How to Improve Your Marketing With Facebook Apps

social media how toWant to grow your email list or drive more people to your business?

Are you looking for ways to connect Facebook to your business goals?

In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.

Why Facebook Apps?

What kinds of apps (also known as tabs) do you have on your Facebook page?

Are you using the right features on those tabs to support your business goals and Facebook strategy?

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How to Use Instagram Video for Marketing

social media how toDo you want to share short visual stories with your fans?

Have you experimented with Instagram video?

They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!

Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community.

In this article, we’ll explore 6 ways that you can use the new video feature to create visually compelling stories and promote your brand and marketing message online.

instagram intro

Instagram video has some interesting features for social media marketers.

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11 Checks to Ensure Your Facebook Page is Up-to-Date

social media how to

How long has it been since you’ve reviewed your Facebook Page?

Are you taking advantage of the latest Facebook features?

It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.

This Facebook Page audit guide outlines 11 key items to review to help maximize your Page’s potential.

Facebook Change Audit

Facebook changes often—audit your Page to keep up!

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How to Grow Your Email List With Facebook Promotions

social media how toAre you looking for ways to grow your email list?

Can email list-building and Facebook promotions work well together?

In this article I’ll outline the potential synergies of email marketing and Facebook promotions.

Included will be a dive into example Facebook Page promotions and how companies can use them to build their email lists.

Why Email?

Email marketing continues to be a strong method digital marketers use to inform, educate and push information to opt-in recipients. It is a universally used tool that everyone sits down to check at work or home.

As outlined in a past interview with Mike Stelzner, Christopher Penn notes that email is an important “push medium.”

inbox

Reach people where they must take action ---> their inbox. Image source: iStockPhoto.

Email serves as one leg of a three-legged marketing tool along with a blog and social media. Within this three-pronged strategy, email is the distribution mechanism, while a blog is the content center and social media is the conversation mechanism.

When new content is posted on a blog, email can be a method of distributing notice of the new article, while social media offers a conversation mechanism for users to talk about the content.

For many companies, their email list is really the foundational marketing piece. It’s a jewel of great value containing the names and direct contact method of customers and would-be customers that enables them to “get in front of” these people regularly.

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4 Ways to Boost Your Facebook Engagement With Promotions

social media how toDo you want to boost your Facebook engagement?

Are you wondering if promotions will help?

79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!

While there are many core methods for increasing engagement such as creating highly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions.

Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives.

Selecting the Right Type of Promotion for Your Page

A key question when thinking about running a promotion on a Facebook Page is, “Which type of promotion will work best for my goals?”

The answer: It varies. Certain promotion types lend themselves to different objectives. In addition, certain promotions may work better for certain industries.

Below you’ll find an outline of 4 types of Facebook Page promotions and keys for selecting the right type to run on your Facebook Page.

All of the types of promotions mentioned below must use third-party apps displayed on a Facebook Page tab. This is necessary to comply with Facebook’s promotion policy.

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