5 Ways to Get the Support of Social Media Influencers

social media how toIt’s the Holy Grail of interactive marketing: getting “social media influencers”—the ones with the voice and the reach, the ones to whom everyone else listens—to endorse and promote what you’re doing.

Recently, my company managed to inspire 60 such influencers to participate in our event, called The Influencer Project, and they even took it upon themselves to help spread the word.

People like Social Media Examiner’s own Michael Stelzner, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, David Meerman Scott, and others all signed on. We were grateful beyond belief.

View Comments

 
 

Are You Using Social Media as Social Proof?

social media how toDid you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business?

You can, and social media can be more effective than other forms of influence, as you’ll see in a minute.

First, let’s talk about the phenomenon I’m referring to. Influencing people you don’t know (in this case, new web visitors) by using information is known as social proof.

View Comments

 
 

9 Ways to Sell Social Media to the Boss

social media how toConversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature.

However, there are still many who are struggling to ‘sell’ social media to their executives.  And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”

Let’s explore 9 ways you can make a good case for social media programs.

View Comments

 
 

7 Facebook Marketing Tips From World’s Top Pros

social media how toIt’s no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses.

To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You’ll want to incorporate these priceless ideas.

The best way to get the most from Facebook is to model the best. Find out who’s doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in Facebook marketing. Take notes—these tips are too good to pass up!

View Comments

 
 

How to Use Your Blog to Drive Social Sales

social media how toNo matter how great your company is at playing the social media game, let’s not kid ourselves… The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes.

The real question is how many people are buying what you’re selling?

Unfortunately, getting your blog readers to buy what you’re selling, especially if you run an online business, can be difficult.  This article will reveal a proven technique to turn your blog into a sales engine.

View Comments

 
 

9 Ways to Use Social Media to Inspire Your Writing

social media how toWhether you’re a personal blogger, business blogger, article marketer, copywriter, novelist, poet, student writing an essay or any other form of writer, social networks provide a vast array of ways to get inspired to write.

This can be considered one of the best ways to beat a case of old-fashioned writer’s block.  You just need to know where to look and set up some channels to provide at-your-fingertips-access when you need it.

Here are nine ways to use social media to find writing inspiration.

View Comments

 
 

Why Social Media Gaming Is Big Business for Your Business

social media how toSocial gaming is barely 3 years old, and already companies such as Zynga are reportedly earning $500,000.00 per day! And your brand can benefit from this hot market.

“OK, I’m impressed. Now what is social gaming exactly and where do I play?”

At first blush, social games aren’t too different from traditional online gaming. Both types focus on entertainment appealing to a wide audience, with simple mechanics and relatively short periods of play.

View Comments

 
 

How to Prospect Using Combined Power of LinkedIn and Twitter

social media how toLet’s assume you know whom you want to work with, but you just don’t move in their circles. How can you make yourself known without cold-calling (or risking rejection)?

Simple.  Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together).

#1: Get Your House in Order First

First, you need to do some housekeeping before you put yourself forward, and by that I mean clean up your LinkedIn profile. Take a good hard look at it and ask yourself the following:

View Comments

 
 

Facebook 101 for Business: Your Complete Guide

social media how toNot using Facebook for business yet? Wondering where to start?  Already on Facebook, but not sure if you’ve done everything right? Well look no further.  Bookmark this article.  It will be your comprehensive guide to using Facebook.

By the way, you’re not alone. There are still many business owners and marketers who don’t quite know where to start—they struggle to gain momentum and achieve measurable results from their efforts.

This post is designed to help you understand what Facebook can do for your business and lead you through a step-by-step process for getting started on building a compelling presence and optimizing your Facebook marketing.

View Comments

 
 

How to Supercharge Your Social Media Presence With Online Surveys

social media how toHow well do you really know your audience? Do you know their likes, dislikes, needs, fears, wants, and challenges? Getting to know and understand your customers and prospects is the key to growing your business.

With the rise of social media, the importance of knowing your audience has taken center stage. When you listen to your audience, your one-on-one engagement on social sites becomes effortless and ultimately you are able to deliver exactly what they want, when they want it.  The real-time element of social media makes this possible.  With simple online surveys you can take your social media program to an entirely new level.

View Comments