6 Unique Ways to Target Your Facebook Ads


social media how toDo you use Facebook ads to their full potential?

Interested in reaching highly specific groups of people?

Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.

In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered.

six ways to target facebook ads

Discover six unique ways to target Facebook ads.

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7 Ways to Build an Engaged Instagram Following


social media how toDo you have an Instagram account?

Want to get more engagement from your followers?

If you want to drive engagement on Instagram, there’s plenty you can do to increase your company’s visibility to get more likes, comments and followers.

In this article I’ll share seven tips for building an engaged Instagram following.

build an engaged instagram following

Discover seven tips for building an engaged Instagram following.

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How to Improve the Visibility of Your LinkedIn Profile


social media how toDo you use LinkedIn to market yourself?

Want to make it easier for people to find you in Internet searches?

With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.

In this article you’ll discover how to create visibility for your LinkedIn public profile.

What Is Your Public Profile?

Your LinkedIn profile has two components: the profile that LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user.

improve linkedin profile visibility

Discover how to improve visibility for your LinkedIn profile.

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How to Use Twitter Direct Messages for Customer Service


social media how toDo you use Twitter for business?

Want to improve communication with customers?

Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly.

In this article, you’ll learn how to use Twitter’s updated direct messages feature to improve communication with your customers.

use twitter direct messages for customer service

Discover how to use Twitter’s direct messages for customer service.

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How to Start a Business Blog: Seven Essentials for Success


social media how to

Are you interested in starting a blog for your business?

Want to know how to set it up to get the best results?

There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success.

In this article you’ll discover the seven critical elements you need for your business blog.

seven essentials for a business blog

Discover seven essentials for starting a business blog.

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How to Handle a Social Media Crisis


social media how toHave you ever had to deal with a social media crisis?

Do you have a crisis plan?

In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed.

In this article I’ll share four tips on how to effectively deal with a social media crisis.

What’s a Social Media Crisis?

If there’s a high volume of incoming social media messages on one particular topic, chances are you have a social media crisis on your hands.

handle a social media crisis

Discover how to handle a social media crisis.

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How to Cross Promote Your Social Profiles With Facebook


social media how toAre you active on multiple social platforms?

Are you using your Facebook page to grow followings on other platforms?

Promoting links to all your social profiles on Facebook lets your fans know where else they can find you.

In this article you’ll discover six ways to promote your social profiles on your Facebook page.

cross promote social media profiles with facebook

Discover how to cross promote your social profiles with Facebook.

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How to Create a LinkedIn Company Page to Promote Your Business


social media how toDo you use LinkedIn to market your business?

Interested in setting up a company page?

LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects.

In this article you’ll find out how to create a LinkedIn company page to promote your business.

create linkedin company page to promote business

Discover how to create a LinkedIn Company Page to promote your business.

#1: Fill in Company Details

To get started, go to Interests at the top of your LinkedIn homepage and select Companies from the drop-down menu.

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How to Create a Social Media Marketing Plan


social media how toDo you want to make personal connections with your customers on social media?

Interested in better ways to address their wants and needs?

The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees.

In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement.

create a social media marketing plan

Discover how to create a social media marketing plan.

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