Want a way to give extra exposure to certain pins?
Now you can do just that with promoted pins, Pinterest’s answer to advertising.
In this article I’ll explain what promoted pins are, and share tips on how, when and why to use them.
What Are Promoted Pins?
Ever since the site launched, people have been anxiously anticipating the launch of some form of Pinterest advertising. The Pinterest promoted pins feature was announced last spring. It’s now in beta and only available to certain business account holders in the United States.
A promoted pin is a paid ad on Pinterest. You can target certain locations, demographics and devices and reach customers who are searching for or have shown an interest in what you offer.
Are you ready to take your Pinterest marketing to the next level?
Most companies open a Pinterest account, pin their content and repin other people’s material.
While that’s a great place to start, it’s the bare minimum.
In this article I’ll share five techniques to improve your Pinterest marketing.
#1: Approach Pinterest Like a Search Engine
When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.
Have you been struggling to figure out how Pinterest could help market your business?
Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
In this article, I’ll show you three ways to build a successful Pinterest presence for your business.
The key to building a successful business is the ability to create loyal relationships with your clients or customers.
In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.
They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.
A great way to do this is to use Pinterest.
Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value.
#1: Tell Your Company’s Story
Every company has a personality and a story to tell. When you reveal your unique story, you help establish credibility and foster a personal connection with your Pinterest followers.
A good place to start is to look into your company’s history.