How to Boost Engagement on Your LinkedIn Company Page

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Are you leveraging your LinkedIn Company Page as best you can?

In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn.

This means that an active LinkedIn presence could help your business. And you’ll likely want to improve engagement on LinkedIn.

Here are five simple ways to boost engagement with your LinkedIn followers.

#1: Leverage LinkedIn Groups to Find Engaging Content for Company Followers

Aside from studying what your competitors are doing on LinkedIn, you should spend time in the groups where your target market is engaging. You’ll want to find out what interests them there.

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8 Ways to Get More Leads for Your Business on LinkedIn

social media how toDo you want to acquire more traffic and leads from LinkedIn?

According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011.

So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market.

Here are 8 ways to attract high-quality leads with LinkedIn.

#1: Add a Strong Call to Action and Link

Did you know you can add custom banners to your company page for free? And did you know each of these banners can link back to your site?

You can add up to three different linkable product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile. This is a great way to funnel LinkedIn traffic to a webinar, case study or other type of targeted landing page.

product banner

HubSpot product banner with Request Demo button driving traffic to a landing page.

Many businesses are missing this opportunity. If prospective clients make an effort to visit your Products & Services section, you should provide a simple way for them to contact you by linking to your site or targeted landing page with your banner.

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Google+ Communities: What Marketers Need to Know

social media how toHave you heard about the new Google+ Communities?

Google+ Communities allow you to collaborate with others on topics you’re passionate about.

And it’s a great opportunity for marketers to network, engage and build the businesses they support.

This article will reveal everything you need to know about Google+ Communities and how to leverage them for business.

What Is a Google+ Community?

A Google+ Community is a place to meet and engage with people on topics you’re interested in. If you had trouble finding engagement on Google+ in the past, it’s time to take a second look and check out active communities on topics you care about.

Watch this video from Google+ to see how communities work.

Not only will you find great discussions going on, but you’ll also meet great people who share your interests. And this will help build your relationships and expand your network.

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Google+ Hangouts On Air: What Marketers Need to Know

social media how toWhat if your business could do live video broadcasts to unlimited viewers–instantly and for free?

Want to share your screen and slides, no problem.  Need it to be super easy?

This is all possible with using the free Google+ Hangouts On Air!

You’ve probably already heard about Google+ Hangouts, which allow you to video chat with up to 9 different people at once.

And you may have heard of Google+ Hangouts On Air, which lets you broadcast to an unlimited audience.  But this cool feature was previously only available to a select number of bigger businesses.


Watch this quick video to see it in action…

Well, Google+ recently announced the rollout of Hangouts On Air to everyone worldwide. This is great news for marketers looking for a free and easy solution to reach people via videos.

So let’s talk about everything you need to know about using Google+ Hangouts On Air for your business.

First, a brief introduction…

Google+ Hangouts On Air

Hangouts On Air allow you to publicly broadcast your Hangouts on YouTube and your Google+ stream for anyone to watch.

Yep, it’s like having access to your own live video show on the web—viewable to anyone in the world.

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8 New Google+ Changes and How They Impact Your Business

social media how toHave you heard about all of the recent changes on Google+?

Google+ is always evolving and recently made some big changes to help create a simpler, more beautiful Google+.

And these changes can have an impact on how you use Google+ for business.

So here’s everything you need to know.

#1: Header Image and Profile Photo Changes

Google+ changed the page layouts to allow more space for your photo strip. And your profile image is in a prominent spot on the top right.

profile image

The new Google+ page layout with larger header.

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