social media how toDo you want to grow your LinkedIn network?

Interested in practical, scalable ways to establish your professional credibility?

LinkedIn is a powerful platform for fostering strategic connections and creating a successful brand.

In this article, you’ll discover four ways to build trust and grow your influence on LinkedIn.

develop strategic linkedin connections

Discover four ways to build trust and grow your influence on LinkedIn.

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social media how toDo you need help getting started with your social media marketing strategy?

Do you know what to include?

Goals and objectives guide your social media strategy to help you successfully connect with your customers.

In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.

#1: Identify Business Goals

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.

Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

shutterstock goals image 201979426

First, set your goals and objectives. Image: Shutterstock.

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social media how toAre you maximizing your Twitter marketing exposure?

Have you heard of Twitter cards?

Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads.

In this article, you’ll discover how to use Twitter cards to enhance your exposure.

implement twitter cards for my business

Discover how to use Twitter cards for more business exposure.

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social media how toAre you a local business on Pinterest?

Looking for ways to connect with customers in your area?

There are some simple tactics you can use to reach locals via Pinterest without using promoted pins.

In this article, you’ll discover four ways to connect with local customers using Pinterest.

pinterest tactics for local businesses

Discover four tips to connect with a local audience on Pinterest.

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social media how toWhen was the last time you updated your Facebook page?

Interested in creating a more professional and engaging experience on your page?

There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business.

In this article, you’ll discover six tips to optimize your Facebook page.

complete facebook business page

Discover six tips to optimize your Facebook Page.

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social media how toIs video a part of your marketing?

Wondering how to best tailor your videos for the top social networks?

When you play to each social network’s audience’s expectations, your video will get more views and engagement.

In this article, you’ll discover how to optimize your video for better performance on YouTube, Facebook, Instagram, and Twitter.

tailor videos for each social network

Discover how to optimize your videos for popular social platforms.

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social media how toAre wondering how to get more Pinterest followers?

Are you looking to increase your Pinterest engagement and drive traffic?

In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business.

Why More Pinterest Followers?

More Pinterest followers can help you get more likes, repins, comments, clicks and impressions.

This can then help drive traffic, increase sales, generate leads and build your Pinterest brand.

It also provides an opportunity for you to generate more engagement with your customers.

Here are the tips:

#1: Add the Pinterest Follow Button

The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. This can be effective if you have a high-traffic website.

Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. Make it easy for people to find your brand page and convert them into followers.

To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding.

add follow me on pinterest button

The Pinterest buttons can help convert website visitors into followers.

MindBodyGreen placed Pinterest buttons on the header and the sidebar of their website to divert website traffic to their Pinterest page and attract some of their thousands of followers.

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social media how toIs your business using Instagram?

Want to learn how to be more creative with Instagram?

By making the most of Instagram’s unique features, you can stand out from the crowd and leave a lasting impression with customers and fans.

In this article, you’ll discover four creative Instagram accounts you can model in your own marketing.

creative ideas for businesses on instagram

Discover four creative ways to use Instagram for your business.

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social media how toHave you heard of YouTube Live?

Want to learn how to use it?

YouTube Live will stream video from your webcam or desktop, letting you host webinars, broadcast vlogs, and more in real time.

In this article, you’ll discover how to broadcast video using YouTube Live.

how to use youtube live to stream video

Discover how to use YouTube Live to broadcast video.

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