Becoming Recommended: How to Build a Business Others Love Recommending

Do you rely on word of mouth to promote your business?

Are you wondering how to get more people to recommend your product or service?

To learn how to build a business that’s highly recommended, I interview Paul Rand.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. He’s also the chief digital officer at Ketchum and former president of the Word of Mouth Marketing Association. Paul authored the book, Highly Recommended: Harnessing the Power of Social Media and Word of Mouth to Build Your Brand and Your Business.

Paul explores how your business can become highly recommended.

You’ll discover what motivates recommendations, the importance of targeting the right influencers online and the six steps to getting more positive recommendations for your business.

build a business others love recommending

Listen as Mike talks with Paul Rand about how to build a business others love recommending.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

11 comments

 
 

Mobile Marketing: Are You Ready for the Revolution?

Do you have a mobile strategy for your business?

Are you interested in discovering what the future of mobile marketing has in store?

To learn how to market your business with mobile, I interview Tom Webster.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He’s authored studies such as The Social Habit and Twitter Users in America. He’s co-authored a new book with Tim Hayden called The Mobile Commerce Revolution: Business Success in a Wireless World.

mobile marketing with tom webster

Listen to Tom Webster share tips for mobile marketing.

Tom explores how mobile marketing impacts your business.

You’ll discover why successfully mobile marketing goes beyond technology, how consumer behavior is already being shaped by mobile, and how to respond to the mobile commerce revolution.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

14 comments

 
 

Twitter Marketing: How to Succeed on Twitter

Do you use Twitter for your business?

Are you wondering how to get more out of your Twitter marketing?

To learn how to successfully market your business using Twitter, I interview Mark Schaefer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He’s a college educator, blogger, consultant and speaker. This is his third appearance on this show!

mark schaefer podcast

Listen to Mike talk with Mark W. Schaefer to find out how to succeed on Twitter.

Mark explores what you need to know about using Twitter for your business.

You’ll discover the path to Twitter success, how to utilize everything Twitter has to offer to market your business, and manage your followers and lists.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

10 comments

 
 

Blog Monetization: How You Can Make More Money With Your Blog

Are you looking for ways to make money with your professional blog?

Do you want to know how to leverage your content to monetize your site?

To learn how to make more money with your blog, I interview Leslie Samuel.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

Listen to Leslie Samuel explain how you can make more money with your blog.

In this episode I interview Leslie Samuel, whose Interactive Biology blog makes biology fun for students and teachers. He’s also the man behind Become A Blogger, a large site dedicated to the craft of professional blogging.

leslie samuel podcast

Listen to Mike talk with Leslie Samuel to find out how to monetize your blog.

Leslie shares how to make more money with your blog.

You’ll discover the many ways you can leverage content on your blog to make money, the benefits and pitfalls of display ads and affiliate marketing and the strategy behind selling your own products and services through your site.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

13 comments

 
 

Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn

Do you use LinkedIn as a networking tool?

Are you looking for ways to use LinkedIn to attract more business for your company or brand?

To learn how to optimize your LinkedIn profile as a marketer, I interview Ron Nash, the “LinkedIn Whisperer,” for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a Recession. Ron is a LinkedIn preferred trainer who specializes in helping individuals and brands with their LinkedIn strategy.

ron nash on linkedin

Listen to Ron Nash discuss optimizing your LinkedIn profile.

Ron shares the importance of having a well-developed LinkedIn profile.

You’ll discover how to present yourself on LinkedIn, write an engaging professional headline and summary and strategically leverage images and video on your profile page.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

15 comments

 
 

Online Publishing: Lessons From Five Years at Social Media Examiner

Have you ever wondered how Social Media Examiner started?

Do you want to know the strategy behind this large online publishing platform?

For this episode of the Social Media Marketing podcast I’ll share how we built Social Media Examiner into what it is today.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode you’ll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

48 comments

 
 

Advanced Blogging: How to Go Big With Your Blog

Do you have a blog for your business?

Are you ready to take your blogging to the next level?

To explore how to build your blog readership, I interview Darren Rowse for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Darren Rowse, the world’s leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger. Darren has been blogging since 2002 and his work has inspired millions of people.

Darren shares how he built a mega-blog with millions of monthly readers.

You’ll discover how to attract more readers, engage your audience and monetize your blog.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

21 comments

 
 

Writing and Social: Why the Written Word Is Your Marketing Advantage

Do you write content for your business?

Are you looking to improve the quality of your writing and your storytelling skills?

To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Her newest book is called Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Ann shares why she decided to write a book for marketers about writing.

You’ll discover how to improve your writing for social media.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

20 comments

 
 

Fan Content: How to Leverage Your Fans to Enhance Your Social Media

Do you want your fans to help market you?

Are you wondering how to include fan content in your social media?

To explore how fan content can enhance your social media, I interview Jesse Desjardins for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Working with fans, Jesse’s team receives over 1000 images from fans a day!

Jesse shares how he and his team leverage fan content–specifically photos–to promote Australian tourism.

You’ll discover how Jesse and his three-person team have grown Facebook to 6M fans and Instagram to 800K fans to reach 3M to 6M people a day.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

14 comments

 
 








Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!