Do you know if your social media efforts are worthwhile?
Social media measurement is one of the most frustrating challenges business face.
In this article I’ll show you three simple measurement strategies that can fit into one of your future campaigns.
In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective.
Do you spend time networking in LinkedIn Groups?
LinkedIn Groups are great way to build credibility and make new connections that can ultimately help grow your business.
With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.
Unfortunately there are many LinkedIn Groups that are not well-managed, which makes the experience within these Groups less than optimal.
Would you like your blog to bring in more leads for your business?
You already know you need to create awesome blog content, but there’s more to business blogging than just that.
You also need to include a few tactics to help you bring in the leads you want.
Here are some useful tactics to entice and capture leads used by top marketing business blogs!
#1: Place Opt-In Forms Around Your Blog Content
There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.
Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.
Are you familiar with the new Facebook cover photo rules? You are now able to put calls to action and your website or address information in your Facebook cover photo, but there are still text restrictions.
Would you like some inspiration for what your business can do with a cover photo?
Many people have not updated their cover photos to be in compliance.
In this article I’ll tell you what’s changed and show you 9 examples and how you can leverage the new rules to boost your business.
Facebook’s New Rules
As of March 6, Facebook’s rules state that cover photos may not include more than 20% text. But the previous restrictions that were in place were removed (i.e., no calls to action, no websites and no address information).
The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign.
There was some initial confusion about how the 20% text area was measured, so Facebook came out with a post that clarified how this area was calculated and what was acceptable.
Are people talking about your company online?
Many companies simply can’t afford to hire a social support team.
So what are your options to manage these conversations with little to no resources?
Keep reading for tips on how you can create a free or low-cost social support team.
Why You Need a Social Support Team
The NM Incite 2012 State of Social Customer Support Report shows that 47% of social media users are turning to social care.
For those who think their customers aren’t using social media, the 2013 Infinite Dial Report from Edison Research revealed that 62% of Americans have a social media profile on one or more social networks, up from 56% in 2012.
Further, the number of casual social media users is declining. “Approximately 71 million Americans check their social networks several times a day, up from 58 million in 2012.”
Are you wondering what the common themes of social media experts are these days?
The number of conference takeaways and buzz was immense.
For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles.
CATEGORY: Calls to Action
#1: Get More Leads With Calls to Action
Throughout the conference, the topic of calls to action (CTAs) came up in numerous sessions. What is a CTA?
A social media call to action is an integral and often overlooked element of an effective social media strategy. Social media gets prospects, customers and the public primed to want to find out more about your offering or to engage with you further, but you must lead them to the next step in your sales or other conversion process.
Are you conducting activities that are against Facebook’s policies?
It isn’t easy to keep up with all of Facebook’s updates.
Here are 5 ways marketers can stay up to date on Facebook updates and policy changes.
#1: Follow Facebook’s Business Pages for regular updates
Just like businesses keep their Facebook Pages updated with the latest announcements from their company, Facebook also keeps their Pages updated to inform their users about the latest changes and announcements.
Facebook for Business takes you step by step to create a business Page that is effective but also follows their guidelines.