9 Ways to Use Social Media to Launch a Book

social media how toWondering how to get people excited about your book? Do you want people actively sharing your book with their friends?

In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.

By the way, you don’t need to have a book to benefit from these tactics.

Why Social Media for Books?

Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.

The success of a book promotion hinged on getting it reviewed by the “right publications.”

This typically meant spending thousands of dollars on PR firms who had established contacts with elite publications and creating press releases that hopefully caught the eyes of editors. Not to mention a lot of prayer.

Today, authors have an amazing advantage. Not only are there millions of bloggers whose collective audience is larger and more engaged than that of the traditional press, there are also millions of consumers who are one click away from sharing your work with their friends on Facebook, Twitter and LinkedIn. Power to the people!

If you can make it easy for people to share and get excited about your book, you won’t need to spend big bucks or hope you make the list of some old newspaper that no-one really reads anymore.

Below I’ll share the techniques I used to help my book go viral with social media.

#1: Embed a Retweet button in a free chapter of the book

Everyone loves a free sample. In my case, I gave away the first chapter of my book as an immediately accessible PDF. I included a Retweet button in strategic locations in the chapter. This allowed people who loved what they read to easily share it with friends on Twitter.

retweet button

I included the above button on the dedication page of the free chapter and the final page of the PDF, enabling people to share the free chapter on Twitter.

When someone clicks on the Retweet button, it populates a precrafted tweet that says: “I’m reading @mike_stelzner‘s new book: Launch! Get the 1st chapter free here: http://bit.ly/kipZZK.”

Within the first two weeks of the launch of my book, more than 27,000 people clicked on that link!

sample retweet

Here's how the link looked on Twitter.

Click here for an article on how to add Retweet buttons to PDFs.

#2: Create a “Spread the Word” page

To help things spread via social media, you need to make it easy for people. I created a special page on our book promo site called “Spread the Word.”

This page contains a short letter from me asking for people’s help. On the page I include some prefabricated tweets that people can share with the click of a button, as well as instructions on how to share the book on Facebook and LinkedIn.

spread the word

A clearly visible link on my book page encourages people to help get the word out via social channels.

When I sent emails to my list about the book, I always included a P.S. that said something like: “I’d love your help spreading the word about Launch! Click here to find out how you can help.”

#3: Design a Facebook photo contest

There’s nothing like a fun and friendly competition to get people excited about your book. And there’s no better platform than Facebook to get things rolling.

About two weeks before the book launched, we worked with the fine folks at Strutta to develop a photo contest. The premise was simple, yet creative. We called it the Help Me Launch photo contest.

All participants needed to do was take a creative photo with the words “Help Me Launch.”

photo contest

We had only 50 Facebook fans when we started the promotion, but that quickly grew to more than 1000! More than 70 people submitted creative photos that caused a viral storm.

Ken Sehres

Here's the grand prize winner, Ken Sehres from http://855donttext.com/.

#4: Organize a Top 50 Bloggers promotion

Bloggers are the new press. Engage them and watch what happens.

I crafted a post called How Bloggers Can Use Book Reviews to Connect With Experts a month prior to my book’s launch.

In the post I made the case why bloggers should do book reviews and included tips on how to do them.

Near the end of the post I asked, “Want a chance to review a new book?” I explained, I’m inviting up to 50 bloggers to review my new book on their blog and receive an extra copy they can give away to their readers. Here’s how you could win two free copies of my book…” I went on to explain the application process and how I would select the winners.

top 50 bloggers

I created a contest where bloggers applied to be selected to review my book.

More than 120 bloggers applied to do reviews. We selected the 50 winners and mailed two books, along with instructions on how to create the review.

This technique created a lot of exposure because each blogger created multiple posts about the book. They wrote about how they were giving away the extra copy of the book and also wrote book reviews.

We added an extra incentive by mentioning we’d pick one of the 50 bloggers to write a book review column for Social Media Examiner.

This idea came from a discussion with my friend Jay Baer, co-author of The Now Revolution.

#5: Broadcast live videos with experts

Our launch date for the book was June 6 (the first day people could order the book on Amazon). I invited three experts to special live broadcasts using TinyChat.com. Mari Smith, Jay Baer and Joe Pulizzi each joined me for one hour live.

mike and mari

I interviewed experts for three hours, sharing their knowledge with viewers.

To promote the event, we wrote a blog post entitled Want to Grow a Loyal Fan Base? Four Experts Tell You How where we revealed how the event would work.

During the interviews, we talked about subjects related to the book, but did not overtly pitch the book. Rather this became a fun and educational activity that was valuable for all attendees.

#6: Add social share buttons

Adding social share buttons to your page is a powerful marketing tool for two reasons. First, these buttons allow people to easily share your page on Facebook, Twitter and LinkedIn.

Equally important, they also provide powerful social proof to first-time visitors to your page. When someone sees that hundreds of people have shared your book with their peers, it triggers the thought, “maybe I should closely examine what’s here,” in the minds of visitors.

social share

I added social share buttons to the top of my book page as seen here.

The cool news is you can embed these buttons on any page! Click here for the Facebook Like button, here for the TweetMeme Retweet button and here for the LinkedIn Share button.

#7: Add Facebook Comments

Facebook allows you to add a commenting system to any web page! This is very effective because you can make a book page look like a blog.

What’s amazing about the Facebook Comments system is it allows you to change your personality. For example, I could easily reply with my personal identity or my Facebook page brand. I selected to always use my Launch Facebook page to help grow a following there.

facebook comments

The Facebook Comments technology makes it easy for people to leave comments on any page and allows you to reply as your Facebook page.

#8: Leverage photos on Facebook

Photos are more likely to make their way into your Facebook fans’ news feeds. A fun way to get people talking about your book is to take a screen shot of something exciting and share it on Facebook.

For example, when my book became both #1 and #2 on Amazon’s hot new releases in the Sales and Marketing category (due to the print and Kindle versions), I took a screen shot and shared it with our fans on our Facebook page.

This created a great response including both congratulations and glowing endorsements from folks who were reading the book. It also was widely viewed by our fans.

facebook screenshots

By simply posting an image on our Facebook page, it was widely viewed and commented on.

#9: Create fun videos

There’s no better way to build a connection with people than video. I decided it would be fun to “share a special moment” with my fans.

I located a store in my area that had my book in stock. Then I took a video (with my kids) showing my response to finding the book.

.

This video was fun to create and showed my personal side by getting my family involved. I posted the video on Facebook for my fans to see.

I also signed a copy of the book and shared that there was one autographed book waiting for the first lucky person who got into the store. To my surprise, the person who purchased the book (Stephanie Nivinskus) took a photo and posted it up on Facebook!

signed book

A fan shares how she discovered my signed book in a Barnes and Noble.

So there you have it!

With a little bit of creativity, you can do some amazing things with social media. You no longer need to rely on the traditional press to successfully launch a book (or any product).

What do you think? Have you used any similar techniques to promote a book (or other product)? Please share your comments below. I’d love to hear from you.

Image: Flickr

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • http://dadsroundtable.com/ Brandon P Duncan

    AWESOME!!! This will be bookmarked! Thank you a ton for doing this. I will be working to get published over the next year and this is a perfect post to use for reference.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Brandon :) .  Good luck with that book

  • Rbenzeev

    Michael. As usual, you made it simple, and straightforward to follow. Lots of great information. I already retweeted it and sent the link to several other people. Keep the great stuff coming!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Rbenzeev!

  • http://www.colemanmg.com Antonio Coleman

    Creativity is what sets most marketers apart from one another. You be able to come up with concepts like this to be able to dominate your niche surrounding.

    “Black Seo Guy “Signing Off”

  • mrwpants

    your “caused a viral storm” link is broken. 

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  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks! Just realized I linked to an article that hasn’t yet been published :)

  • http://www.facebook.com/dinalima1 Dina Lima

    Thank you for sharing Michael! God has blessed you with a creative mind and I appreciate you sharing your secrets to success.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Dina! :)

  • http://langecom.com johanlange

    I thought I “thought of everything” when launching my LUCK Book on Sustainable Leadership – but just found out there are some really great more stuff I can do – especially in the US! Thanks A million, Michael!

    Johan Lange

  • http://www.mykellyf.com Kelly Falardeau

    OMG!!! How can I live without this information? Or your blog?  I CAN’T!!!! That’s just the point, I always learn something new with I read your stuff. Lately I’ve been doing some housecleaning with the newsletters I belong to, but this is one newsletter I continually use.  I’m just writing my new book “Self Esteem Doesn’t Come in a Bottle” and I’m looking forward to doing a bestseller campaign in the fall. I just about deleted your newsletter until I read the subject line and realized that OF COURSE I had to read it and sure enough, tons of great info that I’m going to need for when I’m ready to start marketing my new book. Thx Michael – you truly are a genius!

  • http://twitter.com/sgoodin Shelly Goodin

    Great info, as always, and timely! Appreciate your willingness to share valuable content.
    Shelly Goodin

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  • http://marismith.com/ Mari Smith

    Mike, what a fabulous post!!! You’re so generous in sharing your knowledge and I always admire how you get out there, implement, then walk everyone through the exact steps you took. That’s why I ordered a copy of your book for all my VIP mentees! :)  

    Btw, the video of your three adorable girls is the highlight of this post for me – heeheee!! You should make more videos with them. :)  

  • http://bloggingbistro.com/ Laura Christianson

    I like your idea of embedding pre-written tweets into the free chapter, Mike. I’m going to add that to the social media workshops I teach at writers’ conferences. (Working on my review of “Launch” right now for publication at bloggingbistro.com this Thursday.)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Johan – My pleasure :) I used to think that too…

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Kelly!  I’m no genius, just a very hard worker :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Shelly!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Mari! Aren’t they cuties :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Laura – Thanks for the review!

  • http://www.theperiscopegroup.com/ Aaron Howard

    Michael, thank you. My colleague, John Bernard, has a new book coming out in fall called “Business at the Speed of NOW.” Your article is very timely as we ramp up with Wiley & Sons over the next several months. 

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Aaron – Congrats!  I with Wiley as well.  Glad to help

  • http://kristihines.com/ Kristi Hines

    Great ideas Mike!  Glad to have seen the news all around that things are going great with your Launch!  :)

  • http://www.theperiscopegroup.com/ Aaron Howard

    Very cool indeed. If you have a moment take a look at Mass Ingenuity at http://www.massingenuity.com/ Cheers!

  • http://blog.socialmediahq.com/ Nick Robinson

    Your book is amazing Mike! Love that you don’t theorize. These are actions that anyone could take TODAY.

  • Ian

    Great work Mike. I’m working on my book at the moment and the tips you give will definitely be used! Check it out and let me know what you think? http://www.ianclaxtonstore.com/collections/frontpage/products/the-baby-program Cheers. 

  • Techno_pen

    Mike – you should advertise your book on FundsforWriters.com with Hope Clark. Many people writing and publishing will be interested in this.

  • Eva Hunter

    So, one think you did not divulge (unless I missed it) was how many copies you sold through this campaign. Would you care to let us know?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Kristi!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thank you Nick :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Ian – Glad I could help :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Take a look at the first chapter of my book here: http://www.socialmediaexaminer.com/launch/ and you’ll understand why I don’t advertise

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Eva – The book has only been out for 3 weeks so it’s not possible to know the full numbers.  But I can tell you it is currently in the top 1300 books on Amazon and in the top 10 in the marketing category

  • Bruce Starr

    Hi Michael,
    Great job. I am really impressed with your blog. If I can use half of what you wrote about to promote my new book, it will be a success as well. I write about relationships. It has taken me 15 years to gather the information and write about it. It is called ¨Bodytraders, Transforming from Player Back to Lover.¨
    Do you think the methods you used for your book could work for what I think will be a breakthrough book for people wanting love in the life?
    I look forward to hearing from you.
    Bruce

  • http://felixrelationshipmarketing.com/ Juan Felix

    Thanks Mike for sharing these great practical tips. If I ever write my own book, I’ll certainly follow your valuable advice. It was also great fun to interview you via skype. And the best news for me: a copy of Launch arrived at my doorstep in the Netherlands today! Now, I can read all the other chapters too. Lots of success to you.

  • Lorilyn Roberts

    Great post. I am going to try the tweet function inside a “short” I am writing for Amazon.

  • http://lighthouseinsights.in/ Prasant Naidu

    Mike awesome and these tips could be used by people who are launching any kind of product. Creativity was the  key factor. I like the points such as including the share button on the free copy, inviting the bloggers and telling them to give one book to their community and doing webinars with experts. Really quite helpful for the community and they responded well as they did about the funny side too. Thanks and i can share these simple tips with Indian startups who are trying to create a presence on social media. thanks

  • http://www.facebook.com/maria.peagler Maria Hoath Peagler

    Michael – You’ve got some terrific techniques here, many of which are based on the most recent technologies that weren’t available when I promoted my own book to Amazon’s Top Ten for its category two years ago.  I’ll be passing these on to my students at SocialMediaOnlineClasses.com who are still trying to figure out all this social media stuff.

    These strategies are great for other products too.  Love the video with your kids: that’s a precious moment.

  • http://www.ricardobueno.com/ Ricardo Bueno

    Mike,  I love everything that you’ve done to put your book launch together (heh, see what I did there?). At the end of the day, the more social, the better. And ultimately, it serves as great social proof for new visitors to engage with the content and the book.

    I’ve done this via email lists to build up anticipation for a new site launch. I’ve shared teasers of the new site launch a week or two before, then on the big day, I have people swing by and do me a favor of helping me promote the site. Once someone sees that “X” number of people have Tweeted, Liked, or in some other way shared the content, it’s easier to get others to do the same.

    Anyway, all of that to say, well done and congrats!

  • Gina-Dianne Harding

    Wow This is an awesome post fill full of ideas I could use to promote and launch my book that will be published in the fall.  Thanks so much.  There was one part  I didnt understand though.  #7  add comments to any page.  I thought facebook already automatically had a space for comments under almost every post on my personal page.  Do you mean a Fan Page?  I sometimes go to pages that don’t have a place to make a comment but I thought they would have just taken that option off.  Please explain if you have time. 
    Once again thanks for being so generous. 

  • Franco

    An excellent article! Thank you Michael!
    I might add one idea; blogging CONTENT from your book. 1 single idea. fairly short. we use only 200 words.. sample: http://blog.smartercomics.com/
    Keep up the great work!
    Franco

  • Margie Taylor Lisbona

    Michael – I’m very impressed with your blog (and I have read la bajillion of them).  I am ‘launching’ my first book tomorrow evening, Rock and Rhino Learn Responsibility. Thanks to you, I will be adding video footage to share on my website.  I thought for a minute that we must of had the same parents with all your creative ideas – just kidding.  Use what is available and build it – right? I love to be creative as much as I love to write for kids – nothing comes close to being better than kids! This truly inspired me today – now I am not nervous about tomorrow – now I’m super excited to introduce the boys to the world of “out with the new and in with the old”.  If your girls (who are the cutest ever) are looking to be real ROCKSTARS, navigate them to http://www.rockandrhino.com, the boys love to share their tried and true examples of what to do and what not to do to attain this stardom with new friends.  I thank you again and best is yet to come for you!
    Ready to Rock!Margie Taylor Lisbona

  • http://www.salyris.com/ Sean Cook

    We have a client who is in the process of a book launch and we have been brainstorming ideas on the Social Media strategy and then BAM, I see this post via a newsletter. Well, you saved me the extra time brainstorming! Thanks Michael!! ;-)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad to help Sean!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Margie – Good luck :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks for the idea Franco

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Gina – The Facebook Comments widget allows you to add a commenting capability “outside” of a blog and using people’s Facebook IDs

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Richardo – Thanks for being part of it :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Maria!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Prasant!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Cool, let me know how it works

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Awesome Juan and thanks for the insightful questions you asked me!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Bruce – For sure, go for it!

  • http://eddvoss.com Edd Voss

    I have never gotten into the whole twitter thing. But I do use fb a lot along with my website and blog. I am thinking I may need to rethink this twitter thing. Also I am not self published and have to make sure what exactly I can do that won’t create a problem with my publisher.

  • http://www.facebook.com/angela.hausman Angela Hausman

    Thanks for the great advice. We’re working with Warren Whitlock (of Twitter Revolution) to create a social media marketing book.  We’ll hopefully launch late this year.  So, the timing is perfect.  I’ll let you know how the advice worked out or you can track progress on the book and it’s launch at http://hausmanmarketresearch.org.  

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Ed,

    Wiley is my publisher, I assure you they expect you to promote your book and would be excited if you employed these techniques.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Good luck Angela and tell Warren I said hi

  • Stacey

    Great article. I just shared it on Facebook with members of my NAPO Authorship and Publishing ‘accountability’ group. I think you have many fabulous take-aways from this piece. Maybe I’ll use my kids in a video, too! 

  • http://www.aballinsider.com Darrell

    Michael,
    I signed up for Social Media Examiner 4/27/11, about 2 months ago.  I just want to say thanks for all you do.  I have been wanting to start a new blog and Social Media Examiner is just what I needed to get me going.  I bought Launch 2 weeks ago and read it cover to cover in 2 days.  I can’t tell you how much it has help me put a Editorial Plan in place and helped get my mind on being an authority, not a salesmen.  I don’t know If my blog will take off or not but it won’t your fault if it don’t.  Launch is a resource that I would recommend to anyone and No I am not giving my copy away.  It is all mine. Thanks because I am getting ready to Launch.

  • http://eddvoss.com Edd Voss

    Thanks Michael, I send most of my time behind the wheel of a truck to pay the bills. My collection of short stories Rambling http://www.amazon.com/Rambling-ebook/dp/B004FV4Z3S/ has been out since December and I am still muddling through the marketing. I have my web site http://eddvoss.com and of course a fb page just for my writing, https://www.facebook.com/pages/The-Ramblings-of-Edd-Voss/306476758804 on which I have posted a link to this article.
    Edd.

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

     Great write up and going to share it with my friend who is in a process of launching a book. Thanks for the share.

  • http://twitter.com/csofia928 csofia928

    I just bought my copy on Kindle and I am halfway through! It made me write out 105 topic ideas, 5 ebook ideas, and multiple steps on how to achieve each – i have enough work to last me at least a year. I am so happy I went to the Type-A Conference and met a guy who said “Hey you’re from San Diego? So is the Social Media Examiner..he just came out with a book you should read!” The word of mouth is powerful!

  • Thiery Poupard

    This is great strategy! Bravo Michael. Back in June 2007, when my book (SERVICE ATTITUDE, in French) was published, social media were way below th stage they are now… I might consider using your idea of a free chapter to download. For my next book, I sure will use all your tricks, and other that don’t existe yet. Kind regards. Thierry

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  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Stacey :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Darrell – I love it!  You CAN do it.

    And if you’d be so kind to consider giving me an Amazon review I would love it. See http://www.amazon.com/Launch-Quickly-Propel-Business-Competition/product-reviews/111802723X/ and click “create your own review.”

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad to help…

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    What a cool story!  Glad it is helping :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Thiery – Sounds like a good plan

  • http://www.workingnaked.com Lisa Kanarek

    Thanks for sharing a valuable list of strategies that are easy (and inexpensive) to implement. I can’t wait to try them out when I launch my new book in August.

  • http://packageyourgenius.com/ Michele Welch

    Brilliantly done Michael! You’ve taken social media marketing to a whole new level. ;-)

    Much continued success with your book!

  • http://www.greetingcardschangelives.com Sandy Morgan

    Great ideas for getting the word out!  I’ve  been having trouble knowing what to blog about my book. The idea of having others do it for me through reviews is awesome!

  • http://avajae.blogspot.com Ava Jae

    Bookmarked! Thanks so much for sharing this, they’re really excellent tips. I’ll definitely refer back to this in the future…

  • http://pulse.yahoo.com/_ENJQCMIPMU75V3D4JVNF6M3PO4 Tiffany

    Great ideas. Thank you for sharing. I do have a question, though. How do you create the tweets? I mean how do you set it up so it will tweet for them. (I am still attempting to learn twitter). Thanks for the help

  • NathanAndersonJ

    Thanks for the great ideas! I’m publishing in July. 

  • http://learnit2earnitwithlynn.com Lynn Brown

    These are awesome tips and advice Michael for promoting an ebook that I am for sure going to bookmark!  It just shows how much social media has changed the way we can communicate by networking and getting the word out.  Really appreciate you sharing this information and I will be happy to share with my fans, followers and clients.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner
  • http://www.skipblankley.com/ Skip Blankley

    Michael! this could not have come at a better time!  thanks so much for the incredible info… one question. would you mind sharing the application you created for the blogger reviews?  i have a good idea what to ask but would love to see yours.  when clicking the link it say “survey closed”

    thanks again for the killer content.

  • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

    Thanks a LOT, Michael. 

    With my book due out this fall, “Become a Franchise Owner!” (John Wiley & Sons, Publisher) you wouldn’t believe how many people sent me a link to this post.Never mind; yes you would.Again, thanks.Great job on the book marketing! The Franchise King®

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Ahh! Now I get the question you posted to me on Twitter! We used SurveyMonkey :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Good luck! I am with Wiley as well

  • http://www.der-bank-blog.de/ Hansjörg Leichsenring

    Great article! Thanks!

    One question for me still is: Do you need an publisher or is it more interesting to sekf-publish, especially when using social media

    Kind regards from Germany
    Hansjörg

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    It doesn’t matter :) .  I have a very big publisher but they had little to do with this strategy.

  • http://www.skipblankley.com/ Skip Blankley

    ha!  yea, i was wondering what you were talking about. ;)  but, this still does not answer my question.  i was wondering what questions you actually asked on the survey, not what application you used.  ;) thanks again!!

  • http://www.der-bank-blog.de/ Hansjörg Leichsenring

    But what is the advantage of having a publisher today  if you could promote a book on your own

  • http://www.directresponse.net David Polykoff

    Great idea with the Twitter link on the PDF.
    People are already appreciative for the free taste of the book.  They are much more likely to reciprocate a favor by sharing your content.  

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    One word: Distribution

  • http://twitter.com/ShellieHipsky Dr. Shellie Hipsky

    I am launching my 5th book, Ordinary People Extraordinary Planet Sept. 1st.  It is based on radio personality Ray Leonard’s interviews that have been heard in 75 countries about the lives of people who have overcome obstacles and have gone on to inspire with their lives.  I really loved your post and will be checking your blog for more fantastic tips!  THANKS!

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  • http://pulse.yahoo.com/_ENJQCMIPMU75V3D4JVNF6M3PO4 Tiffany

    Thank you Michael. I will head there now. :)

  • http://www.MindBodyFX.com Melonie Dodaro

    Michael, this is an outstanding article. I know your book Launch will be a huge success and that reminds me I need to thank Mari Smith for sending me your book which I would have bought anyways. I just wish I would have known have of the stuff in this article before I had launched my own book! Great information as always, thank you!

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  • Author Rich Nilsen

    Thanks for the brainstorming ideas! As a new publisher, this is much needed.
    Rich Nilsen
    ———————
    http://www.allstarpress.com

  • http://thefranchiseking.com/about-joel-libava-the-franchise-king The Franchise King

    Thanks, Michael

  • Joanna at Model Success

    What a fantastic content packed site!  Well done, definitely forwarding to friends :)

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  • Joyce Schwarz

    Some of the social media online (and offline– remember social media goes beyond the digital and mobile too) include: Crowd sourcing to create the book– 150 color photos from 38 states and 9 countries promoted via Youtube, FB and Meetups. Meetup titled THE VISION BOARD creators group — to try out drafts of pages and sections of the book as I wrote it — they all got thanked in the book, YOUTUBE video even before writing a word went up and invites sent to my linked in groups and networks more than 250,000 views to date. Books (digital chapters) sent to 150 bloggers  tying in with a free teleconference/preview for bloggers while the book was being printed. Set up Linked In question regarding life visioning and got hundreds of vips involved, FOX NEWS interview 60 days in advance of publication of the book — link sent to 2000 already following on newsletter and blog list. Joint venture emailing to 1/2 million by sharing testimonials from 125 top FIRESTARTERS who were sourced through colleagues and on Media request sites. 2000 book reviewers personally sent a free chapter of the book along with testimonials and asked for their comments too. 150 contributors to the book (many just a small photo or a quote) all empowerd via 4 audio calls to promo the book as a contributor or as a FEATURED artist or FEATURED EXPERT sharing my vision. In turn in the first week I garnered $1/4 million of FREE publicity, did 100 interviews the first 2 months. To this day 100,000 copies later, I still screen bloggers who commetn on the book and weekly add at east 20 commments thanking them online and even call them if it’s an amazing quote

  • Joyce Schwarz

    One more note — I launched my book at Digital Hollywood conference at the Loew’s Santa Monica resort at a cocktail party sponsored by the conference for the conference. So no cost to me AND I got help from a contributor in organizing a celebrity charity auction to raise $$$$ (5K plus raised) all funds for books sold went to charity. Every one of my booksignings is a fundraiser — even when I was on the big Adobe stage at SXSW — tied in an Austin charity. Social can have other meanings besides just media — like in social welfare /charities/benefits

  • BMcGlothlin

    Hi Michael,

    I’ve secured 50 bloggers to do blog reviews of my new eBook releasing July 19th. Would you recommend having them all go live on launch day? Or would it be better to ask them to start posting reviews after the book releases?

    I’m thinking I could either start with a boom or have a consistent stream of reviews for a long time. Thoughts?

    Thanks!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Spread them out…

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  • BMcGlothlin

    Thank you Michael!

  • Oladapo Sodade

    I must confess that reading your strategies opened up my mind towards beautiful avenues for promoting my first book, ‘THE FOUNT’…a stream of words for a thirsty world!  Which is scheduled to be launched Sat. 30th July, 2011. Barely 3 weeks from now, though! You are a great guy! Keep up the great innovations!

  • http://twitter.com/rohit_gore Rohit Gore

    This has to be one of the best pieces on promotion I have read. My book has suferred greatly because of total lack of promotion. Lets see if I can do something with this now!

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  • http://RadiantTribes.com Ian Fitzpatrick

    Great post Michael.  I’m in the middle of reading the Launch and am helping an author friend of mine launch is own book.  We may self publish and promote and market ourselves.  You’ve provided some real gems.  Thanks!

  • http://twitter.com/CynEllingsen Cynthia Ellingsen

    Michael, this is great. The Whole Package by Cynthia Ellingsen launches August 2 and you have given me some great ideas to get the word out. Thank you!

  • Khworth

    This is awesome.  I have a book scheduled to be released Dec 1.

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  • http://www.dentistrysbusinesssecrets.com Edward M. Logan, DDS

    Great, timely article for me as I am working to market my new book, Dentistry’s Business Secrets.  Could you give any details on the specifics of the blogger review contest you ran?  What did the bloggers have to do to enter?  Great ideas, thanks!

  • http://twitter.com/barbarabillig Barbara C. Billig

    I loved your article.  My book, The Nuclear Catastrophe (a fiction novel of suspense)……also published as THE DISQUIET SURVIVORS of The Nuclear Catastrophe.. came out this summer.  It is starting to sell well as an Ebook, but I have been looking for additional ideas to reach people.  I have signed up for updates from your site.  Thanks so much for sharing!  Barbara Griffin Billig

  • http://twitter.com/barbarabillig Barbara C. Billig

    Follow me on twitter if you are interested in the environment, the Fukushima nuclear disaster, your own personal safety, radiation levels for the United States, or a good fiction thriller: The Nuclear Catastrophe.

  • http://www.felipeadanlerma.com/ Felipe Adan Lerma

    hi, do you know if a retweet button can be put into an epub ebook?

    thanks!

  • http://www.facebook.com/mamiko.ito Mamiko Ito

    This is so cool!!!! Thanks so much for sharing this. Social Media Examiner has really cool stuff and I love it! You guys rock!!!

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  • Liz Dennery Sanders

    A wealth of great tips and insights. Thanks for sharing so generously, Michael! BTW, just got your book from Amazon and am looking forward to reading this weekend. :)

  • http://twitter.com/aparkerddm Akweli Parker

    Pure gold!

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  • http://bubblecow.net BubbleCow [Gary Smailes]

    I would add that running a competition to give away a copy or two of the book can have great results. My advice would be to make it as easy as possible, I often tell people to just add a ‘pick me’ comment to the post.

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  • http://GolanskisTreasures.com/ Kidangel

    Hi Nick!  You have given me added incentive to finish revisions on my manuscript so I can get it into professional editing and (finally) bring it into the world as a fully grown book!  The added incentive?  Being able to employ your fabulous tips!  What fun you’ve made it.  I wonder where I can find a large post-it the size of your contest winner’s?  Maybe I can write FINISH THE REVISIONS and post it on my mirror so it’s the first thing I see in the morning.  Again . . . thanks!

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  • http://www.facebook.com/people/Corina-Popescu/1311014561 Corina Popescu

    A nice application to run Facebook contests directly on your websites is Share This Contest :
    http://sharethiscontest.com/

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  • http://www.datingtomarriage.com/ Mimi Stein

    Hi….Michael,

    Thank you for very helpful tips!

    Mimi Stein

  • Jeffrey Steinmetz

    Great tips, Thank you!

    Jeff

  • Trina

    The free books you sent out, were they electronic or hardcopy? Thanks so much for the advice!

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  • Claire Bullimore

    Thank you. I am a one off writer. Just started promoting my autobiography. Any ideas for getting it noticed is so helpful. Thank you again. Claire

  • Shobana Rao

    Thanks for some great tips. How much in advance of the launch should an event be created on Facebook? 

  • Niecey Roy-RomanceAuthor

    Awesome post! Thanks so much for sharing. I’ve been looking for something like this all morning!

  • Niecey Roy-RomanceAuthor

    Awesome post! Thanks so much for sharing. I’ve been looking for something like this all morning!

  • http://loveablehomebody.blogspot.com/ Ashley

    This post is so helpful! I love the creative, out-of-the-box, personal elements. Like any good public relations, this has a clear strategy, acting like an umbrella over all the little tactics. There are so many more of these opportunities in e-books!

  • Muhammad Durmush

    Great ideas, thank you Michael.

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  • Molly Gambiza

    This is very helpful. .Thanks

  • Christine Ardigo

    Best out of the box marketing tips i’ve ever seen!

  • http://www.downssideup.com/ Downs Side Up

    Quite simply, thank you. I have the social media exposure and the incredible book (written by our 10 year old daughter), now, to put all this together and reach those who need the book.







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