How Social Media Has Changed Customer Service
In this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World.
Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers on social media.
You’ll learn what you need to know to create a strong customer-service culture on social media.
Be sure to check out the takeaways below after you watch the video.
Blogging Trends for 2012: What You Need to Know
In this video I interview Shani Higgins, CEO of Technorati.
Shani shares information on the business of blogging and current blogging trends. Discover how much money bloggers make and learn more about the opportunities brands now offer bloggers.
Be sure to check out the takeaways below after you watch the video.
How Has Blogging Changed the Voice of Women?
In this video I interview Lisa Stone, CEO and co-founder of BlogHer, the leading cross-platform media network created by, for and with women social media leaders.
Lisa tells the story of BlogHer, the fifth largest blog network. She also shares insights and tips for successful blogs and current trends for women bloggers.
Be sure to check out the takeaways below after you watch the video.
How Small Businesses Can Thrive With Google+
In this video I interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything.
Chris shares how Google+ can help small businesses and reveals the strategies he uses to get business leads. You’ll also learn how to adapt your content strategy on Google+ to select the people you want to work with.
Be sure to check out the takeaways below after you watch the video.
Social Media Trends for Small Businesses
In this video I interview Anita Campbell, founder of Small Business Trends and BizSugar, and author of Visual Marketing.
Anita shares how social media impacts small businesses. You’ll discover which small businesses are slow to adopt social media and where social media brings the best results.
Be sure to check out the takeaways below after you watch the video.
How to Develop a Successful Multi-Author Blog
In this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute.
Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.
You’ll also learn how a multi-author blog can help your business and what you need to know to develop one.
Be sure to check out the takeaways below after you watch the video.
How to Use Content to Increase Your Sales
In this video I interview Marcus Sheridan, the founder of The Sales Lion and River Pools and Spas.
Marcus shares the content strategy he used to increase sales for his pool business. He shows the connection between your blog content and your business growth.
You’ll also discover why content is the soul of your business and is the best sales tool you own.
Be sure to check out the takeaways below after you watch the video.
Introducing the Networking Clubs From Social Media Examiner
What if there was an online place where you could lend a helping hand, connect with peers and get help?
What if that place was free?
Well, I have good news! Social Media Examiner is proud to introduce Social Media Examiner’s Networking Clubs.
Keep reading to learn more about the Networking Clubs and how you can get in.
Podcasting for Business: What You Need to Know
In this video I interview Cliff Ravenscraft, podcast producer and founder of Podcast Answer Man.
Cliff explains why businesses need to consider getting into podcasting and the opportunities podcasting offers. He tells you how to share your expertise on podcasts to bring in more business.
Be sure to check out the takeaways below after you watch the video.
Why Google+ Will Become a Social Media Powerhouse
In this video I interview Jesse Stay, author of Google+ For Dummies and Facebook Application Development For Dummies.
He has a unique experience with both Facebook and Google.
Jesse shares insights behind Google+ and how it compares to Facebook. You’ll discover what Google is doing, how Google+ is different and why Google+ is a social media powerhouse.
Be sure to check out the takeaways below after you watch the video.
