6 Tips to Increase Your Facebook EdgeRank and Exposure

social media how toEver wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed.

If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank.

Friends and fan pages with a high EdgeRank are more likely to show in your “Top News” stream. Users with a low EdgeRank may not even show in your “Most Recent” news feed.

For businesses or others looking to market, promote or just interact through Facebook, the implications of this change are huge. “Top News” is the default setting, so unless a friend or fan changes their default, it’s quite possible that they will never see your updates. No matter how good the content, no matter how well you manage your Facebook page, EdgeRank might be holding you back.

EdgeRank Defined

Facebook looks at everything published as “objects.” These can be status updates, links, photos, video or anything else that can be shared on Facebook. Every object receives a ranking (EdgeRank), which determines if it will show in your personal newsfeed. Objects with a high EdgeRank appear in your “Top News” feed. Objects with a low EdgeRank will not. According to a study conducted last fall by The Daily Beast, objects with a really low EdgeRank may not even show in your “Most Recent” news feed.

An object’s EdgeRank is based on three factors: affinity or the relationship between the creator and user, interaction with the object (likes, comments, etc.) and timeliness. Add the three factors together using a formula that only Facebook truly knows and you’ve got an object’s EdgeRank.

Unlike Google’s PageRank, which stays the same from user to user, every object is scored based on the individual Facebook user who may (or may not) view the object in their news feed.

Let’s take a closer look at the three factors that determine EdgeRank.

Affinity

An object’s affinity score is based on the interactions you have with the friend or fan who published the object. Friends or fans with whom you regularly interact receive a higher affinity score. Each time you visit a fan page, click the “Like” button, comment on a user’s status or look at a picture, you increase the affinity score with that user.

As The Daily Beast study points out, this affinity score only works one way. I can’t increase my affinity score in another user’s feed by constantly clicking on their “Like” buttons or looking at their pictures. Although doing so will increase the likelihood that you’ll see their updates, your objects won’t do better in their news feed until they return the favor.

Level of Interaction

Different types of interactions are weighted differently on Facebook. Activities that require higher levels of user engagement get a higher score than those that don’t. For example, leaving a comment on a photo takes more effort on the user’s part than clicking the “Like” button. Objects that receive higher levels of interaction are more likely to show in a user’s newsfeed.

Timeliness

Most people don’t want to read yesterday’s news. Newer objects have a better chance of showing up in your news feed than older ones.

Armed with an understanding of these three elements, here are six tips on how you can increase the likelihood that your content or objects will appear in your friends’ or fans’ “Top News” feed.

#1: Publish Objects That Encourage Interaction

Unless they’re interesting enough to draw comments, simple status updates aren’t going to move you into Top News feeds. Publish content that naturally encourages click-throughs or creates discussion. Objects such as creative games that require a response (i.e., trivia or caption contests) open up opportunities to add highly weighted interaction and build affinity with new users.

top news feed

Top News is Facebook's default setting. Top News only shows objects with a higher EdgeRank.

#2: Create a Forum

Ever notice how political content on Facebook can generate a ton of comments? Although it doesn’t take long to realize that Facebook and politics don’t mix, people love to debate and discuss hot issues. Make your fan page a place for constructive discussion on the latest industry topics. Although this approach takes careful management, objects from a fan page filled with healthy discussion are more likely to receive a higher EdgeRank.

survey

Objects such as surveys require user interaction which can build EdgeRank.

#3: Make the Most of Photos and Videos

Photos and videos show up in the Facebook news feed as thumbnail images. Due to their size, they almost require interaction as users click on them to make them large enough to see. Be sure to add a comment that encourages users to open the photo and add comments of their own.

video

By their very nature, videos and pictures encourage interaction.

#4: Share Links

Links require interaction as users click on the link to view the object. While it’s good to share content from your own website, don’t be afraid to promote interesting content from other sources. Twitter users discovered long ago that the more content of value you share, the better chance you have of driving followers to your own content when the time comes. Again, a comment that encourages opening the link or leaving comments can go a long way.

comments

An object that receives comments is more likely to show in the Top News feed and also builds affinity with users who comment.

#5: Keep It Fresh

The Facebook stream moves quickly. If you’ve got objects that aren’t getting a response, don’t be afraid to let them go and move on to the next thing. If the object is good but didn’t get the response you desired, consider repurposing it or sending it out again at a different time of day.

#6: Ask Users to Share

Don’t be afraid to ask users to share objects or click on the Like button—especially if you’re new to Facebook. It can take a little while for a Facebook page to gain momentum. Anything you can do to help it along will only speed the process.

Although the introduction of EdgeRank may make it more difficult to share information on Facebook, ultimately it still comes down to content. Publishing content that users want to share and interact with has always been vital to any Facebook marketing campaign. With the recent Facebook changes, that content may now need a little extra push to get it the attention it deserves.

You’ll find more here on enhancing your Facebook page and Facebook marketing tips here.

How have the changes to Facebook affected your approach to Facebook marketing? Leave your comments and questions in the box below.

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About the Author, Jim Lodico

Jim Lodico is a copywriter and marketing consultant specializing in creating powerful content and teaching businesses how to use blogs. You can follow him on Twitter @jlcommunication. Other posts by »




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  • http://twitter.com/badrtweet Badr Naseem

    Very useful EdgeRank and Exposure increasing Tips for FaceBook.

  • http://twitter.com/badrtweet Badr Naseem

    Very useful EdgeRank and Exposure increasing Tips for FaceBook.

  • http://www.colemanmg.com Antonio Coleman

    Jim this will seem like a easy solution for most people, but many people just don’t get how to really make people take action.

    “Black Seo Guy “Signing Off”

  • http://www.colemanmg.com Antonio Coleman

    Jim this will seem like a easy solution for most people, but many people just don’t get how to really make people take action.

    “Black Seo Guy “Signing Off”

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  • http://conversionscientist.com Brian Massey

    You say “Twitter users discovered long ago that the more content of value you share, the better chance you have of driving followers to your own content when the time comes.” Is this documented somewhere?

    Thanks for the great article.

    Brian Massey

  • http://conversionscientist.com Brian Massey

    You say “Twitter users discovered long ago that the more content of value you share, the better chance you have of driving followers to your own content when the time comes.” Is this documented somewhere?

    Thanks for the great article.

    Brian Massey

  • http://www.wnwdesign.co.uk Camilla Todd

    A good list of ways to increase interaction, thanks, I’ll share this one with clients. Running competitions is another great way to increase interaction – there’s nothing like giving away something for free to encourage people to type a sentence or click a button!

    Although it makes no difference to the vast percentage of Facebook users, it’s worth mentioning that users can actually turn off this EdgeRank thing for their News Feed. When viewing your ‘home’ on Facebook, use the drop-down menu to the right of ‘Most Recent’ and select ‘Edit Options’ then select ‘All my friends and pages’. Of course you can’t go around getting each of your Facebook fans to do this though, so it doesn’t help much! Many users are passing around instructions on how to turn it off. Not very helpful of Facebook to have turned this on by default, really.

  • http://www.wnwdesign.co.uk Camilla Todd

    A good list of ways to increase interaction, thanks, I’ll share this one with clients. Running competitions is another great way to increase interaction – there’s nothing like giving away something for free to encourage people to type a sentence or click a button!

    Although it makes no difference to the vast percentage of Facebook users, it’s worth mentioning that users can actually turn off this EdgeRank thing for their News Feed. When viewing your ‘home’ on Facebook, use the drop-down menu to the right of ‘Most Recent’ and select ‘Edit Options’ then select ‘All my friends and pages’. Of course you can’t go around getting each of your Facebook fans to do this though, so it doesn’t help much! Many users are passing around instructions on how to turn it off. Not very helpful of Facebook to have turned this on by default, really.

  • http://benjaminbeck.com/ Benjamin Beck

    Thank You Jim! I’ve been looking for a great article about facebook edgerank and now i found it!

    Have you found any data or statistics to support these?

  • http://benjaminbeck.com/ Benjamin Beck

    Thank You Jim! I’ve been looking for a great article about facebook edgerank and now i found it!

    Have you found any data or statistics to support these?

  • http://www.kndino.com Keri Andino

    Love this post Jim–The ‘affinity’ ranking is news to me, and shows that engaging in meaningful convos with those of influence is all again important. Thanks so much for this content-filled post! KnDino

  • http://www.kndino.com Keri Andino

    Love this post Jim–The ‘affinity’ ranking is news to me, and shows that engaging in meaningful convos with those of influence is all again important. Thanks so much for this content-filled post! KnDino

  • http://edgerankchecker.com Chad Wittman

    You forgot the link: http://edgerankchecker.com

  • http://edgerankchecker.com Chad Wittman

    You forgot the link: http://edgerankchecker.com

  • http://www.quickeasyblog.com/ Jim

    I have to admit Brian that I spoke from experience on that one. Sort of following the concept that you’ve got to get people to listen first. If they get in the habit of finding good information through your links, you have a better chance of getting them to click through to your information when the time comes.

  • http://www.quickeasyblog.com/ Jim

    I have to admit Brian that I spoke from experience on that one. Sort of following the concept that you’ve got to get people to listen first. If they get in the habit of finding good information through your links, you have a better chance of getting them to click through to your information when the time comes.

  • http://www.quickeasyblog.com/ Jim

    I looked at Edgerankchecker when I wrote this article Chad and decided not to use it. It’s an interesting tool but I’m not sure how valid it is. It’s sort of hard to tell who’s behind it and if it’s any good. I will say it was the only tool I came across claiming to measure edgrank.

  • http://www.quickeasyblog.com/ Jim

    I looked at Edgerankchecker when I wrote this article Chad and decided not to use it. It’s an interesting tool but I’m not sure how valid it is. It’s sort of hard to tell who’s behind it and if it’s any good. I will say it was the only tool I came across claiming to measure edgrank.

  • http://www.quickeasyblog.com/ Jim

    I think the Daily Beast article mentioned above is an interesting study. It’s got some real world testing.

  • http://www.quickeasyblog.com/ Jim

    I think the Daily Beast article mentioned above is an interesting study. It’s got some real world testing.

  • http://www.quickeasyblog.com/ Jim

    That’s the thing that makes it so tough for FB marketers or others trying to gain exposure on FB. You can’t tell everyone to go in and change their default settings.

  • http://www.quickeasyblog.com/ Jim

    That’s the thing that makes it so tough for FB marketers or others trying to gain exposure on FB. You can’t tell everyone to go in and change their default settings.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Camilla,

    I advise folks to not run contests and promotions as it is a violation of Facebook policy. Just search Facebook promotions on our site.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Camilla,

    I advise folks to not run contests and promotions as it is a violation of Facebook policy. Just search Facebook promotions on our site.

  • Vijaya Halyal

    Thank you for the information..

  • Vijaya Halyal

    Thank you for the information..

  • http://www.TopProspects.ca Top Prospects

    I was looking for this information just the other day

  • http://www.TopProspects.ca Top Prospects

    I was looking for this information just the other day

  • http://www.mikedpayne.com/ Mike Payne

    @Michael – my understanding it’s *only* a violation of FB TOS if it’s done on the wall, not a separate tabbed landing page (iframe welcome page for instance). I actually received verification from Facebook’s team – I hope they didn’t mislead me or I misunderstood them. I run marketing for many business owners and certainly do NOT want to advise incorrectly.

  • http://www.mikedpayne.com/ Mike Payne

    @Michael – my understanding it’s *only* a violation of FB TOS if it’s done on the wall, not a separate tabbed landing page (iframe welcome page for instance). I actually received verification from Facebook’s team – I hope they didn’t mislead me or I misunderstood them. I run marketing for many business owners and certainly do NOT want to advise incorrectly.

  • http://roarmkting.com Ryan Rosado

    Thanks for demystifying this hidden truth (at least in my opinion). This greatly helps in figuring out areas that need to be focused on when trying to leverage a facebook page for exposure. Gracias!

  • http://roarmkting.com Ryan Rosado

    Thanks for demystifying this hidden truth (at least in my opinion). This greatly helps in figuring out areas that need to be focused on when trying to leverage a facebook page for exposure. Gracias!

  • http://www.austintenantadvisors.com/ Nathan K Smith

    I work with a lot of companies and business owners from a commercial real estate perspective and recently started posting some of my clients job opportunites. My facebook page views have dramatically increased as my posts are informational and helpful.

  • http://jeffkorhan.com Jeff Korhan

    Nicely done Jim. It all makes sense when you have the complete picture.

  • http://jeffkorhan.com Jeff Korhan

    Nicely done Jim. It all makes sense when you have the complete picture.

  • http://www.bradleyericsmith.com Brad Smith

    Thanks for shedding some light on the EdgeRank factors! It’s definitely interesting to see Facebook’s strategy of tailoring specific information to it’s users to increase relevance vs. search.

    As stated earlier in the comments, promotions are great for increasing interaction – thus EdgeRank. If you’re worried about Facebook’s promotional guidelines, there are some great options out there (we use Wildfire a lot) that simplify the process and abide by all the rules.

  • http://www.bradleyericsmith.com Brad Smith

    Thanks for shedding some light on the EdgeRank factors! It’s definitely interesting to see Facebook’s strategy of tailoring specific information to it’s users to increase relevance vs. search.

    As stated earlier in the comments, promotions are great for increasing interaction – thus EdgeRank. If you’re worried about Facebook’s promotional guidelines, there are some great options out there (we use Wildfire a lot) that simplify the process and abide by all the rules.

  • http://www.wnwdesign.co.uk Camilla Todd

    I know what you mean (I wrote an article on it too, it’s a hot topic I guess!), but there are some options. You can pursue a rep at Facebook to grant you permission. Or if that’s not possible (and it’s likely to be not possible for most businesses) then you can promote a competition as long it’s conducted off-site or in a third-party application in a tab. They also make allowances for promoting competitions like this which require people to ‘Like’ your Page first. This is my understanding of the rules. It’s not ideal but that would still encourage increased interaction.

    So we do like to get clients running competitions but we are careful we stick to the guidelines, definitely!

  • http://www.wnwdesign.co.uk Camilla Todd

    I know what you mean (I wrote an article on it too, it’s a hot topic I guess!), but there are some options. You can pursue a rep at Facebook to grant you permission. Or if that’s not possible (and it’s likely to be not possible for most businesses) then you can promote a competition as long it’s conducted off-site or in a third-party application in a tab. They also make allowances for promoting competitions like this which require people to ‘Like’ your Page first. This is my understanding of the rules. It’s not ideal but that would still encourage increased interaction.

    So we do like to get clients running competitions but we are careful we stick to the guidelines, definitely!

  • http://www.wnwdesign.co.uk Camilla Todd

    Yes, frustrating indeed.

  • http://www.wnwdesign.co.uk Camilla Todd

    Yes, frustrating indeed.

  • http://www.halobiz.co.nz Julie South

    Hi – really appreciated reading this. It’s frustrating that FB really does have so much “control” over our own marketing strategies and even more frustrating that we “give” this control to them by using Facebook! A catch-22 situation…
    As far as altering our own settings go, I’m now in the habit of reading “recent” as well as whatever the alternative is… but I know there’s no way I can expect/ask my followers to do the same.
    I also thought it was okay to run promos/comps on FB provided you abided by their rules and did it their way (again, endorsing the power it has!)… ?
    Smiles
    julie from halobiz.co.nz

  • http://www.halobiz.co.nz Julie South

    Hi – really appreciated reading this. It’s frustrating that FB really does have so much “control” over our own marketing strategies and even more frustrating that we “give” this control to them by using Facebook! A catch-22 situation…
    As far as altering our own settings go, I’m now in the habit of reading “recent” as well as whatever the alternative is… but I know there’s no way I can expect/ask my followers to do the same.
    I also thought it was okay to run promos/comps on FB provided you abided by their rules and did it their way (again, endorsing the power it has!)… ?
    Smiles
    julie from halobiz.co.nz

  • http://twitter.com/billrisser Bill Risser

    Jim, I work with real estate agents and their online efforts and they are constantly asking about pages. Your article supports my point of view that it is extremely difficult for a one person operation (this covers the vast majority of agents, IMO) to properly leverage a page into views in the newsfeed. They’re better off focusing on the relationship and network building in their Facebook profile… What do you think?

  • http://twitter.com/billrisser Bill Risser

    Jim, I work with real estate agents and their online efforts and they are constantly asking about pages. Your article supports my point of view that it is extremely difficult for a one person operation (this covers the vast majority of agents, IMO) to properly leverage a page into views in the newsfeed. They’re better off focusing on the relationship and network building in their Facebook profile… What do you think?

  • http://www.michelpaquin.com Michel Paquin

    Just found your web site via a tweet from @socialnetdaily. Wow! Thanks so much Jim. Reading you make it easy for me to explain it to clients. Strange that one of my client ask that very question yesterday, what is the difference between “Most Recent” and “Top News”. Had to say that I have to make research to be able to aswer properly. Your explaination are easy to understand. Nice job Jim!

  • http://www.michelpaquin.com Michel Paquin

    Just found your web site via a tweet from @socialnetdaily. Wow! Thanks so much Jim. Reading you make it easy for me to explain it to clients. Strange that one of my client ask that very question yesterday, what is the difference between “Most Recent” and “Top News”. Had to say that I have to make research to be able to aswer properly. Your explaination are easy to understand. Nice job Jim!

  • http://www.idoinspire.com Jody Urquhart

    Thanks jim. Did not know any of this. Just more to contemplate in the social realm

  • http://www.idoinspire.com Jody Urquhart

    Thanks jim. Did not know any of this. Just more to contemplate in the social realm

  • http://www.facebook.com/helenaskins Helen Tanner Askins

    This is a really good article and gives great advice on how to stay on top of the ever changing Facebook settings and defaults and how to work with them to our advantage.

  • http://www.facebook.com/helenaskins Helen Tanner Askins

    This is a really good article and gives great advice on how to stay on top of the ever changing Facebook settings and defaults and how to work with them to our advantage.

  • http://www.buildandbalance.com/ Michael_N

    Jim, This is well put together and I will definitely send this link out to my Fans. I’ve been teaching my clients about EdgeRank for my Facebook for Business workshops ever since I first heard about it because it’s so important. Interestingly, LinkedIn and Twitter haven’t gone this route.

    One point I’d like to add that I’ve heard from several people, including Mari Smith, is that Facebook prefers that you manually post to your Page. Using automated feeds can lower your EdgeRank.

    Similarly, they would prefer that you manually upload a video to Facebook vs link from YouTube. In fact, I’ve heard they’ll add a Like button to a manually uploaded video that would make it possible to increase your Fan base as your video is shared through users’ networks. I’ve yet to try it to see for myself. Any comments to share on these thoughts? Thanks so much.

  • http://www.buildandbalance.com/ Michael_N

    Jim, This is well put together and I will definitely send this link out to my Fans. I’ve been teaching my clients about EdgeRank for my Facebook for Business workshops ever since I first heard about it because it’s so important. Interestingly, LinkedIn and Twitter haven’t gone this route.

    One point I’d like to add that I’ve heard from several people, including Mari Smith, is that Facebook prefers that you manually post to your Page. Using automated feeds can lower your EdgeRank.

    Similarly, they would prefer that you manually upload a video to Facebook vs link from YouTube. In fact, I’ve heard they’ll add a Like button to a manually uploaded video that would make it possible to increase your Fan base as your video is shared through users’ networks. I’ve yet to try it to see for myself. Any comments to share on these thoughts? Thanks so much.

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  • http://itrafficgeneration.com Internet business

    Great post. Very thorough. You made some great points. I got a few that I should start implementing now.

  • http://itrafficgeneration.com Internet business

    Great post. Very thorough. You made some great points. I got a few that I should start implementing now.

  • http://myibusinessguru.com business online

    Well, that’s interesting

  • http://myibusinessguru.com business online

    Well, that’s interesting

  • http://www.internetincomecode.com George Tee

    Great post Jim, now I know why some of my friends post don’t appear on my feeds. Edgerank would definitely affect the post. Sharing of links would definitely increase the Edgerank as well as liking a page.

  • http://www.internetincomecode.com George Tee

    Great post Jim, now I know why some of my friends post don’t appear on my feeds. Edgerank would definitely affect the post. Sharing of links would definitely increase the Edgerank as well as liking a page.

  • http://www.quickeasyblog.com/ Jim

    I’ve also done a lot of work with real estate agents and I know what you mean. Most I’ve run into are being told they need to be active in social media but have no idea how to go about it.

    I agree that managing it all can be difficult for a one person operation such as a real estate agent. I personally advise Realtors to start by incorporating a blog into their website. A blog can create a reason to visit their site and move them up the search engine rankings. From there, I suggest moving out one step at a time. Once they get the blog under control, move on to Facebook. Facebook then becomes an extension of the blog and a method to drive traffic to the website where the sales process takes place.

    That said, Facebook does provide an excellent way for Realtors to network and just stay in touch with their community. I once wrote that Realtors need to be “neighborhood celebrities.” Facebook is another way to extend that concept.

  • http://www.quickeasyblog.com/ Jim

    I’ve also done a lot of work with real estate agents and I know what you mean. Most I’ve run into are being told they need to be active in social media but have no idea how to go about it.

    I agree that managing it all can be difficult for a one person operation such as a real estate agent. I personally advise Realtors to start by incorporating a blog into their website. A blog can create a reason to visit their site and move them up the search engine rankings. From there, I suggest moving out one step at a time. Once they get the blog under control, move on to Facebook. Facebook then becomes an extension of the blog and a method to drive traffic to the website where the sales process takes place.

    That said, Facebook does provide an excellent way for Realtors to network and just stay in touch with their community. I once wrote that Realtors need to be “neighborhood celebrities.” Facebook is another way to extend that concept.

  • http://www.quickeasyblog.com/ Jim

    I haven’t tested it either but I’ve heard that also. Probably from the same presentation by Mari Smith. It would make sense that FB wants you to post directly to their site as opposed to a Google site.

    The ability to share throughout the FB network is a big plus just in and of itself though.

  • http://www.quickeasyblog.com/ Jim

    I haven’t tested it either but I’ve heard that also. Probably from the same presentation by Mari Smith. It would make sense that FB wants you to post directly to their site as opposed to a Google site.

    The ability to share throughout the FB network is a big plus just in and of itself though.

  • http://www.quickeasyblog.com/ Jim

    I agree that from a marketing perspective the “top news” vs. “most recent” can be frustrating but from a user perspective it makes sense. The more friends you have, the noisier FB gets. It’s one of the reasons I’ve found myself using Twitter less and less on a personal level. The stream just gets too noisy and if I’m not careful, it can be a time suck.

    By filtering content to the personal user, FB is attempting to keep content relevant. There are times I like the filter as it lets me check in quick to see what those I’m most interested in talking to are doing. Other times, I like to open up the stream and see what’s out there. From an end user perspective, it makes sense.

  • http://www.quickeasyblog.com/ Jim

    I agree that from a marketing perspective the “top news” vs. “most recent” can be frustrating but from a user perspective it makes sense. The more friends you have, the noisier FB gets. It’s one of the reasons I’ve found myself using Twitter less and less on a personal level. The stream just gets too noisy and if I’m not careful, it can be a time suck.

    By filtering content to the personal user, FB is attempting to keep content relevant. There are times I like the filter as it lets me check in quick to see what those I’m most interested in talking to are doing. Other times, I like to open up the stream and see what’s out there. From an end user perspective, it makes sense.

  • http://frankjkenny.com/ Frank J. Kenny

    Good stuff Jim. Going to share it in a few places.

  • http://frankjkenny.com/ Frank J. Kenny

    Good stuff Jim. Going to share it in a few places.

  • http://www.extremejohn.com/ Extreme John

    Excellent explanation of the Facebook EdgeRank, I was always a little curious how it worked. I am happy to see that out of the excellent tips you posted for boosting your EdgeRank are things that we have been incorporating into my business Facebook Page for a while now.

  • http://www.extremejohn.com/ Extreme John

    Excellent explanation of the Facebook EdgeRank, I was always a little curious how it worked. I am happy to see that out of the excellent tips you posted for boosting your EdgeRank are things that we have been incorporating into my business Facebook Page for a while now.

  • http://www.smallwondervideoservices.com Samsmall

    Thanks for info but why is it you say that Facebook and Politics don’t go well together? I post many carefully selected political action requests such as petition signing opportunities from various action groups and i get good feedback from my friends, they like the posts and sign the petitions.
    Thanks

  • http://www.quickeasyblog.com/ Jim

    Point taken. I’m thinking more of my friends who like to “debate” politics on FB. Sort of like what they say about discussing politics and religion at a party.

    I agree that FB can be a very powerful tool for political action.

  • http://www.brosix.com/ Brosix

    Making sure you get into the top news is big!

  • Claire Warne

    I think this indirectly provides some evidence for this: http://mashable.com/2011/04/25/sharing-consumption-personal-brand

    Also, thank you Jim for an extremely interesting and useful article!

  • Tanya

    does that mean using Hootsuite is less favorable than logging into FB and posting a status update there?

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  • http://www.pixalweb.com/ pixalweb

    After reading the post I found that there are many settings which we don’t know yet. This post is really took me out from the black night.

  • http://www.buildandbalance.com/ Michael_N

    Tanya, That’s my understanding. In last year’s Facebook Success Summit, there was a speaker from Intel that said she got more engagement quicker when she did manual posts and warned to be careful about using automated posting.

  • iBAMBINO

    How about tagging other businesses in my own business page?
    With this new FB, all my shout outs/tag don’t appear on their page anymore.
    Why is that? Can anyone help me?
    Thanks in advance.

  • http://www.best-web-hosting-companies.com/ Kavya Hari

    Initially, i would like to say thanks for given 6 tips to increase your face book edge page rank and its support. Really, it’s one of the worthy article in it, Jim :) Keep doing :)

  • http://www.michelpaquin.com Michel Paquin

    Thanks @claire, the link you shared is very good. Did you read it before sharing it? ;-) (joke) (the article is about sharing without reading the content)

  • http://thedealerblog.com/ Scott Golembiewski

    There is a good post on the SEOmoz blog about Facebook correlation in the Google ranking algorithm. They found that a FB share signals more influence in the post Panda update at Google.

    So looking at the FB API you can grab an XML response to particular URL to see the number of likes and shares it has. But I would also like to see who shared it to get an affinity correlation.

    Perhaps a URL shortener like ow.ly might be good since it has some layering capability with Google Analytics.

    Would be great to create a process for blog post publishing, promoting, sharing that isn’t of the “blast it everywhere with no accountability” practice. I actually prefer to engage with those who read and leave comments but that’s becoming impossible considering the fact that good writers should write and not worry about the technical stuff like API’s and Page or Edgerank because it takes a lot of time to keep track of.

  • Kerrie Redgate

    Thank you for wonderfully useful information, once again! .. Do you think FB have made this change so as to encourage Pages to advertise so they can be more prominent?

  • http://twitter.com/JudyWhat34 Judy McCloskey

    @Michael- it is possible to run a contest or promotion legally on Facebook, their TOS actually outline their preferred methods, such as using a custom tab or 3rd party app, providing a specific statement that FB doesn’t endorse (etc) the contest, and the stipulation that you cannot require a user to Like your page to enter, and you can’t use FB to notify a winner. You can however create a custom welcome table with a fan gate and require users to like your page in order to access an entry form to enter an email, which is what we did for a Kindle giveaway earlier this year, and it worked quite well.

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  • http://www.quickeasyblog.com/ Jim

    No. I think it was done from a user perspective. I think FB is trying to keep the new stream manageable. In doing so, they are trying to predict who whom you want to connect.

  • http://www.quickeasyblog.com/ Jim

    No. I think it was done from a user perspective. I think FB is trying to keep the new stream manageable. In doing so, they are trying to predict who whom you want to connect.

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  • Markcharbonneaux

    Nice work.

  • Markcharbonneaux

    Nice work.

  • http://www.facebook.com/profile.php?id=100001728486601 Jesús Plaza

    Quite interesting article. Thanks for sharing!

  • http://www.facebook.com/profile.php?id=100001728486601 Jesús Plaza

    Quite interesting article. Thanks for sharing!

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  • http://www.dharne.com Dharne Web Design

    These are nice tips and the factors influencing Edgerank are interesting. Wonder if there is some critical frequency above which the flags for inclusion in news stream is triggered or just one response does it.

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  • http://www.resg.info/ Anton Stetner

    Informative post. This is the way social media is suppose to be it is about be in a relationship, engaging the reader and make some killer content.

  • http://www.seo-first-page.com/seo-services.html SEO Services

    Great article about facebook edgerank..
    Thank you for wonderfully useful information, once again! .

  • http://kmburck.com/ Kat

    Hi,

    Does it also matter if you use a third party app to auto post your blog posts on your Facebook Page? This article here argues that you shouldn’t use third party apps: http://us1.campaign-archive1.com/?u=b3eebe5f73f592b026c736e25&id=2b45f1edc9&e=7202562475I can’t say I agree, but value your opinion. This is being slightly debated in our WordPress group.Thanks!

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  • http://www.facebook.com/sawan.agrawal1 Sawan Agrawal

    thanks  yaar

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  • http://www.ClintSchubert.com Clint Schubert

    I really enjoyed reading this article about facebook edgerank! Thanks :)

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  • captain_planet

    Hi, interesting stuff. I’m wondering if there is any ‘general edgerank’ what I mean by this is edgerank which isn’t only built up from personal interactions, it is obvious that you can see that if person A likes and interacts with person B content then person B content will show up in person A’s feeds but what happens if person B has two posts, one has not been liked by anyone and the other has been liked by person C,D,E,F etc (so it is clearly popular) but person A does not know these people. Will this post do better even though non of Person A’s friends have liked it?

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  • http://www.quickregister.net/wordpress/2011/06/20/8-tips-to-get-free-traffic-from-facebook/ Matthew Meyer

    thank you for brining up edgerank. Most people are not aware the interaction gets your more visibility credits with Facebook.

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  • http://twitter.com/FilmMktg Film Marketing

    I believe EdgeRank is the most marketing-unfriendly feature on any social media. Because of it I’ve stopped advising my clients to automatically build a fan page (I have a film marketing agency http://alphapanda.com). Building and feeding a fan page is so time consuming that a return of less than 20% of fans seeing the updates isn’t worth it. I’ve heard it will be abolished soon though, good news.

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  • saltygrim

    Great article. Useful tips, thanks. I have been pondering how 3rd party apps sitting on a specific tab effect EdgeRank? If you are running a promotion using a 3rd party app, will this be considered an ‘object’ for Facebook to generate an edge with?

    Any thoughts or advice on this gratefulyl received, thanks.

  • http://www.delightyourscents.com DelightYourScents

    Thanks Jim – this was very useful. I have a question – What is the advantage of having a large # of fans ? I have seen sites that do encourage silent tagging and I am wondering how that helps me. It seems like there are random likes from folks who may not be interested in Scentsy (I am an Independent Scentsy consultant – http://www.delightyourscents.com) and I have some likes that I probably won’t interact with. Is there any benefit in this ? On the other hand – I did increase fans by doing a giveaway and I am atleast assuming they like my products so they entered the contest to win something. They may hang around and interact longer. Thoughts ?

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  • http://www.gullyjewelz.com/ gullyjewelz

    Most of what is being said seems to make sense .. until you go try to DO IT.. then its like.. wtf?

  • http://www.gullyjewelz.com/ gullyjewelz

    Maybe its just me. but this whole new thing of theirs seems to be a copy of twitter plain and simple

  • http://www.FirstPageStar.com Mark Lipka

    I have always wondered how facebook determined what posts are “important” or not. Now I know. This is a great resourse. I’ll be looking into this further in the near future.

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  • Trey Langford

    Facebook and Edgerank are completely relevant for a business if you have really great content. Good enough won’t cut it anymore.

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  • Justuno.com

    If you’re a retailer looking for additional benefits to Facebook “Likes”, we are launching a product called Justuno.  Its a tool that allows you to leverage your promotions in exchange for Facebook “Likes” or Twitter “Followers”.  Beyond increasing your social media presence, every time a consumer comes back to your shop, they will automatically be offered your latest promotion.  Its a pretty great tool.  We are just launching, so if anyone has any feedback or commentary, I’d love to hear it.  Thanks, ~Becky Remmel (becky@justuno.com)

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  • http://www.facebook.com/profile.php?id=631209596 Jesse DeLeon

    Good article Jim! 
    http://www.inmode.com

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  • AptiDude
  • Erik

    Great article! Coverage is important in social media and everyone sees what you do online. Social Scoring is much like the same, sites like klout are putting their 2 cents in when it comes to how valuable your social networking behavior is. socialscorebureau.com is a site that does scoring as well, you can find out how valuable your facebook posts and twitter tweets are there. I would highly recommend it for anyone that is looking to see the value in their social experience. 

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  • http://plasico.bg/ plasico

    I’ve read the other post 12 Tips when using Facebook promoted post also and now the things in my head became more clear about FB marketing :)

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  • http://twitter.com/m_raoul raoul mangoensentono

    Great advice which I’m certainly gonna follow and recommend to the company I work for. Also got alot of nice tips in the comments section. Wish my articles would get some comments. People are reading it, but it has yet to get a comment.

  • Brendaalford

    This was very interesting and helpful. Thank you for sharing!

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  • http://www.iwebxpert.com/business-facebook-page/ Daisy Bono

     Thank you so much for this great advice. I’ll surely take note of this. Keep it up!

  • Venkatdial

    It was a great run,
    and I hope the readers who discovered us found our content useful.

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  • https://www.facebook.com/manojsethi46 Manoj Kumar Sethi

    Very important for every facebook business owner to understand this

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  • MJ Perkins

    So I manage a page that has 31,000 fans. If I click LIKE on each on the comments they leave will that increase my edge rank to show up in their news feed?

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  • http://www.wecareplanet.com/ Saifi Rizvi

    Users are always attracted to unique and fresh content so i think it doesnt matter whether you use tool to check how much visitors are reading your post, how much your content goes viral. Just post the unique and users oriented content so that content will automatically goes viral and you will get more followers.







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