Are you making different images for each type of social share?
Creating one image that looks good on several networks saves time, money and improves your visibility.
In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn.
Why Make One Image?
Images play an important role in social media marketing and many marketers today are investing in creating eye-catching images to share. But Twitter, LinkedIn and Facebook can have a dizzying number of recommended sizes.
Creating separate images to look good on each social channel can be time-consuming and costly.
Have you looked at what other content creators are doing?
Watching what works for others in your industry can help you create content that increases engagement with your own audience.
In this article I’ll share how to search Pinterest, Instagram and Facebook for visual content to inspire your own visuals.
#1: Generate Ideas From Pinterest
When seeking visual inspiration, Pinterest should be your first stop. You’ll find lots of creative ideas uploaded and shared by others that you’ll want to repin. You may also get ideas for pictures to take and pins to create, as well as inspiration for your blog.
Would you like to improve your social media marketing?
Are you up to date with the best social media tips and tools?
We asked 20 social media experts to share how they’re getting results with social media marketing today.
Here’s what they had to say.
#1: Mine Twitter to Grow Your Audience
While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.
Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.
Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.
Do you want to attract more live viewers?
When you cultivate a live audience for your Google Hangout on Air, you have more opportunities to connect with your fans.
In this article I’ll share five things you can do to bring more live viewers to your Google Hangout on Air.
Do you want to get more out of your ads?
The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.
In this article I’ll share three tips for making the most of your Facebook ad campaigns.
#1: Reach the Right Audience
Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.
For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.
Do you want to spark better conversations with your followers?
Coming up with interesting content ideas for tweets can be challenging for social media marketers.
In this article I share 14 ways you can achieve more engagement with your Twitter audience.
Have you thought beyond adding a list of jobs and responsibilities?
LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.
In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.
Develop a Plan
Recent studies show that 71% of B2B marketers say relevance to the audience is the most important aspect of any marketing program. That applies to marketing yourself as well. When updating your LinkedIn profile, start by mapping out how you’re going to use every part of your profile to show prospects you are relevant to them.
Are you looking for ideas to improve your social media marketing over the holiday season?
Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales.
In this article I’ll share resources for building a social media campaign this holiday season.
Why Social Media for the Holidays?
Chances are high your audience will be on social media during the holidays.
In addition, a recent MarketLive survey shows social media will influence half of holiday shoppers this season.
According to the survey, customers take part in several social activities when they shop online. They review products, look for gift ideas on Pinterest, seek product referrals from friends and more. The incentive campaigns that influence purchases by these customers range from free shipping and exclusive discounts to loyalty points and deals.
Have you thought about building a Facebook group?
Today’s Facebook groups offer a way to create ties with thousands of members.
In this article you’ll find four ways Facebook groups can help build stronger customer relationships.