• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 💡 Society
  • 🗓️ Our Events
    • Social Media Marketing World 2024
    • Other Industry Events
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • How Bloggers Can Use Book Reviews to Connect With Experts

    by Michael Stelzner / May 2, 2011

    social media how toAre you looking to get the attention of experts in your industry?

    Who writes the books your readers like to read? Experts do. And when these professionals share their knowledge in a new book, there's one thing they highly covet—book reviews.

    In this article I'll share the power of a book review and how you might be able to review a brand-new book.

    Why book reviews are powerful

    As a blogger, you're likely seeking hot tips and new ideas to share with your readers. A good review of a new book accomplishes two objectives.

    First, book reviews highlight new ideas your readers can act upon. It also helps your base to know whether they should invest their valuable time in the book. A good book review is good content.


    Here's an example review we did of Scott Stratten's book UnMarketing.

    But a second (often overlooked) advantage is the attention a comprehensive review gains from the author. Bloggers are the press to authors. And trust me, authors watch for and read reviews of their books.

    At Social Media Examiner we've been able to get the attention of high-profile individuals by simply reviewing their books. And in some situations those efforts have borne fruit that helped our business grow.

    For example, authors often share the review with their fans and sometimes these experts have agreed to participate in our events. Pretty powerful, eh?

    What makes for a good review?

    The best book reviews actually share some of the ideas from the book. They go further by adding the thoughts and opinions of the blogger. A good place to start a review is to share a story from the book. For example, here's how I did one for David Meerman Scott's latest book.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Adding a video component when you review the book is also a great way to get the attention of authors. Those reviews can also be uploaded on Amazon for further exposure for you (be aware of Amazon's 100MB file size limitation).


    Here's me doing a review of David's book.

    Also consider adding the cover image of the book and the author to your review.

    A word of caution—be authentic in your review. Authors and your readers can tell when you're just sucking up to the author.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    Want a chance to review a new book?

    On June 6, I'll be releasing my new book: Launch: How to Quickly Propel Your Business Beyond the Competition (Wiley). It will share the precise strategy and tactics we used to grow Social Media Examiner into a top blog.

    I want to prove that a book can be popular without the traditional media or methods most authors use to promote their books.

    I'm inviting up to 50 bloggers to review my new book on their blog and receive an extra copy they can give away to their readers.

    Here's how you could win two free copies of my book:

    • Apply here (it's quick and easy) by May 10.
    • Agree to review the book between June 6 and June 30.
    • Give away your second copy to your readers in a creative way.

    I'll review the entries and select the bloggers who'll receive copies of the book.

    WAIT, there's more! (I always wanted to use that line). Social Media Examiner is looking for a new person to write book reviews for our site (in a volunteer role). We'll be looking for someone among the 50 or so people we select above. It could be great exposure for your business.

    Have you written book reviews as content for your blog? What advice can you share? Include your ideas in the comment section below.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Blogging

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner Âť

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media ExaminerÂŽ
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility