8 Small Business Social Media Tips From the Pros

social media how toAre you looking for some social media tips to grow your small business?

We asked eight small business pros for their hottest social media tips.

Here’s their advice for you to take your business to the next level.

#1: Show Them the “Real You”

ed gandia

Ed Gandia

Use Facebook to show prospects, clients and customers the “real you.” Sure, provide the occasional business tip. Or link to your new blog post. But that’s what everyone else is doing. So why not show them you’re a real person by posting updates about things you’re passionate about?

I love to cook, so I’ve been known to post pictures of my grilled masterpieces. Or I’ll quote something one of my silly kids just said. Or I’ll pose a question, such as “How can we encourage more young entrepreneurs?” Either way, I try to keep it interesting, humorous and different. And always authentic.

Oh, and I know I’m going to ruffle a lot of feathers by saying this, but I really do believe that less is more. I get more engagement by updating five times per week than five times per day. Plus it fits my personality. Because offline, I would never call attention to myself that frequently. ;)

ed gandia shares personal story

Ed occasionally shares personal stories on Facebook.

Ed Gandia, founding partner, International Freelancers Academy.

#2: Pick One Thing and Do It Really Well

nichole kelly

Nichole Kelly

Small businesses are faced with having to prioritize their resources toward the activities that deliver the most impact. With social media, it’s easy to feel like you need to have a presence on every social media channel. It’s also easy to get lost in managing too many networks.

Being on 5 social networks and giving all of them half-effort will not generate results. Therefore, I recommend that small businesses first find which network has the highest concentration of their audience using tools like Follower Wonk, Facebook’s free advertising platform and LinkedIn’s search features.

Once you’ve found which social media network actually has a concentration of your target audience, develop a strategy to engage them. Rather than spreading your energy across multiple channels, put 100% of your “social focus” on the best channel for your audience and do it exceptionally well. If you’re successful, you’ll have a much easier time justifying the additional investment to replicate your success on another social media network.

Nichole Kelly, founder of Full Frontal ROI.

#3: Turn Your Facebook Page Into a Lead-Generating Machine

amy porterfield

Amy Porterfield

One necessary component of a thriving business is a strong list of qualified leads. Collecting names and emails is essential to any small business because you can communicate with your ideal audience on a regular basis. Some business experts say that without a list, you don’t really have a business!

There are many ways to grow your list and one of the smartest marketing moves is to create an opt-in strategy on your Facebook page. To keep it simple, use iFrames to create a custom welcome tab. On this tab you can create a 2-step process called a “reveal tab.”

Step #1: Include a call to action to encourage non-fans to click Like and become a fan.

Step #2: Once you get the Like, offer a valuable giveaway in exchange for name and email.

With this model, you are increasing your fan base and growing your lead list at the same time. It’s a double whammy for your business.

leads

Liz DiAlto, a NYC personal trainer, created a 2-step process on her Facebook page to grow her community and her lead list.

Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies.

#4: Invest in a Great Twitter Design

cliff ravenscraft

Cliff Ravenscraft

If your business or brand is geared toward a particular niche market, make sure that you go all out when designing your Twitter profile. For an example, see @HungerGamesPod. Make sure that it shows how serious you are about your niche and that by looking at your profile, people will see valuable content that they could get if they were following you on Twitter.

Next, go find other Twitter IDs that market to your exact niche market. For my Hunger Games brand, I did this with @TheHungerGames, which has over 76,000 followers. These 76,000 people are obviously interested in The Hunger Games niche and therefore might find my podcast on the subject interesting and want to follow.

Go through and follow that account’s followers. Most will get an email notification from Twitter, because they never turned off email notifications, telling them that you just followed them. Many will click through to your Twitter profile, check it out and if they’re interested, they’ll follow you back.

This is how I added over 4,000 followers to my Hunger Games Twitter account in less than a month.

hungergamespod

Cliff invested in a great design for the @HungerGamesPod Twitter backgound.

Cliff Ravenscraft, founder of PodcastAnswerMan.com.

#5: Bring Your Company Onto Video

michael crossen

Michael Crosson

Without question, the hottest and most effective use of social media today is VIDEO. With all the recent changes in how Google and other search engines index web pages, adding short videos is the #1 way to get into the top of search results.

Creating a custom channel on YouTube is very easy. Creating a series of short instructional videos around your product or service and using testimonials from happy clients/customers are great ways to add credibility to your company and dramatically increase the chances of a viewer going to your website.

Use humor and graphics to get your key messages across. Remember, shorter is better—no more than 3 minutes.

Michael Crosson, founder of the second-largest LinkedIn group, “the Social Media Marketing Group,” with over 230,000 members.

#6: Learn How to Master Video Marketing

gregory ng

Gregory Ng

My hottest tip for small businesses to take their business to the next level is to learn how video content—when tagged, titled and published correctly—can increase your exposure in search results.

Video thumbnails in search results attract the eye more than text and can get your content seen over traditional text delivery. Plus, video can really highlight your company’s personality!

flyte new media

Flyte New Media uses YouTube marketing to develop their business.

Gregory Ng, an advertising executive by day and the host of a popular webshow by night.

#7: Monitor Your Clients and Prospects

john jantsch

John Jantsch

Create alerts for all of your important clients, add their blogs to your RSS reader, create a Twitter List and add it to a tool like TweetDeck. Explore whether your CRM tool allows you to add the social connections for your clients (BatchBook, Highrise or ACT!all have this function and the Rapporative plugin for Gmail can do this as well).

Monitor what your clients and prospects are doing and saying in social networks to anticipate and serve their needs and build relationships much faster. Next you can do the same with key journalists and strategic partners.

This step alone will make your social media efforts pay off immediately.

ducttape twitter list

It's easy to find Duct Tape consultants thanks to this Twitter list.

John Jantsch, a marketing consultant and author of Duct Tape Marketing and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.

#8: Give Away the Secret Sauce

joe pulizzi

Joe Pulizzi

In other words, start developing content about those industry secrets or how-to tips that no other competitor of yours would dare touch. This can be your competitive advantage. By creating the kind of content that really solves your customers’ problems, you’ll be linked to and shared. Your content will rise in the search rankings and be actively shared on Twitter and Facebook.

How do you get started? Write down all of the most interesting and hard-to-answer customer questions and create online content from each question.

Do this every day for six months and you’ll see a significant difference in your business.

Joe Pulizzi, author of Managing Content Marketing and co-author of Get Content, Get Customers.

Want to more social media marketing ideas for your small business?

If you’re not fully leveraging the power of social media for your business, don’t worry, you’re not alone. Most businesses still haven’t figured it out.

There’s one easy way to take your social media marketing to the next level. By attending the web’s largest online social media conference for people like you: Small Business Success Summit. You’ll become empowered to use social media to gain more exposure and grow your revenues.

The great part is you’ll be learning from more than 25 small business social media experts (including the eight mentioned in this article).

It’s the web’s largest online social media marketing conference for small businesses. Go here for a free sample (see upper yellow box) and to learn more.

What do you think? What’s your hottest social media tip for small businesses? Please share your questions and comments in the box below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




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  • http://www.IfSimply.com/ Keith Griffis

    The other thing this article does well is highlight the purpose of a post. Notice how it leads you along with valuable content and then offers up a way to continue your learning by joining the success summit? That is the perfect example of a clearly defined content strategy. The content fits the purpose, attracts the right audience, and leads them where the author wants them to go. I talk about this in Building a Killer Content Strategy”.

    Great post Cindy. On the Social front, I would add that instead of just following another persons followers, you should seek out 3 to 5 people who are thought leaders in your industry and become evangelists for them. Push their content and they will likely reciprocate as long as you add genuine value. This carries a lot of weight with their followers and converts customers to clients easier.

    Thanks,
    Keith

  • http://www.IfSimply.com/ Keith Griffis

    The other thing this article does well is highlight the purpose of a post. Notice how it leads you along with valuable content and then offers up a way to continue your learning by joining the success summit? That is the perfect example of a clearly defined content strategy. The content fits the purpose, attracts the right audience, and leads them where the author wants them to go. I talk about this in Building a Killer Content Strategy”.

    Great post Cindy. On the Social front, I would add that instead of just following another persons followers, you should seek out 3 to 5 people who are thought leaders in your industry and become evangelists for them. Push their content and they will likely reciprocate as long as you add genuine value. This carries a lot of weight with their followers and converts customers to clients easier.

    Thanks,
    Keith

  • http://www.ryanhanley.com/ Ryan Hanley

    Cindy,

    Really great stuff, there are some awesome ideas that email.  I am going after video heavy in 2012… I work in the insurance industry and my goal is to completely flip the script on an industry that refuses to embrace Tech.  

    So I’m going to use that lack of vision or ambition whatever you want to label it to my advantage and just take over search on anything to do with Search and I think Video is the way to do that…

    Thanks!

    Ryan H.

  • http://www.ryanhanley.com/ Ryan Hanley

    Cindy,

    Really great stuff, there are some awesome ideas that email.  I am going after video heavy in 2012… I work in the insurance industry and my goal is to completely flip the script on an industry that refuses to embrace Tech.  

    So I’m going to use that lack of vision or ambition whatever you want to label it to my advantage and just take over search on anything to do with Search and I think Video is the way to do that…

    Thanks!

    Ryan H.

  • http://cindyking.biz/ Cindy King

    Thank you for your comments, Keith!  And great point about seeking out key people in your industry and sharing their stuff!

  • http://cindyking.biz/ Cindy King

    Thank you for your comments, Keith!  And great point about seeking out key people in your industry and sharing their stuff!

  • http://cindyking.biz/ Cindy King

    Sounds good, Ryan!  Hope you do well with video in 2012  :)

  • http://cindyking.biz/ Cindy King

    Sounds good, Ryan!  Hope you do well with video in 2012  :)

  • http://www.signsallsigns.com/ Nelson

    Good job, I am currently reading many articles about blog, and how they explain it is very special congratulations and thanks

  • http://www.signsallsigns.com/ Nelson

    Good job, I am currently reading many articles about blog, and how they explain it is very special congratulations and thanks

  • http://www.ProfitBlog.com Ben – Profit Blog

    I need to start doing more of #1 for sure. I really like this “crowd source” style of post.  Everyone added some great tips!

  • http://www.ProfitBlog.com Ben – Profit Blog

    I need to start doing more of #1 for sure. I really like this “crowd source” style of post.  Everyone added some great tips!

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  • http://www.3cmarketinggroup.com Djosendale

    I agree with Nicole Kelly and Idea #2 which is to pick one thing and do it well.  There is so much information about every social network, that it seems almost anti-social to pick one thing and do it well.  But as pointed out it’s much better to be really good at one social network that connects with your clients, than to do a little on many networks!

  • http://www.foodtravelist.com/ Sue Reddel

    Thanks for the great tips Cindy. We’ll be putting several of them to work right away – the twitter design and the video marketing are especially good reminders.

  • http://www.foodtravelist.com/ Sue Reddel

    Thanks for the great tips Cindy. We’ll be putting several of them to work right away – the twitter design and the video marketing are especially good reminders.

  • marketingpro

    #8 is the most effective and certainly takes the most work. But it’s work it! In order for your social media marketing efforts to work at it’s optimal level, you need to regularly create awesome content…content that educate, entertain, provoke, inform people. Create content by starting a blog. Then use social media channels to network and drive people back to your blog or content pages.

  • marketingpro

    #8 is the most effective and certainly takes the most work. But it’s work it! In order for your social media marketing efforts to work at it’s optimal level, you need to regularly create awesome content…content that educate, entertain, provoke, inform people. Create content by starting a blog. Then use social media channels to network and drive people back to your blog or content pages.

  • http://twitter.com/skychi_travels Janice Temple

    Thank you for the great tips. I like the idea of posting to facebook the real you and occasionally about your business.

  • http://twitter.com/skychi_travels Janice Temple

    Thank you for the great tips. I like the idea of posting to facebook the real you and occasionally about your business.

  • http://www.smallbusinessitshow.com/ Dexter Eugenio

    great job cindy!  can i add

    #9 – just do it, and keep doing it!

    if you havent started, start now, and if you have, keep going!  :)

  • http://www.smallbusinessitshow.com/ Dexter Eugenio

    great job cindy!  can i add

    #9 – just do it, and keep doing it!

    if you havent started, start now, and if you have, keep going!  :)

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  • http://cindyking.biz/ Cindy King

    Thanks Ben. I’m always very happy how these posts come together too. I think it’s due to the good mix of contributors.

  • http://cindyking.biz/ Cindy King

    Thanks Ben. I’m always very happy how these posts come together too. I think it’s due to the good mix of contributors.

  • http://cindyking.biz/ Cindy King

    Me too! I love Nichole’s tip. This is the best solution to the very common problem of being overwhelmed, isn’t it?

  • http://cindyking.biz/ Cindy King

    Me too! I love Nichole’s tip. This is the best solution to the very common problem of being overwhelmed, isn’t it?

  • http://cindyking.biz/ Cindy King

    Cool!  Twitter design is definitely a good reminder. We get so caught up with the “newer” stuff that it’s easy to overlook Twitter.

  • http://cindyking.biz/ Cindy King

    Cool!  Twitter design is definitely a good reminder. We get so caught up with the “newer” stuff that it’s easy to overlook Twitter.

  • Tiffany Dodson

    Hi Cindy, Thanks for the article – I always appreciate the tips and insights I get from Social Media Examiner. I used to recommend custom Twitter backgrounds (#4) to clients but I have been questioning whether that is still necessary or important because so many people use Twitter on a mobile device or platform such as Hootsuite and then they never see that background. Do you have any thoughts about this? 

  • Tiffany Dodson

    Hi Cindy, Thanks for the article – I always appreciate the tips and insights I get from Social Media Examiner. I used to recommend custom Twitter backgrounds (#4) to clients but I have been questioning whether that is still necessary or important because so many people use Twitter on a mobile device or platform such as Hootsuite and then they never see that background. Do you have any thoughts about this? 

  • http://cindyking.biz/ Cindy King

    Yes, it’s definitely something to cultivate. I think it makes building your online community easier when you can do this well.

  • http://cindyking.biz/ Cindy King

    Yes, it’s definitely something to cultivate. I think it makes building your online community easier when you can do this well.

  • Doug

    This is a good post overall…  John Jantsch’s tweet led me here – I usually trust him for good info.  We absolutely need to focus more on video no doubt so thanks for that reinforcement.  I will say that I’m not quite sure about 1 and 3 – 1 because it appears to be a tip that is geared slightly towards a personal page not a brand.  3 is a little more complex for me.  I read another post recently that mentioned this same approach with the incentive-based opt-in strategy and I chimed in saying I completely disagreed with it.  The more I think about it I believe that the experts would be doing a better service for businesses if they drew the distinction between large companies and smaller independent brick and mortar businesses.  For an airline for example who spends millions and millions on marketing and advertising on a regional or national scale then a publicity stunt to get people on their page may get the return they are looking for.  They aren’t really personally connecting with their people when they run a commercial on TV anyway.  But for a small business owner who is genuinely in need of building a truly organic word-of-mouth campaign this is about the worst approach you can take.  Quality is better than quantity and if you boost numbers with a freebie giveaway then you’ve got an artificial spike in your “like” number instead of true fans of your company who will likely leave after the freebie has passed and they won’t likely return.  At that point when your numbers fall off you may not really know why – is it because they were never really fans in the first place or have you alienated some of your core following?  It muddies the strategy if you actually have one.  If someone needs to hook me by some giveaway I’m A) going to assume there are strings attached (like having to receive spammy emails which I’ll assume is coming when I see one like the example above), and B) going to feel that this page probably wouldn’t be worth joining anyway if they need to bribe me to do it.

  • Doug

    This is a good post overall…  John Jantsch’s tweet led me here – I usually trust him for good info.  We absolutely need to focus more on video no doubt so thanks for that reinforcement.  I will say that I’m not quite sure about 1 and 3 – 1 because it appears to be a tip that is geared slightly towards a personal page not a brand.  3 is a little more complex for me.  I read another post recently that mentioned this same approach with the incentive-based opt-in strategy and I chimed in saying I completely disagreed with it.  The more I think about it I believe that the experts would be doing a better service for businesses if they drew the distinction between large companies and smaller independent brick and mortar businesses.  For an airline for example who spends millions and millions on marketing and advertising on a regional or national scale then a publicity stunt to get people on their page may get the return they are looking for.  They aren’t really personally connecting with their people when they run a commercial on TV anyway.  But for a small business owner who is genuinely in need of building a truly organic word-of-mouth campaign this is about the worst approach you can take.  Quality is better than quantity and if you boost numbers with a freebie giveaway then you’ve got an artificial spike in your “like” number instead of true fans of your company who will likely leave after the freebie has passed and they won’t likely return.  At that point when your numbers fall off you may not really know why – is it because they were never really fans in the first place or have you alienated some of your core following?  It muddies the strategy if you actually have one.  If someone needs to hook me by some giveaway I’m A) going to assume there are strings attached (like having to receive spammy emails which I’ll assume is coming when I see one like the example above), and B) going to feel that this page probably wouldn’t be worth joining anyway if they need to bribe me to do it.

  • http://cindyking.biz/ Cindy King

    Of course :)   And great tip!  Some of these tasks just have to become as automatic as brushing your teeth. 

  • http://cindyking.biz/ Cindy King

    Of course :)   And great tip!  Some of these tasks just have to become as automatic as brushing your teeth. 

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Great tip from John, especially for relationship-focused small businesses and professionals. I also like Joe’s tip…we seem to have this tendency to hold back our best advice that answers our client’s most compelling questions. It’s counter-intuitive to give away your secret sauce, but I think it’s the right path in the age of social media. I certainly plan to go that route more often!

    Thanks everyone. Very helpful tips.

    Stephanie
    http://www.stephaniesammons.com

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Great tip from John, especially for relationship-focused small businesses and professionals. I also like Joe’s tip…we seem to have this tendency to hold back our best advice that answers our client’s most compelling questions. It’s counter-intuitive to give away your secret sauce, but I think it’s the right path in the age of social media. I certainly plan to go that route more often!

    Thanks everyone. Very helpful tips.

    Stephanie
    http://www.stephaniesammons.com

  • http://twitter.com/hollywade14 Holly Wade

    Great post. I found the tip about sharing personal details in a profile very interesting. It is something I have been thinking about and am glad to hear that others have found success with it.Also,   I wondered if you had any suggestions for a place that will host or allow me to create an iframe for a Facebook tab. I would appreciate any suggestions.

  • http://twitter.com/hollywade14 Holly Wade

    Great post. I found the tip about sharing personal details in a profile very interesting. It is something I have been thinking about and am glad to hear that others have found success with it.Also,   I wondered if you had any suggestions for a place that will host or allow me to create an iframe for a Facebook tab. I would appreciate any suggestions.

  • http://twitter.com/Nichole_Kelly Nichole Kelly

    Thank you so much! I’m so glad you enjoyed the tip.

  • http://twitter.com/Nichole_Kelly Nichole Kelly

    Thank you so much! I’m so glad you enjoyed the tip.

  • Madeline

    This was great.
    We have a family owned car dealership with 13 different franchise and am finding it hard to prove that social media works can you help me?
    Madeline Tynan    Tynan Motors

  • Madeline

    This was great.
    We have a family owned car dealership with 13 different franchise and am finding it hard to prove that social media works can you help me?
    Madeline Tynan    Tynan Motors

  • Helen Clarke

    thanks for the great post, very enlightening. I don’t know if it’s technically known as an ‘iframe’ but I used pagemodo to create a custom-built landing page for our facebook page which worked really well, and was free http://www.facebook.com/Topsnap.property.photography#!/Topsnap.property.photography?sk=app_106171216118819

  • Helen Clarke

    thanks for the great post, very enlightening. I don’t know if it’s technically known as an ‘iframe’ but I used pagemodo to create a custom-built landing page for our facebook page which worked really well, and was free http://www.facebook.com/Topsnap.property.photography#!/Topsnap.property.photography?sk=app_106171216118819

  • Ashley

    Great tips! We’re doing great at some of these, and could use improvement in others. Thanks for posting!

  • Ashley

    Great tips! We’re doing great at some of these, and could use improvement in others. Thanks for posting!

  • http://twitter.com/hollywade14 Holly Wade

    Thank you very much! I will probably use that!

  • http://twitter.com/hollywade14 Holly Wade

    Thank you very much! I will probably use that!

  • http://www.deswalsh.com Des Walsh

    A nice collection of ideas and tips. It’s because, not in spite of, the fact that I sign up for lots of things and try them out so I can help clients that I believe Nichole Kelly could be onto something with her (#2) “pick one thing and do it really well” advice. The only gloss I would put on that is to get people to “stake their claim” by setting up profiles on key platforms, primarily so as to protect their brand as best they can. It annoys me that I did not do that with YouTube way back, with the result that a namesake who does nothing with his YT channel got his (or my :) ) name on the channel. 

  • http://www.deswalsh.com Des Walsh

    A nice collection of ideas and tips. It’s because, not in spite of, the fact that I sign up for lots of things and try them out so I can help clients that I believe Nichole Kelly could be onto something with her (#2) “pick one thing and do it really well” advice. The only gloss I would put on that is to get people to “stake their claim” by setting up profiles on key platforms, primarily so as to protect their brand as best they can. It annoys me that I did not do that with YouTube way back, with the result that a namesake who does nothing with his YT channel got his (or my :) ) name on the channel. 

  • http://cindyking.biz/ Cindy King

    Good question Tiffany.  I think it really depends where your audience is. 

  • http://cindyking.biz/ Cindy King

    Good question Tiffany.  I think it really depends where your audience is. 

  • http://www.wasimismail.com Wasim Ismail

    The first point about showing the real you. Yes individuals
    sometimes may prefer not to show who they really are, but for a business to
    have a real face that represents the business is important, it’s about building
    that relationship with your customers. Your customers will trust you, and know
    who you really and what your company really does. Especially if you’re trying
    to sell something, what image it would should of your business if your hiding behind
    a invisible wall.

  • http://www.wasimismail.com Wasim Ismail

    The first point about showing the real you. Yes individuals
    sometimes may prefer not to show who they really are, but for a business to
    have a real face that represents the business is important, it’s about building
    that relationship with your customers. Your customers will trust you, and know
    who you really and what your company really does. Especially if you’re trying
    to sell something, what image it would should of your business if your hiding behind
    a invisible wall.

  • http://cindyking.biz/ Cindy King

    Glad you found this useful Holly.  I’ve seen people who are natural at adding personal details build strong communities for their businesses online. I think it does come more naturally to some people than others, and might fit certain businesses better than others. 

    With regards to your Facebook question, I suggest you leave a comment on our Facebook page (https://www.facebook.com/smexaminer) for Andrea to pick up over there. I’m sure she’ll be able to help.

  • http://cindyking.biz/ Cindy King

    Glad you found this useful Holly.  I’ve seen people who are natural at adding personal details build strong communities for their businesses online. I think it does come more naturally to some people than others, and might fit certain businesses better than others. 

    With regards to your Facebook question, I suggest you leave a comment on our Facebook page (https://www.facebook.com/smexaminer) for Andrea to pick up over there. I’m sure she’ll be able to help.

  • http://cindyking.biz/ Cindy King

    Des, that’s good advice about claiming your profile names on key platforms!  Thanks for sharing.

  • http://cindyking.biz/ Cindy King

    Des, that’s good advice about claiming your profile names on key platforms!  Thanks for sharing.

  • http://cindyking.biz/ Cindy King

    Thank you for your thoughtful comment Doug!  And I agree with many of
    your points… and we probably do need to make the distinction between
    different businesses, but I think it goes beyond “big” and “small”.  These strategies are clearly working for some businesses.

  • http://cindyking.biz/ Cindy King

    Thank you for your thoughtful comment Doug!  And I agree with many of
    your points… and we probably do need to make the distinction between
    different businesses, but I think it goes beyond “big” and “small”.  These strategies are clearly working for some businesses.

  • Annie

    Show them the real you, Master video marketing are my favs and ALL of them are great tips for sure – I would add show gratitude for everything your audience, followers and fans do including commenting, sharing, liking, plusing, RT-ing etc… gratitude will win you a lot of hearts :) and loyalty – thanks for a great post!

  • Annie

    Show them the real you, Master video marketing are my favs and ALL of them are great tips for sure – I would add show gratitude for everything your audience, followers and fans do including commenting, sharing, liking, plusing, RT-ing etc… gratitude will win you a lot of hearts :) and loyalty – thanks for a great post!

  • Wilsonleews

    Practical and down to earth advice, thanks!

  • Wilsonleews

    Practical and down to earth advice, thanks!

  • http://wpcurve.com/ Dan Norris

    Great tips. Use Tweet Adder to automate the twitter auto following strategy, much easier than doing it manually (which seems to be the suggestion here). 

    Also I’m not sure if the twitter background is really that important. Do that many people actually use Twitter.com? I don’t know the stats but I reckon a good chunk would use a 3rd party tool or app to access Twitter. The rest of the tips are awesome!

  • http://wpcurve.com/ Dan Norris

    Great tips. Use Tweet Adder to automate the twitter auto following strategy, much easier than doing it manually (which seems to be the suggestion here). 

    Also I’m not sure if the twitter background is really that important. Do that many people actually use Twitter.com? I don’t know the stats but I reckon a good chunk would use a 3rd party tool or app to access Twitter. The rest of the tips are awesome!

  • Pamela Decharo

    This is a spectacular article, simple and easy to understand. My issues all stem from not wanting to make mistakes, and as a result suffer from inertia. I try stuff, but really am scared about perhaps sending the wrong message. Also, we find that people do not want to give out their e-mails or contacts. We need to build that next year. Any suggestions as to how to “charm” customers into sharing a bit of their world with us?
    Thanks again  for the terrific information!

  • Pamela Decharo

    This is a spectacular article, simple and easy to understand. My issues all stem from not wanting to make mistakes, and as a result suffer from inertia. I try stuff, but really am scared about perhaps sending the wrong message. Also, we find that people do not want to give out their e-mails or contacts. We need to build that next year. Any suggestions as to how to “charm” customers into sharing a bit of their world with us?
    Thanks again  for the terrific information!

  • http://twitter.com/VurgeJewellery Vurge

    Love it, thanks again for some amazing advice. Heading into 2012 is going to be full steam ahead thank you to your articles. 

  • http://twitter.com/VurgeJewellery Vurge

    Love it, thanks again for some amazing advice. Heading into 2012 is going to be full steam ahead thank you to your articles. 

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  • Anne44

    I clicked on this link through my daily Smart Brief on Social Media. Tip #8 is something I’ve been advocating for years. It usually gets me the hairy eyeball.

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  • http://www.goop.com.au Karl Morris

    Great articles as always for you guys. I think the hardest part is simply getting small business online, via websites or Social media. It’s then putting a complete digital media strategy in place incorporating the website and the appropriate social media medians.

  • http://www.i95dev.com/ecommerce-magento Henry Louis

    I have gained some useful information regarding social media by reading this post. These tips are very helpful to me. Thanks for sharing.

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  • http://twitter.com/CianMMurphy Cian Murphy

    Excellent advice, I’ll be taking it on board when applying my own social media marketing tactics. 

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  • LaurieSHurley

    I  love this blog. It’s actually going into one of my blog posts before the end of the year when I list my favorite blogs for my followers to follow. Always such great info. Thanks!

  • http://www.TheSocialNetworkingNavigator.com/ Laurie Hurley

    I love this blog. It’s actually going into one of my blog posts before the end of the year when I list my favorite blogs for my followers to follow. Always such great info. Thanks!     

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  • http://dbrboston.com dbrboston

    Love to hear your thoughts on our small company’s new blog: sixstoriesup.com

  • johnguidan

    Give away free and VALUABLE and original content in exchange for an email address.

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  • http://downloadthemefor.com ISHAN SHARMA
  • http://www.facebook.com/people/April-Atkins/100002557175252 April Atkins

    This also means it’s time to start thinking of ways to incorporate the holiday season into your social media campaigns. Holidays are about connecting with people, sharing traditions, and building memories. It’s only natural that social media has become an integral part of the holiday season, even enhancing this time of year in some ways.
    Happy New year!

    URL : http://www.addvalue.com.au

  • http://businesstips.ph Vic @ Business Tips Blog

    Wow. Thanks a lot for compiling all of these very useful tips. I’m really confident and positive when reading this kind of post. More power and I’m hoping to learn more in the future.

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  • http://www.jonhartley.com/blog Jon

    I give social media workshops and generate a lot of enthusiasm amongst participants. Afterwards, however, getting them to shake off old habits and finally get down to implementing anything is where it gets difficult. With this in mind I think tip #2 is the most valuable.

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  • http://www.thelikeffect.com/ Facebook for Business How to

    A great list of top social media tips, especially Joe’s “give away the secret sauce” tip. Adding value to your customer’s experience and being useful to your followers is an important factor in engagement.

    My 9th top tip to add to this list would be to choose the best Social Media platform that suits your business. All businesses won’t necessarily have the time (or inclination) to use all Social Media platforms therefore choosing the one (or more) that suit you is an important decision up front.

    For example, some of my clients have recently started to use Pinterest not only to share photos but also for the ability to link back to the source of the content. A neat feature that my clients are currently loving.

    However if it’s the power of Facebook for Business that a business is after, then a strategy that is not only effective but also successful is important. I reveal the top 10 best practices in my eBook “Facebook Business Success in 10  minutes a day” which teaches a successful 10 step method to small business owner-operators. Written from a small business owner-operator perspective (moi), it’s an affordable “how to” manual and the best 40 bucks a small business will ever spend.

    I would like to add that Facebook for Business is still one of the most powerful marketing tools on the planet for businesses of any size. Adding Social Media to the way we trade is a very powerful way to communicate with our customers, enrich client relationships and finding new leads.

    My 10th tip to add to this list would be to use Social Media to complement your current marketing strategy, not replace. I’m all for strategies that enhance rather than replace. The first rule of business I learnt when I bought my first business 22 years ago was “never put all your eggs in one basket”. So I advise all my clients to add Social Media to their businesses but not to throw away their existing marketing strategies. It’s important to have more than one feather in your (business marketing) cap. So my tip#10 would be not to rely on Social Media alone, rather, use Social Media to expand your influence online and reach a wider audience that you never had access to before.

    Hope this helps.

    Cheers
    Francesca Esposito-Rose. (B. Inf. Tech.)
    Chief Facebook Business Specialist at http://www.thelikeffect.com
    and author of “Facebook Business Success in 10 minutes a day”

  • http://www.cancuncosmeticdentistry.com/ Cancun Cosmetic Dentistry

    Excellent article, but a list of the companies offering such services would have been useful. thank you anyway, very interesting.

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  • http://www.RiaEnjolie.com/ Tony Smith

    Thank you so much for great article.I think every small business owner must read this for increasing their online presence & growing their business.







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