social media how toDo you blog for your business?

Are you looking for exciting tips to streamline your blogging experience?

If so, keep reading.

We spoke with 21 top experts to find the hottest business blogging tips you need to know today.

Here they are…

#1: Treat Each of Your Articles as a Product

sme contributor leo widrich

Leo Widrich

Here is a tip that completely changed my blogging game recently. A friend sent me an email, stating that the quality of the posts on our Buffer blog was declining—and yes, she was right!

Since then, the whole team sat down and rethought our blogging strategy from scratch. What we came up with is something very simple, yet extremely powerful: Treat each of your articles as a product.

Since we started to do this, our traffic and our comments are going through the roof, and our overall feeling of happiness is too. Here are some of the points we derived from this:

  • A product is only useful if you know others want it. Validate an idea for a blog post in the same way. For example, before posting an article, we tweeted a question about whether anyone was interested in learning more about multitasking. The outcome? They sure were, and the post was a big hit.
  • A product is something that people would potentially pay for. Would they also pay for your articles? Simply starting to think, “Would anyone pay for reading this?“, immediately changed the quality. We started to add research on topics instead of just opinions, many more examples and in-depth coverage. That’s the only way we could provide value that someone might pay for (even though we don’t charge for it).
  • A product needs continual iteration. So does a blog post. Hit Publish, even if you have grammar mistakes, formatting errors and so forth. You can correct these things along the way. We had also neglected to reply to comments, which triggered less overall engagement such as tweets and shares. The simple solution—don’t!
box shipping in a warehouse

Treat each of your articles as a product. Image source: iStockphoto

Leo Widrich, co-founder of

#2: Crowdsource Unconventionally

jason miller

Jason Miller

Your audience isn’t just interested in one topic, so push the boundaries of what you write about and tie it back to what matters most. The best bloggers in the world take cues from everyday life and turn them into inspiration for blog ideas.

It’s not enough anymore to just have an RSS feed of other industry blogs as your arsenal of fresh content ideas. Increased competition and decreased attention spans make it vital to differentiate yourself with new approaches to overdone ideas.

My favorite sources for content ideas come from places I would least expect. For example, want a lesson in writing headlines? Go to the magazine rack at the supermarket and take a look at the covers of Cosmo or Men’s Health. These folks are pros at grabbing attention and are experts in writing compelling headlines that pull the reader in.

Combining that approach with ideas culled from online industry aggregators such as LinkedIn Today and offline magazines such as The Week can be a powerful way to develop fresh blog ideas.

Use a note-taking app such as Evernote to keep track of these ideas the moment they strike.

stack of magazines isolated

Take a look at magazine covers to see how the pros are grabbing attention. Image source: iStockphoto

Jason Miller, social media manager at Marketo.

#3: Produce Your Own Media Content

sme contributor jim belosic

Jim Belosic

Producing your own media content is by far the best blogging tip I could give.

When you use your own images and video in your blog, the payoff is enhanced SEO because others might link to your original article and you could get more exposure if your images are linked to and embedded elsewhere.  You also receive enhanced SEO if your image is more relevant than a typical stock image.

You always want to incorporate your own data and graphs specific to the topic, versus a stock photo inserted just for the purpose of having a photo. You can also use watermarks with your business name or URL on your images. If they do get embedded or the names changed, your brand will still be there.

The easiest way to optimize your media and increase your blog’s SEO is to integrate keywords into captions, descriptions and save images under keyword-rich names.

For example, instead of saving an image under screenshot42.jpg, change the name to customfbapp.jpg. Doing this will help your content rank better when people are searching through image directories, which in turn can provide more visibility to your blog.

Jim Belosic, CEO and co-founder of ShortStack.

#4: Publish Only Your BEST Content

emeric ernoult

Emeric Ernoult

My hottest business blogging tip is that your content should be the kind you could sell to your clients for $2,000! In other words, don’t be afraid of giving away the know-how you would otherwise sell for a living.

That advice comes from experience. A long time ago, I was a lawyer and I started blogging content that my colleagues would sell for a fee. They looked at me like I was nuts.

Three years later, they were still fighting hard to get a couple of new clients, whereas I was getting many more incoming calls than I could handle, thanks to my blog!

They thought giving away content and advice you would otherwise sell was taking away your business. But in reality, people don’t “steal” your content, they just use it to make sure you’re the expert they’re looking for!

content magnet

Customers use your content to make sure you're the expert they're looking for. Image source: iStockphoto

Emeric Ernoult, founder of AgoraPulse.

#5: Give Your Whole Story

paul colligan

Paul Colligan

The essence of social media means that our content will never just reside in a single location.  We may have videos on YouTube, dialogue and interaction on Facebook, our favorites on Pinterest and articles on websites like this one.

The totality of your content tells a “whole” story that you should, at the very least, consider presenting on your blog.  Not everything at your site has to be a “complete” post.  In some cases, automation can make this content timeline approach possible.  In other cases, it will require a bit of a specific production process.

Either way, your audience is at your blog to learn more about you.  Make sure you give them the whole story.

Paul Colligan, expert in content creation and podcasting.

#6: Target Your Market With Useful Content

mike delgado

Michael Delgado

Stop pimping your business with every blog post.  Instead, focus on equipping your target market with useful content.  That’s how you build a relevant following—and it’s key to creating a community of new customers.

Invite employees to interact with you in your blog comments. Encourage employees to read your blog posts and to interact with you there. It’s a great way to increase your blog engagement and also helps empower employees to share ideas that they might not have otherwise.

Survey your customers to find out what blog content they will find useful. Stop thinking you know what to blog about and ask your readers/customers to tell you. You’ll not only gain valuable insight into what your target market finds useful, but also promote your blog in the process.

Michael Delgadoauthor of and the social media community manager at Experian.

#7: Do Interviews/Webinars

casey zeman

Casey Zeman

A great blogging tip that I have found very useful is to interview someone awesome who can provide a ton of value and who will then share the article with his or her community.

Two things happen: 1. The person you interview is excited to share, as long as he or she is depicted in a good light to the community. 2. You get super-solid content for your existing readers and subscribers.

Another tip is webinars.  I suppose it depends on what your intention is for your blog.  But you should always be looking to increase your subscriber base, so what I have been doing recently is offering webinars/webinar signup boxes on my blog to filter traffic to super high-quality content for nurturing purposes!  They choose the time and date of the webinar and it filters them through.

Casey Zeman, creator of YouTube Revealed and Easy Webinar Plugin.

#8: Invite Guest Bloggers

stephanie gehman bio pic

Stephanie Gehman

If you find yourself pressed for time and content, consider seeking out a guest blogger.  Don’t be afraid to invite other industry professionals, people on your staff and in your company who have a penchant for writing and good grammatical command to help you build the content for your blog.

Sharing the content of guest bloggers helps you out, offers your audience a fresh perspective, possibly provides you with future guest blogging opportunities and may bring new eyes to your blog if the guest blogger has a following of his or her own.

open doors

Invite guest bloggers to help build your content. Image source: iStockphoto

Stephanie Gehman, marketing manager at Harrisburg International Airport.

#9: Guest Post Often

brian honigman

Brian Honigman

When it comes to blogging, the best tip I always share is to guest blog often. Guest blogging, no matter the industry, has tremendous benefits in terms of SEO, branding and most of all, giving you a voice within your industry.

Take a hard look at your field of work and make a list of the top 20 publications that cover this vertical online. These are the websites you should eventually write for to drive traffic and notoriety to your blog.

If you’re new to blogging, write a few articles on your industry for your own blog. Over time, you’ll have a portfolio of pieces to work from that you can pitch to a website on your list as proof of your understanding of this particular professional space.

After this guest post or posts, you’ll be able to share them as further proof of your expertise when pitching other websites on your list. From here, continue to garner a varied portfolio of guest blogs in your industry and allow guest posts on your own blog as well.

If done right, guest blogging can have many positive short- and long-term benefits to your company’s continued online success.

Brian Honigman, digital marketing manager at Marc Ecko Enterprises.

#10: Use Information Architecture

sme contributor ben pickering

Ben Pickering

Take a step back from content and think about information architecture. Use clear navigation, visible headers, categories and tags to organize your content.

Consider what your audience would expect from your blog and make it easy for visitors to find what they’re looking for. I think Mint does a great job on their blog.

spending mint

Mint is a great example of how to use clear navigation, visible headers, categories and tags to organize content.

Ben Pickering, CEO of Strutta.

#11: Focus on People First

chris garrett

Chris Garrett

Too many people prioritize the technical aspects of blogging, when I think it’s the PEOPLE side that makes the most profound difference.

The most successful bloggers listen to their audience, they get to understand their drives and needs, they answer their questions and solve their problems. It’s people who read, share, link and comment.

If there was one thing I think bloggers should look to improve in order to be more successful, it’s people skills.

welcome carpet

People are your priority. Image source: iStockphoto

Chris Garrett, founder of Authority Blogger, VP of Educational Content at Copyblogger Media.

#12: Skip the Promotion on Business Blogs

heidi cohen

Heidi Cohen

Understand prospects, customers and the public are on your blog to get answers to their questions and accomplish their goals, not yours. Therefore, you must publish content they find useful and interesting that helps them solve their problems.

A great example of how to accomplish this is ePromos, a B2B company selling promotional items. Its blog is called Everyone Loves Free Stuff, an Ad Age Top 150 blog. ePromos promotes its products by showing marketers how to promote their business.


ePromos sells its product by showing others how to promote their products and services.

Heidi Cohen, president of Riverside Marketing and Strategies.

#13: Stop Talking Only About Yourself

eugen oprea

Eugen Oprea

I am noticing this on almost every business blog I visit: everyone writes only about their product, service, features, news or product releases.

Instead, I would encourage you to start writing articles that are not directly related to your product, that provide real value for your readers and help them take action.

This will help you be seen as an expert in your industry and it’s a really simple way to attract traffic through social media and SEO. If your content is valuable, your readers will share it and Google will rank it at the top of their search results.

If you can’t spend a lot of time writing, try to attract guest bloggers who will also promote the articles they write.

goldfish jumping out of the water

Provide real value for your readers and help them take action. Image source: iStockphoto

Eugen Oprea, blogs about web analytics, SEO and WordPress.

#14: Answer Consumer Questions

marcus sheridan

Marcus Sheridan

I think most companies that are serious about blogging are finally realizing that it’s called a “blog,” not a “brag.”

This deeper understanding of the need to educate and inform vs. strictly “sell” has led to more and more companies adopting a common-sense content strategy with their blog, beginning with answering the most common questions they get from customers and consumers every day.

If companies will simply turn themselves into great listeners, and truly hear the questions they’re getting from their customer base, their blogging ideas will never cease and there is also a great chance their overall blog traffic and loyalty will explode.

The bottom line is this: If a consumer is asking the question, your company needs to be answering it.

Many businesses and organizations are finally starting to see the light on this simple yet incredibly important blogging strategy.

question marks with speech bubbles

Give your customers answers to their questions. Image source: iStockphoto

Marcus Sheridan, thought leader, social media speaker.

#15: Brand Journalism

tim gray

Tim Gray

Brand journalism will be the biggest thing in blogging over the next few years.  The basic idea is simple: A percentage of your blog content should be created with an eye toward being reusable and repurposed across multiple media platforms.

In other words, don’t create a campaign—content created based primarily on your products or services—on your blog.  Nobody goes for that any more.

The future belongs to businesses that become media, which means covering your industry like a reporter covers a beat. Listen to what people are saying about your industry (and business) and create interesting content around those subjects.

You’ll be surprised how much traffic you get when you start treating your subject like a reporter.

Tim Gray, social media strategist with Blue Mountain Media.

#16: Be Yourself

sme contributor stephanie sammons

Stephanie Sammons

There is so much canned content out there and it’s only getting worse. If you want to have any chance of standing out from the crowd, you need to create your own content!

Work to develop a blogging style that is unique to you. What’s your angle? What’s your view? How can you differentiate yourself from others who are blogging in your niche?

Do your best to weave personal stories, experiences, opinions and lessons learned into your blog posts. This can be incredibly effective for connecting with your readers and growing your following. Also, showcase your personality, passions and interests!

We connect with others and build relationships around our passions and interests. Your personality is something that no one else can duplicate!

Closely evaluate your blog today. Can people get to know you as a human being as soon as they land on your site? Humanize your blog to the point where visitors can truly feel connected to you.

Above all else, if you are true to yourself in the content you create, you will have a much greater opportunity to build a loyal audience!

red and green apples

To stand out from the crowd, create your own content. Image source: iStockphoto

Stephanie Sammons, founder and CEO of Wired Advisor.

#17: Show Your Personality

sme contributor louise julig

Louise Julig

Let your personality come out in your posts. Don’t be afraid to give an opinion or let your true colors show.

This is something I sometimes struggle with because in much journalistic writing, you’re not supposed to inject your personality into the story. But people want to know the person behind the business these days, and as long as you can still keep it professional, it helps to write in a way that lets people know there’s a living, breathing human being behind the blog.

Louise Julig, Social Media Examiner’s case study writer, freelance writer.

#18: Deal With Negativity in a Positive Way

sara hawkins

Sara Hawkins

I don’t think you can overstate the importance of dealing with negativity in an open and authentic way. Rather than deleting the negative comments, view them as an opportunity to win over a customer, offer help or guidance or even recognize if something went wrong.

Life isn’t 100% positive, and neither is business. Even the most universally loved businesses have naysayers. Allow the business to have a personality and let it shine through when dealing with negativity and adversity. Don’t be afraid to apologize or offer help.

Sara Hawkins, founder Saving For Someday, lawyer, blogger.

#19: Own Your Own Domain Name

sme contributor rich brooks

Rich Brooks

While this may seem basic, owning your own domain name for your blog is a critical step many businesses still aren’t taking.

Perhaps because they are just testing the waters when they started or they didn’t realize the importance of this step, they have a domaine like or You need to own your own domain!

Whether you run it at or, or even if you have to buy another domain name for your blog, you don’t want to rely on someone else’s platform.

When you’re working on someone else’s domain, you’re working for someone else. What if they go out of business? What if you decide to change platforms? Unless you have been posting content on a domain you control, you’ll lose all of the trust and inbound links you’ve built up over the years.

Rich Brooks, president of Flyte New Media.

#20: Immediately Claim Authorship of Your Articles

don power

Don Power

The best business blogging tip I have is to immediately claim authorship of your articles through the official “rel=author” process recommended by Google. By linking your published articles to your Google+ profile and vice-versa, your Google+ profile picture will begin to appear next to your articles in Google’s search results.

While Google officially says this may not affect your position in search engine results, it says its own statistics confirm that search results containing Google+ profile pictures receive higher click-through rates than those without.

I have personally seen my articles receive much higher ranking in search engine results (and more traffic coming to my blog) after making this small change to the markup of my articles.

don power authorshipStatistics confirm that search results containing Google+ profile pictures receive higher click-through rates than those without.

Michael Stelzner

Don Power, managing editor of Sprout Social Insights.

#21: Stop Calling Your Blog a Blog

michael stelzner

Michael Stelzner

You’re not a blogger, you’re a publisher.

When I started Social Media Examiner back in October 2009, I made the decision not to call our site a blog. Instead, I opted for the phrase online magazine.

Why? Because every business owner and marketer in the world knows what a magazine is.  That word brings to mind rich, thoughtful articles that are designed to educate and inform. There’s no question that a magazine is a publication.

When you start thinking of your blog as a publication, then you can start calling yourself a publisher.  When you’re a publisher, your business and editorial decisions become more clear.

printed and electronic magazine

Start thinking of your blog as a publication. Image source: iStockphoto

Michael Stelzner, founder and CEO of Social Media Examiner.

What do you think? Are there any blogging tips you would like to share? Leave your questions and comments in the box below.

Images from iStockPhoto.
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  • Earl

    it is alsway fun to see the different people that you have comment. Some I know well, and others are new to me. I remember these posts and like to go back and check the people who gave their toughts last time, just to see how far along they’ve come.

  • Great article, Cindy! You’ve provided bloggers and entrepreneurs a lot of information to make them better at what they do. It’s so interesting that I am bookmarking this for my future plans. 

    Thanks a lot SME for providing us with great resources all the time!

  • Hi Earl! Glad you find these posts interesting. I also find it fun to see what different people have to share. 

  • I love your tip #21. We never try this, and maybe we could. Thx for sharing.

  • I was reading through the list and got kinda confused at #19. Why confused, cause I thought why would they put it in such an “advanced tips” list just to realize how many people haven’t done it yet, even though they have been writing and publishing for years. 

    Gotta say my favorite is #21, I am not big fan of the “blogger” label anyway

  • Answering customer questions is a great tactic. If someone’s asked you a question, chances are there are a few people wondering about the same thing. We found that a blog is a very efficient way to impart the same information to everyone while also gaining some traffic.

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  • Thanks for including me, Cindy. These are definitely great tips for content creators of all levels. Often we get so involved in what we’re doing on our own site that we forget to step back and assess how we can do it better (or even just different) to get an improved result. Tips like these, from online professionals in many different fields give us new ways to approach what we’re doing. Thanks to everyone who provided tips!

  • paulcolligan

    As much as I liked my bit, I gotta say, my favorite is #21.  Mike is dead on.  As a small mindshift of my own, I just changed my biography to tell people to “visit me at”, not “visit my blog at.” 

  • Deborah Richmond

    I’m assuming by giving the whole story, you mean link to those other places where your content resides. For instance, I have video on YouTube but if all of the videos are not on my blog, my readers may miss some of my content. I could embed each one into my blog or I could at least link to them in a post that describes what they are.

  • Talk about Crowdsourcing unconventionally, great idea pulling everyone together in this post.

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  • Kevin Walli

    Great ideas Cindy. Thanks for sharing.

  • Love the tips! Keep em coming 🙂

  • excellent tips by industry experts . .thanks

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  • mattrsullivan

    Deborah, you may find it easier than you think to embed your YouTube videos.

    For instance, the latest version of allows you to simply insert a YouTube link in your post and have it automatically embed the video in the published content.

    I have an example of this at


  • I feel as if I’ve just digested 21 different posts in one. Oh wait — I did. I feel as if you’ve found a terrific way of presenting lots of good information concisely, Cindy. Thank you. Another of your great posts from last February: 13 Tools to Simplify Your SM Marketing

  • Carl Minicucci

    Great ideas…

  • Cindy, this article seems to have been directly addressed to myself… there is so much that is useful to me. Thanks for this.!

  • As per the post headline, I’d like to add one simple idea for streamlining.  
    That is, use the draft feature on your digital publisher and start multiple posts simultaneously.
    It can be consuming to sit through and draft a quality post in one sitting.  Starting multiple drafts allows you to chip away and build your content methodically and efficiently.
    It’s also an obvious place for a content idea repository.

  • Thanks for including me Cindy! Thrilled to be in such good company : )

  • Wow, great tips. Two of which I am implementing immediately! Such great value. Thank you!

  • Always a pleasure to land on your pages and get some useful note and tips!

  • #20 – Claiming your authorship is very important. However, I’m lost as to how to do this in Google+ — can anyone give a brief instruct on this?

  • paulcolligan

    It’s more than just link.  Why tell someone “here is who I am, click here to find out who I am?’

    Embed.  Bring it all in – automatically if possible – the stuff that makes sense.  Your blog is almost more a Content Timeline than anything else.  

    The last three posts on my blog are a video from YouTube, a photo from Instagram and a post I made at Google+.  They tell the whole story of who I am and what I’m doing online.  

  • raspberry ketones

    The tips you provided are superb.nice posting.

    Erica Martin Raspberry Ketones

  • Hi Brankica, yes, it is a bit surprising, but Rich Brooks says he still encounters this often with clients.

  • Thanks for sharing, Claire!

  • Love your mindshift, Paul!

  • Good point, Carl! Thanks for sharing.

  • Cool! I hope they help you, Jenny.

  • Hi Kim, you can learn more here: and here: 

  • Thank you, Alessandro!

  • Always love your insights, Jason!

  • Hi Dave, I’m happy this found you at the right time 🙂

  • You’re welcome, Scott! Thank you for mentioning the previous article on tools. It can be amazing at how much things change in social media. Many of us like to stick to favorite tools, but it can be useful to check out the new ones from time to time.

  • Yes, we’re very fortunate to have a wonderful community here at Social Media Examiner! It’s always fun to see the variety of tips shared.

  • fcaballo

    This was the perfect day to see this blog. Mine isn’t getting the results I wish it would so I’ve been wondering what to do next. I found Leo’s tip especially helpful, which in a way is the same thing Michael is suggesting: magazines are products and I need to change the way I view my blog. Bingo! 

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  • Thanks Brankica!

  • Thanks much Paul 🙂

  • Thanks much and don’t call us a blog 🙂

  • A fun and useful read through, glad I took the time to read it.
    “To stand out from the crowd, create your own content. Image source: iStockphoto”

    Had a chuckle at that. But a great read, thank you.

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  • Hey thanks Cindy for the somewhat lengthy but very valuable and insightful tips – still trying to get through it. Reading other comments too and yes, it’s not a blog when you start thinking of yourself as a publisher.

  • wow – some great tips here!  And I agree with them all, which makes me feel important too!  LOL

    No.1 was a great idea I will put into place myself…

  • Thank you Cindy…I appreciate it!

  • 🙂 Thanks for making me smile too! 

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  • neu

    nice one all in one place and thanks for putting this valuable information in one post

  • Use excerpts from your book… in fact, you can copy and paste your entire book into your blog over time. (Hint: Easiest/fastest way to establish pro credibility, niche, entice interest in your book – even if, nah, especially if it’s not published yet. Doubles (or more) the use of already-written content. (I secretly try and get my clients to do this… esp. if I’m ghostblogging for them heh heh.)

    Include a Call to action << — Did I miss this in the above tips?

    Make every word count – if it doesn't further the sale, the purpose (intent), etc. take it out.

    Be conversational. (I love Seth Godin's blog, short, sexy, sweet and memorable).

    Blog, flog. I agree with Stelzner. Blog is a 4-letter word.

    Peace and profits,
    Tia D.

  • P.S. Sneaky sneaky –>> Write your book as a *blog*, then combine and publish as a book.

  •  Paul…. me thinks you’re on the right path. Is there another pithy phrase rather than “visit me at” that could provide some value/insight/reason why peeps *should* click thru?

    Interested in what that might be (asking for a friend of mine, of course).

    Peace & profits,
    Tia D.

  •  Oui, Rich Brooks is the bomb. Make every word count, dang it.

  • Cool!  Love all of your tips, Tia!

  • wormseye

    Wonderful – the mind boggles. And the title could be extended perfectly by adding “and make absolutely certain no one visits your LinkedIn profile ever again”.

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  • Ronaldcatron

    This is a great article, Cindy.  Some really good stuff that I’m going to use in my business.  Thanks for sharing.  

  • All very useful and sound advices. I found the no. 21 (stop calling your blog a blog) and no. 20 (authorship) the most useful and important. Will keep them in mind. Thanks for the post.

  • This is one of the good, beefy posts I love from SME!  As the primary author of our corporate blog, I love the concept of treating the posts like a product.

  • James Starkey

    Great post. Thanks!

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  • Koshercakery

    Thank you so much for all the great ideas you share. It has definitely helped me get my business started.

  • These tips definitely help me think deeper about publishing. 🙂 

    For me, it’s not about the bottom line and packaging a product for sale (I’m ultimately selling myself), but it’s more about making connections, fostering the creative process and having as much fun as possible along the way. I don’t think that every single post has to be on-point all the time. 

    That’s my two cents and it’s all I’ve got. 

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  • WOW! What a great blog post about how to be a better blogger. Thank you for taking the time to assemble great ideas from this insightful group of thought leaders.

  • I agree that blog posts are a product. Much care and detail much be given to each post. I know many small business owners who haphazardly publish a post just to publish a post. Bad idea. Nothing will kill a blog faster than bad posts filled with bad grammar!

  • Care G.

    Those are really good suggestions. Although sometimes I had a little “duh” moment, especially at #19. Thank you for putting them all on one page!

  • Very useful! Thanks!

  • #20: Immediately Claim Authorship of Your Articles
    This is amazing! Who knew?
    One of the most informative and helpful “how to” items I’ve come across in a while.
    Looking forward to adding the attribute rel=”author” to my content ASAP.
    Many thanks for the great post!

  • paulcolligan

    Well the visit me is really a visit me thing.  It’s for people who ‘want more.’  If have a specific offer, I always send them to a specific offer page.  

  • Tom

    Hi Cindy
    I thought the idea of claiming authorship was brilliant but after spending way too much time on the procedure I can’t get it too work for me. The link seems ok in my blog but when I select it, I get my 404 pg?? The only difference between the sample link and mine is the italic font… any ideas. Maybe it has to be activated by Google prior to working?

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  • Informative but will take quite some time to follow.

    Will certainly adhere to some tips.

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  • I really love the part about treating your blog posts as a product. I actually run a membership site and I dare NOT give my audience average content in the membership area if I intend to keep them. So it’s smart to give them membership-quality in the free areas as this will increase visitor engagement help increase my bottom line.

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  • Article is fantastic. Very clear and concise points. Thanks for posting this.

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  •  this is an awesome post in real mean as best blogging tips are given in a single post by various blogging experts. yeahhh.. enjoyed reading it all

  • ileneh

    You say produce your own media content, yet you use iStock photo shots. Shouldn’t you take your own advice? 😉 My blog is on hold right now, but I ONLY use my own photos unless I’m talking about someone else’s product. For those I use the company’s graphics.

  • I totally agree when you said that you need to treat every blog post as a product. That’s how you start earning. If your blogs really works for your readers and they find value in them, your blog becomes popular and all, then people starts to recognize your work. that’s the time you earn..

    Thanks for this very valuable post.

  • Hi Rosemary! Yes, Leo shares a great tip.  

    It reminds me of the advice I heard a few times a couple of years ago, that the time you spend marketing your blog post should be at least 5 times (some people said 8 times) the amount of time you spent writing the post. 

    I don’t think the time ratios need to be exactly 5 or 8 for every blog post you publish today. But it does get you thinking, doesn’t it?

  • Needless to say it looks like you’re eating your own dog food.

    #1 – Brilliant. I might have to steal that one 😉

    #4 – Redundant in light of #1?

    #5 – Yup. Let’s face it, if you’re expecting people to check out all your various profiles to get a clear picture of who you are then you’re expecting far too much. Consolidate and when necessary distill.

    #21 – True, but you’re not a publisher either. You’re a catalyst, a curator and ideally a community manager. Publisher sounds too flat and one-directional, at least to me.

    Thanks again. Very impressive.

  • p.s. Maybe it’s Facebook but it doesn’t seem to be scraping the og:image off this page. 

  • Keep in mind (I believe) YouTube might run ads in videos embedded that way. Even if they aren’t doing it now, they might in the future. Also, if you use their sharing option – which I don’t believe you can suppress using their embed – that they will glean the analytcis from those shares, not you.

    Don’t get me wrong, sometimes ya gotta do what ya gotta do. My point is, if you’re going to go heavy on video you might want to find video hosting that you have more control over.

  • Sybil

    Thanks a lot for the information!

  • mattrsullivan

    @ChiefAlchemist:disqus Thanks for the comment! I agree with the benefit of hosting the video myself, and didn’t know til I checked that my host has a streaming media server available to me.So if I host on my own server, do you suggest also posting on YT for additional exposure, or should I be  avoiding YT and looking to get better SEO from more unique content?

  • Greeting Matt –

    I’m not so much advocating self-hosting as much as being aware that free hosting (e.g. YouTube) can have a cost (i.e., embedded ads that you don’t have control over). I’m not 100% YT literate so perhaps there is a way to turn ad off. That said, most YT videos that I watch (on Facebook, etc.) seem to bump an ad to the front. Perhaps it’s random? That’s even worse, yes?

    As for exposure on YT, Vimeo, etc. Chances are it’s a plus. I would just be conscious of title, description, etc. on those others vs your site. I’m not exactly sure how Google (index bot) might treat that duplicate content but if it does see it as duplicate chances are YT will be higher in the SERPs than your site.

    YT might be fine. Just tread lightly until you’re convinced it’s the best fit for what you’re looking to accomplish.

    p.s. I’m not sure how long your videos are but Flickr supports video, as does Zenfolio. Zenfolio might not sound like the right fit (their target is photographers) but for the price it might be a good 😉

  • By reading these 21 blogging tips I picked up some valuable copy writing ideas. Only headlines alone are worth reading not to mention tips by themselves. Great info!
    Thank you

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  • There are several of these tips that I really like, and a few I haven’t thought of. Like you, I never really thought about each blog post being a “product” of its own and treating it as such. To that thinking, a product launch approach to rolling out each blog post will probably be very helpful. 

    I also really like the idea of taking questions and creating blog posts out of them. I use a live chat service on my website, so I get a variety of interesting questions. After reading this post, I’m going to go back through the transcripts and pull out some of the less obvious but super important questions. 

    I’m a HUGE fan of creating your own media content, particularly video and infographics. Both are very popular and interactive options right now and can increase engagement across social networks. I am really a big fan video for a few reasons. From video you can create images and audio snippets that can also be used in blog posts. 

    Finally, the suggestion to have your own domain name is extremely important. Running your blog on a subdomain of another site (such as blogger or looks very unofficial and unprofessional. Also, those platforms can be extremely limiting in terms of functionality, structure and the kinds of content they allow. The last thing you want as a business is someone else dictating what you can and can’t discuss. It also doesn’t make you look like an authority to have a blog hosted on someone else’s domain. If you’ve already got a business website with its own domain, take the extra step to host your own blog as well.

    One thing I might add is that there are still some great rules out there about the best days and times to blog. So I’d recommend really setting a goal for your blog. Determine exactly what you want your blog to do for your business (attract subscribers, push a particular product, promote an event or series etc.), and then begin writing your blog posts up in advance so that you can schedule them to be published according to the most popular days and times for sharing, reads or subscriptions.

    Thanks again! This is a great post filled with awesome tips for sprucing up your blogging strategy. Some of them are simple reminders, but others are powerful concepts not widely discussed before now that can really make a big difference!

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  • Really helpful business blogging tips. Glad I found the article.

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  • Amazing tips on how you should blog.

    I especially like the last bit in which you should stop calling your blog a blog and call it a publication. Well, it’s true. You’re not chronicling every aspect of your life, rather you are sharing ideas and thoughts about your field of expertise.

    This post certainly rocks!

  • This post rings true with insight and information to help you become a better blogger.

    Bookmarking this for future reference.

    Also, I like the part in which you stop talking about you. When you produce content, it has to be about the readers and not what your company. You already benefit from the traffic to your blog and main website so you shouldn’t have to advertise yourself almost everywhere you can.

    Content should answer the needs of readers who are looking for reliable information.

  • Karen Highland

    Excellent tips, all of them. I’m seeing a common theme: Be helpful, offer information. Be the one who offers solutions to people’s problems. Thanks so much.

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  • Great list of tips here. Thanks Cindy for your kindness in sharing all these tips to us. Certainly if these will be applied by most marketers to their content marketing strategy it should greatly yield great impact. We all know that content is the king and publishing the best content really will make you standout.

  • Grant

    Great Article. I couldn’t agree more. It isn’t about keyword stuffing, its about quality content that actually gives information that is helpful. I love it and will be sharing this article with friends.

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  • Hi Cindy,
    Obviously this post has been around for a while, but now that a member has been good enough to post it to the BizSugar community, I would like to recommend that not only your community but all of our members read every bit of it. My favorite idea here (new to me anyway) is brand journalism. Blogging remains a critical tool for online business, so posts and tips like this remain hugely relevant!

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  • Found a lot of good tips here. I think the most obvious advice that works pretty well here is by helping someone and giving them solutions with their problems. I am sure I don’t need to elaborate this more, right guys?

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  • cornwall99

    I’ve enjoyed reading these tips. I am a micro business, and own my domain name.  I am looking to set up a blog (um, I mean magazine, ha ha!), and one of my main issues is the name.

    Let’s pretend my business name is Old Homewares.  It’s not, but we’re pretending here. So I own, and I try to register but find it’s taken.

    I’ve done a bit of reading and am a bit confused about the following:

    – should I even use oldhomewares as my blog name, or should I use something more descriptive of the product I sell (not that my blog will be promotional, mind you!)
    – should I be not even using blogspot or wordpress
    – should I be using
    – if so, how do I go about this?

    I am just confused at some of the terminology, for example, on blogspot you can use your own domain, but it confusess me if is already taken.  So I’m going around in circles.

    Rather than create a blog that just takes up another name, I’d rather get it right to start with.  One thing I have learnt is there is no way of unlocking old/obsolete blogs. 

    Hope it all makes sense!

  • I kinda like tip number 1. Content is a product for our readers..

  • Great points. Although I am not sure about the last point on not call your blog blog. I can see how it has worked for Social media examiner and for many other reputable blogs like Problogger, Copyblogger, etc. Howerver, it may not work equally well for businesses who want to seperate the main corporate content with their blog content.

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  • What an information packed article. This has given me a whole new perspective on my blog…I mean online magazine.

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  • Alexandra Coroian

    Yes, publishing only the best content is the best advice given!
    Doesn’t mean that it’s easy to do.

    Loved the “not calling your blog, blog” tip and “writing as a reporter” as well. Making it in the online world requires a lot of work (just like offline, I’d say). The trouble is you get confused with all the success stories flying around, swimming in a sea of words which usually don’t say anything. Thanks for the tips, hoping for the shore….

  • Thanks for the share a lot of great blog tips here.

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  • Hi Cindy, Thanks for your valuable blogging tips. I never thought of blogger as publisher before. I like to call myself publisher way better.

  • I really like the idea of not seeing a blog as a blog but as an online magazine. This goes back to reinforce the aspect of treating each post as a product, hence resulting in great output.

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  • Amy

    Very insightful post, thank you! I have a related question about naming a
    blog. This blog is integrated into my company’s website. Should I
    create a unique name for this blog, or should I name it directly after
    the company? I was thinking a unique name might help brand the blog
    better, by differentiating it, but I also thought it might be
    beneficial, with regard to SEO and simplicity, to simply name it after
    the company. Any thoughts and advice would be greatly appreciated!

  • Orville Silvera

    All tips will be treated by me as rules not to be broken. T he point on self expression woven into the reporting style allowing personalities to come forth is solid. I am more than new to the craft of Publishing/blog.

  • Great article. I see blogging as a great way to build traffic. I think
    the biggest challenge is finding a good knowledgeable writter that can
    touch on current trends. Otherwise, I just don’t see it as being
    anything new and profound. I am not much of a writter myself so.

  • Very succinct, very enjoyable Cindy.

  • Julie

    Great tips for blogging! Thanks! The tip about referring to your blog as an online magazine is an awesome tip!

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  • Brand Building is the major part of business development but most of the business owners are neglecting it. Sometimes they are abandoning it completely because the thought that it’s needed for larger businesses and it cost’s much. If anybody tries, they too forget to use the real time branding.So they can go to web development, From Web Service the business owner also can develop the business and brand within budget and it is one way to increase the business profit and sales.

  • Great tips form experts and yes blogging can definitely help to promote your business if done in proper ways as mentioned in some of the above mentioned points

  • E Creations

    Thanks for the great ideas Cindy! I’m looking forward to implementing them.

  • Ragavi Roy

    Good tips for blogging. Interesting and informative post, thank you for sharing..

    Ragavi from Bizbilla

  • john

    Nice blogging tips for pros, I’m CEO at

  • Michelle Garcia

    Owning your own domain name for your blog is a critical step many businesses still aren’t taking, but it is so beneficial.

  • Wow the idea of treating each blog post like a product is darn good. This reminds me of how Backlinko handles their blog posts. Before I know it, I have read 10,000 words. Thanks for this tip.

    #3 I think that this tip is one of the best ones that we can get thru our blogging heads.

    I know how much focus that there is on guest posting but what if you are not all that great of a writer???

  • Michelle Garcia

    All these tips are so useful..I will always keep it in my mind.

  • That one on getting your personal domain name is a biggy, its annoying when some else has it and doesn’t even use. I at least have the of mine.

  • Thanks for Sharing this, Importance and usability of Social sites that we come across all day . … we have special Social Media’s terms that we can do use for better marketing. Its necessary that how is your past experience that enhance any marketing through socially.