Do you want your Twitter and Facebook followers to join in?
By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers.
In this article you’ll discover how to stream your next Google Hangout On Air to your Facebook and Twitter followers.
Why Google Hangouts On Air?
Google Hangouts On Air are live video broadcasts that stream simultaneously on Google+ and YouTube. Through the magic of Google, YouTube automatically records your live video and saves it to your YouTube channel after the event.
Are you looking for tips to get your numbers back up?
A few simple tweaks can get you more attention and interaction on Twitter.
In this article you’ll discover five ways to improve your tweets and up your engagement.
#1: Refine Your Twitter Bio
The most important thing you can do on Twitter is optimize your bio.
Are you looking to increase your ROI?
Online advertising can be the best way to scale the growth of your business.
The most important step is to figure out your best targeting options, and the way to do that is through testing.
In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.
Why Use Split Tests?
If you’ve ever tried to advertise your business on Google AdWords or Facebook, you may not have been satisfied with the results. The truth is, as efficient as they are, both platforms have become quite complex. Being successful with your paid marketing is increasingly requiring more effort.
On AdWords, you need to figure out what keywords work best. On Facebook, you target potential clients based on users’ profiles. After hours of trial and error and thousands of dollars invested, I’ve discovered that nothing is obvious.
That’s where split testing (also known as A/B tests) can make all the difference.
Do you want to capture more email leads?
Are you running social media contests to grow your email list?
Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.
In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.
Why Collect Emails as Contest Entries?
You know social media is effective, but it’s rented land. Your email list is something you own.
The good news is that you can use social media contests to collect emails for that list by asking people to enter with their email address.
Do you know how to get started?
Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.
In this article you’ll discover how to create and promote infographics to put your content front and center.
Infographic marketing offers vast potential for growing your audience, generating engagement, earning links, enhancing brand recognition and improving Google rankings.
Are you ready to take your Pinterest marketing to the next level?
Most companies open a Pinterest account, pin their content and repin other people’s material.
While that’s a great place to start, it’s the bare minimum.
In this article I’ll share five techniques to improve your Pinterest marketing.
#1: Approach Pinterest Like a Search Engine
When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.
Is there a place for time-lapse video in your marketing?
It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app.
In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form video.
Have you considered combining the power of Google Analytics with your Facebook Insights?
Comparing this data can help you find Facebook fans who are most likely to convert.
In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.
#1: Identify Your Buying Audience
First let’s look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your goals. In this section I’m assuming you have a clear understanding of how Google Analytics works, specifically how goals and events work.
Do you know where all of your social traffic is coming from?
Want more detailed information on social media referral traffic?
The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything.
In this article you’ll discover how to create custom URLs to find what is called dark social media traffic.
What Is Dark Social Media?
Dark social media traffic is referred to your site when you post a direct link to your content on a social media network and that link is clicked outside of the network.
For example, dark social media traffic happens when you post a link to Facebook and someone clicks on it from within a mobile dashboard app such as TweetDeck, or when someone copies that link and shares it via email or a text message.