Why Use Visual Content in Social Media Marketing?: Over at the Marketing Tech Blog, Douglas Karr breaks it down for us with an infographic (of course) to explain why any social marketing should be dominated by visuals.
Are you trying to reach a wider audience and generate leads?
Twitter chats are a great way to boost your marketing results.
In this article you’ll discover six ways Twitter chats can help you connect with a larger audience and enhance brand awareness.
Why Twitter Chats?
Most marketers use Twitter to promote content, build brand awareness and interact with followers. Overall, it works pretty well. But what if you could turbo-charge those efforts?
Do you want more fans to see your Facebook updates?
If so, you need to understand Facebook reach.
In this article, you’ll find out what Facebook reach is, why some pages have more visibility than others and how to improve your own Facebook page reach.
What Is Facebook Reach?
Facebook is always rolling out new features in an effort to give users a more seamless and useful experience. Unfortunately, that doesn’t always work in your favor when it comes to reaching as many people as possible with your page content.
Facebook reach is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And that’s not all. There are different kinds of reach: post, page, organic, viral and paid. Everything on Facebook boils down to reach.
Do you know how to engage the reddit community?
In this article I’ll show you how brands can engage on reddit and create a successful lead generation campaign using Reddit sponsored headlines.
Reddit is a website that showcases popular links and information. Reddit’s unique culture can make it hard for brands to navigate.
Redditors expect extreme transparency and authenticity from advertisers. Spam and hard selling aren’t tolerated and using either tactic will damage your brand’s reputation.
It doesn’t matter how awesome your content is. You can’t approach reddit the same way that you do Facebook, Twitter or Pinterest. If you jump in and submit content blindly, you could find yourself banned or your websites blacklisted.
How Does Engagement on Reddit Work?
Engagement on reddit takes place in subreddits. Subreddits are niche communities filled with people who are passionate about a specific topic.
Examples of subreddits include:
- http://www.reddit.com/r/frugal discusses ways to save money
- http://www.reddit.com/r/buildapc discusses how to build a pc
- http://www.reddit.com/r/whiskey discusses all things whiskey-related
- http://www.reddit.com/r/dataisbeautiful shares visual representations of data
As a business, you need to learn the ropes and focus on supporting the subreddits you join, instead of marketing to them. Think more about offering solutions, sharing resources or asking questions, and less about selling.
Subreddits are most often created and moderated by reddit community members, but in rare cases a brand creates a subreddit.
For example, last year, Ford Motor Company created the /r/FordPiDayChallenge and worked hand in hand with the reddit team to run a campaign for Pi Day on March 14.
Every 3 minutes and 14 seconds, Ford posted a math question to their subreddit. Each question included a reference to a Ford vehicle.
Do you want to know how to fix that?
It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost!
In this article I’ll show you three ways you can guide people into endorsing you for relevant skills.
Why Manage LinkedIn Endorsements?
LinkedIn endorsements are meant to provide credibility and networking opportunities.
Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Or worse, you don’t know the endorser at all, so how can he or she endorse any skills you have?
Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Other times, people are endorsing you because they’re friends or colleagues and they think they’re helping you.
Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. Luckily, you can help people endorse you for the skills that really matter to you. Below I’ll show you how.
#1: Set Your Skills and Endorsements
If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile. This lets you subtly encourage others to use those skills when they endorse you.
If you don’t have the Skills section on your profile, go to Edit Profile and look to the right. You’ll see a list of sections recommended for you. Click on the Skills option to add it to your profile.
Do you want more engagement and traffic from your efforts?
If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement.
In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.
Why Use Images to Drive Social Engagement?
People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video.
The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.
All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting noticed.
If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today.
#1: Give Your Audience What They Need
If you want to encourage engagement and shares, your images have to appeal directly to your target audience.
Create images and infographics that either solve a problem or inspire your community to take action. Images that give short, instantly actionable advice are highly shareable. Quick tips, how-to’s, quotes and fun facts are all very popular.
Social media expert Kim Garst matches audience expectations with useful tips by regularly posting images with social media advice and tagging them with #biztip.
Her community shares these problem-solving tips like wildfire, which results in an exceptionally high organic engagement rate on Facebook.