social media how to Are you a busy social media marketer?

Looking for tools that will save you time?

Using the right tools to stay focused and work more efficiently will help you get more done in a day.

In this article you’ll discover nine productivity tools for busy marketers.

marketing productivity tools

Discover nine tools to help increase productivity for busy social media marketers.

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#1: Save Content Inspiration for Later

Use Evernote to create a journal of content ideas and inspiration sources. With text, audio and image options, you can type, dictate or snap an image of whatever has caught your eye.

evernote capture

Save your content ideas to Evernote.

Evernote syncs with all of your devices, so you’ll have access to it wherever you are. Reach for it when you’re feeling stuck for content ideas.

#2: Block Distracting Websites

Throughout the course of a day, we have distractions coming at us from a variety of directions. If you intend to spend just a few minutes on Pinterest, only to end up spending half a day looking at recipes, you need Cold Turkey.

Use Cold Turkey to group distracting sites, such as social and news sites, and then block them off for certain time periods.

cold turkey

Block off a group of websites for a specific period of time.

Remember, if you’re a social media manager who uses native websites to schedule your messages, this probably isn’t the app for you.

The app works great when you’re putting off real work, like drafting your next blog post or newsletter or creating a report for your boss. Set it up for an hour or two and allow yourself some time to write distraction-free.

#3: Create Canned Email Responses

Do you get a lot of similar emails from customers, such as questions about your return policy or other support-related questions? Save yourself some time and effort with the Canned Responses add-on in Gmail. Rather than write a new response every time, you can save an email as a canned response and use it over and over again.

What’s great about this feature is that it’s not a simple auto-responder that feels robotic and soulless. You can edit canned responses to personalize them for a particular recipient or tailor your answer to a question.

To access it, go to your Gmail Inbox and click on the gear icon and select Settings. Then click on the Labs tab to find Canned Responses and select Enable.

canned responses feature

Enable the Canned Responses feature in Gmail.

Now you can save or access your canned responses in the lower-right corner of the New Message window.

canned responses access

Access your canned responses in the lower-right corner of the message window.

#4: Secure Account Log In Credentials

Do you keep a list of all of your passwords for emails, websites, social media platforms and third-party apps and tools? Is that document really safe? What if you’re on the go and can’t remember your password for a site?

1password login example

Save your login details safely and securely.

1Password is the solution for protecting your passwords and giving you quick access to them. The app will store your passwords securely, and autofill them whenever you need them. It’s available for Mac, Windows, iOS and Android and as a browser extension.

#5: Automate Recurring Tasks

Think about all of the repetitive and mechanical tasks you do in the course of a day. Then delegate those tasks to IFTTT and free up your time to focus on bigger things.

You can choose from a huge list of social media recipes or create your own. Maybe you want to build a Twitter list for a specific hashtag or get an email notification when someone mentions your business in a tweet.

ifttt recpies

Save time by automating recurring tasks with IFTTT.

#6: Find and Attribute Images

Do you spend a lot of time looking for images online? Have you ever tried to hunt down one specific image? Whether you followed a dead end link or are looking for attribution information to credit an original source, TinEye can help. Use the TinEye browser extension to do a reverse image search and find the original source of any image.


Search billions of images in a matter of seconds to find the information you need.

#7: Create Tasks From Emails

We’re all bombarded with emails asking us to do things and complete tasks. You’re likely overwhelmed with the sheer volume of email you receive and the challenge of trying to stay on top of requests.

If you’re using Gmail, you can create to-do items right from your email messages. After you open a message, click the More button and select Add to Tasks from the drop-down menu. This adds your new task to a Google to-do list.

gmail taskes

Create a task directly from your email message.

You also have the option to set deadlines for your tasks. Welcome to a more organized way to handle email requests.

#8: Analyze Websites Apps

Have you ever stumbled across a website that uses amazing apps, like beautiful opt-in boxes or social share buttons, that you’d like to use on your own blog? When you use the BuiltWith browser extension, you can get a list of every app a website is using, so you can save time looking for those apps yourself.


BuiltWith provides tech insight about any website.

#9: Discover Social Footprints for Influencers

Rapportive is a Gmail plugin that will display social connection information about your contacts.

Suppose you’re exchanging emails with someone and want to look at his social profiles to see his interests or professional background. Install Rapportive and you can see a person’s social profiles right in your inbox.


Rapportive shows you everything about your contacts right inside your inbox.

Another way to use Rapportive is to reverse-engineer an email address. Suppose you’ve identified a blogger and want to email her, but you can’t find her email contact information on her social profiles. Open a new message window and start typing your best guess. If her social profile pops up, you know your guess was right and now you have her email address.

One word of advice: This works when people are registered with that email on their social networks. If they used a different email to register on Twitter or LinkedIn, you’re out of luck. Fortunately, this approach works most often and saves you time looking around.


Implementing these tips will free up your time and brainpower to focus on marketing tasks that really matter.

What do you think? Do you use any of these tools? What tips and tricks do you have for increasing productivity? Please share them in the comment section below.

tools to increase productivity

Tips about tools the busy social media marketer can use to increase productivity.

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  • Mirka Sulirova

    Could you please share some tools you use to analyse the FB Page? Thank you.

  • Megan Kellar

    Really loving some of these tools. I already use 1, 4 & 5, will def start using 6 & 8.
    BuiltWith just made my day! I have been wanting a tool to do that for ages, and can’t believe I didn’t find it earlier.
    Thanks @LesyaLiu.

  • Excellent post and great list of social media tools. I am already using Canned Email Responses and 1Password to save my credentials and now would like to try the others as well.

  • Hi,

    Can you suggest any tool to find the social media profiles of the particular person? Sometimes when I search for influencers and wanted to see their personal profiles on all the social media profiles, it becomes difficult to find them.

    Would really appreciate if you can please provide me some tools for this.

    Looking forward to hear from you.


  • Hi,
    Facebook itself has the “Insights” option. So you can use that as it is best of all others.

  • Lesya Liu

    Hi Mirka, I agree with Jose. I think Facebook Insights have some of the most in-depth analytics. Another option that provides a good insight is Sprout Social and SimplyMeasured, which do a great job of presenting the data in a way other than Facebook Insights and track multiple properties simultaneously.

  • Lesya Liu

    HI Megan, I’m glad you found it useful! When I found out about BuiltWith, I wanted to jump up myself!

  • Lesya Liu

    Let me know what you think!

  • Lesya Liu

    HI Jose, hmmm… Rapportive would probably be the closest tool for that. What I usually do is go to this person’s website (assuming they’re an influencer, they have to have some sort of website) and just look for social icons there. That would be my best guess.
    Sorry it’s not much of a help. If anyone knows a tool like that, I’d like to know about it too!

  • Mark Cuda

    Have you checked out Flow XO? We have a powerful workflow builder and security/stability. As a content marketer myself, I couldn’t live without it! Comparable to IFTTT but with a focus on business-class, and we just launched a new slack bot!

    I’ve been reading SME for years and would love your thoughts!

  • Hi,

    Thanks for your input. But still I did not get my solution. I know what you said and thats so obvious.

    Anyways, Whenever you find something like that please let me know.

    Thanks.. 🙂

  • Lesya Liu

    Sorry I couldn’t be of my help! I’ll keep an eye out for solution!

  • Great list of resources. It’s so true…as social marketers we get distracted all the time! Saving some of that time by leveraging tools like these is a great idea.

    I’ll be looking into no 4…thanks for the idea. But no 5 is a must for sure. Got to love IFTTT.

    Ken Pickard
    The Network Dad

  • Nice! A great list here and the Gmail ones are great! I am trying those out today! Thanks!

  • useful tips 🙂

  • Just wanted to add that although the photographers give permission to Pixabay and sites like it, the photo in most cases still belongs to the photographer (even if attribution isn’t required).

    There have been cases when a photographer takes back the rights of the photo.

  • Haven’t had the chance to use canned responses inside Gmail yet. It’s on my list of tools to check out. I use most of these tools already. I think IFTTT recipe for posting the actual photo I share on IG to Twitter is probably one of the best I use right now.

    For blocking time guzzlers I usually use StayFocused.
    For grammar and spelling I use Grammarly extension which works inside social sites ^_^
    For tracking time I use Toggl.

    One tool social marketers might like is the tool Tally It!. You can enter any site (page or post) to see the total number of shares across all social mediums.

    Along with the really cool one you pointed out for checking out apps you can use Fount to identify any font on a page.

    Oh, I could go on about tools…

  • Lesya Liu

    Hi Sara, Great suggestions! I feel passionate about some of the tools as well! 🙂