5 Twitter Changes and How to Make the Most of Them

social media toolsAre you wondering how Twitter’s changes will impact your use of its network?

Recently, Twitter got a complete revamp that changed things drastically. Interestingly, it didn’t pump the social network with more and more features.

Ryan Sarver, Twitter’s head of API, explained it crisply: “In a world where Facebook and Google are competing on features, Twitter wants to focus on being simple.”

This article will review all the changes, from user interface changes to Twitter brand pages, what the new changes mean and how you can best use them.

#1: Easier and More Streamlined Navigation

The first thing you’ll notice with the new Twitter is that navigating has become a lot easier and more streamlined. With just one click on any update, you can now get all the information you need from a tweet.

It will show you the number of retweets, replies and favorites, without going anywhere else.

This means you can jump into the conversation right from there. It also gives you a great overview of how well that particular tweet has performed. While some Twitter tools offer this already, it is very helpful to have it right inside Twitter.com.

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You can see all the information you need right here.

Another feature that might just have become very useful is the “Who to follow” box on the left. This is a fantastic new way to discover people close to your network whom you might not know about. You can click the “x” on any person who is not suitable, and browse endlessly through this tool to find people.

The little note below each of the suggested people tells you who from your network is already connected to that person. This makes expanding your Twitter tribe much more focused. I like this, as you aren’t stabbing in the dark when connecting with new people.

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See who's following these people before deciding to follow them yourself.

I am immensely impressed with the new “Discover” area in the new Twitter. It surfaces content much more intelligently now and becomes a very powerful place to find new articles.

With one glance, you can browse through the hottest stories on the web and get updated on everything, without having to search endlessly through past tweets. This area also has a complete “Who to Follow” stream ready for you that you can explore:

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It's now easy to discover the hottest stories.

How to Make the Most of the New Twitter.com in 10 Minutes a Day

These new design improvements mean that if you are super-busy handling all of your business activities, the new Twitter allows you to expand your network in a very short and focused stretch of time.

Here are a few tips on what you can do:

  • Browse your new and improved stream for great tweets and conversations. Click “open” on any tweet to get the full context more easily.
  • Spend 5 minutes browsing the “Who to Follow” stream and expand your network easily and in a focused way.
  • Hop over to the new “Discover” area to find all of the latest stories from your network in one glance.

Bonus Tip: The new Buffer browser extension has been updated to work inside the new Twitter. Click “Buffer” on any tweet next to “Retweet” and easily schedule your retweets to be posted at an optimum time.

#2 and #3: Twitter Brand Pages and Embeddable Tweets

Evidently, one of the biggest changes coming for businesses is Twitter brand pages alongside the new embeddable tweets function. While only 21 brands were given access to creating their page, it is said to soon roll out to everyone else.

What is most notable about brand pages is that they allow you to pin the top tweet, so it is not cluttered with replies. This means you can find one of your top-value tweets and have it ready whenever a new visitor arrives.

Secondly, you are also able to customize a banner slot right beneath your account information. You can fill it with a promotion or special deal for your followers. Here is an example from Best Buy’s brand page.

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Check out Best Buy's Twitter Brand Page.

With the new embeddable tweets function, Twitter has also given a major incentive to bloggers and publishers to come back to Twitter.com. To get to the embed function, just click “Details” after you have expanded the tweet once. Then simply click the “embed” link to get all of the options to include the tweet in your next blog post:

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Notice the "Embed this Tweet" link at the bottom.

The great thing is that you can customize the styling of the embedded tweet right from there. This means you can control the position and text wrapping on the page. Once you are happy with your changes, just copy and paste the code into the HTML of your next blog post.

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You can customize the Embeddable Tweets.

Here’s how this looks (note: what you see below is active, NOT a screen shot):

Four Quick Tips to Make the Most of Embeddable Tweets

Personally, I believe this feature can be an extremely powerful blogging tool for anyone using Twitter. The fact that it places a Follow button on the embedded tweet alone is very attractive for giving any Twitter account a lot more exposure.

  • If you’re writing about an event, try finding relevant tweets to embed so you can give your article a more lively appearance.
  • Add credibility to your articles by embedding tweets from experts talking about the topic. Simply search Twitter for some keywords to find relevant tweets.
  • If you are reviewing a product or service, place a few tweets from across the Twitterverse at the bottom of your post to show more varied opinions.

Bonus tip: Whichever tweet you embed, let the person who tweeted it know, as you are providing them with additional exposure. They might just help you spread your content even more.

#4: The New, Much Faster TweetDeck

Another equally significant announcement from Twitter is that the new TweetDeck has been unveiled. As a heavy TweetDeck user myself, there is one most important improvement I see right away: TweetDeck is no longer an Adobe Air app, which means it is less sluggish to use.

Since TweetDeck’s acquisition by Twitter, it is evident that a lot of effort has been put into making the dashboard simpler and imitating the Twitter.com experience more closely. You’ll realize this quickly as there is no bar at the top to add your tweets, but only a box similar to Twitter.com.

twitter changesThe improved TweetDeck is easy to use.

However, my feeling is that these changes have taken away some of TweetDeck’s previous flexibility and functionality. Clearly, the new TweetDeck is geared toward more mainstream usage and less focused on providing the go-to dashboard for power users.

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The new TweetDeck dashboard is geared for mainstream users.

#5: The New iPhone and Android Apps for Twitter

Twitter’s new mobile clients for Android and iPhone I would like to call huge successes. The experience, much like the new Twitter.com, has been greatly improved and streamlined for you.

You can access your #discover area with top stories in the exact way as on Twitter.com. Also the @mentions and news stream have received a major design update. They are much easier to browse and interact with. Especially whenever there are unread updates in one of your streams, it displays a little line beneath the icon like you see below:

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The improved mobile Twitter news stream.

 

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Here's the improved mobile Twitter @mentions stream.

What I also greatly enjoy is that on the home tab, you now have a notification counter of how many direct messages are in your inbox. At the same time, it’s very easy to access your Twitter lists right from there with just one tap. It makes focused reading of news a lot easier for you.

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It's easy to see the number of unread Direct Messages waiting for you.

Tips to Make the Most of the New Twitter Mobile Clients

There are quite a few hidden tricks and features on your new Twitter mobile clients that might just make your life a lot easier. Here is a list of the top three things I found:

  • Whenever you’re writing a tweet and you don’t want to send it just now, hit “Cancel” and then “Save as Draft.” This is a great way to space out your tweets and avoid flooding your followers.
  • You can easily connect multiple Twitter accounts from the home tab and switch between them conveniently. Just click on “change accounts” and swap over to your business or other Twitter account.
  • For better monitoring, save some Twitter searches, as you can now easily access them right from the home tab too. This is a great way to stay up to date with your most important keywords about your business.

How do you like the new Twitter?

Overall, I believe Twitter has done a fabulous job with their updates on the new Twitter. The one point I feel might need some improvement is the new TweetDeck. But I understand that this particular revamp happened more likely because of Twitter’s overall “focus on simple” strategy than anything else.

What is worth noting is that Twitter is making a huge bet on bringing users from various clients back to Twitter.com. Looking at the changes above, I have to say that for me this has definitely been true. I find myself browsing Twitter.com far more often. The brand pages especially can be a big reason for business owners to engage more on Twitter.com itself.

Over to you now. What do you think? So much has happened to Twitter recently. How do you like it? Leave your questions and comments in the box below.

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About the Author, Leon Widrich

Leo Widrich is the co-founder of BufferApp.com, a smarter way to publish your tweets and other social media posts. He writes more social media tips on the Buffer blog. Be sure to connect with him @leowid anytime. Other posts by »




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