Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.
There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.
While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.
One of the great things about blogging is how easy it is to set up a blog on any of the multitude of blogging platforms. While there are many options for building your blog, one of the most popular platforms is WordPress.org.
However, what you get when you set up a WordPress blog can be pretty basic depending on the theme you choose. To make your new blog sing and work for you, it’s a good idea to install some key plugins.
The simple answer is: You have to promote your blog and let people know it exists.
Optimizing your blog for search engines is critical, but just like any website, product, book or service you create, you have to promote the launch of a new blog.
There are a lot of ways to promote a new blog and I’m sharing 14 tactics to help you get the word out about your new baby. Heck, you could use these tactics for an established blog as well if you want a boost in traffic and subscribers.
How many ways are you leveraging your blog posts?
Most people write a post and that’s the end of it. You’re probably syndicating your blog feed to the usual places: Facebook, Twitter and LinkedIn, at the very least. And that’s a good thing.
Yet there are many other ways to get more mileage out of your content.
As discussed in one of my prior articles, content syndication is just one part of the equation. But to really get the most leverage from your blog, think about how many ways you can repurpose the content (and then syndicate the new formats to all the usual sites).
Are you suffering from blogger’s block? Is it hard to find time to create content for your blog? If so, look no further. This article lists some easy-to-implement tips to help you get over the hump.
But first, there’s a big myth (and it may be your roadblock) that needs attention.
The Myth: I Have No Time to Blog
Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to write on their blog. Frankly, I think that is a false problem because you make time for what’s important.
It’s been said visibility equals opportunity.
No matter how great your product, service or business is, if your prospective customer can’t find you on the web, it’s like you don’t exist.
As you know, anyone who has access to the Internet (at last count, there were 1.8 billion people), uses it to find solutions to their problems.
Here’s a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint ventures.
It’s the the perennial quest. How can you get more traffic to your site?
After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.
Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.
Blogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace.
But what makes one blog successful and another mediocre? The majority of “so-so” blogs lack one or more of four important elements… In this article I will introduce the CODA system and how it can driven traffic and engagement with your readers.
Some bloggers may be writing well, posting relevant and valuable content on a regular basis, but they aren’t encouraging reader interaction. Or they might have built a blog whose purpose isn’t evident.
When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.
A well-designed business blog:
- Uses visual interest to make posts easy to read
- Brands your business in a consistent way
- Places useful information in places where it is easy to find
- Isn’t cluttered with things that aren’t helping you promote your business
- Makes it easy for readers to do what you want them to do