Are you wondering how you can integrate social media with public relations?
Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.
In this article I’ll share four ways you can use social media to support and enhance your public relations.
Do you need tips on how to create more effective campaigns?
Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.
In this article I’ll share five tips for building and running successful social media campaigns.
#1: Choose and Build the Right Campaign
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.
Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.
Are you looking for ways to use social media to increase your sales?
Both well-known and startup companies are mixing social media and e-commerce to garner more sales.
In this article I’ll show you not only how they’re doing it, but how you can do it too.
Combine Social Media and E-Commerce
Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren’t ready to buy from Facebook or other platforms.
Are you using Facebook Business Manager?
You’ll find Facebook’s newest tool useful.
In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.
Why Facebook Business Manager?
Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.
Do you have the right social media strategy for your business?
The challenge of social media is that it’s constantly changing.
In this article I’ll share five ways to adapt social media for your business.
#1: Do a Social Media Audit
To determine what is and isn’t working in your social media strategy, go over the analytics for your posts.
Do you want to be a sought-after resource in your niche?
Do you need tips on how to become a Twitter influencer?
To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.
In this article I’ll show you the two most important types of Twitter influencers and how you can become one.
Study and Map Twitter Conversations
Recently, the Pew Research Group and the Social Media Research Foundation conducted an in-depth study of Twitter conversations. They examined thousands of conversations, including the roles of hashtags, retweets, follows, mentions and specific words. They then created maps of multiple subjects to discern patterns and structures.
Have you seen how other companies are using it?
Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value.
In this article I’ll show you 10 fun ways companies are using Vine in their Twitter marketing.
#1: Dunkin’ Donuts’ Super Bowl Vine
Last year, during ESPN’s Monday Night Football pregame show, Dunkin’ Donuts unveiled the first television commercial made completely on Vine. It featured a team of Dunkin’ Donuts coffee cups taking on and defeating a team of milkshakes in a makeshift football game and was a huge hit.
Do you want more people to see your business articles?
LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.
In this article I’ll share five tips for optimizing your content for LinkedIn publishing.
#1: Know How Channels Work
LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).
Do you know the best way to share it for each platform?
Sharing your social media content isn’t a one-message-fits-all exercise.
In this article I’ll show you how to share content the right way for the top five social media networks.