5 Ways to Find Leads and Customers on Twitter

social media how toDo you need more leads?

Have you used Twitter to find qualified leads?

Does the idea of finding new customers on Twitter peak your curiosity?

Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.

In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products.

#1: Search Keywords and Hashtags

Twitter has over 600 million users around the world, so it’s a good bet most of your target audience is on the platform. Are you taking advantage of that by actively looking for and talking with them?

If not, start by making a list of keywords and hashtags related to your business name, your product names and even your competitors and their products. Use that list to conduct a simple search on Twitter.

Sift through the search results to find and follow prospects you think are interested in your business and products. Engage with them by retweeting their content and using @mentions to connect personally.

twitter search results for facebookads

A simple Twitter search returns a lot of opportunities.

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How to Enhance Social Engagement for Your Website

social media how to Do you want more social engagement on your website?

Would you like visitors to tell their friends about you?

In this article I’ll show you six ways to integrate social visibility into your website.

#1: Start with Social Share Buttons

The easier your site is to share, the more likely your visitors are to share it. Whether you want shares for a blog, an ecommerce product or a conversion landing page (such as an ebook download or a contest), code in prominent sharing options.

social share buttons

Social share buttons come in all shapes and sizes.

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4 Ways to Crowdsource Product Ideas Using Social Media Contests

social media how to Do you want to take your customer engagement to the next level?

Have you used crowdsourcing to gain consumer insight or to choose your next product line?

Do you use contests as motivation to get input from your customers?

In this article, you’ll discover how crowdsourcing your products through contests on social media will help you deepen customer involvement and increase loyalty.

Why Use Crowdsourcing?

Crowdsourcing is a method of getting ideas, content, support or other types of solutions from a group of people. The term was coined by Wired magazine in 2005. In a nutshell, it is like “outsourcing” solutions to crowds through social media.

You’ve heard of crowdsourcing sites like Kickstarter and Indiegogo that allow fans to give financial support in exchange for incentives, so people can complete their projects. There are many other businesses that incorporate the idea of getting input from the masses into their business model, too.

localmotors crowdsource platform

Local Motors helps deliver cars exactly as customers want.

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5 Ways to Increase Fan Page Engagement With Facebook Games

social media how toWant to increase your Facebook fan engagement?

Have you considered adding games to your Facebook page?

Facebook games engage people’s competitive nature and can grow your brand’s reach.

This article shows you how to use games in your Facebook marketing.

#1: Fan Photo of the Week

If you want to get people interested in your fan page, make your fans a part of your social marketing strategy. People love to see their names in lights, so give them that chance with a Facebook photo of the week contest.

The great thing about this type of contest is that it’s easy to implement. Just ask your fans to submit a picture based on a theme you choose, then judge the photos and select a winner. When you’ve chosen a winner, showcase the fan and his or her picture on your cover image or highlight the photo in a status update.

The winner gets bragging rights and will probably want to share the excitement with friends. When the winner shares with his or her friends, your page goes out into their news feed and introduces you to a new audience. That can lead to a jump in viral reach.

Walmart is particularly good at this. They ask fans to submit a photo via a tab on their Facebook page, which means fans have to go to the Walmart Facebook page and engage by clicking through to the app.

walmart fan photo cover image

Walmart rewards fans by showcasing them on the cover image.

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8 Ways to Improve Your Facebook Engagement

social media how to

Are you looking for fun ways to get your Facebook fans engaged?

Wondering how other pages are developing their posts to increase likes, shares and comments?

In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page.

#1: Solve Problems With Photos

Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.

Whole Foods uses this post tactic to encourage fan discussions about product-related solutions to common problems.

whole foods lifestyle tips

Whole Foods boosts engagement by sharing lifestyle tips.

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