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social media how to Are you participating in Facebook groups?

Want to start one to support your business?

Facebook groups help businesses promote products, support customers and much more.

In this article I’ll share nine ways Facebook groups can benefit your business.

nine ways to use facebook groups for business

Discover nine ways to use facebook groups for business.

Listen to this article:

#1: Sell Products

As an alternative or addition to selling products or digital goods on your website, you’re now able to sell in Facebook groups.

Once you create a For Sale group, you’ll see an option to “sell something” in your Facebook update.

sell something feature

The Sell Something feature is available to members of For Sale groups on Facebook.

If you don’t yet see this option in your Facebook group, take the opportunity to learn how selling works. Also nominate your group for this feature.

#2: Supplement Video Training Courses

If your business sells a video training course, give customers who purchase it access to a private Facebook group as part of the package. They can ask questions and get supplementary material, as well as forge a bond with other customers.

It’s a win-win situation for everyone. The customer can get help and additional resources for the product they purchased. Plus, it gives your business the opportunity to forge deeper connections with their customers and promote other courses and services.

#3: Promote Chats

Those who run a regular Twitter or online chat, or even have a running discussion on their Facebook page, may want to separate it from their business. They can do so through a Facebook group. It’s a great way to promote upcoming chats and guests. Plus, you can keep the conversations focused.

MediaChat uses their public group to share more information about chat guests, offer member deals and give shout-outs.

mediachat facebook group

Create a Facebook group to promote upcoming guests on regular chats.

Remember to let participants know about your Facebook group and page (if applicable) during your chat. This way you can continue to build up your group and online presence.

#4: Establish Expertise

One of the easiest ways to use Facebook groups for business is to become a resource in your field. Create a group or contribute your knowledge to one that already exists.

For example, members of the Internet Marketing Super Friends group, numbering more than 13,000, pride themselves on helping other Internet marketers. Members can ask questions about SEO, get recommendations for designers and tools and more.

internet marketing super friends facebook group

Facebook groups are great platforms to share your knowledge and get noticed.

The key thing about this type of group is to be a resource without self-promotion. (Most groups like this do not tolerate promoting content of any kind.)

Use Facebook groups to be helpful and give freely of yourself. You’ll be rewarded in spades as the word gets out from other members.

#5: Collect Feedback

Want to test out new ideas on some of your existing customers? One way to do that is to start a Facebook group to use as a think-tank for your business.

Create a secret Facebook group, invite some of your best customers and openly discuss new ideas you’re thinking about implementing in your business. Then gather feedback from them.

This type of group provides a way to build stronger relationships with customers, while helping business owners collect honest feedback on what their customers might like.

#6: Provide Customer Service

Every business needs to provide a way for customers to get help. While this could be through a contact form on your website or through your Facebook page, a secret Facebook group is another option.

The reason to start a secret group, instead of a closed or public one, is because secret groups can’t be located in search or accessed via URL. Instead, members have to be invited. This gives you better control over adding new members. Plus, it protects your business in case you have disgruntled customers. (They won’t be able to access the group unless you’ve invited them.)

shareist facebook group

Facebook groups are a good way to add value to your customer relationships.

If you want to make your customer service Facebook group easy to find, create a closed group. However, be sure to state whom this group is for in the description. This will give you better control over approving and rejecting new members.

#7: Support Event Speakers

If you’re putting on a live or online conference for your business, and you want to communicate with the speakers you have lined up, consider creating a Facebook group.

Convey insider details about the event and answer additional questions new speakers might have. Plus, use the group to share any templates and files with your speakers to reduce the number of requests you receive.

This also lets you give your speakers the opportunity to network and get to know each other and build rapport prior to the event.

#8: Test New Ideas With Peers

If you have a lot of ideas and want someone to help vet them, create a Facebook mastermind group. This will help you avoid wasting too much time or money on an idea that just won’t work.

You’ll want to keep mastermind groups small and private since you’re discussing ideas for your current (or next) business, so make this a secret group.

peer to peer image shutter stock 294849788

Use a Facebook group to connect with and learn from a select set of peers. Image: Shutterstock.

Once you create this group, use it as an online meeting place to discuss ideas and get help from a few of your well-respected peers. Remember to use some of the built-in features, such as file sharing and group search, to quickly recall meeting notes. Plus, if there’s a recording, you can post that as well.

#9: Communicate With Your Team

For those whose business communicates primarily on Facebook, create a Facebook group to bring your employees together.

Create a secret internal Facebook group for your company. Then invite your employees, virtual assistants or interns to join, and use it as a means to communicate with your team. The group can be a channel for introducing new teammates, sharing company updates and more.

If you do plan to use Facebook groups internally, be sure to have a social media policy ready and have your employees agree to it first. This way, the private discussions among your employees don’t end up on public social media channels.

Facebook Groups Versus Facebook Pages

Facebook groups supplement your business and your fan page. So even if you create a Facebook group, you’ll still want a Facebook page for your business.

Anything you share on your business page shows up in the news feed for fans to see. When fans engage with your content, it increases your visibility to others in their network.

However, updates from Facebook groups only show up in the news feeds of members. When a member engages with the content in a group, it doesn’t show up in their friends’ news feeds.

Once you have a Facebook group and a page, make sure they work in tandem. Actively promote your group to your fans, if it’s something they’re able to join. This way, you can leverage your group and your page at the same time.

Over to You

There lots of ways to use Facebook groups for business. They serve to strengthen communication, connections and visibility, as well as help you grow your business. Groups also help you develop new ideas and relationships with your online community.

Whether you have your own group or participate in them, it’s valuable to know how Facebook groups can help your business so utilize them to their full potential.

What do you think? How have Facebook groups helped you? Do you run a Facebook group? In what ways are you using it? What kind of Facebook group do you plan to create? Please share your thoughts and experiences in the comments below.

Peer to peer photo from Shutterstock.
nine ways to use facebook groups for business

Nine ways to use Facebook groups for business.

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  • David DeMulle

    We run a local newspaper for a community of 65,000. We have an average of 7,000 readers every two weeks. To increase the amount of information to our readers, we publish daily on our FB site with an average of 2,000 visitors per day and a paid advertiser base of $150. per week. Because we often cover controversial events, I’ve decided to try using another “group” to run them. That way I don’t take a chance of upsetting our paying customer base and it will still let my “selected” readers access to the information. We have been growing for the past 5 years and have over 24,000 likes.

  • Social media is so effective medium of building up a strong network . selling and buying products by social media is a very popular application to the all marketers. The content that has been written about marketing through fb is very monumental. Thanks and love to Christian Karasiewicz for it.

  • Steve

    Are you 100% SURE about “updates from Facebook groups only show up in the news feeds of members. When a member engages with the content in a group, it doesn’t show up in their friends’ news feeds.”???
    That would really make difference! I didn’t know that, so for years I’ve been using just a Group for my acrobatic rock and roll dance courses.

  • Last I checked, you can’t run Facebook ads for a group, which severely limits the ways in which you can grow your community in my mind. You have to rely on word of mouth and you have to rely on people getting others to join or you sending out manual invites. Groups are nifty for a very specific type of business and they work well in that case, but I don’t think everyone should be considering a Facebook Page vs Facebook Group conversation.

    Side note, if you’re really interested in promoting your Facebook group, you can go and run a website click ad for it with the the group’s URL as the destination website. A lot more expensive though.

  • Lutz Barz

    FB is a con in this respect. It costs heaps and whilst some users don’t mind spam the majority ignore it at best. [I used to be an entrepreneur in the internet and there are better ways to reach people]

  • Kim

    Such as…?

  • Kieth

    Social media sites like Facebook can have a huge impact on the conversion rates and product sales of a business organization. However, to make optimum use of the social media, it is important to understand the popular social media sites and time interval when your targeted customers are most active on the social media sites so as to spread awareness about your business organization. You can take the help of various heat map tools like Click Tale, Mocking Fish, Mouse Flow and such others so as to analyze the most popular social media sites among the visitors for the effective targeting of the customers.

  • Rivka A

    I would like to know this too…

  • Maybe your approach or your target audience was wrong…

  • Lutz Barz

    nah. thanx 4 the thought though. i looked into FB’s stuff and it really ain’t worth the amount they wanted to get x amount of FB users invaded. ppl don’t do FB to see adds let alone bother to bother. FB claims to target your chosen victims so that ain’t the case. I managed to get hits through reciprocal linkage- now there U have UR prospective clients as being relevant to the site one attracts customers. And that worked. Plus some advertising in a music mag, an e-zine, writers rag for exceptionally low rates.