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social media how toDo you want to rank higher in search engines?

Interested in ways to use your social accounts to improve your SEO?

Social media has a significant impact on your search results, and a strong social presence can boost your search rankings.

In this article you’ll discover five ways to use social media to improve your search rankings.

5 tips to improve seo with social media

Discover five unusual tips to improve your SEO with social media.

Listen to this article:

#1: Build Links With Your Social Channels

Google used to put a high value on link building in their search rankings, no matter what quality of links you were building. When people figured this out and started manipulating rankings with fake or low-quality links to their site, Google started to focus on higher-quality links.

Links on social media are often considered higher-quality links, because social sites have a high web authority from the get-go. Even if your Facebook page is new, it’s likely to rank highly (and maybe even surpass your website) thanks to Facebook’s overall high authority.

It may sound obvious, but make sure that you include a working link to your website not only in your content, but also in every social profile you have. In addition to increasing traffic to your site, it’s also highly valuable for link building.

website link in twitter profile

Be sure to include a link to your website in your social profiles.

When it comes to link building within content, post content like new products or blog posts to your social profiles to encourage sharing. For example, you could create a relevant YouTube video for each blog post and embed it in the post, capitalizing on the high web authority to send traffic to your site and increase search rankings.

#2: Grow Your Follower Base

Pages with a lot of high-quality followers rank better in searches. High-quality followers are real followers on your social channels, and a large percentage of them engage or interact with you in some form.

This interaction might be repinning pins, retweeting your content or sending you a tweet, placing reviews on Google+ or engaging with your posts on Facebook.

follows twitter profile

Develop a solid base of followers on your social channels to boost your SEO.

Social signals are a very real factor when it comes to SEO. Search engines look at social signals to find out how often you’re posting to your social media accounts, how many people interact with you and if there are social-sharing elements available to visitors to your site.

There’s no point in trying to outsmart the algorithms with fake likes on Facebook. Low-quality followers are not good for you. Not only will Facebook penalize you for fake likes, search engines like Google will punish you with lower rankings, too.

So, make sure you’re steadily gaining a solid base of followers that are interacting with you and your content, and encourage them to share, engage and interact with you.

#3: Make Your Content Searchable and Sharable

Pinterest is a great example of a social platform that makes your content both searchable and sharable. Pinterest encourages sharing to a great extent. Users post pins they like to their boards, and share them with other Pinterest users.

pinterest profiles in google search results

Pinterest profiles can show up in Google search results.

Many social accounts give you the option of keeping your content private, or relatively so. On YouTube, you can have unlisted videos, and only people who have links to the videos can watch them. Pinterest allows secret boards, and Twitter gives you the option to have a private profile.

When it comes to your business, you want all of your social accounts to be public, and you want all of your content to be searchable.

For example, for your Facebook profile, you have the option to make your posts searchable in search engines. To do this, go to your Facebook privacy settings and enable the option Do You Want Other Search Engines to Link to Your Timeline?, shown here.

facebook profile search setting

In your Facebook profile, enable the option to let search engines include your posts in search results.

The more people who see your posts, the more people who might share it. Encouraging sharing (including through methods like Facebook contests) is a great way to increase your search rankings.

#4: Use Keywords in Your Posts

Keywords are important for your website, blog and paid ad campaigns, so it should come as no surprise that keywords matter with your social content, too.

On Pinterest, a great way to rank higher in search engines is to use keywords in your pins or boards. Similarly, doing keyword research for YouTube videos can bring in traffic not only to your channel, but also to your website and blog if they’re listed in your profile. Even using keywords in your posts on Facebook can pay off.

This comes back to making sure that your content is searchable. This way, when users search for those keywords, your content will pop up.

#5: Create Local Listings

Make sure your business has a local listing on Google+ and that you include your address and other pertinent information. This allows customers to review your company directly on Google. Also, Google recommends businesses with the highest reviews first.

google+ profiles in search results

Make sure that your business has a local listing on Google+.

Similarly, make sure that you have a list of locations or a map for your business on your Facebook page. Not only can it be helpful for social media, but it also makes it easier for customers to find you and check in. This is great for local SEO.

facebook page map

Include a map for your business location on your Facebook page.

Conclusion

Using social media as a marketing tool is highly valuable in its own right, but it can offer even more value when you leverage it to increase SEO.

While some changes to SEO algorithms make it challenging to keep up with best practices, one thing that is clear is that social media can make a big impact on your search rankings.

What do you think? Have you tried any of these tactics to increase SEO? What practices have helped you boost your rankings in search engines? Please share your experiences, thoughts, and knowledge in the comments below!

five unusual tips to improve seo with social media

Tips for improving SEO with social media.

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  • Great tips Ana. LinkedIn is a great option also, both in terms of personal profiles and company pages. In your personal profile, you can customized the anchor text of your links and can have up to three links. Use keyword-rich anchor text in your links and use all 3, even if 2 links to go deeper (non homepage) areas of your website. Share content on your business page then share to personal profile. Make sure to share to public as opposed to just group or network connections to ensure search engines can crawl and index. Publishing posts on LinkedIn and including keyword rich anchor text in the post (only where contextually relevant) can really help too. Thanks for sharing!

  • It’s also important to point out that links ON Social Media platforms are mostly nofollow so rarely impact your website’s actual SEO. So don’t go flinging around your website URL on social platforms thinking it’ll improve your SEO because that just isn’t the case.

  • Ana

    Rick, great tips! Thanks for adding to the list!

  • Hi, Ana, I’d have to concur with Martin … what is your reference for this claim?:

    “Social media has a significant impact on your search results, and a strong social presence can boost your search rankings.”

    I’m not sure you can say there’s a ‘causal’ relationship. Correct me if I’m wrong, but I don’t think Google has formerly/publicly acknowledged that social media is significant ranking factor as they have ‘SSL/https.’

    Perhaps activity on a social media may affect results for its own search tool.

    In any case, I will concur that social media activity can be a valuable traffic source in and of itself.

    However, quick tip: stay away from URL shorteners such as Hootsuite when placing links on your social media business pages, especially Facebook. They are convenient, but my experience has been that social media such as Facebook will ‘demote’ (for lack of better term) posts with third-party URL shortened links … they won’t show up as often or high on people’s personal FB wall. That’s been my experience … sorry, don’t have a precise reference for that. Maybe somebody else can better verify that?

    Cheers.

  • Ana

    Martin,
    This is true. The tip to post your links on your social platforms is more along the lines in the about section. Posting links to content is alright, of course, but I agree– spamming your site even on your own Page won’t work.

  • Facebook have adjusted their own algo as well because posts that have in-line links perform worse than those with linked/previewed content but with the URL removed from the post. Auto-sharing is good and works mostly on Twitter/LinkedIn but FB is a different beast.

    But this is more about Social Strategy than it is about SEO 🙂

  • Shai Geoola

    Fantastic Tips Ana! I’ll be sharing this with my team. Cheers

  • Ana

    Thanks! Glad you found it helpful!

  • I would agree with @martinoxby:disqus & @swanie:disqus. These tips are more for getting the basics of Social media right for your website and social presence.

    Also, I am not sure how Google can be monitoring quality of likes. @agotter:disqus do you have any references for this?

  • Ana

    Gaurav,

    I’ll look for some references and send some to you, I stumbled on quite a few good ones when researching for this post. 🙂

    What I meant in the post is that Google may not automatically be monitoring likes as Facebook does, but I’ve seen multiple sources saying search engines take note of low engagement, similarly to Facebook, and you’ll get a hit (even if it’s slight) on your SEO.

  • Ana

    Bill,

    That’s good to know, thanks for sharing! I actually spoke to an SEO guy who recommended that for the post, so thank you for clearing that up. I really appreciate it!

  • gloriameas

    If you could use extra income averaging $50 to $300 each day for doing simple work over internet on your computer from home for 3-4 hrs every day then check this out…

  • Chris Holt

    With new Google updates ranking your website is becoming more complex and backlinks are becoming harder & harder to build. It is definitely a case of ‘quality’ over ‘quantity’ these days if you want to rank on Google with their new algorithm updates. If you wanna push your website up to the top of Google then have a quick look at the video at:

    solutionwax*com/seo (obviously change the * for a dot as it won’t let me post links here) – the 20min video will tell you how to rank your website on Google and the MS tool is the perfect way to assist you with that because its the only way to ensure quality backlinks. Hope this helps anyone who is looking for some SEO advice 🙂
    “`

  • Chris Holt

    With new Google updates ranking your website is becoming more complex and backlinks are becoming harder & harder to build. It is definitely a case of ‘quality’ over ‘quantity’ these days if you want to rank on Google with their new algorithm updates. If you wanna push your website up to the top of Google then have a quick look at the video at:

    solutionwax*com/seo (obviously change the * for a dot as it won’t let me post links here) – the 20min video will tell you how to rank your website on Google and the MS tool is the perfect way to assist you with that because its the only way to ensure quality backlinks. Hope this helps anyone who is looking for some SEO advice 🙂
    ]]]

  • Great info here, thank you Ana!!

  • Hey Ana

    Thanks for such a essential tips for SEO, especially the Facebook social media Optimization tips. I was thinking from long time why my posts are not cached by google but know I got the answers of my queries. Many thanks to Ana 🙂

  • Totally agree, Social networks provide great opportunities to enhance your social base and helpful to create link bait. Content on your own site should be amazing and shareable on social channels. Unique content that searchable and shareable can only boost your SEO.

  • Crews Jewelry

    Great tips! Thanks for sharing!

  • Sherry Morisch

    I have questions about Keywords in Youtube videos. Are you refering to Tags or keywords in the description?

  • Sherry Morisch

    Martin, I agree with you, however these ideas/or tools are also a great way to boost organic search. I’ve tried it in a number of cases and have seen positive responses. Basic SEO isn’t sufficient with the changes Google is making to Rankings. These are just some extra ideas for driving traffic to your website and developing a deeper relationship with your social communities.

  • Great tips Ana! I totally agree that social media can have a big impact on search rankings. I advise my SEO clients on this and find that those clients that have more social media engagement going on have better performing websites in search.

  • Ana

    In that specific instance, I was referring to keywords in the description. That being said, smartly used tags are just as important. Both are applicable 🙂

  • Ana

    I’m glad you found it helpful! Thanks for taking the time to comment!

  • Ana

    Eliza,
    Thanks for taking the time to comment. I’m so glad you found it helpful!

  • Ana

    Thanks, Sandy!

  • Ana

    Hazel,
    I’m glad to hear that! On the sites I’ve managed I’ve seen big increases when social media performance (and engagement) is high 🙂

  • Pardon me for saying though some of these tips are not unusual at all. Infact they are best practices that are being utilized by the best SEO companies.. Great article though the title might be a little mis-leading..

  • Thanks Ana for nice Tips, its very good for me as a beginner.

  • What’s important in social media marketing to have great effect on your SEO campaign is to do everything in moderation and learning to share other’s masterpieces. It should never be always about you and your business and shouting out about it frequently. Else, you’ll suffer one factor you wouldn’t want to, followers leaving your page because they’re sated with your posts.

    Remember, social media is an extension of your business’ ears, you create it to listen to your customers.

  • Marketing Sweet

    Thank you Ana for this brilliant article. I bookmarked it because I find it very helpful. All tips about SEO and social media content are good to take. Thanks again for sharing.

  • Thank you for the great content. I just started with Pinterest a few months ago. Great advise about the keywords. I was just pinning not putting any th out about writing in the description.

  • Really awesome post. As Google changes, so does the SEO. In fact, it is no longer possible to do optimization without networking. As internet becomes more and more social and user oriented, use of social platforms becomes a much.

  • Taylor Hulyk

    Hey Ana, when you’re talking “social is great for SEO,” do you mean to say that quality followers and keyword optimizing social content is good for your actual site, or good for getting your brand’s social channels appearing high up in search? I understand that backlinks boost your domain’s authority, but at face value, is this all going to the search rankings of the social platforms?

  • Thanks for excellent tips. I got to your site from Slovenia, where I am working on a small furniture bussines (seo market).
    Since I am doing it on a daily basis, I am also researching for any evidents of social impacts on seo rankings. And until now, I found it very interesting – sometimes it looks like having a link on a social platform contribute a lot, sometimes it looks like there is no traction to serps from social post.

    I guess it really has to do with number of shares and likes. Is there any case study to that, perhaps… Thanks and regards, Matija, Slovenian furniture blogger