How TurboTax Uses Social Media to Engage Customers
If you live the U.S., then you’re likely thinking about next month’s tax deadline. You’re also likely using TurboTax to file you tax returns. In this video I interview Christine Morrison, Social Media Marketer at TurboTax. Christine shares some of the social media tactics TurboTax uses to engage their community.
Be sure to check out how TurboTax uses the social media platforms listed below.
The Art of Social Media Conversations (an Interview with Jason Falls)
In this video I interview Jason Falls, founder of Social Media Explorer. Jason is an expert in helping large corporations build social media strategies.
In this interview, Jason shares the biggest mistake businesses make when using social media. He also shows the similarities between social media and public relations, how to engage customers and his excellent insights into the future of social media.
After you watch the video, be sure to read the takeaways listed below and let us know what resonated with you most.
How Bloggers Should Use Twitter (a Darren Rowse Interview)
In this video I interview Darren Rowse, founder of the popular blogs Problogger.net and Twitip (a blog dedicated to Twitter).
Darren also authored the best selling book Problogger: Secrets for Blogging Your Way to a Six-Figure Income.
In this video Darren shares why Problogger took off and his great tips on how bloggers should use Twitter.
Reaching Millions With Twitter: The Whole Foods Story
Have you ever wondered how a business handles more than a million Twitter fans? Want the inside scoop from the largest retailer on Twitter?
Even if you’re a small business, there’s some great insight to be gained from Marla Erwin, Interactive Art Director for Whole Foods Market. Marla was instrumental in creating Whole Foods’ acclaimed social media program and the results have been phenomenal! For example, in the first year, Twitter.com/Wholefoods gained a million Twitter followers. It has now surpassed 1.75 million people.
If you’re not familiar with Whole Foods, it’s the leading natural and organic food store in the world with nearly 300 locations in North America and the United Kingdom.
Whole Foods Market is the most popular retailer on Twitter and is a leading example of Twitter’s power to build millions of relationships a single customer at a time. Here are key excerpts from our interview (you can listen to the entire exchange at the end of this article).
How MarketingProfs Manages Its Brand on Twitter (an Ann Handley Interview)
In this video I interview Ann Handley, Chief Content Officer for the 358,000 member organization MarketingProfs.
Ann talks about how she manages being the public face on Twitter for her organization. She also shares how her own Twitter strategy has evolved over the last 2 years.
In this video Ann also discusses the challenges of having employees represent your brands on social media and how to approach social media policies.
The Dark Side of Blogging Fame (a Wendy Piersall Interview)
In this video I interview Wendy Piersall of WendyPiersall.com. Wendy’s had a lot of exposure from her blogging and provides some interesting insights into the dark side of being popular online.
Health issues forced Wendy to re-evaluate her pursuit of fame. And when she focused on paying the bills these activities were the first things she dropped.
Wendy also gives some great information for both businesses and bloggers concerning the U.S. Federal Trade Commission’s ruling on blogging financial disclosures. Listen to hear the whole story.
The Future of Social Media: Being Everywhere (a Steve Rubel Interview)
In this video I interview Steve Rubel, Senior Vice President at Edelman Digital. Steve advises some of the biggest names in the world, such as Dannon, Hewlett Packard, Pepsi and Microsoft, on social media.
Watch this video to pick up some of the nuggets of social media advice he gives his clients. One valuable tip Steve gives is about “shared mutual gain” and what it means. Steve also explains why he quit blogging.
How ‘Help a Reporter Out’ Grew to a Mega Network
I recently sat down with Peter Shankman, founder of the network Help a Reporter Out, also known as HARO.
In this interview, Peter reveals why he started HARO, why it works and offers tips for starting your own social network. He also talks about how he built his community using social media.
HARO’s tagline is “Everyone Is an Expert at Something” and the site’s mission is to connect experts with journalists who are under a deadline. More than 100,000 experts are registered at the HARO site and more than 1,200 media queries are sent weekly to his global audience.
How Best Buy Manages 2100 Employees on Twitter (video)
In this video I interview John Bernier, Social Media Manager at Best Buy. John is best known as one of the brains behind Best Buy’s Twelpforce, an online customer service initiative on Twitter.
Watch this video to find out how Twelpforce manages 2,100 Best Buy employees as they answer thousands of customer questions on Twitter.
After you watch the video, be sure to read the takeaways below.
Twitter Tips from Copyblogger’s Brian Clark (video)
In this interview, I speak with Brian Clark, founder of Copyblogger.com. Brian reveals the different ways Twitter has improved his business. In the video, you’ll also discover:
- The common blogging and social media mistakes businesses make
- How to succeed with social media and blogs
- Where Brian finds inspiration for his blog
- Tips for attracting opportunity to your business
David Enders, D.C. on:
How to Keep Readers Coming Back to Your Blog
Mark McClure on:
How Bloggers Should Use Twitter (a Darren Rowse Interview)
Todd Noall on:
6 Powerful LinkedIn Marketing Tips for Small Businesses
eirefitz on:
7 Tips for Driving Targeted Traffic With Twitter
Antony Francis on:
5 Emerging Social Media Sites to Watch in 2010