How to Use Twitter for Business and Marketing

social media how toIs Twitter a part of your social media marketing?

Or have you let your Twitter marketing drop off lately?

In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

About Twitter

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

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How to Maximize Your New Twitter Profile

social media how toTwitter is starting to look a bit like Facebook.

Twitter changed their account profiles so you can visually tell the story of your business.

With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.

And you can instantly publish your story to desktop and mobile Twitter users.

What’s New With Twitter

Twitter recently announced changes to Twitter account profiles and headers. These changes include:

  • New profile header images. Now, your Twitter account starts with a main image, much like the Facebook timeline format’s cover image, but with some important differences.
  • Updated photo streams. It’s easier than ever to highlight images you have posted with your tweets and share them with your followers.
  • New mobile apps for Android, iPhone and iPad. These Twitter changes are not just on the desktop. They rolled out to most mobile devices at the same time.
today web and devices

The new Twitter header profile for the Today Show visible on the web and across all mobile devices.

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16 Creative Ways to Use Twitter for Business

social media how toIs your Twitter activity feeling stale?

The good news is that you can easily revitalize your Twitter experience!

Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

#1: Organize whom you follow with lists

There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

So how can you make sure you don’t miss anything important? Use Twitter lists.

Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.

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How to Use Pinterest to Drive More Traffic to Your Blog

social media how toAre you wondering how Pinterest could increase your blog readership?

Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.

With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.

#1: Choose the Best Blog Posts to Pin

You don’t need to pin every blog post on Pinterest. You’ll get better results if you selectively pin your blog posts on subjects that already have an audience on Pinterest.

This means you need to do a little research on Pinterest to find if people are already pinning items on your blog post topics.

It’s easy to do research on Pinterest, and you don’t need an account to get started. Pinterest has a search feature that lets you find one or more keywords throughout the site.

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8 Creative Ways to Use Embeddable Tweets

social media how toWhat if your Twitter conversations could expand to include more people from your online community?

Now you can thanks to embedded tweets, a new feature from Twitter.

Sharing Tweets Outside of Twitter

Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.

But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:

  • Reply to the tweet and join the conversation.
  • Share the conversation with their Twitter community using retweet.
  • Mark the tweet as a favorite.
  • View the Twitter profile of the tweet author.
  • Follow the tweet author.
  • View tweet replies by clicking the tweet date.

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