6 Steps to Getting Started With Google+

social media how toAre you thinking of using Google+?

This article will explain why Google+ should be considered and show you how to get started.

Why Google+?

Google+ has quickly become a rival social network to Facebook.

People who like Google+ say they like the clean, non-cluttered presentation of their information. They like how easy Google makes it to protect their privacy. (It may not be any less invasive than Facebook, but at least Google makes it seem easy to get back all of your information.)

Google+ has had a growth rate much faster than that of Facebook or Twitter. More importantly, where Facebook and Twitter try to get you to be on their site, many millions of people are already on Google’s sites: Gmail, Google Calendar, Google Docs, Google Reader and YouTube to name a few.

Google is rolling out a navigation system across these products that subtly and effectively promotes Google+. The next time you go to Google, even the Google home page, look for the black bar at the top. Then look in the upper-left corner and you’ll see a button that says “You+.” That’s where you get started on Google+.

Once you’re started, Google+ is literally in your face. If you use a tool like Gmail, you’ll see a red notifications box alerting you to any update to your posts or posts you’ve interacted with! It’s really easy to check them without even leaving the page.

As if that weren’t enough, Google’s search is now using the +1 button (the Google+ version of a Facebook “Like”) to help influence its search results. You’ll see more and more blogs now adding Google+ “+1″ buttons to the existing Facebook and Twitter buttons.

Here are six easy steps to get you started on the right foot.

#1: Sign up

As Maria said in The Sound of Music, “Let’s start at the very beginning.” You need to register for a Google+ profile. But that’s pretty easy, especially if you’re already using Gmail. (You are using Gmail, right?)

google plus getting started

Even if you're not yet using Gmail, signing up is fairly quick and simple.

#2: Upload avatars

As with any social network, one of the very first things you want to do is get rid of the default profile image by adding some of your own images. It’s best to add pictures of yourself, not logos of your business. You can create a business page later; right now you’re creating a personal profile.

Avatar

Make sure your profile picture looks good as a square.

Because your profile picture will mostly be seen as a tiny 32 x 32 pixel image, it’s best to use your face. Also, be sure to use an image that looks good as a square.

Bonus tip: Upload more than one profile image.

Google+ is filled with cool animation designs, and one of them happens on your profile. If you have more than one profile picture, each time you click on the image, it will flip to the next one. This is a little-known feature, but looks pretty cool in action.

#3: Include interesting information in your bio

Google is first and foremost a search engine, so it helps to fill out your “about” page as completely as possible. Google will use this to help other people connect with you on Google+ and in other Google searches.

If you already have fleshed out your Google+ profile, this section will be pre-filled for you. But take a look at it to see if this represents you the way you want it to.

Bonus tip #1: Use Wordle to check your profile.

Here is an easy way to see if your profile is presenting you the way you want it to. Copy all of the text in your “about” section and paste it into the box at Wordle. If the words look like what you want to present, you’re all set!

wordle

An example of my "about" text transformed by Wordle.net.

Bonus tip #2: A useful glitch in your profile.

The next time you’re on Google+, try hovering over people’s names. Do you notice how some people have lots of text describing what they do and some have very little?

current employment

Google+ pulls that text from the "employer name" field in your employment history marked "current."

If you just want your company name to show, you need to do nothing. But try experimenting. (For an example of a lot of text, hover over the profile picture at https://plus.google.com/113554137555104994520/posts. Rob decided to put all of his work experience in the “company” field marked “current.”)

#4: Fill up your links

While you’re editing your “about” page, be sure to pay attention to the “other profiles” section. Here is a list of some links to consider including:

  • Links to other social media networks
  • Links to your business sites
  • Links to special pages on your website
profile

Feel free to include odd links in your profile, as long as they fit the image you're trying to project on your profile.

#5: Look for interesting people

If you’re not following people, Google+ can be a boring, barren wasteland. So start circling all sorts of people who seem interesting. The search field in Google+ keeps getting better. Here are some ways to find interesting folk:

  • Search for people with the same occupation
  • Search for people interested in the same cause communities
  • Search for people with the same hobbies
interesting people

A search on the word "geek" brings up people and pages that fit. And it shows posts using the word "geek" in them.

Bonus tip: Search for shared circles.

A quick way to find lots of interesting people is to import other people’s circles. As people share circles, you can incorporate those circles into your existing circles or into a new separate circle.

But you might be waiting a long time to see a “shared circle” show up in your stream. To jumpstart this, simply search on the term “shared a circle with you.” This pulls up the shared circles. You can add a term to narrow those shared circles to ones you find interesting.

shared circles

This search for "shared a circle with you" shows the most recently shared circle was a circle of bacon lovers!

#6: Play around

Nothing helps you get started better than spending some time on Google+. In addition to following people, be sure to +1 their posts and comment on them. Try resharing posts to specific circles of people. Experiment with hangouts.

Play with the type of posts they share on Google+. Some people are simply reposting their blog links. Others are finding Google+ to be a phenomenal tool for sharing pictures and videos.

In a recent discussion on experimenting with different types of posts, Wendy, director of social strategy for the American Red Cross, said she was “trying out a ‘no links to RedCross.org or posts specifically promoting Red Cross campaigns’ approach on the Red Cross Google+ brand page. We’ll see how it goes! I think it’s important to offer something different on each platform.”

Play around with it and see what works for you.

Give Yourself a Head Start

Anything worth learning takes time. And Google+ is definitely worth learning. So give yourself some time. Using these 6 steps will definitely shorten your learning curve!

After you’ve gotten familiar with Google+ as a person, then repeat the process in making a Google+ page for your business!

What do you think? What other “getting started” steps would you include? Leave your questions and comments in the box below.

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About the Author, Marc Pitman

Marc A. Pitman, CFCC wants to make it ridiculously easy for people to find nonprofit fundraising training. He also likes singing 80’s music loud enough to embarrass his family. Other posts by »




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  • http://treasurycafe.blogspot.com/ david k waltz

    Marc,

    Thank you for the post.

    As you suggested, I used occupation to search for people. This is a pain in G+. For each person you want to add, it takes a while for your circle check boxes to show up, then you have to scroll down, check the box of the circle you want them in, and then wait for it to update and close. Took me 5-10 minutes to add 30 people.

    I like the Twitter follow button better, this would take about 1 minute to add 30 people.

    Is G+ protocol similar to Twitter – “you’re in my circle, I’m in yours” kind of reciprocation? Or not as much.

  • http://FundraisingCoach.com marcapitman

    I’m sorry it took so long. Did you also see if anyone shared a circle with that occupation?

    A for reciprocity, I don’t automatically circle people who circle me. But, other than for a brief period around 2008, I don’t autofollow on Twitter either.

    There are some wonderful people on G+ that are not in my circles. They may post more frequently than I like. Or their posts may consistently be uninteresting to me.

    As I see it, circling & following is incredibly subjective based on the moving target of “value.” That is why I love the “incoming” circle on G+. It lets me dip into the stream of people who have circled me but aren’t yet in my circles. I’ve discovered some interesting people that way.

  • http://www.socialfavors.com/ Jamie Northrup

    Nice Mark, I’m going to take adavantage of that glitch in the profile right now. As much as people say Google + isn’t Facebook and never will be, I think they are wrong, because everyone uses Google, maybe not + yet, but the more and more people are on it, and more options it has, specially affecting your search, the more users they will gain.

    Google + is in it for the long run and will probably win…

  • Kristian Rasmussen

    Good and relevant article.

  • Shelly

    It seems if you are a business trying to add people to your circle that they have to add you first?  Is this correct?

  • http://FundraisingCoach.com marcapitman

    Yes. They have to circle you first. 

    I find the process a bit cumbersome right now.

  • Shelly

    I agree…

  • Djembedr

    almost none of your advise matches what actually happens on g+

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  • http://twitter.com/shreddel Sue Reddel

    Great tip on increasing the info in your profile information. Thanks! 

  • http://intesols.com.au/ Moin Shaikh

    Regardless of the category of its content (e.g.: facebook/twitter/google+ or anything else), SME.com is always on top, and yeah Stelzner is the man who lives on the memory chip of each of social media world. Great resource, i have just started to implement these tips.

  • http://www.thetruthisyou.com/ Travis Eneix

    Great tips!  I am just getting started with digging into Google+ in a solid way.  Thanks for the tidbits!

  • Hanna Rock

    well, i might reconsider to activate my G+ accound, it has been abandoned for more than 2 months!!

  • D Kelley

    I’ve emptied my cache, deleted cookies, refreshed the page. I’m using IE.7 to browse but all I get is “Google + is in beta”. I have created a Google profile but the rest of Google + is unavailable.

    Are there still areas where Google + is still in beta?  I live in a major city with high speed cable hook up. 

  • http://www.weboptimizers.com.au/ Web Design Melbourne

    The new year has bought along a lot of google + discussions. I wonder if 2012 will prove to be a google+ year. The milestone that Google+ will achieve will be phenomenal. No wonder all bloggers have shifted their head from Facebook to Google+

    Good read nonetheless

  • http://www.i95dev.com/ecommerce-magento Henry Louis

    Hi Marc. Thanks for sharing valuable information regarding how to start with Google+ and it’s importance. I have very impressed with your way of explanation. Nice informative post.

  • http://www.dirtyseagulls.com/ Dirty Seagull

    Thanks for the Info 

  • http://fastessays.co.uk/ essay writing

    NICe usefull info! Thanks!

  • http://www.IfSimply.com/ Keith Griffis

    Marc,
    The one area people seem to glaze over is the difficulty sharing content both on your profile and your business page. This is especially true on mobile devices. When I am searching from my iPhone it is simple to share an article with my twitter followers or Facebook fans using bufferapp.com or other client apps. Even the Google+ app is not really helpful for sharing content unless you copy and paste links into it from your web browser.

    What is the simplest way to share links to content on google+ you have found?

    Also, I saw you are using he Zeeen.com book app platform. How do you like it? That is my friend Blaise’s company.

    Thanks,
    Keith

  • http://www.youtube.com/watch?v=FlyxuXhGqk8&feature=youtu.be dissertationrelief.com

    That’s so weird but cool

  • http://FundraisingCoach.com marcapitman

    You’re welcome!

  • http://FundraisingCoach.com marcapitman

    I’ve not heard of that happening. Sorry!

    Is it the same in Firefox or Chrome?

  • http://roarmkting.com Ryan Rosado

    Thanks for this post.  I’ve been hemming and hawing about whether to jump on the Google + bandwagon or not, but now I’m pretty much convinced.  Great post :)

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  • Tiggerati

    I couldn’t make my profile pictures flip over when clicked. In fact I logged out of G+ altogether and tried looking at the effect on your G+ profile but that isn’t working either. All it does is enlarge your profile picture. Has Google removed this feature since the time of your posting?

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  • Rod Dunne

    One additional step = Add the +1 button to your posts.

    May I ask something. Your site has taken the extra step of adding a widget to the sidebar to encourage Google+ circling (“We’re on G+”). Is this a bespoke widget or something freely available?

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  • Hans Boldt

    But that makes sense. Do you want businesses to add themselves to your circles?

  • http://FundraisingCoach.com marcapitman

    What do you mean “bespoke”? 

    There’s a link to create one here:
    https://developers.google.com/+/plugins/badge/config 

  • http://FundraisingCoach.com marcapitman

    Holy cow! It isn’t flipping for me either. 

    They must’ve changed it. Sorry!

  • http://www.jcubeddigital.com/ June Harris

    Thanks for making it so simple Marc. Like Ryan Rosado even I had just be wondering how to go about the whole thing; you have just given a simple blueprint…

  • http://FundraisingCoach.com marcapitman

    Here’s another place to get a badge, they make it VERY customizable: 
    http://widgetsplus.com/

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  • Bill Joyce

    wasn’ sure about ANOTHER social site and the initial reports were so mixed didn’t want to waste time, but this gives new insight as to what it is and how we might benefit from G+

    we’ll see

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  • http://help-4-your-homeschool.com/ Pat Fenner

    Great post, Marc – thanks so much!  I opened up 2 screens and worked as I followed along!  Really well done!

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