How to Use Facebook Website Custom Audiences

social media how toAre Facebook ads a core part of your social media tactics?

Are you ready to build a raving fan base that reads your articles and buys your products?

The truth is that with the right tools, no advertising can match the impact of Facebook.

If you’re on the fence because you’re not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).

In this post you’ll discover what website custom audiences are, how to create them and how to use them.

What Is Website Custom Audiences?

In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.

facebook ad created using website custom audiences

Catch the attention of recent website visitors with a relevant ad about your product or service.

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How to Analyze Your Facebook Metrics to Improve Your Marketing

social media how toAre you tracking your Facebook metrics?

Are you wondering what works best on your Facebook page?

In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.

Why Facebook Metrics?

The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.

It’s more important to understand the number of fans your posts reach, how many of those fans you engage and what types of clicks your posts receive.

While Facebook’s new and improved web Insights does share some great new information with page admins, you need to dig within the export files to find these useful stats.

Accessing the Exports

Before we get to the five metrics you should be checking, let’s cover some basics on how to find them.

From your Admin Panel, click on Insights.

insights in admin panel

Click on Insights within your Admin Panel to view your web Insights.

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How to Use the New Facebook Insights

social media how toDo you rely on Facebook Insights to track the performance of your Facebook page?

Are you wondering how the new Insights can help you refine your Facebook activities?

In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better equipped to support your marketing goals with Facebook.

What’s New With Facebook Insights?

Facebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. Until recently, the bulk of that valuable data was accessible only through the export of clumsy, difficult-to-navigate spreadsheet files that often buried key metrics.

Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. New features include:

  • Benchmarking
  • Easy start and end date slider
  • When your fans are online feature
  • Best post types feature
  • Comparisons vs. general Facebook audience
  • Advanced filtering
  • Addition of Post Clicks stat

Keep reading to discover more…

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How to Use Facebook Power Editor: A Detailed Guide

social media how toAre you looking for a better way to manage your Facebook ads?

Do you want access to new Facebook advertising features as soon as they’re available?

Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.

What Is Power Editor?

The most powerful way to target your ideal audience on Facebook is with Facebook ads.

But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.

facebook power editor

Use Power Editor to have full control over your Facebook advertising.

Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.

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How to Target Only Your Customers With Facebook

social media how toWhat if you could reach your existing customers while they’re on Facebook?

Does the idea of displaying a Facebook ad only to your prospects list sound interesting?

This could give your marketing a boost and help build your brand’s image on Facebook.

In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.

And I’ll also show you how to create and use your first custom audience.

build brand image

How do you build your brand's image on Facebook?

What’s a Custom Audience?

Your business undoubtedly has a database of customers. You may be using that database to keep email addresses, phone numbers, Facebook user IDs and app user IDs.

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How to Drive More Facebook Traffic to Your Website

social media how toAre you using Facebook ads to drive traffic to your website?

Did you know that when people share your website content on Facebook, you can turn that shared content into a Facebook ad?

You can do that with Domain Sponsored Stories.

Domain Sponsored Stories are inexpensive and easy to run, and you don’t need a Facebook Page to start a campaign.

In this blog post, you’ll learn what Domain Sponsored Stories are and how you can create your own today.

What Are Domain Sponsored Stories?

A domain is a website that you control.

A Sponsored Story is a Facebook ad that promotes the action performed by a Page or user’s friend, follower or fan.

A Domain Sponsored Story, then, is a Facebook ad that will promote a Facebook user’s interaction with a website that is under your control.

What Do Domain Sponsored Stories Look Like?

domain sponsored story

This Domain Sponsored Story came from my friend Emeric, but it could have just as easily come from a public figure I follow or from a Page that I like.

As you can see, the only difference between this Domain Sponsored Story and a typical post is the “Sponsored” tag at the end.

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How to Track Your Facebook Ad Conversions

social media how toDo you know how to measure your return on investment (ROI) on Facebook ads?

Do you know how to tell if your Facebook ad is accomplishing your objective?

In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.

Facebook Ad ROI?

You’ve probably heard the refrain that you can’t measure ROI on Facebook.

Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales role—one of customer service as well.

And you absolutely can measure the ROI of your Facebook advertising efforts, particularly when you’re looking to drive an action that can be assigned a value. This is done with conversion tracking and offsite pixels.

Return on investment is when you consider profits in relation to capital invested. Image: iStockPhoto

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How to Target Facebook Ads Based on Purchase History, Lifestyles and More

social media how toWould you like to get more out of your Facebook advertising?

Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?

Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.

What Are Partner Categories?

Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.

Partner Categories is the latest tool added to your Facebook toolbox. Here’s what you need to know and how to use Facebook’s Partner Categories to reach the audience you want with your Facebook advertising.

Facebook partnered with Acxiom, Datalogix and Epsilon to make Partner Categories a reality. These partners provide data on Facebook users’ online and offline activities away from Facebook to create more refined targeting opportunities.

Up until recently, you could target ads to Facebook users based only on the information they provide in their profiles (age, gender, school, location, employer) and both precise and broad interests.

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